The Write Blog

18 Dec 2019

TALKING TO SMES: HOW TO MAKE THE MOST OF THEIR TIME (AND YOURS)

When it comes to adding clout to a piece of writing, fewer things help more than talking to a subject matter expert (SME). They know the ins and outs of what you’re writing about and they know it well. They are the expert after all. The context and technical knowledge that an SME brings to […]

12 Dec 2019

THINK YOU’RE DONE EDITING? TAKE A STEP BACK.

A writer’s work is never done. When you’re writing, you can get so wrapped up in the proofreading and editing process that you miss a HUGE oversight or error in your copy. This goes for all writing — whether it’s a marketing letter, a web page, or a novel. So, when you think you’re done […]

10 Dec 2019

WHAT PUBLISHERS LOOK FOR IN AN AUTHOR

You’ve done it. You’ve finished your nonfiction book—or worked with a qualified ghostwriter to create one—and now you’re ready to find the right publisher to bring your ideas to the world. But what can you do to make yourself as sellable as possible—not your work, but you as an author? This advice comes straight from […]

05 Dec 2019

WORDS THAT CONTRADICT THEMSELVES

If you have read our blogs Why the English Language is a Writer’s Nightmare and Are There Any Synonyms for Synonym?, you are well aware that we think the English language is crazy and confusing. But, have you ever taken the time to actually stop and think about just how crazy it is? We have […]

26 Nov 2019

FUN THANKSGIVING FACTS FROM THE WRITERS FOR HIRE

Did you know that the day after Thanksgiving is the busiest day of the year for plumbers? Or how about the fact that the woman famous for writing “Mary Had a Little Lamb” was also known as the “Mother of Thanksgiving,” after her four-decade campaign to get the holiday re-instated nationwide? With the first Thanksgiving […]

22 Nov 2019

THE TRUTH ABOUT GHOSTWRITING

Ronald Reagan once quipped about his autobiography, “I hear it’s a terrific book. One of these days I’m going to read it myself.” Rarely does a celebrity exhibit such candor in acknowledging their partnership with a ghostwriter. In fact, the entire practice of ghostwriting seems shaded in mystery. To deconstruct the myths and doubts surrounding […]

19 Nov 2019

FIVE TIPS FOR HIRING THE RIGHT GHOSTWRITER

You don’t have to be famous to hire a ghostwriter: Lots of everyday people use ghostwriters to help with all sorts of writing projects – from non-fiction memoirs to family histories to business books. Most people hire ghostwriters because they have an idea for a book, but they just don’t have the time or the […]

14 Nov 2019

HOW TO KICK-OFF A WRITING PROJECT: PART THREE – GATHERING INFORMATION

The team is in place, and the kick-off meeting ( or kick-off call) is over. Now comes the content. You probably have a good idea of what you need from everyone. You’ll find, however, that different colleagues require different levels of engagement. Your main challenge may well be dealing with various comfort levels when it […]

12 Nov 2019

THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE

It’s a long known fact that the secret to persuasive writing isn’t in the adjectives, it’s in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we’ve been using for a good decade, and we recently thought we should share it with proper credit to the […]

07 Nov 2019

UPDATING TRAINING MATERIALS QUICKLY AND EFFICIENTLY

If you have ever managed a company, you know that training materials are a necessity. However, ensuring that those training materials are up-to-date can be an overwhelming task. Medium- and large-size organizations face content consistency challenges all the time. We know that overcoming these challenges may feel like an uphill battle or a backburner project […]