Tag: Ghostwriting

Family-run businesses have been the backbone of the American economy for decades. A business is a source of pride for countless families, a great number of which go on to become well-established corporations. Some family companies even endure the test of time as they move from generation to generation.

When businesses grow and thrive over the years and decades, they accumulate valuable experiences and stories. However, these memories may fade as time wears on. It then becomes essential to preserve the company’s history by honoring its founders and contributors.

The question is, how can current business stewards properly preserve their company’s history?

In this article, we will explore five things to know about writing a family business history book as well as effective ways of crafting a document that depicts a family-run corporation’s true nature and character.

Defining a Family Business History Book

Before defining what a family history book is, it is worth defining what it is not.

A family business history book is not a list of facts, dates, and names.

While there is certainly a place for timelines, charts, and chronology, a family history book should be about building a coherent narrative around the company’s journey and the family behind it.

When business leaders limit their family business history book to a collection of factual information, they deprive readers of the company’s essence. In other words, the formula that made the company successful gets lost along the way.

So, what exactly is a family business history book?

A family business history book is a living document. It is a testament to the company’s evolution. Therefore, the narrative must reflect the business’s transition and the contributions of those who made it possible.

Benefits of Writing a Family History Book

There are three key benefits to consider when evaluating a potential family business history book.

1. Preserving a Legacy

Undoubtedly, the biggest benefit is also the biggest motivating factor. Business leaders must consider the importance of preserving the legacy of both their family and their business. Thus, writing a family business history book ensures that generational efforts endure into the future and beyond.

2. Honoring Founders

A successful family business would not exist without courageous founders.

Indeed, a family business history book should pay homage to the founder’s valuable contributions.

Moreover, a family business history book should honor significant contributions from subsequent generations.

After all, the business would not continue to thrive without each generation’s noteworthy efforts.

3. Celebrating Achievements

A family business history book should also celebrate achievements. In particular, achievements by the company and its founders can make up the core narrative. A family history book can provide wonderful insight into the company’s overall contribution and its collaborators’ role by celebrating achievements.

Please bear in mind that effective family business history books address challenges and failure as part of the evolution process. These experiences can serve to describe worthwhile lessons that helped the company and its founders build a robust enterprise. Moreover, readers love learning about how successful leaders overcome their challenges.

Getting Started With a Family Business History Book

Getting started with a family business history book may seem like a daunting task. However, it is not. Far from it. Writing a family business history book is relatively straightforward when business leaders take the proper steps. As a result, there are five key elements to consider when writing a family business history book.

1. Plan carefully.

The first step to writing a family business history book is to collect information. Without careful planning, it may be hard to differentiate useful information. Typically, the information-gathering process yields voluminous results. Sorting the information can become a complex task.

To streamline the information collection process, family business book authors must carefully plan the approach they wish to take. This planning process includes building a narrative and establishing the main events and people throughout the company’s history.

A great technique to use is mind-mapping.

In mind-mapping, writers use a diagram to visually organize information in a hierarchy, showing relationships among pieces of the whole.

This helps narrow the focus into a single overarching theme.

Mind-mapping can be as simple or as complex as needed.

For instance, a simple mind map can provide the book’s broad outlines and main topics. More complex mind maps can delve into the specific points surrounding the book.

Generally speaking, the planning process should guide family business history authors throughout the information collection process. Careful planning enables authors to determine what information is useful to support the book’s narrative. Additionally, careful planning eliminates pursuing tangents that may do little to build the intended narrative.

2. Highlight the company’s ethos.

The planning and outlining process must highlight a crucial element: the company’s core ethos. In general, a company’s core ethos is the basis of its mission and vision statements. Therefore, a solid family business history book must reflect this core ethos.

However, authors must ensure they accurately depict the founders’ original vision for the company. The book’s narrative can then describe how the company’s mission and vision have evolved throughout time. This approach helps readers see how the company’s core values enabled it to thrive.

It is also worthwhile to demonstrate how the vision of individuals has helped shape the company’s ethos. Often, companies revolve around the founders’ original vision. For example, founders start a business looking to serve a specific type of customer. Also, founders seek to deliver value and support their communities. These motivations must jump out at readers as they navigate the company’s history.

