The Write Blog

15 Sep 2010

OUR “FIRST” OFFICIAL ENTRY

Congratulations to our first official (in other words, doesn’t work for us and is therefore qualified to win free stuff) grammar-fail photo entry.  Thanks to Very Married for this awesome example of unnecessary quotation marks. Very Married says:  “Two reasons this is awful:  First, if this is “water” then where is the real stuff?  Second, […]

13 Sep 2010

HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #2: 5 ONLINE PERSONALITIES YOU HAVE TO ACCOMMODATE IN WEB WRITING

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with […]

10 Sep 2010

THE WRITE BLOG’S GRAMMAR-FAIL CONTEST: WIN A $50 AMAZON GIFT CERTIFICATE

Are you a grammar Nazi?  A stickler for punctuation?  Do you want a $50 Amazon.com gift certificate?  Do you want a free link back to your website? The Write Blog is happy to announce our first-ever bad grammar photo contest. We’re inviting all of our fellow readers, writers, word lovers, and grammar geeks to get […]

06 Sep 2010

“PORING” VS. “POURING”: WHAT’S THE DIFFERENCE?

This question came up during a round of in-house editing this week, so – of course –I wanted to share: Complete this sentence:  I spent hours  _______ over the pages of the magazine. A.)   poring B.)   pouring The correct answer is A, “poring.” “Pore” means to study or read something with great care.  You’d pore […]

30 Aug 2010

HOW TO WRITE COPY THAT SELLS & ENGAGES CUSTOMERS #1

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, […]

18 Aug 2010

PRONUNCIATION OR PRONOUNCIATION?

The mysteries of pronunciation are solved! Not sure how to pronounce boson, dais, belfry, duchy, or denigrated? Check out the talking dictionary at howjsay.com. Sooo cool.

31 Jul 2010

LOGIN OR LOG IN?

Surprise!  It’s both. Login is the noun.  Log in is the verb. So, you log in to your website using your login.  Got it? Have some more helpful writing tips?  We always love to hear them.

26 Jul 2010

WHAT MAKES A GOOD WIKIPEDIA TOPIC?

Before you rush to start a new Wikipedia article, there are a couple of things to consider. Wikipedia has a huge gamut of guidelines for writing, uploading, and editing Wiki articles.  But before you begin any of those tasks, you first need to know what types of subjects are appropriate for Wikipedia. Wikipedia’s notability policy […]

15 Jul 2010

SIX QUICK TIPS FOR BETTER CONVERSION RATES: DIRECT MAIL AND MARKETING EMAILS

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new […]

24 Jun 2010

HYPHENATED OR NON-HYPHENATED?

Some punctuation rules are pretty clear. You know that a period belongs at the end of a sentence. Quotation marks go around direct quotes. Exclamation points, in general, don’t belong anywhere in your copy. But hyphen rules are not so clear cut (or is it clear-cut?). It seems that everybody has their own in-house “rules” […]

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