Tag: Nonfiction

Up-and-coming nonfiction authors often encounter limited traditional publishing avenues when seeking to publish works like memoirs, autobiographies, or family history projects. 

Established publishers tend to prioritize renowned authors or commercial genres, leaving lesser-known writers with constrained opportunities. However, there is a silver lining.

Various alternative options exist; many can actually save writers a lot of time and money.

Deciding on which option to go with is just a matter of the author’s goals, budget, and the level of control they desire.

10 Publishing Options for Nonfiction Books

Now, more than ever, there is a plethora of publishing options for nonfiction authors. Whether authors look to publish a memoir, an autobiography, or a how-to guide, these options offer numerous opportunities to take a writing project to fruition. 

Let’s take a look at each option, as well as the pros and cons:

Traditional Publishing With Established Houses

• Description: Traditional publishing entails collaboration with renowned publishing entities like Penguin Random House or HarperCollins, often requiring submissions through literary agents.
• Advantages: This route offers esteemed recognition, professional editorial and marketing support, advance payments, and royalties.
• Considerations: Securing a traditional deal is fiercely competitive, with limited authorial control and extended publication timelines.

Hybrid Publishing

• Description: Hybrid publishers, such as She Writes Press or Archway Publishing, merge elements of traditional and self-publishing. Authors share publication costs.
• Advantages: This approach grants authors greater creative control, access to professional services, and shared financial responsibility.
• Considerations: Authors bear some financial burden, and quality can vary among hybrid publishers.

Independent Self-Publishing

• Description: Independent authors utilize platforms like Amazon Kindle Direct Publishing (KDP) or IngramSpark to publish nonfiction works autonomously.
• Advantages: Authors get full autonomy over content, design, distribution, expedited publication, and enhanced royalty earnings.
• Considerations: Authors must oversee editing, design, and marketing or engage professionals for these services, necessitating a proactive marketing strategy.

Small Press Publishing

• Description: Small presses, often niche-oriented, publish nonfiction books. They offer a personalized approach and may be open to unconventional topics.
• Advantages: Authors receive personalized attention, improved odds of publication, and potential for better royalties.
• Considerations: They offer limited marketing and distribution resources compared to larger publishers.

Print-on-Demand (POD)

• Description: POD services, such as Amazon’s KDP Print, enable authors to print fiction and nonfiction books as ordered, eliminating the need for extensive print runs.
• Advantages: There are minimal upfront printing costs, worldwide availability, and reduced inventory management.
• Considerations: There is limited brick-and-mortar bookstore distribution and per-unit costs can be higher.

E-Book Publishing

• Description: Authors can exclusively publish nonfiction books as e-books on platforms like Amazon KDP, Apple Books, or Barnes & Noble Nook Press.
• Advantages: Authors get lower production expenses, global accessibility, and streamlined distribution.
• Considerations: E-book market competition is intense and there are constraints to digital formats.

Vanity or Subsidy Publishing

• Description: Vanity publishers, such as AuthorHouse or Xlibris, publish books for a fee, offering various services.
• Advantages: Authors retain creative control, enjoy expedited publication, and receive royalties.
• Considerations: Costs can be substantial, and quality varies based on the chosen publisher.

University or Academic Presses

• Description: Specializing in academic and scholarly works, these presses, like MIT Press or Oxford University Press, publish nonfiction books in specific fields.
• Advantages: Authors get rigorous academic validation, authoritative credibility, and targeted audience access.
• Considerations: There are stringent academic standards and limited accessibility to general readers.

Agent-Assisted Publishing

• Description: Literary agents partner with authors to secure publishing deals, often in niche markets or with smaller publishers.
• Advantages: Authors get professional guidance, access to exclusive publishing channels, and enhanced negotiation power.
• Considerations: Agents may charge fees or take a percentage of royalties.

Crowdfunding and Self-Publishing

• Description: Authors can use crowdfunding platforms like Kickstarter to finance book production and then self-publish using online platforms.
• Advantages: This option allows authors to gauge interest and secure funding upfront, followed by the flexibility of self-publishing.
• Considerations: This option requires successful crowdfunding campaigns, self-publishing responsibilities, and marketing efforts.

Selecting the most suitable publishing option for your nonfiction book necessitates a thorough evaluation of your objectives, budget, target audience, and the level of control you wish to maintain throughout the publishing process. 

Effective marketing and promotion efforts are crucial to book success, regardless of the chosen route.

How To Choose the Best Option for Publishing a Nonfiction Book

Choosing the best publishing option for your nonfiction book is a critical decision that can significantly impact a book’s success and the overall publishing experience.

