Top 8 Reasons to Hire a Ghostwriter

06 Jul 2021


One of the great things about the human race is that we each have such diverse talents and interests that contribute in different ways. Take a television show, for example. Someone had to write it. Then you have the actors, directors, and producers to make it come to life.  Cinematographers shoot the episode, and in the background, there’s a bunch of other crew members as well.

But, before the production of a show could even be considered, someone also had to design the television. Chances are an actor or cinematographer would have no idea how to design a TV, and that’s okay. After all, without them, there’d be nothing to watch!

Yes, everyone has their own unique talents. And it’s a combination of those talents that turn ideas into reality.

All too often, though, writing is a talent that gets taken for granted.

Most people know how to write, but they are likely not experts at writing online content or books. In fact, a lot of people who need projects written find that writing things beyond a basic email is a lot harder than they anticipated.  

That’s where a ghostwriter comes in. Making the choice to hire a ghostwriter to do your project will make your project more successful and you a happier camper in the end.

What is a Ghostwriter?

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According to, a ghostwriter is “a person who writes one or numerous speeches, books, articles, etc., for another person who is named as or presumed to be the author.”

Yes, you read that right. It’s a person who writes things and lets someone else take the credit for it.

Why? Because sometimes leaders have ideas and information they want to get out, but don’t have the time or skill set for writing the book or article. In the end, it’s their ideas on the page; they’ve just been put into words by a professional writer. And some writers make a great living doing just this kind of work.

8 Reasons to Hire a Ghostwriter

1. A Ghostwriter Will Save You Time

People frequently underestimate the time it takes to write.

Whether it’s an article, white paper, or a full-fledged book, writing is a slow process. It usually requires significant research before you can even put fingers to the keyboard.

Then, there is formatting as well as the editing process.

Hiring a ghostwriter gives you that time back to do what you love to do and are good at doing.

Time is one of the most precious commodities you have and hiring a ghostwriter to do your project will help you keep a lot more of it than you probably think.

2. A Professional Ghostwriter Will Make You Look Good

You might be excellent at what you do professionally. But, even if you are at the top of your game, that doesn’t mean you know what it takes to write a great piece.

There’s an art to research, finding and inserting quotes, and structuring a piece for maximum impact.

A professional ghostwriter knows how to take the brilliant information you provide and mold that into a well-organized, interesting, and insightful piece of writing. The end result is that you look great. That’s the idea, isn’t it?

3. You’ll Keep Your Name on the Piece

This is the part that confuses a lot of people.

Ghostwriters use your information and ideas to craft a book or article that gets published, but you get the byline. This helps to spread your name and establish your identity as an expert in your field.

And you don’t have to worry about taking credit—that’s how ghostwriting works. The writer knows upfront that your name will be on the piece and is willing to take the job without receiving credit for the piece. Their part is invisible, hence the term “ghostwriter.”

4. Ghostwriters Know SEO

You can write an amazingly informational and entertaining article for your website, but if it isn’t search engine friendly, not very many people will ever find it.

For any writing that is going to live on the web, search engine optimization (SEO) is an essential part of making it pop up in Google searches so people can find it and read it.

You may know a bit about SEO, but it’s a constantly moving target as algorithms change.

A good ghostwriter keeps up to speed on SEO best practices and will structure your piece to quickly become a search engine favorite.

5. You’ll Likely Save Money (No, Really!)

Think of a DIY home project you’ve tackled in the past. It seemed like a great way to save some money and try something new, right?

You ended up spending countless hours on YouTube watching how-to videos, running to the hardware store over and over, and spending a lot more money on materials than you thought you would.

In the end, your project didn’t turn out as nice as you’d hoped. Add in the value of your time and it becomes pretty clear that you would have been better served hiring a pro to do the job.

Writing can be exactly like that. It can be much more difficult and time consuming than you expect and if you aren’t a pro, the end result won’t be worth the investment.

Save your time and money by spending a little more up front to hire a ghostwriter to knock your project out of the park the first time.

6. A Ghostwriter Studies the Competition

Yes, you are probably very familiar with your competition, but do you know how they fare when it comes to publishing? Are they consistently ranking on search engine queries for keywords that you’d like to own?

A pro ghostwriter will look at your keywords and your competition and come up with a game plan to make sure your piece comes out ahead.

They can figure out what your competition left out and add it into your piece to make yours more thorough or simply have a better headline and headers. Knowing what your competition is doing is an essential part of knowing how to do it better.

7. A Ghostwriter Knows How to Talk to Your Audience

Sometimes it’s hard for a subject matter expert to remember that not everyone speaks the lingo of that subject. The way you speak to a colleague is much different than how you’d speak to potential customers or even people starting out in your field.

Ghostwriters are experienced at studying potential audiences and writing with them in mind.

They are able to keep the language simple, think about who the audience is and what they need, and analyze how your article or book can help them.

Regardless of the topic, a proven ghostwriter will know how to weave the words so that they make sense and ring true for your audience.

8. Yes, Ghostwriting is Legit

Despite its long history and the multitude of proof that it’s a solid concept, ghostwriting still gets a bad rap from people.

Putting your name on something that someone else writes? That sounds shady.

Of course, there are some instances where it’s definitely frowned upon, like with school papers and medical journals where the authorship is essential, but that’s not true for all writing.

The easy way to think about it is like this: “Is anyone deceived or hurt by my use of a ghostwriter for my project?” In most cases, it’s the information that is the important piece and hiring someone to write it is just a smart way to get that information to the right audience.

Use the Right Tools for the Right Job

Every pro knows that you need the right tools to get a job done properly. Think carefully about what you have in your talent toolbox. Is professional level writing really in there?

Remember the old saying, “Jack of all trades, master of none!”  Focus on what you are truly great at and let a ghostwriter handle your writing projects because that’s where they shine.

Right now, it’s easier than ever to find and vet professional ghostwriters. Just make sure you check them out thoroughly before hiring one. Look for a professional website and some samples of their previous work.

You may even be able to find a writer that has experience writing in your field or on the type of projects you have in mind.

Still not sure? Feel free to contact us with any questions. We’re happy to help you turn your project into a carefully crafted and effective work of art!

Keep doing what you do so well and let a ghostwriter tell your story. You won’t regret it.

Tyler Omoth 
Tyler grew up knowing he wanted to be a writer. In 2005 he landed his first professional writing role as a radio advertising copywriter. Since then he has penned over 70 books for children as well as blog posts, white papers, press releases, greeting cards and articles. He's even managed to get a few short stories and poems published. He's written for just about every kind of business out there and loves the challenge of finding the right voice to fit each client, even if it means matching their existing voice. He believes that the best writing strikes an emotional chord, even if it's just a 30-second advertisement. He is Hubspot certified for content marketing and knows how to create content that is SEO friendly. A Minnesota transplant living in Tampa, FL, when he's not writing Tyler is probably watching baseball or embracing the chaos of life with his wife, Mary, and twin toddlers, Gavin and Rachel.

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