Quote Me on That: The Proper Use of Quotations in Journalism
At its heart, journalism is about storytelling—and every great story needs people. Whether you're writing for a major publication or just crafting a company blog, you’re stepping into the role of a journalist. And like any good journalist, you’ll need to interview experts and capture strong quotes. Easier said than done. Quotations aren’t just filler—they a...
June 14, 2024 READ MORE
Company Culture and SOPs: Making Your Organization’s Identity Shine Through
By definition, Standard Operating Procedures (SOPs) are technical documents. They involve outlining procedures, practices, and systems. That’s why SOPs must accurately reflect the nuts and bolts that make an organization function. The downside of SOP documentation is that it tends to be dry and uninspiring, making it difficult for staff members to read. Staff often la...
June 11, 2024 READ MORE
Setting the Right Expectations: Scheduling and Resources for SOP Creation
Between us, we like to think of standard operating procedures (SOPs) as insentient superheroes of the business world. After all, they’re the silent leaders who serve as the backbone of clear, consistent, and efficient work processes. But superheroes don’t just spawn out of nothing; they’re born from super-stellar efforts and practices. And in this case, they’re ...
June 7, 2024 READ MORE
Color’s Impact on Strategic Content Marketing Success
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression.Color increases brand recognition by 80%.Among customers surveyed, 85% say color has more influence on ...
June 4, 2024 READ MORE
Website QA: A Worksheet for Nixing the Glitches
Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry for what they need. It’s also about ensuring you have excellent, effective content that works for you 24/7. Doing QA right mean...
May 31, 2024 READ MORE
The Paid Content Playbook: Understanding Distribution Methods
Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your content that led to that discovery? Or that it was your brand being discovered? That’s where paid content comes in. A true shapeshifter, paid content comes in several different forms that...
May 28, 2024 READ MORE
Reading SOPs Should Not Be a Cure for Insomnia
Standard Operating Procedures (SOPs) are the backbone of any efficient and effective organization. These documents provide step-by-step guidance to ensure tasks are executed consistently, helping teams uphold quality and comply with standards. But let’s face it—too often, SOPs are dense, overly technical, and hard to follow. If your team finds them confusing or frus...
May 24, 2024 READ MORE
15 Strategies for Working With SMEs When Creating SOPs
To develop effective standard operating procedures (SOPs), you need to work closely with subject matter experts (SMEs). These experts bring valuable insights, deep knowledge, and practical experience to the process, ensuring that your SOPs are accurate and complete. Their expertise helps ensure your standards are relevant to the real-world scenarios they address. In...
May 21, 2024 READ MORE
As content marketing writers and content strategists, we often need to reference material found elsewhere. Decades ago, that material would have come from tangible sources: books, newspapers, magazines, photographs, and more. Writers have always borrowed not only words but images. Twenty-first century technology has brought an entirely new set of problems when it comes ...
May 17, 2024 READ MORE
8 Free Options for Self-Publishing Your Book
The dream of publishing a book can sometimes get caught up in the intricate web of the publishing world. Aspiring authors may feel discouraged by the complexities involved in taking a book from a draft to a published work. Consequently, authors may feel compelled to go the self-publishing route. Nevertheless, going down this road entails much more than meets the eye. Se...
May 15, 2024 READ MORE
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