The Write Blog
CELEBRATING 15 YEARS IN BUSINESS
When Wintress Odom started writing 15 years ago, she never imagined that The Writers For Hire would become a full-fledged business with dozens of employees. Even five years after the article below was published in The Houston Chronicle, she still marvels at the growth and changes the business has been through. Join us as we […]
INTERVIEW: SIMPLIFYING THE RFP RESPONSE PROCESS
Regardless of the size of your business, you will likely have to answer a Request for Proposal (RFP) at some point, in order to secure larger, more lucrative contracts. But with so many RFPs containing 100 pages or more, the proposal writing process can be overwhelming for many companies. In this interview, writing expert Wintress […]
TEST YOUR GRAMMAR KNOWLEDGE
Can you spot the 10 errors in the paragraph below? Click here to view the answers!
INTERVIEW: ANSWERING YOUR QUESTIONS ABOUT THOUGHT LEADERSHIP
“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who […]
RFP RESPONSE ROUNDTABLE: PROCUREMENT EXPERTS DIVULGE BEST PRACTICE TIPS
Have you landed the world’s largest customer? The U.S. government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. And the government isn’t only interested in contracting with big corporations. Most government agencies set aside a percentage of their acquisitions for small businesses, sometimes […]
THE METROPOLIS MODEL: HOW TO USE THE SHARING ECONOMY TO CREATE STANDOUT THOUGHT LEADERSHIP CONTENT
“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy. A recent McKinsey report projects that sharing economy revenues will reach $335 billion […]
WRITING A BOOK FOR YOUR BUSINESS
Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically, […]
TAKE A STROLL DOWN THE CUSTOMER’S JOURNEY
Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make […]
THOUGHT LEADERSHIP HOW-TO
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought Leadership Campaign If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts […]
SOCIAL SELLING HER WAY TO $250,000
It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it […]