3. Mind the details.

A common mistake is to attempt to chronicle every detail of the company’s history.

While readers would certainly appreciate detailed accounts, providing too much detail may lead to a copious amount of information.

Therefore, minding the details becomes a crucial factor in establishing the book’s overall construction.

Here are some points to ponder:

• Will the book provide an overview of the company’s history? If so, what are the most important events the narrative will revolve around? These are the points that require the most details. Other events may not require highly detailed depictions.
• Will the book center on a specific event? If so, the surrounding narrative should only provide context to the book’s main point. For example, a book that focuses on a specific product’s success can offer details on other events to give readers context leading up to the product launch. From there, the narrative can go into greater depth regarding the product’s creation, development, and launch.
• Will the book focus on its founders and their role in the company? If so, details on the people must reflect their influence on events. Therefore, chronicling specific events in detail should serve to illustrate the founders’ influence.
• Will the book’s narrative be part of a broader social or historical context? If so, details about the social and historical context must link to the company’s history. For example, a family business history book about a company surviving the Great Depression must link the company’s survival to the overall challenges businesses faced during the Great Depression.

On the whole, it is crucial to avoid providing too many inconsequential details. The aim should be to produce a sharp narrative that will keep readers turning pages. Details must, therefore, provide the right amount of information while keeping readers interested in the book’s next portion.

4. Focus on the right people.

When writing a family business history book, it is easy to focus on the founders and neglect other valuable contributors. Thus, authors must ensure they include everyone’s contributions. While founders are crucial to the narrative, other contributors, such as employees, suppliers, customers, or local government officials, may have played a significant role in the company’s success. These contributions should make up the book’s narrative whenever they are relevant.

Likewise, it is crucial to avoid listing people without reflecting on their importance to the company. Hence, it is best to avoid listing people unless their contributions have somehow influenced the company. Readers want to know why the business has been successful and the people that have made it possible.

5. Say it with pictures.

Carefully curated pictures speak volumes about a family business’s history. Pictures provide depth and substance to the book’s overall narrative. After all, it is one thing to portray events with words, but a completely different situation emerges when using imagery.

Effective use of pictures allows readers to put faces to names. It also helps readers see the company’s evolution.

For instance, a common use of pictures is to show the evolution of store locations or products. These transitions help readers grasp the thoughts and emotions behind the descriptions in the narrative.

It is also important to avoid including pictures for the sake of it.

Including random or unrelated pictures, while entertaining, may contribute little to the book’s substance.

Thus, selecting pictures based on the mind map and outline will go a long way toward conveying the right company image.

Hiring a Ghostwriter to Write a Family Business History Book

There are instances where putting pen to paper can be a considerable challenge.

For instance, business leaders may not have the time or expertise to write a full-length book. Also, organizing, cataloging, and utilizing information can prove to be a complex and time-consuming endeavor. Additionally, some folks find that writing is not their strong suit.

What can business leaders do in these situations?

This is where it pays to hire a ghostwriter.

Ghostwriters are professional scribes that can take archival information and transform it into a seamless narrative. They have the expertise and experience to transform pictures, dates, names, and stories into a carefully woven quilt of emotions, events, and accomplishments.

How can one hire the right ghostwriter?

Hiring the right ghostwriter for a family business history book depends on experience and know-how. Thus, reaching out to individual ghostwriters and ghostwriting firms is only the first step.

Business leaders must take the time to interview prospective ghostwriters and ghostwriting firms. These interviews should allow business leaders to ascertain a ghostwriter’s overall suitability for the project.

Finding the right ghostwriter may take some time. However, taking the time and effort to find the perfect ghostwriter will eventually pay off in droves. After all, the alternative to foregoing a ghostwriter is letting a family business history book project stagnate.

When projects simply stall, it can be nearly impossible to revive them. It is, therefore, essential to consider employing a ghostwriter before the writing project languishes into oblivion.

Please bear in mind that the most significant benefit of hiring a ghostwriter is the savings in time and effort.

Unless one is willing to devote the time and effort needed to produce a full-length family business history book, hiring a professional ghostwriter may be the best way to see the project to fruition.

Conclusion

Writing a family business history book is no easy task. It is a labor of love.

Indeed, producing a high-quality family business history book is about finding a balance between accurate information and a compelling narrative. Ultimately, careful planning and thoughtful information gathering make striking this balance possible.

