Training & Education

With the rising use of smart devices, online video has become an essential instrument in the on-demand learning and development toolbox. But scripting a training or educational video on your own can be a lesson in frustration.

You’ve got to:

  • Grab and keep the learner’s attention.
  • Make your content thorough but not overly complex, entertaining yet still meaningful.
  • Figure out how to balance what you need the learner to know with what he or she wants to learn.

Not sure you have the knowledge to tick off all those boxes? We do. Our writers know how to communicate key concepts simply. That keeps learners engaged – so your video will get used, not ignored. And that is critically important when it comes to reaching younger learners with shorter attention spans.

Working with Your SMEs

Getting to the heart of the topic often involves interviewing subject matter experts, and that can be a bit tricky. After all, these are individuals whose knowledge is in-depth and all-encompassing, and whose interest in their subject is typically all-consuming. That means it’s not always easy for them to limit themselves to providing only what’s relevant for your particular project.

Fortunately, our writers all have backgrounds in journalism. Why is this important? It means they’re adept at asking the right questions, keeping conversations with experts on track, and winnowing out the best information. It also means they can write video scripts that are rich in information but the right length for today’s learners.

Although video learning continues to evolve, there are some best practices to keep in mind.

  • Make the introduction compelling and welcoming to draw the audience in. Don’t do a big wind-up at the start. Instead, lead with the most important information. You can provide context and details as you go along. Tell viewers what they can expect to learn – and what you expect them to do or know when the video is over.
  • Include a transcript, so learners have something to refer back to.
  • Closed captioning or superimposed text isn’t just for those with hearing disabilities. It helps all learners keep up and better understand what you’re saying.
  • Add interactive elements. For example, quizzes keep your audience engaged and also let them check for understanding.
  • Demonstrate both the how-to and a how-not-to.
  • Include (scripted or highly edited) interviews with subject matter experts, experienced employees, and others. Not only does this give the video personality, it makes the topic more relatable.
  • Have a strong call to action. Make sure the viewer understands what they should do next.

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Project Description

Why Choose The Writers For Hire?

Put your trust in The Writers For Hire. We help you define what you need to produce the most exceptional copy possible, and we consistently deliver what we promise. When it comes down to it, you won’t find another professional writing team that can provide the same level of commitment:

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We have the experience you need.

Other writing firms have good teams – but we have a great team. Our highly credentialed and experienced writers are degreed, full-time professionals, several of whom hold Ph.D.’s and master’s degrees in their fields. They bring a variety of backgrounds and, perhaps more importantly, understand how the business world works.

We get to know you

Developing and maintaining long-term client relationships is important to us. We take the time to get to know your company so we can develop messaging that both fits your company personality and presents real value to your end customer.

We are part of your team.

We believe in treating your project as our own. We’re not just writing your copy; we’re helping you deliver on your promise – to your boss, to yourself, to your stakeholders. That means we become proactive members of your company and seamless extensions of your internal team. Sure, we’ll take directions when you know exactly what you want. But we’ll also make suggestions when you need guidance to make every project a success.

We are efficient.

Time is valuable. The Writers For Hire won’t waste yours. We recognize that you don’t have enough hours in the day to train writers and editorial project managers – on the other hand, you can’t afford to make mistakes on such an important element of your business operations. We use a proprietary process to quickly synch with your team, and award-winning software to efficiently manage campaigns with hundreds of deliverables.

We’ve got your back.

Say your lead writer is out of the office, and you need a quick turnaround on a new deliverable. You have back-up who knows the particulars of your account and can move your projects ahead seamlessly. So go ahead and call us at any given time – we’ll make it happen for you.

We are exceptionally customer-focused.

Our dedication to customer service is obvious: You’ll never worry about being able to reach us. You’ll have a dedicated team assigned to you, and you can rest assured that your team will be highly responsive.

But don’t just take our word for it. Our client list speaks for itself.

We assist Fortune 100s, government entities, and large corporations – including Hilton, Forbes, Ronald Reagan Building and International Trade Center, Sara Lee, Rig-Zone, St. Arnold Brewing Company, Caterpillar, and Mitsubishi Forklift Truck, to mention just a few.

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“Took a chance on going with The Writers for Hire and glad I did. Attention to detail, delivery to timeline and excellent follow-up, post-sales support. Would highly recommend to any person or business.”

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