The Write Blog
SOCIAL MEDIA AND TODAY’S HOSPITALS
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, […]
INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS
There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]
GORDON GRAHAM “THAT WHITEPAPER GUY”
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]
INTERVIEW: SECRETS TO GREAT CONTENT MARKETING
What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board […]
BETTER HOSPITAL COMMUNICATION IMPROVES HCAHPS SCORES
Since the establishment of the Affordable Care Act in 2012, one question has been plaguing hospitals all over the country….“How can we improve our HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores?” With the Centers for Medicare & Medicaid Services’ (CMS) Hospital Value-Based Purchasing Program, which ties patient satisfaction scores to hospital reimbursements, […]
HOW TO PITCH AN ARTICLE
By Jenny Higgons Companies and individuals often wonder how to get press coverage in magazines, newspapers, and other media outlets. I’ve spent many years on both sides of that fence — as a freelance writer, and as a writer and editor at both national and regional magazines and a major daily newspaper. Here’s a primer. […]
THE SECRET TO PRODUCING SUCCESSFUL BLOG POSTS
Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact […]
INTERVIEW: A LOOK AT PROFESSIONAL WRITING SERVICES
People sometimes ask Wintress Odom, “Can your firm help me with copywriting and content marketing, or is your company a technical writing business?” The answer, she says, is yes. And, she usually adds, the firm also helps clients write books and articles, speeches and scripts, and with myriad other writing and editing projects. During this […]
SME-DRIVEN THOUGHT LEADERSHIP
Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru. And it enabled DrillingInfo to shed the “data company” label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series […]
PENNY FOR YOUR THOUGHTS: HOW TO SELL THOUGHT LEADERSHIP TO YOUR TEAM
You’ve seen the light; you know thought leadership is essential to get your business to the next level. How do you get everyone else onboard? Let’s look at some tools to help you measure thought leadership. Then we’ll talk about leveraging thought leadership, as well as how to promote thought leadership within your team. How […]