The most important element to consider is planning. Careful planning provides organization and clarity when pursuing a family business history book project. This clarity helps sort through large amounts of information, allowing authors to find the most suitable information for the project.

Employing a professional ghostwriter is a worthwhile consideration, especially when business leaders lack the expertise, time, or experience to produce a full-length book. A professional ghostwriter can weave various information sources into a seamless tale. Thus, employing a professional ghostwriter can differentiate between a stalled project and a completed chronicle.

Lastly, a family business history book should pay homage to the people who made the business grow and thrive. It is about preserving a legacy, enabling it to endure through subsequent generations. Moreover, a lasting legacy involves handing down valuable knowledge to future generations. After all, one cannot know where they are going if they do not know from where they came.

Conventional wisdom suggests that descriptive narrative belongs in the domain of fiction writing.

Undoubtedly, fiction writers do need to exploit descriptive narrative as much as possible. However, for nonfiction writers, utilizing descriptive narrative can provide an effective tool to draw in and engage readers.

Conventional wisdom also suggests that nonfiction writing may be boring or dry. As this article will show, nonfiction writing can be just as interesting and lively as any creative writing endeavor. The secret lies in using descriptive narrative effectively within the nonfiction domain.

Five Things to Know about Using Descriptive Narrative Writing in a Nonfiction Book

1. The Purpose of Descriptive Narrative Writing in Nonfiction Books

One might ask, “what is the purpose of using descriptive narrative writing in a nonfiction book?” To answer that question, writers must consider their readers’ experiences. This is the point where nonfiction meets descriptive narrative writing to create a singular reading experience.

Assuming that nonfiction writing cannot benefit from using descriptive narratives is short-sighted. Virtually any nonfiction topic can benefit greatly from implementing a descriptive narrative.

In particular, topics such as history, art, politics, and journalism, among many others, can use descriptive narrative writing to paint a picture in their readers’ minds.

Consequently, the descriptive narrative provides writers with an effective tool they can use to transport readers to a completely new world.

Please note that descriptive narrative writing does not entail somehow reducing the seriousness of topics. Quite the contrary, descriptive narrative writing aims to properly focus on nonfiction so that the language used helps portray material vividly. Descriptive narrative writing allows content to flourish in readers’ minds, thereby effectively fixating information.

The key to descriptive narrative writing lies in the way writers use the language to convey their message persuasively.

2. The Use of Descriptive Language in Nonfiction Books

 A common misconception about descriptive narrative writing is that writers must “create” material. While this is certainly the case in fiction writing, nonfiction writing can utilize descriptive narrative to cement factual information.

Descriptive language aims to enhance readers’ perception of the writer’s message. As a result, descriptive narratives enable writers to frame their ideas in a much more compelling way. Here are some descriptive adjectives that exemplify this proposition:

• Charming
• Ornate
• Gregarious
• Puzzled
• Discerning

Utilizing these adjectives allows nonfiction books to transmit messages and ideas better. Consider this comparison:

• The President addressed the nation this evening about his proposed tax reforms.
• This evening, the discerning President addressed the puzzled nation about his much-anticipated tax reform bill.

While properly structured and even economical, the first sentence offers a bare-bones, matter-of-fact description of the President’s address.

The second sentence, in contrast, offers many more clues about the President’s personality and the state of the nation.

Moreover, the statement offers insight into public opinion regarding the tax reforms.

This example is a small sample of how simple, yet highly effective, language can make a considerable difference in capturing readers’ attention. The beauty of descriptive narrative writing lies in simplicity. There is no need for overly ornate or inflated language. The secret lies in choosing words carefully to produce the desired effect.

3. The Power of the Senses

Focusing on the senses in a nonfiction book may seem counterintuitive. After all, how can one link sensory perception to a how-to guide or a cookbook?

Ah, therein lies the secret!

Some specific nonfiction topics lend themselves perfectly to sensory perception. For instance, cookbooks are the quintessential example of how sensory perception can greatly enhance the readers’ experience. Please note that sensory experiences help fixate readers’ understanding of the topic at hand.

Consider this situation:

• Chop three onions and toss into a frying pan until cooked.
• Chop three crispy onions and toss into a scorching frying pan until golden brown.

