The Write Blog

18 Feb 2009

TAGLINES 101

As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of […]

05 Feb 2009

THE P’S AND Q’S OF PROOFREADING

Proofreaders don’t get enough credit – and a lot of people don’t spend enough time proofreading their own work. Proofreading is about more than just making sure to cross all the t’s and dot all the i’s. I’ve put together a list of helpful proofreading tips to make sure that your documents come out as […]

03 Feb 2009

A QUICK GUIDE TO PUNCTUATION

Punctuation may seem like a small thing: After all, what’s so bad about one, teeny-tiny misplaced comma or the occasional wayward apostrophe? Nobody pays attention to  that stuff, right? Wrong. Bad punctuation – whether it’s in your web copy, your newsletter, or even in an email to a prospective client – is a credibility killer, […]

22 Jan 2009

COPYWRITING 101: FEATURES VS. BENEFITS

A good copywriter can instantly identify the difference between a feature and a benefit. Unfortunately, it’s not uncommon for that difference to get a bit fuzzy in web copy. So, how do features differ from benefits. • Features physically describe what your product or service entails. It might mean a watertight seal, 24-hour service, or […]

19 Jan 2009

BEYOND BLOGGING: MAKING YOUR COPY STAND OUT

So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and […]

07 Jan 2009

MOST STUPIDEST GRAMMATICAL MISTAKES

Hopefully you’ve already met the New Year refreshed and invigorated – and you’re still on top of those resolutions. I suggest adding another resolution to the list: No more absolutely embarrassing, lowest of the low, flat-out dumb grammatical mistakes. Grammar certainly isn’t for everyone (non-essential relative clauses? Gross.). But some rules – especially the most […]

25 Jul 2008

SUCCESSFUL PR TACTICS

PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating […]

22 Jul 2008

WHY BUSINESSES SHOULD USE MYSPACE

Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since […]

14 Jul 2008

HOW TO MEASURE THE RESULTS OF YOUR SMM CAMPAIGN.

With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet […]

27 Jun 2008

ONLINE REPUTATION MANAGEMENT

Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits, which are […]

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