How Can We Help?
You know that to be their most effective, your attorneys and assistants need to stay up to the minute on new developments and in constant contact with one another.
You also know that keeping your firm’s name, services, and solid reputation in the public eye is key to attracting future clients.
But what happens when there’s no room on the docket for your team to create the digital and print content to do those jobs?
That’s where The Writers For Hire comes in. We’ve been planning, structuring, and writing content for specialized professional businesses, including law firms, for decades.
Do your intranet, in-house messaging systems, HR, or training pages need some enhanced content and functionality? Could you use fresh website content, or help with a large writing project, editing an article or professional paper, or frequent blog and social media posting?
No problem. We do all of that and more as your firm’s supportive and flexible working partner.
The Writers for Hire will quickly get to know your team’s communication or HR needs, your service offerings, target clientele, and the distinctive attributes of your firm.
Then we’ll use what we’ve learned to create accurate, informative, quality content that will best serve your staff or potential clients. We always write in your firm’s unique voice, finishing each project on or before its deadline.
Writing Services
All your external-facing written content, whether online or off, performs a tightrope walk; each piece needs to show your expertise while avoiding arcane legal language that’s hard for prospective clients to connect with. We’ll bridge that gap by consulting with your staff for clarification when necessary and translating legalese into fluent client-speak.
At the same time, we understand that attorneys are held to strict standards of compliance in marketing practices and language, per the ABA Model Rules of Professional Conduct. We’ll work in conjunction with your legal team to ensure that your marketing copy always meets all applicable compliance regulations.
Your website is the primary way your firm introduces itself to possible clients and is your most basic marketing tool. With just a click or two, your site provides answers to questions like, “Can this firm best represent me in the matter of ‘X’?” and “What qualifies them to do so?” In the process, it also serves the important function of introducing your team, its professional bona fides, and its experience.
Blogs, social media, and email campaigns provide answers, too, by addressing topics that interest potential clients. We also build content around profiles of staff members or legal news that’s pertinent to your specialization. Incorporating calls to action lets you measure readership and adjust your content.
For marketing campaigns, we provide project management and top-notch copywriting. Effective campaigns unify your content across platforms, effectively funnel searchers to your services, motivate potential clients, and give them the means and opportunity to act.
Our seasoned teams choreograph and produce digital content that expertly answers searchers’ questions and uses the SEO techniques that ensure your services show up near the top of search results. We also create all types of branded print marketing collateral.
As for internal communications, because your in-house systems are fundamental to how your attorneys and assistants stay informed and work together, its content should be well-planned, well-organized, and optimally useable. We’ll maximize each piece for clarity, effectiveness, and user-friendliness.
Your Website
- Website conceptualization, organization, and creation.
- Website overhauls and editing.
- SEO-optimized blogs.
- Guest blog posts for professional blogs.
- Case studies.
Your Other Digital Content
- Social media and email campaigns.
- Landing pages.
- Wikipedia articles.
- Podcast scripts.
- eBooks.
Your Marketing and Advertising Copy
- Brochures and other marketing collateral.
- Broadcast, print, and other advertising copy.
- Press releases.
Your Internal Communications
- Intranet and in-house messaging.
- HR content for recruiting, training, and benefits.
Your Editing/Proofreading Requirements
- White papers.
- Professional articles.
- Case studies.
- Other content.
Your B2B Communications
- Letters.
- White papers.
- Professional articles
And More
- Newsletters
- Traditional books on legal topics, your firm’s history, your leaders.
- Almost anything else!
Seamless Content Management
The Writers For Hire can help you prevent vital content from being lost in the shuffle. By storing your data within a centralized content hub, you can easily access your research, content assets, and final documents all in one place.
Our Industry Qualifications
LASTING RELATIONSHIPS FOR LASTING RESULTS
We’ve formed long-lasting relationships with some of the best-known names in the legal industry. Our ability to craft and execute successful projects means we’re asked to the table, again and again.
Brand Differentiation
Proven ability to help firms of all sizes forge unique identities, thrive in saturated markets, and attract lucrative contracts.
Legal Profiles
Extensive experience in crafting and refining succinct, impactful bios for attorneys, legal consultants, and professors of law.
Insightful Research
Proven ability to research complex industry topics and effectively integrating our findings into content.
Industry Authority
Expertise in developing thought-leadership content that showcases clients’ extensive industry knowledge and expertise.
STEEP LEARNING CURVE? WE GET IT!
Through a combination of SME interviews and deep dive research, we uncover the intricate nuances among legal specializations, ensuring every deliverable is relevant to its target audience.
Check out just a few of the specialized subject matters we’ve tackled recently:
- adoption
- corporate law
- corporate trust companies
- energy law
- family law
- franchise law
- labor and employment law
- on-demand legal services
- statutory law
- Texas Family Code
- trust integrity law
We bring more than two decades of experience to your team. Our resume includes such achievements as:
- Ran successful marketing campaign for defense attorney specializing in DWI cases. The campaign combined keyword research and website page development with an extensive direct-mail campaign to significantly increase the attorney’s conversation rate.
- Developed web pages, press release, and op-eds to support international law group’s launch of a flexible legal services model.
- Crafted script for Houston law firm on its successful track record of representing landlords in landlord-tenant law.
TYPES OF LEGAL PROFESSIONALS WE SERVE
- Bankruptcy attorneys
- Civil rights attorneys
- Corporate and business attorneys
- Criminal attorneys
- Divorce/family law attorneys
- Employment attorneys
- Energy law practices
- Environmental attorneys
- Estate planning/probate attorneys
- Government-employed attorneys
- Immigration attorneys
- Litigators
- Nonprofit attorneys
- Personal injury attorneys/firms
- Real estate attorneys
- Small/regional firms
- Tax attorneys
- Transactional firms
- Trial attorneys
- Wall Street/large firms
Our Team Approach
Teamwork is our modus operandi on every project we do. You’ll work with a lead writer, an editor, and a project manager who will ensure your content is complete, accurate, timely, compelling, error-free, and that it echoes your firm’s branded voice.
Our writers come from a spectrum of professions and writing backgrounds. Our diversity gives us a broad knowledge base and the ability to ace a wide array of writing forms in many fields, including the legal profession.
Our approach also means that if a project is large or complex, we can add more team members to finish it on time while keeping a consistent standard of excellence. And to ensure excellence of process, we’ve added an award-winning project management system that monitors the progress of every document from the idea stage through delivery.
When you make The Writers For Hire your content creation experts, you get a team that partners with you, respects your time, and happily works around your schedule.
LEGAL PROFESSIONALS NEED A WRITING TEAM THAT:
- Enjoys working with legal professionals and creating law-related content.
- Can quickly learn your specialties and content needs.
- Can write to your target client.
- Is considerate of your schedule and time constraints.
OUR CUSTOMER SERVICE MEANS YOUR SATISFACTION
We’re always easy to contact and quick to respond. And we’re proactive, taking ownership of each project and handling as many aspects of administration and planning as you desire.
We make any revisions you request promptly, so each written piece is just what you have in mind.