In this example, both sentences refer to the same situation. However, the first sentence merely describes the steps in the cooking process. The sentence does not provide readers with parameters they can utilize to determine if they have done the recipe correctly.

Conversely, the second sentence clearly highlights how using clear sensory words can activate the readers’ imagination. Readers can use the descriptive narrative to activate a mental picture without seeing the cooking process. This approach greatly enhances the overall effectiveness of nonfiction writing.

Some may argue that using sensory expressions in a cookbook is an obvious example. But what about other types of nonfiction books? For instance, could a history book use sensory experiences to portray historical events accurately?

Absolutely!

Sensory perception is a wonderful way of providing depth to historical events and figures. Consider the famous speech King George VI delivered at the outset of World War II:

• The King’s voice commanded every Brit to take up their arms and fight.
• The King’s resounding voice defiantly commanded every brave Brit to take up their rightful arms and fight courageously.

Indeed, the second example attempts to deliver a sensory experience that closely resembles the true historical event. Descriptive narrative writing allows readers to immerse themselves in any nonfiction book. The purpose is to give readers colors, textures, scents, visuals, and emotions they can firmly grasp. In doing so, nonfiction books can come alive in the readers’ minds.

4. Using Figures of Speech

Figures of speech can go a long way toward helping portray meaning effectively.

Please note that figures of speech have a place in both formal and informal writing. A common mistake is to believe that using figures of speech reduces a serious topic into a trivial one.

Quite the contrary, figures of speech can put a fresh spin on what may be a dull or monotonous dialog.

Consider the following figures of speech.

Metaphor: A metaphor is a wonderful way of exemplifying concepts and ideas. Metaphors often work very well with abstract concepts to represent them accurately in the readers’ minds. For example:

The government’s economic stimulus plan cast a wide net across the economy.

In this example, “cast a wide net” helps readers latch onto the idea of an overarching economic recovery plan. This statement clearly refers to a proverbial net rather than a literal one. Consequently, readers can find this statement much more enjoyable than something like “The government created a broad stimulus plan.”

Simile: Similes are a staple of creative writing. Nevertheless, similes can also become effective tools for nonfiction books. Similes help draw a clear picture in the readers’ minds by drawing comparisons between various objects, ideas, or people.

Consider this example:

The American and British soldiers stood as tall as giants on the beaches of Normandy as they faced the relentless onslaught of German machine gun fire.

With this example, the author attempts to paint a highly detailed picture in the readers’ minds. By stating that the American and British soldiers stood “as tall as giants,” the author intends to draw a clear expectation of the soldiers’ bravery. In contrast, a statement such as “The American and British soldiers bravely faced the German resistance at Normandy” does not fairly depict the bravery of the American and British soldiers.

Analogy: An analogy, like a simile, draws comparisons between various objects to enhance comprehension. The difference between an analogy and a simile lies in the objects they compare. A simile compares two objects that have some similarities between them. An analogy compares two seemingly unrelated objects, thereby enhancing the quality of the comparison.

Here’s an example:

The court’s decision was like a stick of dynamite.

This analogy compares two completely different ideas. After all, what does a court decision have to do with a stick of dynamite? Therein lies the beauty of analogies. Readers can infer that the court decision was “explosive.” It is then up to the author to further explain why this court decision is “explosive.”

Personification: Personification consists in providing human qualities to a non-human element. This tactic aims to enhance comprehension by enabling readers to create parallels between a concept and human behavior.

Consider this situation:

The new gun control bill has the legs to go far.

In this statement, the author uses the term “has the legs to go far” to imply that the new gun control bill will eventually become a law. While the author could have said “The new gun control bill will eventually become a law,” using personification makes a dry statement become much more vivid in readers’ minds.

Hyperbole: In short, hyperbole utilizes exaggeration to drive home a point. Hyperbole is a great device, especially when authors feel strongly about a point.

Here is a great example:

Employment figures this week caused a monumental collapse on Wall Street today.

Affirming there was a “monumental collapse” is a serious statement. After all, what exactly would constitute a “monumental collapse?” Using hyperbolic statements allows authors to paint the picture they want in their readers’ minds.

