Sales Emails: They’re Not About Selling (Really!)
SALES EMAILS: THEY’RE NOT ABOUT SELLING (REALLY!)
Want to improve the click-through rate on your sales emails? Stop trying so hard.
Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking the wrong tone with an overly salesy email (studies show that people get more anxious and apprehensive the more you try to sell to them). Your best bet, according to Flint McGlaughlin of MECLABS is to keep the tone helpful and no-pressure — think “customer service” rather than “sales.”
A few other factors that may be hurting your click-through rate? Vague subject lines; emails that look like landing pages, rather than messages; paragraphs that are too long (or too short!); and poor design choices such as the dreaded “white-text-on-a-black-background” look (And yes, people still do that. Even though they shouldn’t.)
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