The Write Blog

04 May 2009

LEVERAGING THE P.S. — WHY POSTSCRIPTS ARE IMPORTANT

I’ve been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight […]

14 Apr 2009

STRIKING THE RIGHT TONE WITH YOUR CLIENTS

When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re […]

05 Apr 2009

GET MORE CLICK-THROUGHS BY WRITING BETTER LINKS

Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might […]

02 Apr 2009

HOW TO ENHANCE YOUR WEBSITE’S CREDIBILITY

In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into […]

20 Mar 2009

EMAIL MARKETING: SUBJECT LINES THAT SNAP!

What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s […]

15 Mar 2009

SAY GOODBYE TO FLUFFY WEB COPY

So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Fluffy phrases like this are easy to write and, on paper, they sound nice. After all, who […]

06 Mar 2009

GOT LEGS? CREATING AN AD CAMPAIGN WITH STAYING POWER

Quiz time: What’s the key to crafting an advertising concept that works? A.) Finding a hot celebrity to endorse your product or service B.) Changing your tagline and logo every six months so consumers won’t get bored C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the […]

05 Mar 2009

INTERACTIVE TOOLS FOR WEBSITES

What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after […]

18 Feb 2009

MARKETING TO MILLENNIALS

I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of […]

18 Feb 2009

TAGLINES 101

As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of […]