5. Overdoing Descriptive Narrative Writing

Descriptive narrative writing can make nonfiction books come alive. Nonfiction content can quickly go from a “stale” monologue into a vivid two-way dialog.

However, there is the risk of overdoing descriptive narrative writing. “Overdoing” descriptive narrative writing refers to using inflated and even pompous language to adorn writing.

Please bear in mind that it is easy to get carried away. At that point, descriptive narrative writing risks becoming counterproductive as substance gets lost amid fancy language.

Consider this situation:

• The Prime Minister’s speech was boring.
• The Prime Minister’s speech failed to light a fire in the audience.
• The Prime Minister’s speech resulted in a colossal failure that did not deliver on the precious pearls of wisdom sought by the audience.

These sample sentences illustrate the degrees to which writing can be effective or miss the mark.

While effective in conveying the main idea, the first sentence is simplistic. One can infer that this sentence is pedestrian in its style.

The second sentence offers a balance between descriptive narrative and concise writing. The author communicated their impression of the speech without overinflating the language.

The third sentence goes over the top. It uses too much language, causing the reader to go on a winding journey before reaching the ultimate destination.

The goal is to balance narrative with precision. Using descriptive narrative in nonfiction books is as much skill as art. Authors must find the appropriate mix of linguistic artistry and substance.

One Final Thought

What happens when the writing well comes up dry? In other words, what happens when authors, editors, and publishers want to spruce up writing but cannot seem to find a way to make it work?

Instead of struggling to spice up nonfiction books, authors, editors, and publishers can turn to a ghostwriter. Hiring a ghostwriter can become a highly useful solution when looking to incorporate descriptive narrative writing into nonfiction books. In particular, a professional ghostwriter can utilize descriptive narrative to craft the right message audiences want to hear.

How is this possible?

Professional ghostwriters are a mixed bag of skills. On the one hand, they have the skill to produce substance based on fact. On the other hand, they have the sensitivity to use the right language to evoke emotions in their audience.

There is a catch to hiring a ghostwriter, though.

Hiring a ghostwriter entails finding a person with the right mix of skills. Finding a ghostwriter that can incorporate descriptive narrative writing in a nonfiction book requires someone with experience in both fiction and nonfiction.

These ghostwriters typically have a long track record of producing a variety of works. Additionally, professional ghostwriters are willing to work with their clients until they find an appropriate voice. From there, the narrative builds itself. It is quite feasible to create an entire narrative from a single word.

Crafting a memorable narrative in a nonfiction book should not be a daunting task. It should be a labor of love. Often, it is like a master artist patiently creating an artwork until it is perfect.

Producing a non-fiction book is a great way to jumpstart a professional career, boost brand positioning, or raise awareness on a specific topic. A well-crafted book provides a clear image of professionalism and expertise in any given domain.

It’s no secret that writing a quality book takes time and effort. It also requires dedication to completing the task. However, there are occasions when professionals and experts lack the time or writing experience needed to take a book from scratch to publication.

That point is where a ghostwriter can help bring a writing project to fruition.

What is a ghostwriter?

Simply put, a ghostwriter is an author that produces content on someone else’s behalf.

They write material that will eventually list another person (or organization) as the author.

This process is a common practice in the business world. Companies often employ professional writers to produce their material, instead of relying on the in-house staff to do it.

Additionally, celebrities and experts often hire ghostwriters to do the bulk of their writing work for them.

Please note that ghostwriting is a legal agreement where the hiring party employs the ghostwriter to work for them. The ghostwriter retains no rights over the published work. Sole ownership belongs to the hiring party.

Why hire a ghostwriter?

In essence, hiring a ghostwriter is an investment in time and effort. Professional ghostwriters are experienced scribes that can handle significant workloads and create content in less time. In some instances, a skilled ghostwriter can produce articles in mere hours. In contrast, inexperienced writers may take days or even weeks to finish an article.

Also, experienced ghostwriters can bring various skills to the table. They may have backgrounds in specific areas such as business, economics, journalism, political science, and technology, to name a few. They can combine their adept writing skills with a specific area of knowledge.

Most importantly, ghostwriters can ensure projects actually get completed. Often, writing projects languish midway through the process. Other times, projects never fully get off the ground. A professional ghostwriter can take a project idea and shape it into a working manuscript. Ghostwriters can truly make a book project become a reality.

