The Write Blog
WE ARE NOT HIRING AND WE DO NOT EMPLOY MISSY HERB – JOB APPLICATION SCAM REPORT.
There is someone who is “spoofing” our email address (or at least that’s what my website host tells me). They are pretending to be us, sending out emails saying that we’re hiring and then asking people to fill out a rather suspicious form. My host tells me that the emails are not coming from our […]
PERSONAL BRANDS: BE YOURSELF OR CREATE YOURSELF?
Marketing is about image – and in this world of social media marketing, personal branding is paramount. But how do you walk the line between being yourself and creating yourself? It’s a question that’s been plaguing marketers (check out this blog on businessgrow.com). And you know what? No one wants to buy into another slick […]
HOW TO REMEMBER TO COMPLIMENT OR COMPLEMENT
Ok, so I admit. I always have to look this one up. I finally figured out a way to remember it. When you complEment something, you are complEting it. As in, your bracelet complements your blouse. When you compliment someone, you’re just saying something nice about them. Now, if I can just figure out a […]
THE WRITE BLOG ROUNDUP
So, turns out there are more than one of us: The Write Blog — by Jeffrey Berman. Great info about the writing business and lots of great interviews with scriptwriters. Do you have a Write Blog? Tell us about it!
NEW WORDS FOR 2009: “FRENEMY,” “STAYCATION” AND “GREEN-COLLAR”
Okay, so if you’re like me (read: if you’re a big word geek), you kind of look forward to finding out which of this year’s “it” terms make the transition from blogs and pop culture to bona fide dictionary entries. Merriam-Webster just released their list of words that will be included in the updated 2009 […]
“THAT” VS. “WHICH”
Today, one of our most grammar-savvy clients emailed us with a question. She asked: If a sentence says, ‘A policy (that/which) protects the merchant against penalties… ’ should you use ‘that’ or ‘which’? And why? I wasn’t 100 percent sure I knew the right answer. I was pretty sure. Mostly sure. But not totally sure. […]
YOUR PAYCHECK VS. YOUR CONSCIENCE: SHOULD YOU TURN DOWN UNETHICAL PROJECTS?
You’ve probably seen those documentary-style anti-tobacco ads – the ones where a slick and smiling executive grills a series of job applicants about their qualifications. The questions start innocently enough – there’s usually a discussion about the applicant’s previous advertising work or basic office skills like typing or filing — and then the interview takes […]
STAY IN FOCUS: REMEMBERING YOUR AUDIENCE AND MESSAGE
When you’re in the middle of a copywriting job, there’s an age-old marketing maxim that can be hard to remember – and it can sometimes be hard to convey to clients: You can’t be all things to all people. Good copy does two things: It speaks to a specific, targeted audience AND it has a […]
IS TWITTER DOWN?
Twitter has apparently been down since about 04:53:18 US Eastern Time, and it’s amazing how riled people can get about a FREE service being down. Some people are calling their service providers to make sure that Twitter hasn’t been inadvertently blocked! Hey, I love Twitter, but I’m not ready to deal with an hour on […]
SEO RAPPER?
Ok, so he doesn’t rap about writing, but he raps about SEO, which is, of course, related to SEO content and website writing. So, if you want to get your site ranking in search engines, check this out. It’s the SEO rapper, and he actually has some pretty good tips on SEO coding.