The Write Blog

08 Feb 2010

POSITIVE VS. NEGATIVE MARKETING . . . AND GAMEFLY’S “BAD GAME” TV SPOT

So, Gamefly.com has been running this ad lately. Check it out: People buy bad video games. They freak out, realizing that they’ve purchased bad video games. They continue to freak out, ostensibly because they’re stuck with their bad video games (and out the 50 to 60 bucks they paid for them). The ad ends with […]

29 Jan 2010

SIMPLE PROOFREADING PROCESS WITH A BIG NAME: RATIOCINATION

Thanks to Alise Isbell for contributing this wonderful post on a very interesting proofreading method. You’re bound to catch more errors if you do this! Ratiocination is a miracle that changed the way I write and edit. While not a professional writer, my company trains people how to write more effectively, and ratiocination helps. Webster’s […]

26 Jan 2010

EIGHT PROOFREADING MISTAKES THAT COUNT!

How’s this for a proofreading horror story: Because of a teeny little typo, people calling for a free cab service on New Year’s Eve ended up connecting with an “adult” chat line instead. Oops. That’s the kind of mistake that most likely ends in a lost client and a very, very unhappy boss. Proofreading is […]

23 Jan 2010

WHY YOU SHOULD BE GOOGLING YOURSELF: 3 TIPS FOR ONLINE REPUTATION MANAGEMENT

Image via Wikipedia A lot of marketers will tout the benefits of social media marketing for businesses: You’ve probably heard that businesses actually have two different reputations, online and offline. The same goes for individuals – everyone who’s a member of a social networking site has an online presence. When dealing with the Internet, you […]

11 Jan 2010

TEN WORDS TO LEARN HOW TO SPELL IN 2010

Make any resolutions this year? I’m going to propose you make one more: Polish your emails. Write flawless notes. Look smarter. Check out this hilarious cartoon on The Oatmeal’s site, Ten Words You Need to Stop Misspelling. It outlines some of the most commonly misspelled words (and yes, even the best of us make these […]

08 Jan 2010

PUTTING THE KIBOSH ON CHILLAXING, CZARS, AND MORE

I don’t know about you, but I gag just a little when someone talks about a ‘teachable moment’ – and, evidently, so do the folks at Lake Superior State University. Teachable moment is just one of the entries on LSSU’s 2010 list of words that should be banned from our vocabulary due to “mis-use, over-use, […]

07 Jan 2010

BOOKS FOR WRITERS: SIX BOOKS TO INSPIRE AND INFORM

Need a creative boost? A good laugh? A few style pointers? Maybe you’re into science fiction or mysteries. Perhaps you prefer nonfiction or graphic novels or biographies. Or fantasy novels. But whatever you’re into, if you’re a writer, you probably love books about writing. This week, I thought I’d share a few of my recent […]

30 Dec 2009

HOW RETAILERS ARE GRABBING THE REINS ON SOCIAL MEDIA MARKETING

Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on […]

21 Dec 2009

NEW WAYS FOR WRITERS TO THINK ABOUT CREATIVITY … AND WHY YOU SHOULD GIVE YOURSELF A BREAK

It’s sometimes hard for clients and copywriters alike to remember the writing process: It’s one part hard work (sweat on the keyboard), one part art. And sometimes, the “art” part can be hard to pin down. You’re blocked, distracted. You’ve had a bad morning, you’re stressed out about something … but you still need to […]

15 Dec 2009

COMPOSE VS. COMPRISE?

Here’s just one more example of two words that are often used interchangeably – and incorrectly. I can’t tell you how many times I’ve seen something like: Our IT department is comprised of five full-time experts The book is comprised of three sections Image via Wikipedia It’s a widespread assumption that “compose” and “comprise” basically […]