What is a ghostwriting agency?

A ghostwriting agency is a dedicated organization that employs multiple ghostwriters and assigns them to projects. In some instances, more than one ghostwriter may be necessary to complete a project.

Ghostwriting agencies match up writers whose experience and skill set align with a project’s requirements.

In many occasions, highly skilled ghostwriters wear several hats. These ghostwriters are able to tackle various types of projects, and write about many different industries.

Keep in mind that ghostwriting agencies are not job boards. In other words, they do not simply advertise jobs for individual projects. Instead, a professional ghostwriting agency has a streamlined process that takes a project idea all the way to a completed manuscript. Within this process, ghostwriting agencies can assign specific ghostwriters to particular projects. Moreover, some ghostwriting agencies can even help their clients throughout the entire publication process.

A professional ghostwriting agency typically has a single point of contact. This representative acts as an intermediary between clients and writers. This approach facilitates communication by coordinating interactions among all parties. This way, the ghostwriter can focus on getting the project moving. At the same time, the client can confidently voice their concerns and provide feedback.

Five Reasons to Hire a Ghostwriting Agency

Hiring a ghostwriting agency can sometimes be a better choice than hiring an individual ghostwriter. On the whole, ghostwriting agencies facilitate the entire process needed to complete your nonfiction book. Here are five reasons why hiring a ghostwriting agency can be a better alternative than hiring an individual ghostwriter.

Reason 1: A ghostwriting agency is a team of writers.

Hiring an individual ghostwriter entails finding the ideal candidate and then committing to them. While this arrangement can work out very well, it makes the hiring party vulnerable.

How so?

When the client commits to a single ghostwriter, any relationship disruption can potentially derail the entire project. If for any reason the ghostwriter is unable to continue working on the project, it can stall progress or even grind the project to a halt.

Of course, professional ghostwriters dedicate their efforts to delivering a completed project. Nevertheless, situations could arise that prevent them from moving forward. At that point, the hiring party may have to start over and search for someone else to take over.

A ghostwriting agency can proactively prevent such issues. Since a ghostwriting agency is a team of writers, other writers can pinch-hit if needed. Having access to multiple writers ensures that projects come to fruition and can reduce the time needed to produce a full manuscript.

Reason 2: A ghostwriting agency brings many skills to the table.

As skilled as they may be, individual ghostwriters can only tackle so many topics and projects at a time. After all, there are limitations on what a single person can reasonably accomplish.

In contrast, a ghostwriting agency has multiple skill sets from various writers. Most professional ghostwriting agencies have a cadre of scribes that can tackle multiple topics, often all at once.

Ghostwriting agencies are the best option when it comes to complex, multi-layered projects. For instance, projects that involve a variety of topics may exceed a single writer’s scope. A team of talented writers can provide expertise across several fields. Highly complex projects are feasible, using experienced writers to focus on specific projects. Conversely, asking a single writer to cover such wide ground may ultimately become unworkable.

Ghostwriting agencies purposely employ writers skilled in various areas. They tend to avoid hiring writers all with similar backgrounds. Successful ghostwriting agencies strive to have diverse teams. This approach allows ghostwriting agencies to serve their clientele’s needs better.

Reason 3: Ghostwriting agencies take care of the legwork.

A cursory online search reveals a number of how-to guides on recruiting, vetting, and selecting a ghostwriter. While these guides all contain sound advice, they underscore an important element: Finding the right ghostwriter takes time and hard work.

Ghostwriting agencies help save time and work by having a dedicated writing staff.

These writers are vetted professionals that have experience and credentials to back up their work.

Clients can trust that the agency has selected the best available talent.

On the flip side, some critics claim that ghostwriting agencies try to hire the cheapest available talent. They accuse agencies of lacking quality talent in their writer pool. In particular, lower-priced firms or discount ghostwriting companies may offer lesser-quality work.

Please note that there are probably less expensive alternatives available compared to an agency. However, these alternatives do not always represent a good option. After all, recruiting, vetting, and training great ghostwriters requires an investment on the ghostwriting agency’s part. In contrast, a high-profile ghostwriting agency does not necessarily mean it is better based on pricing alone. Ideally, a balance should be at the forefront. That balance can come from properly assessing a ghostwriting agency’s experience and reputation.

