The Write Blog

25 Mar 2008

IN OTHER WORDS . . .

When you work with words every day, it’s not always easy to keep your vocabulary fresh. I’m a word junkie. I’d like to think that I’m a formidable Scrabble opponent. I even have one of those dorky word-a-day calendars on my desk. But, like any other writer, I occasionally slip into a word choice wasteland […]

24 Mar 2008

“IRREGARDLESS” IS NOT A WORD

Sometimes when trying to achieve a fun, casual tone in writing, especially important in many marketing and sales projects, it’s usually best to write the same way we talk, right? Wrong. Our speech is riddled with poor grammar and misused words because we don’t have the advantage of editing our words as we speak (but […]

19 Mar 2008

THE ART OF ASKING QUESTIONS

After completing my first feature-length article, I received a mini-lesson on the art of asking questions in your writing to keep the reader’s interest. In order to be effective and engaging, each paragraph should begin and end with a question – not literally, of course – a sort of literary catapult that moves the reader, […]

19 Mar 2008

BEAT THE BLOCK

In the world of writing, writer’s block is an inevitable beast even the most valiant of writers must take on. After all, writing full time is not for the faint of heart. Luckily, there are a few tricks of the trade to keep the brain functioning and the creativity flowing even when the ugly beast […]

29 Nov 2007

STAMP OUT WIMPY VERBS

Any good writer will tell you to build your sentences on verbs. It’s not nouns or adverbs or adjectives that make your prose shine. When it comes to great writing, the verb is the powerhouse. OK, so write with verbs. That sounds easy enough. But as with all things writing, wrapping your sentences around verbs […]

01 Nov 2007

DON’T SELL THE CAR. SELL THE NISSAN.

Imagine you walk into an auto dealership, and the salesman walks up to you and says “Hey, we got these great cars! They can take you from home to work much faster than a bicycle, and did you know that almost everyone in the US owns at least one?” You’d look at him like he […]

09 Apr 2007

HOW TO GET THE BEST COPYWRITER FOR YOUR DOLLAR

I sympathize with anyone who has to shop for copywriters. We come in such a wide variety of skill levels, prices, and personalities that it’s almost impossible to compare apples to apples. You, as the customer, obviously want to get the most bang for your buck. You figure that the dirt cheap copywriters ($35 a […]

09 Apr 2007

NEW COPYWRITING BLOG

The Writers For Hire, Inc., launches a new blog for writers and marketers. The blog will feature writing tips, ad copy, and much more.