Capturing the Founder’s Voice Before It’s Too Late
Oct 27, 2025
Behind every successful company lies a founder with a story worth telling. Yet, as time passes, memories blur, and the version of events becomes more polished than precise. The founder’s voice is the heartbeat of your company’s history — but…
Why You Need a Company Narrative (And How to Write…
Sep 24, 2025
Every business has a story. What’s yours? Whether you’re a startup or an established company with decades of experience, your business story shapes how you’re perceived by your industry, your competitors, and your customers. It’s not only about the facts…
How Publishing a Thought Leadership Book Can Change Your Career
Aug 20, 2025
The Unseen Power of a Thought Leadership Book Ponder the achievements of today’s most influential thought leaders, and you’ll notice a pattern: they’ve all published at least one book. If you want to be recognized as an authority in your…
How to Write a Case Study People Actually Want to…
Jul 28, 2025
What’s the first thing you think of when you hear the words “case study”? If you said dry and boring, you’re not alone. Case studies are a primary form of content marketing. They’re widely used by companies in virtually every…
Stuck on Your Manuscript? Here’s How a Ghostwriter Can Help
Jul 25, 2025
We’ve all been there. That half-finished manuscript still lingers in your desk drawer — or buried somewhere deep in your Google Drive. It’s been untouched for months. Maybe even years. Every time a well-meaning friend asks, “Hey, how’s that book…
Can a Ghostwriter Really Understand Your Industry?
Jul 23, 2025
How the Right Partner Can Elevate Your Thought Leadership Book It’s easy to think thought leadership is about having something to say. But in reality, it’s about having something worth listening to — and earning the trust that someone will…
The Fast Track to Writing Your Business Book
Jun 20, 2025
The Ghostwriting Solution If you're an accomplished executive, CEO, or entrepreneur, you may be thinking about writing a book. For many executives, publishing a book is a significant milestone in their professional journey. It's a powerful way to position yourself…
How Much Do You Need to Write Before Hiring a…
Jun 16, 2025
Dear Mr. Higgonbottom,How much of a book does a person need to have done before they hire a ghostwriter? I have notes, but no structure. — Half-Baked and Hopeful Dear Half-Baked and Hopeful, First of all, congratulations — you’re further…
From Loyalty to Legacy: The Power of Your Business Origin…
Jun 06, 2025
From Small-Town Loyalty to Big-Brand Identity I grew up in a really small town — one of those places where, if your family hadn’t lived there for three generations, you were considered “from away.” (Side note: we hadn’t lived there…
What Does It Really Cost to Publish a Book?
May 19, 2025
So, you’ve got a brilliant nonfiction book idea—or maybe even a rough draft—and you’re wondering: How much is this really going to cost me? Whether you're aiming for bestseller status or simply want to bring your story to life, it’s…
How to Hire the Right Ghostwriter: A Step-by-Step Guide for…
Apr 25, 2025
Hiring a ghostwriter might sound like a dream—you’ve got the idea, and someone else turns it into a book. Easy, right? Not quite. Behind every great ghostwriting project is a mix of trust, strategy, and clear communication—and skipping any of…
Turn Your Company’s Story into a Page-Turner—Not a Press Release
Apr 18, 2025
There’s a moment every corporate leader dreads: handing someone your freshly published company book... only to watch them smile politely, flip through the first few pages, and never open it again. It's not because your story isn’t worth telling. It’s…
Beyond Dates and Names: How to Turn a Dry Company…
Mar 05, 2025
Most Company History Books Are Forgettable That’s a bold statement, but it’s true. Too often, company history books function primarily as corporate timelines, listing dates and achievements without storytelling. While they document facts, they fail to captivate employees, customers, or…
The Unexpected Business Perks of Publishing a Memoir
Feb 27, 2025
Do You Know the Stories Behind the Popular Brands You Choose? Think about one of your favorite brands. Can you describe its purpose and values? How did the company get started? How has it evolved over time? What is it…
Innovating with Heart: How a German Team is Redefining Shelter…
Dec 24, 2024
Sometimes, the best ideas are born from compassion. In 2018, a group of six visionary business experts in Ulm, Germany, decided to tackle a pressing issue: the dangers faced by homeless individuals sleeping on the streets, exposed to harsh weather…
Should You Give LongShot AI a Shot?
Dec 19, 2024
Given the speed with which the world of digital content is evolving, it's more important than ever to produce high-quality, engaging, and accurate content. Businesses, marketers, and freelancers are under increasing pressure to create content that captures attention, ranks well…
Looking Beyond HARO/Connectively for Link Building and Visibility
Dec 02, 2024
Connectively began in 2008, as many business concepts likely have—through a Facebook group that brought people together to meet mutual needs. The group served as a hub where journalists could query experts on nearly any topic, and those with answers…
How Do Writers Learn About Their Client's Business?
Oct 09, 2024
Dear Mr. Higgonbottom, How long does it take to understand a client's business you write for? What are some tips for learning about a business you aren't very familiar with? Dear Writer, That's a great question! The ability to quickly…
The Psychology of Font Choice: How Typography Impacts Content Engagement
Jul 19, 2024
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports……
The B2B Content Marketing Process Demystified: 10 Steps to Success
Jun 21, 2024
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free…
Content Marketing Strategies: A Tale of 3 Brands
Apr 26, 2024
If the maxim “Content is King” is still true (it is), there’s one obvious reason: Strategic content marketing works. When a business uses a well-calculated strategy to create, coordinate, place, and maintain superb digital content, good things can happen. In…
How to Use AI to Power Up Your Marketing Communication…
Apr 09, 2024
In today's ever-evolving digital landscape, executing an effective marketing communication strategy calls for more than crafting catchy messages and choosing the right platforms. Luckily, with the development of Artificial Intelligence (AI), businesses have access to a remarkable tool that can…
5 Ways to Make Your Content Marketing Campaign About Your…
Mar 29, 2024
Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more…