Thus, hiring a ghostwriting agency is about understanding where their strengths lie and what they can deliver. The best ghostwriting agencies manage to find a balance between delivering high-quality work and maintaining an appropriate price point.

Finding a reputable ghostwriting firm boils down to their track record. Obscure companies with amateurish websites should raise a number of red flags. Professional ghostwriting firms always strive to put their best foot forward. That approach begins with great references and customer reviews in addition to suitable customer service.

Ultimately, a professional ghostwriting agency can cut down a project’s overall timeframe by a significant margin. The savings on time alone can easily offset the financial cost of hiring one.

Reason 4: Ghostwriting agencies are a one-stop shop.

Hiring a freelance ghostwriter can work out very well. There are many talented writers offering high quality services. However, hiring a one-person band may prove to become more expensive than initially anticipated.

Publishing a polished finished manuscript requires several steps. First is the planning stage, which is something clients prepare before reaching out to ghostwriting agencies. Then, the ghostwriter can take care of the research and writing stages. However, polishing a manuscript requires an experienced editor. Depending on the subject matter, a specialized editor may become necessary. Therefore, the client would also have to go about hiring an appropriate editor for their project. This task would add to the time and effort the project requires for completion.

Once the editor has reviewed the manuscript, there are formatting and design tasks that must take place before the material is ready for publication. In short, hiring individual professionals for each task can become onerous in terms of time and attention to detail.

A professional ghostwriting agency can take care of most of these various steps, thereby leading to significant savings in time, effort, work, and attention to detail. By hiring a reputable ghostwriting agency, project owners can free up their time and attention for creative tasks such as planning and research.

How does a ghostwriting agency become a one-stop shop?

Professional ghostwriting agencies usually evolve over time. As ghostwriting agencies grow, they are able to expand their services. These services include editing, formatting, design, and even translation. As time goes on, ghostwriting agencies become one-stop shops that are able to facilitate all aspects of the book creation process.

Reason 5: Ghostwriting agencies put a lot on the line.

A professional ghostwriting agency has a lot on the line whenever they take on a new project.

After all, a successful track record always bodes well for a ghostwriting agency’s reputation and profitability. In the business world, reputation weighs heavily on success.

Ghostwriting agencies understand the power of word-of-mouth referrals.

They also understand that online reviews are critical to success. Hence, ghostwriting agencies will strive to do their best to complete projects and do them well.

Given the competitive nature of the ghostwriting industry, both freelance ghostwriters and ghostwriting agencies must go above and beyond to meet their clientele’s needs.

In particular, ghostwriting agencies continuously compete for the best talent available. By attracting and retaining a high level of writing talent, ghostwriting agencies can provide their clients with greater assurance of their quality, timeliness, and overall level of services.

In contrast, if a ghostwriting agency cannot deliver, it may see its business severely affected. Ghostwriting agencies have a lot riding on their reputation. Their track record will need to speak for itself. Therefore, ghostwriting agencies should strive to meet or exceed their client’s expectations.

The Bottom Line

Hiring a ghostwriting agency is an investment in time and effort. Clients can focus on their creative endeavors by essentially delegating tasks such as recruiting, hiring, vetting, and coordinating. In turn, this approach can lead to more book ideas.

The ghostwriting agency can take care of the heavy lifting. Employing a ghostwriting agency is a great alternative to trying to write your nonfiction book alone. It can be the determining factor that brings a writing project to completion.

Finding a professional ghostwriting agency can help aspiring and established authors and publishers boost their production and save time and money, while relying on a trusted business partner.

Nevertheless, finding that ideal ghostwriting agency may seem somewhat challenging. Thus, the search begins with understanding a ghostwriting agency’s cost-benefit relationship. This relationship boils down to determining the ghostwriting agency’s core strengths and how these strengths suit a client’s needs.

Additionally, getting a clear idea of a ghostwriting agency’s reputation is a crucial element in figuring out the best option. A proven track record is always the best way to go. However, up-and-coming agencies may prove to be worth taking a chance on them. After all, ghostwriting agencies have a lot riding on their performance. Therefore, clients can be certain that a reputable ghostwriting agency will do its best to meet or exceed its clientele’s needs.