The Write Blog

24 Sep 2015

CRAFTING TOURISM INDUSTRY CONTENT

By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal […]

10 Sep 2015

GHOSTWRITER, PUBLISHER INSIGHTS

By Katherine Adams It’s not easy to build a reputation in the field of ghostwriting. After all, when a ghostwriter authors books, articles, reports, and the like, the work is officially credited to another person. Still, Wintress Odom, owner of The Writers For Hire, manages to lead one of the most sought-after teams of ghostwriters […]

28 Aug 2015

THOUGHT LEADERSHIP

In today’s rapidly moving day and age, business arenas change and evolve all the time. And with all of those transformations and progressions come the want and need for the exchange of ideas, concepts and solutions. The oil and gas industry is no exception. That’s why many companies are incorporating, thought leadership into their business […]

26 Aug 2015

EVERYTHING ABOUT WIKIPEDIA, PART 2: NOTABILITY

In our previous post, we talked about Wikipedia in general – we explained a bit about what Wiki is (a reference) and isn’t (a blog, a soapbox, or a vehicle for free advertising), and we promised that we’d get more into specifics about what makes a topic Wiki-eligible. As we mentioned last time, determining whether […]

25 Aug 2015

EVERYTHING YOU WANTED TO KNOW ABOUT WIKIPEDIA, PART 1

Everything You Always Wanted To Know About Wikipedia (…and probably some stuff you never thought to ask), Part 1 Wikipedia has become a standard, go-to resource for all kinds of facts: Want to know everything there is to know about the giant squid? Need a list of every Nobel Prize winner, organized by country? Interested […]

12 Nov 2014

EVERYTHING ABOUT WIKIPEDIA, PART 4: NEUTRALITY

Now that we’ve discussed notability and sources, it’s time to take a look at another major component of Wikipedia policy: neutrality. You probably know what neutrality means: Basically, a neutral point of view is one that doesn’t promote a particular opinion or take a side on a controversial issue. An article written in a neutral […]

02 Oct 2014

EVERYTHING ABOUT WIKIPEDIA, PART 3: SOURCES

As you probably remember from our last post, Wikipedia eligibility is (mostly) based on the answers to two important questions: Question 1: Is your topic notable? Question 2: Has your topic received significant coverage by neutral, reputable third-party sources? Last week, we took an in-depth look at notability. This week, we’re going to discuss sources. […]

28 Aug 2014

CONSIDERING A WIKI

So you’re considering a Wikipedia article for your company. But how do you know if you’re eligible? The first question is whether your organization been covered in-depth in the media. This media needs to be produced by a neutral, verifiable third party – not a press release, your own website, or social media that you […]

10 Sep 2013

CONCISE WRITING CHEAT SHEET

“Vigorous writing is concise.” -William Strunk Jr. The writing tips resource section covers an abundant amount of information on clear and concise writing, but this “cheat sheet” proves useful when you need an answer quickly. The following guidelines serve as a concise-writing overview. Print out our printer friendly version to keep on your desk or […]

10 Sep 2013

PREPOSITION LIST

What is a Preposition? A preposition is a word or phrase typically placed before a noun and indicates the relation of that noun to a verb, adjective, or other noun. Richard Lanham’s “Paramedic Method” consists of six steps to create clear and concise copy. The first step is to find and eradicate unnecessary prepositions. But, […]