The Write Blog
COPYWRITER Q&A: JESSICA STAUTBERG DISCUSSES THE ART OF WRITING AN UNFORGETTABLE MEMOIR
With over a decade of writing experience, Jessica Stautberg has written content for everything from websites and blogs to books and press releases. At The Writers For Hire (TWFH), Jessica serves as our lead copywriter, and is also one of our experts on writing memoirs and autobiographies. In this installment of our Copywriter Q&A series, […]
THE HERO’S JOURNEY: STORYTELLING IN B2B
Humans are storytellers from way back in the caveman days. We crave stories, stories drive us, and we immerse ourselves in stories. Children’s book authors like Maurice Sendak and Roald Dahl created worlds that we embraced in our youth and never forgot. Writers like Stephen King and Toni Morrison built stories that shook us to […]
HOW TO CONDUCT RESEARCH FOR A SUCCESSFUL WHITEPAPER
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of the whitepaper’s content. After all, a whitepaper is worthless if the information contained in it […]
WHAT ARE INFOGRAPHICS?
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate comprehension of large […]
MUST-HAVE COMPONENTS OF AN EFFECTIVE WHITE PAPER
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document’s cover. The terms “white paper” and “whitepaper” are interchangeable. Whitepapers are typically longer and more in-depth than a blog, […]
WHAT ARE WHITEPAPERS?
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are authoritative, persuasive, and often highly detailed. They can be highly technical or use plain language, […]
WHAT DOES “SHOW, DON’T TELL” MEAN IN WRITING?
You’ve written a piece you adore. The language flows, and it’s wonderfully descriptive. Your editor (or teacher) then comes back with, “Show me, don’t tell me!” Seriously? You’ve heard that same critique a thousand times. Don’t worry. All writers have found those dreaded words on their drafts. What are they looking for? Let’s get to […]
FANTASTIC WORDS TO DESCRIBE OBSCURE EMOTIONS
Have you ever found yourself searching for a word to describe certain emotions or feelings, but just can’t put your finger on the right one? Well, believe it or not, there is actually a word for that. It’s called “lethologica.” But lethologica does not have to get you down. It turns out there is a […]
8 REASONS WHY YOU REALLY DO NEED A BUSINESS BLOG
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel […]
WHAT IS A BLOG?
A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform varies according to the topic or theme. Generally speaking, a blog shares the viewpoint and […]
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