The Keyword Game: Basic SEO Tips

18 Jul 2009


I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services.

Janet Driscoll Miller is President and CEO of Search Mojo, and a bonafide guru when it comes to all things related to search engine optimization. The foundation of any SEO program, she says, is keywords. Making sure you find the best keywords for your business is the easiest way to optimize your website or press release so that your name comes up first in Google or Yahoo! searches, driving traffic to your site.

Keywords need to be:

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Researched: Google has a free tool here: This tool allows you to look up keywords to see how often they are searched for on Google. Just for giggles, let’s say you have an online store that specializes in key duplication. Your website may be optimized for “key duplication,” but the Google tool says that “key copy” is a much more popular search. A smart businessman would change his optimization to “key copy” immediately – and then sit back and watch traffic to his site spike. When you use the tool, try a couple of different keyword combinations to find the most popular.

Targeted: You don’t want to have a keyword that’s too broad or generic like “purses.” You’ll likely find that the competition is too stiff when your keyword is overreaching. Make sure you target the keyword to your specific product or service – something more like “eco-friendly purses.”

Dense: Optimum keyword density is anywhere between 2% and 4% per page on your site. You don’t want to overrun your site with keywords, because it makes your content unreadable – and hurts your search engine ranking.

Open-minded. Ok, little joke. Your keywords don’t have to be open-minded, but you should be. The best keyword for your business might not be what you have branded on your website – for instance, your business may sell “preowned vehicles,” but the fact of the matter is “used car” is a more popular search. You may have to bite the bullet and optimize for a keyword that you don’t have branded on your website – but it’s going to work.

In addition, there are many professional search engine optimization services that can help optimize your website or press releases.

These are just a few tips to get you started on SEO for your website and press releases. Have any questions – feel free to ask!

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July 18, 2009

The Write Blog » The Keyword Game: Basic SEO Tips


Todd Gaster

July 19, 2009

The Write Blog » The Keyword Game: Basic SEO Tips: As you know, SEO is the name of the game in establishing a st..



July 19, 2009

The Write Blog » The Keyword Game: Basic SEO Tips



July 20, 2009

thank you for your advice.



    July 20, 2009

    Thanks for reading! Let me know if you have any questions!



July 27, 2009

Keyword Variations: You can have keyword variations in your web page. If your keyword is "video optimization tips", the variations could be like, tips for video optimization, optimization tips for videos.



August 16, 2009

As well as keyword variations, you can also include related keywords that take advantage of latent sematic indexing to further give your site more authority.



August 17, 2009

Hi Rob -- thanks! Can you expand? I'd love to hear more about latent semantic indexing...sounds fun!



September 21, 2009

wow this is a great article, and very informative, Good work!!



December 4, 2009

Thanks @link. It was a broken link, but I fixed it.


Saad Paki

December 26, 2009

Nice article. But the problem is that due to modern blogging phenomenon, many people especially those who don't have any web designing or HTML experience have jumped in the pool thus making the competition even more tough. So I want to say is that finding the right keywords is becoming more and more difficult. The beginners like me should concentrate on those key words which are searched 600 to 1000 times per month. I know this will not attract great visitors but it seems to be the only remedy and a good starting technique.


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November 29, 2010

This really is my very first clock I have frequented this internet site. I found a lot of interesting stuff in your site. From the a lot of remarks on your content articles, I reckon I am not the only one! maintain up the impressive work.


SEO Ottawa

May 24, 2011

I have been using The Google External tool alongside with a tool called Market Samurai (it's a paid tool); I find it very useful for my keyword research. Do you have other tools that you could recommend for keyword research? (hopefully, cheaper) SEO company Ottawa


Magenta Smith

June 3, 2011

well, aside from looking up for the popularity of the keywords form consumers' point of view, one also needs to check its competitiveness. There are also free tools for this.



June 6, 2011

I appreciate free information because each time I read another point of view or another way of earning money online, I learn something new that helps me think outside of my box. I've come to realize that there is so much more to learn and each week I learn a little bit more. Have a great day.


Julia Anderson

July 29, 2011

Thanks for this priceless tip. I'm still in the process of thoroughly learning SEO, and I thought this page has been a great help.


epson powerlite home cinema

August 10, 2011

Thanks for the tips.. Because I'm really having a hard time doing seo for my website.. What are the other techniques in building links and to improve my search engine ranking in Google?


Counselling London

September 28, 2011

This is the first time i heard the "Keyword game", one SEO Tip. Hope it can help SEOer in their work. Thanks!


melbourne SEO

October 10, 2011

Google Adword external keyword tool is the Best source.


Felt Ball Rug

May 6, 2012

Which is not something I typically do! I enjoy reading a post that will make people think.


Makeup Coupons

May 14, 2012

I agree that Google keyword search is the best free tool around. There are other good software, but they'll cost you money.


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