The Write Blog
CONTENT AUDITS: WHY YOUR SITE NEEDS ONE AND HOW IT’S DONE
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content […]
HOW TO WRITE A BLOG POST THAT PEOPLE WILL WANT TO READ
Have you ever passed a house that had a really cool front door? It could have been some cool glasswork or just a color that popped. It immediately gives the whole house a more interesting vibe, and it makes you want to see what’s inside. Your blog is the front door to your website. Don’t […]
GENERATING BUZZ ABOUT YOUR NONFICTION BOOK
What’s on your list of dreams you want to fulfill and goals you want to achieve in your lifetime? Is writing a book on the top of your bucket list? Maybe you aspire to write about your life experiences, a topic that interests you, or something you’re knowledgeable about. While that’s all fine and good, […]
9 GREAT HOLIDAY GIFTS FOR GENEALOGY BUFFS
With the holidays upon us, you may find yourself searching for the perfect gift for the genealogy buffs in your life. And while they may tell you that the only thing they really want are the missing census records from 1890, we’ve come up with a list of some more viable options that are sure […]
UNDERSTANDING ACTIVE AND PASSIVE VOICE IN WRITING
“TIME’s spell-check always admonishes me whenever I compose a sentence in the passive voice, a warning that is often ignored by me.” — Richard Corliss, film critic for TIME magazine There are certain writing tips or admonishments that writers hear so often that they’ve become almost cliché: “Show don’t tell.” “Write every day.” “Use the […]
HOW OUR FEARS HAVE CHANGED OUR LANGUAGE
If you’ve read any of the Harry Potter books, then you know all about “he who shall not be named.” However, it may surprise you to hear that the practice of not speaking the names of the things we fear—and instead calling them by something else—is actually something that’s been done since the beginning of […]
GHOSTWRITING: MUCH MORE THAN MEETS THE EYE
When you think about the term “ghostwriter,” what comes to mind? Someone behind-the-scenes who writes books, speeches, and even social media posts for others without getting credit? If so, you are correct; however, ghostwriters are often used to help with some unusual projects. From cookbooks and fortune cookie messages to poetry and horoscopes, there are many surprising […]
TOP 3 REASONS WHY SMART COMPANIES HIRE TECHNICAL GHOSTWRITERS
Have you ever set up a printer in your home or downloaded software onto your laptop? Perhaps you constructed a jungle gym for your kids or took your blood glucose level with a medical monitor. If so, you likely benefited from the work of a technical ghostwriter. Some may only associate the term “ghostwriting” with […]
COPYWRITER Q&A: FLORI MEEKS DISCUSSES THE ART OF THE INTERVIEW
The Writers For Hire (TWFH) team member Flori Meeks began her career in suburban Detroit as a community newspaper reporter. Throughout her impressive 25+ years as a writer, she has taken the skills she developed as a reporter and spun them into a successful career which has included penning everything from blogs and web copy […]
WHAT’S ALL THE BUZZ ABOUT? PUBLIC RELATIONS 101
If you’re not a public relations (PR) or communications professional, chances are you likely clump PR in together with advertising, marketing, and event planning, thinking they are the same. And it’s OK if you do. A lot of people make this common mistake. What exactly is PR anyway? A critical element of your marketing mix, […]
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