The Write Blog
HOW TO PUT YOUR BEST FOOT FORWARD WITH YOUR STYLE GUIDE
You may not think fonts, colors, and tone of voice are essential in telling your company or organization’s story, but they are. These items all reflect your brand and serve as important components to distinguish your company and establish customer loyalty. And there’s nothing better than a style guide to help ensure consistent communications. Style […]
THE INS AND OUTS OF A NONFICTION GHOSTWRITING CONTRACT
Have you dreamed of seeing a book with your name on it? Would having a book published under your name help get your speaking engagements or enhance your personal brand? Do you have something important to say but don’t consider yourself a writer? Do you want a record of your family history? Are you considering […]
PARTNERING WITH WRITERS TO CREATE GREAT BLOGS
You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling copy that will take your company to the next level. But, before you have your new writing team start churning out content, […]
PUBLISHING YOUR PRIVATE MEMOIR OR FAMILY HISTORY BOOK
You have a story to tell, and you are confident that it’s worth telling. It has characters, drama, and is filled with emotion. The best part is, it’s all true! Now you want to preserve that story for those you love and generations to come. So, what do you do once you’ve finished putting words […]
EDITORS VS. PROOFREADERS: THEY DON’T WEAR THE SAME HAT
The words you put out on behalf of your company are essential to your bottom line. They reflect your brand and your mission, and they attract potential customers or donors. With so much at stake, it is imperative that you have multiple sets of eyes on your final copy before it goes out for all […]
7 STEPS TO RESEARCHING YOUR FAMILY HISTORY ONLINE
I have this fantasy of taking an extended trip around the world to discover where my ancestors came from and to meet long-lost relatives. In this fantasy world, I have unlimited time and resources to explore every rabbit hole and track down clues about those who came before me. The reality is that I—along with […]
MAKING THE MOST OF YOUR COMPANY NEWSLETTERS
A newsletter can be a marketer’s best friend. But like any relationship, they require an investment of your time, an understanding of what makes them tick, and some tender, loving care. There are a few key factors you need to consider and best practices to implement before making a newsletter a regular part of your […]
YOUR BOOK: 5 THINGS TO THINK ABOUT BEFORE YOU WRITE A WORD
If you are like most people, you’d like to write a book someday. But, as anyone who has actually followed through and written a book will tell you, it can be a long and arduous process. If you want to have any chance of succeeding, it is important to plan and prepare first. The more […]
THE BENEFITS OF USING FILLER WORDS IN YOUR WRITING
Filler words really get a bad rap. You know the ones I’m talking about: “um”, “uh”, “like” … And hedge words, such as “just” or “kind of,” are treated just as badly. According to this article from the Harvard Business Review, though, using filler or hedge words in your speech and writing can actually be […]
WHO OWNS INTELLECTUAL PROPERTY?
For writers, marketers, content creators, and businesses alike, intellectual property laws can make a huge impact on your company’s livelihood and protect you from having someone else benefit from your work. This means that someone else cannot publish a copy of your book as their own or that another company cannot steal your proprietary software […]