You glance at the cover of the memoir you are reading and realize that the author of the book is not exactly clear. There is a name on the bottom, but below that, there is yet another name. So, what does it all mean? In the process of creating content for a book, there is frequently more than one person who contributes to the writing. The way these people are credited o...
October 19, 2021 READ MORE
Thought Leadership: Creating Compelling Content to Position a Brand and Improve Visibility
Leadership is one of the most sought-after traits in the business world. After all, leadership is what makes the difference between a good organization and a great one. Jim Collins, author of Good to Great, described the ultimate "level 5 leader" as someone humble but willing to do anything in the company's best interest. However, the term "thought leadership" has n...
October 16, 2021 READ MORE
How to Combine Historical Research with Family History to Create a Riveting Nonfiction Book
The history of your family is about much more than names, dates, and places. It can be difficult, however, to compile a family history that’s more than just a dry recounting of bare facts without access to the holy grail of the family historian: things like diaries, letters, memoirs, and oral histories. Luckily, there are other ways to fill in between the lines of ...
October 12, 2021 READ MORE
How to Effectively Distribute Your Standard Operating Procedures (SOPs)
There’s no denying that Standard Operating Procedures (SOPs) are an integral part of maintaining business operations. After all, a good set of instructions goes a long way to promote efficiency, effectiveness, and success for any business. But a good set of instructions does no good if they aren’t being properly disseminated to the people who need to use them. ...
October 8, 2021 READ MORE
Seven Reasons Why You Should Hire a Professional for Your Family History Book
Your family’s history has always fascinated you. It fascinates others, too. It always puts a little smile on your face when your noteworthy reputation precedes you, as when you’re introduced to friends of friends as, say, “the gal whose grandmother worked for Walt Disney,” or perhaps “the guy whose dad built a plane in the garage.” Maybe ...
October 5, 2021 READ MORE
Using Content to Retain Knowledge Within Your Business
Given the aging workforce in the United States, an employee nearing retirement may be the first thing that comes to mind when you think of losing knowledge within a business. [tweet_this tweet_text="Truth is, knowledge can walk out the door at any time, leaving an organization scrambling to rebuild a key position to what it once was."] Businesses that proactively plan th...
October 1, 2021 READ MORE
Oral Tradition in Genealogy: How Hiring a Ghostwriter Can Help Capture History Before It Fades Away
“Rap comes from the oral tradition. The oral tradition gives voice to those who would’ve otherwise been voiceless.” — Benjamin Zephaniah It is easy to overlook oral tradition because it has always been there. Our families contain a plethora of stories, anecdotes, and tales that migrate from generation to generation. These stories make their way across time in...
September 28, 2021 READ MORE
How a History Book Can Benefit Your Cultural Organization
Cultural organizations are an integral part of public life, allowing groups large and small to foster community bonds and celebrate their shared history, interests, and traditions. While most cultural organizations have established ways of keeping these traditions alive, there is one activity that your organization may not have considered: writing a book about your hist...
September 24, 2021 READ MORE
What’s in a Name? 8 Helpful Tips for Finding the Best Title for Your Memoir
“A good title is the title of a successful book.” — Raymond Chandler As the renowned American minister Frank Crane once said, “Next, in importance to books are their titles.” Indeed, while a book’s content is its most significant attribute, a bad title can do a book a huge disservice. After all, readers judge books by both cover and title. If an author...
September 21, 2021 READ MORE
How to Utilize Content Marketing as a Tool for Business Success
In today’s world, we see businesses come and go. And although external forces, such as the pandemic, may be out of our control, there are things that business owners can do to improve their chances of being successful. One of those things is creating and implementing an effective content marketing strategy. Not only can a quality content marketing strategy prope...
September 17, 2021 READ MORE
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