The Write Blog

04 Nov 2010

CAST YOUR VOTE . . . AGAIN!

First of all, we’d like to congratulate Chris for taking first place! We’ve emailed him his $50 Amazon.com gift certificate! Also, be sure to check out Chris’ website, Part Time Writer. We’d also like to congratulate Ms. Very Married and Charlotte P. They’re tied for second place ($25 gift certificate). We’re kicking off a tiebreaker […]

03 Nov 2010

5 COPYWRITING RULES THAT HAVEN’T CHANGED

How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven’t Changed It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the […]

21 Oct 2010

CAST YOUR VOTE!

Our grammar-fail photo contest is officially closed, and we’ve selected our five finalists.  Thanks to everyone who submitted photos!  Voting will close on Thursday, October 28, and we’ll notify first and second-prize winners on our blog and via email.   The five finalists are: 1. “Your Sexy”: College grammar fail from Kevin: 2. “Grils” wallet […]

20 Sep 2010

HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #3: 5 WEB WRITING MISTAKES THAT CAN KILL CONVERSION RATES

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and […]

15 Sep 2010

OUR “FIRST” OFFICIAL ENTRY

Congratulations to our first official (in other words, doesn’t work for us and is therefore qualified to win free stuff) grammar-fail photo entry.  Thanks to Very Married for this awesome example of unnecessary quotation marks. Very Married says:  “Two reasons this is awful:  First, if this is “water” then where is the real stuff?  Second, […]

13 Sep 2010

HOW TO WRITE WEB COPY THAT SELLS STUFF AND ENGAGES PEOPLE #2: 5 ONLINE PERSONALITIES YOU HAVE TO ACCOMMODATE IN WEB WRITING

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with […]

10 Sep 2010

THE WRITE BLOG’S GRAMMAR-FAIL CONTEST: WIN A $50 AMAZON GIFT CERTIFICATE

Are you a grammar Nazi?  A stickler for punctuation?  Do you want a $50 Amazon.com gift certificate?  Do you want a free link back to your website? The Write Blog is happy to announce our first-ever bad grammar photo contest. We’re inviting all of our fellow readers, writers, word lovers, and grammar geeks to get […]

06 Sep 2010

“PORING” VS. “POURING”: WHAT’S THE DIFFERENCE?

This question came up during a round of in-house editing this week, so – of course –I wanted to share: Complete this sentence:  I spent hours  _______ over the pages of the magazine. A.)   poring B.)   pouring The correct answer is A, “poring.” “Pore” means to study or read something with great care.  You’d pore […]

30 Aug 2010

HOW TO WRITE COPY THAT SELLS & ENGAGES CUSTOMERS #1

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, […]

18 Aug 2010

PRONUNCIATION OR PRONOUNCIATION?

The mysteries of pronunciation are solved! Not sure how to pronounce boson, dais, belfry, duchy, or denigrated? Check out the talking dictionary at howjsay.com. Sooo cool.

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