The Write Blog
THE FINESSE OF DEALING WITH DIFFICULT CLIENTS
We all dread those emails. The ones where you can almost hear the client yelling at you through the computer screen. When those emails arrive, it’s hard not to immediately jump on the defensive and start to fight back. However, addressing those situations in a professional and polite way is imperative to maintaining good client […]
THE WRITERS FOR HIRE: A LOOK AT 2017
Two-thousand seventeen was an exciting year at The Writers For Hire, Inc. We celebrated some big milestones and witnessed our community come together in amazing ways, during a time of crisis. At the Offshore Technology Conference (OTC) in May, we had a great time chatting with O&G industry representatives from Houston and around the globe. […]
NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 3 OF 3
Before your team meets, distribute the RFP to all members. Instruct them to read it from cover to cover and come to the meeting with questions. After all, you’re not the only one who should be preparing. If the proposal is extensive and/or requires many different hands, you’ll want to consider software to help you […]
FINDING OLD COPIES OF PUBLICATIONS IN A DIGITAL AGE
So, you’re trying to find copies of old magazine and/or newspaper articles. Easy, right? Ha! That’s what you think. A few months ago, I was given the task of tracking down some old magazine and newspaper articles for a book project we were working on. Given that the articles were to be included in the […]
DON’T LET A CRISIS FREEZE YOUR BUSINESS-BLUE BELL’S 2015 RECALL IS A LESSON IN CRISIS MANAGEMENT
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few […]
THE ART AND SCIENCE OF RFP WRITING
We’ve written quite a few blogs about how to craft a thoughtful, well-organized response to a request for proposal (RFP). If you’ve ever been tasked with responding to an RFP, you know that proposal writing takes a staggering amount of work, and just the right balance of art (writing and communication are definitely arts) and […]
COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]
NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 2 OF 3
We’re Going Forward. What Next? The Go/No-Go meeting was held, and the decision’s been made: Your company is going forward with the proposal. Now the ball is back in your court. You’ve managed a proposal team before, but the contract was simple and called for far fewer resources. This one will require input from several […]
ARE YOU WRITING FOR YOU OR WRITING FOR THEM?
A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or […]
READING BETWEEN THE LINES: AVOIDING COMMUNICATION BREAKDOWNS IN THE CREATIVE PROCESS
If there’s one thing that drives a project forward while keeping everyone working toward the same goals, it’s good communication. At some point or another, all agencies encounter communication breakdowns. You think a project is moving along beautifully only for it to hit a sudden stall as you come up against an (occasionally angry) brick […]