The Write Blog

25 Jul 2008

SUCCESSFUL PR TACTICS

PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating […]

22 Jul 2008

WHY BUSINESSES SHOULD USE MYSPACE

Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since […]

14 Jul 2008

HOW TO MEASURE THE RESULTS OF YOUR SMM CAMPAIGN.

With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet […]

27 Jun 2008

ONLINE REPUTATION MANAGEMENT

Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits, which are […]

12 Jun 2008

THE GREENWASHING EFFECT

Copyblogger’s “Four Ways to Target Online Buyers with the Right Words” has a great analysis/advice section for marketing to an eco-friendly, socially conscious audience (among other types of consumers). Green is the new black, and it seems a lot of businesses are trying to revamp their marketing efforts to promote a more “green” brand. But some […]

10 Jun 2008

FOUR ONLINE MARKETING TIPS TO RIDE OUT RECESSION – AND THEY WON’T COST YOU ANYTHING

Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a […]

06 Jun 2008

PRESS RELEASES FOR DUMMIES

If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your […]

05 Jun 2008

WRITING SOLID PAY PER CLICK ADS

Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not […]

28 May 2008

SOCIAL MEDIA MARKETING: THE TOP FOUR REASONS YOU SHOULD TRY IT

So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social media marketing, and how does it work? For starters, social media marketing is a way […]

23 May 2008

HOW TO GAIN CREDIBILITY ON THE WEB

Our economy is changing – we buy things now from people we never have met (and never will meet). Websites like eBay and Amazon use a customer rating system to add credibility to sellers, but independent websites don’t offer the same peace of mind to visitors. So, how can you inject some credibility into your […]