The Write Blog

01 Mar 2013

SALES EMAILS: THEY’RE NOT ABOUT SELLING (REALLY!)

Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking […]

11 Feb 2013

IS YOUR COMPANY READY FOR WIKIPEDIA?

Hot off the (virtual) presses! If you enjoyed our six-part miniseries on Wikipedia, you’ll definitely want to check out our Wiki eBook. Is Your Company Ready for Wikipediacontains everything you ever wanted to know about Wiki for business.This 36-page free eBook includes expanded versions of all six original posts — plus loads of new info […]

09 Jan 2013

HOW TO MAKE YOUR SMALL BUSINESS BLOG WORK FOR YOU

Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a […]

09 Jan 2013

CONVERTING YOUR FACEBOOK PAGES INTO SALES

Anyone can take a Facebook page and pay for likes with ads. You can run a coupon and drive a few sales, or make a few interesting posts asking for feedback and get responses. The trick is figuring out how to actually use your Facebook page to drive sales without having to do any work, […]

12 Dec 2012

BRAND YOURSELF AS AN INDUSTRY EXPERT USING AUTHORRANK

This fall, Google rolled out a major change to search rankings: Google Authorship, also known as Author Rank. Basically, Google wants to make it easy for users to find content by a specific writer, and use those authors as elements for ranking websites and pages. Google search will interpret which authors are relevant sources with […]

21 Nov 2012

EVERYTHING YOU WANTED TO KNOW ABOUT WIKIPEDIA, PART 6: FAQS

Here it is: the very last in our Wikipedia blog series. We’re wrapping things up this week with a few odds and ends, random tidbits, and FAQs that didn’t quite fit in any of our other posts in the series. Enjoy! Frequently Asked Questions Q: I want to write a Wikipedia article about my company […]

15 Nov 2012

EVERYTHING ABOUT WIKIPEDIA, PART 5: CONTENT

At this point, if you’ve been following our Wikipedia series you’ve got a pretty good grip on the rules: You know how to determine a topic’s Wiki-appropriateness. You also know how to find good, third-party sources, and you understand how to keep things neutral. So, now what? Now, we talk about content. Determining Length Wikipedia […]

17 Aug 2012

FINDING THE RIGHT BLOG PARTNER

So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for them. And now you’re waiting for a response—and waiting, and waiting… Why won’t anyone accept […]

19 Jul 2012

SOFTWARE THAT HELPS SMALL BIZ OWNERS USE SOCIAL MEDIA TO STAY CONNECTED WITH CLIENTS

Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers. Sean Odom notes, “You don’t have to be a social media marketing guru to use it. You don’t even need a marketing department. All you need is a […]

12 Dec 2011

CHECK OUT SOCIALOT: THE NEW SOCIAL MEDIA MARKETING SOFTWARE FOR SMALL BUSINESS

After years of trying to get into the groove of social media marketing, I decided to try a different tactic: I gave up. Well, not exactly. But I did get frustrated and decide that there had to be a better way to keep up with social media efforts. My husband and I started brainstorming ways […]