The Write Blog
CELEBRATING 10 YEARS WITH OUR SENIOR EDITOR STEPHANIE HASHAGEN
Since joining The Writers For Hire (TWFH) 10 years ago, Senior Editor Stephanie Hashagen has learned something important about herself. She can write about almost anything. Some of the weird and wonderful topics Stephanie has tackled during the last decade include the health benefits of beets, machines used to clean oil and gas pipelines, how […]
INTERVIEW: HOW TO HIRE A GHOSTWRITER
Despite the mystique surrounding ghostwriters, finding people who can write on your behalf is not as difficult as one might think. The real challenge is finding the right ghostwriter for you. During her latest radio interview on The Price of Business, The Writers For Hire Owner Wintress Odom shares insider tips for finding — and vetting […]
CONTENT MARKETING: CULTIVATING AN AUTHENTIC VOICE
Colorado business owner William Fuller knew that if he wanted to attract more customers to Summit County Mountain Retreats (SCMR), he’d have think beyond traditional advertising. In a place known for breathtaking scenery, year-round sunshine, and near-limitless outdoor activities, vacation rental companies like Fuller’s aren’t exactly in short supply. A sales email simply wouldn’t cut […]
THE ABCS OF RFPS
New to proposal writing? It helps to learn the language. If you’re new to the world of proposals, it’s all too easy to get lost in a sea of acronyms, industry jargon, formatting rules, and submission guidelines. What’s the difference between an RFI and an RFP? How do you respond to an RFQ? What is […]
INTERVIEW: COMMUNICATING WITH WRITING PROFESSIONALS
While communication is a vital part of any successful work project, communicating clearly becomes especially critical when you ask others to write on your behalf. Wintress Odom, Senior Editor of The Writers For Hire, has first-hand knowledge of what it takes to ensure successful client-writer communications. During her latest interview on Price of Business, Wintress […]
IS CONTENT MARKETING A CURE-ALL FOR THE HOSPITAL INDUSTRY?
What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all of this, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook […]
INTERVIEW: WHY MOST WEB COPY FAILS
One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]
IS TRADITIONAL PUBLISHING STILL WORTH IT?
“Writing a novel is like driving at night in the fog,” E.L. Doctorow once said. “You can only see as far as your headlights, but you can make the whole trip that way.” But when you finish a book, those headlights may fade out. You face a question the muse can’t answer: Should I seek […]
INTERVIEW: WRITING WITH SEO IN MIND
If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.
WRITING WITH SMES
As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of […]