• Clarifying the author’s goals. The first step in this formal evaluation is for the author to define their publishing objectives. They should consider whether their primary goal is to gain recognition, generate profit, maintain creative control, or cater to a specific target audience.
• Understanding the target audience. A crucial aspect is to identify the intended readership for the nonfiction book. Authors should determine whether their work is for a niche audience, professionals, academics, or the general public. Understanding the readership helps shape the choice of the publishing route.
• Assessing the budget. Financial considerations play a pivotal role. Authors need to assess their financial resources realistically. Different publishing options entail varying costs. For instance, traditional publishing typically does not necessitate upfront expenses. At the same time, self-publishing may require covering editing, design, and marketing costs.
• Reviewing the manuscript’s preparedness. The author should critically assess the readiness of their manuscript. Has it undergone professional editing and proofreading? A polished manuscript enhances the prospects of success, irrespective of the chosen publishing route.
• In-depth research of publishing options. A thorough exploration of available publishing options is imperative. Authors should investigate traditional, hybrid, self-publishing, small press publishing, and other alternatives. It is essential to have a comprehensive understanding of the advantages and disadvantages of each avenue.
• Submitting formal book proposals. Authors should be prepared to craft formal book proposals adhering to industry standards in traditional publishing. These proposals should encompass a well-structured cover letter, a concise book synopsis, a comprehensive chapter outline, a market analysis, and an author biography.
• Considering literary representation. For traditional publishing, seeking literary representation from a reputable agent can be advantageous. Agents possess the expertise required to facilitate manuscript submission, negotiate contracts, and navigate the intricacies of the publishing industry.
• Carefully reviewing publishing contracts. A formal, thorough examination is paramount when presented with a traditional publishing contract. Authors should scrutinize clauses related to royalties, rights, marketing commitments, and any provisions affecting creative control. It is essential to comprehend the terms and implications fully.
• Examining services of hybrid and self-publishing. A comprehensive evaluation of the services publishers or platforms provide is mandatory for those contemplating hybrid or self-publishing. Factors to consider include editing quality, cover design options, formatting services, and distribution capabilities. Transparency and professionalism are key considerations.
• Preserving rights and ownership. Regardless of the chosen publishing arrangement, authors must ensure they retain the rights of paramount importance to them. Intellectual property rights, copyright, and control over future editions are aspects to safeguard formally.
• Formulating a robust marketing and promotion plan. Authors should determine how they intend to market and promote their books. While traditional publishers typically offer marketing support, self-published authors must be prepared to develop and execute a formal marketing plan independently.
• Networking and seeking advice. Engaging with fellow authors, writing organizations, and industry professionals can provide invaluable insights and recommendations. Formal interactions within these networks can help authors make informed decisions.
• Considering timelines. Authors should take into account their desired publication timeline. Traditional publishing often involves longer lead times, whereas self-publishing allows for more rapid release. The chosen timeline should align with the author’s goals.
• Balancing control and support. The author must balance the creative control they wish to retain and the support they expect from their publisher. Traditional publishing may offer less control but more support, whereas self-publishing provides complete control but requires greater self-sufficiency.
• Consulting with legal professionals. Legal counsel, ideally from a literary attorney or a legal expert, is advisable when reviewing publishing contracts, addressing rights and royalties, and ensuring that the author’s formal legal interests are protected.
• Requesting references and testimonials. When considering hybrid publishers or self-publishing services, it is prudent to formally request references and testimonials from authors who have utilized these services. Such formal endorsements offer insights into the provider’s track record.
• Reviewing success stories. Authors should study success stories of similar books that have followed the chosen publishing method. Analyzing what worked for these books can help inform the author’s strategy.
• Making a thoughtful decision. After thorough consideration, the author should select the publishing option that aligns most effectively with their goals, audience, budget, and creative aspirations. The decision should be communicated formally and professionally.

A formal and comprehensive approach to choosing the most suitable publishing option for a nonfiction book is crucial. It involves systematically evaluating various factors, carefully considering goals and resources, and informed decision-making. This approach ensures that the author’s publishing choice aligns with their vision for the book and maximizes its potential for success.

A Final Thought

Publishing a book is a significant milestone in an author’s journey, demanding thoughtful consideration when selecting the best option. It marks the culmination of creativity, dedication, and expertise. Authors must weigh the pros and cons of traditional publishing, self-publishing, or hybrid models, considering their goals, budgets, and the level of control they desire. This choice can impact the book’s success and the author’s career and reputation. 

Careful deliberation ensures that the chosen publishing avenue aligns seamlessly with the author’s aspirations, maximizing the chances of bringing their work to the widest possible audience while preserving their creative vision. Ultimately, investing time and effort in finding the best publishing option can lead to a fulfilling literary experience.

Sometimes, finding vendors and business partners to take on unique projects for your company is challenging. This problem can be especially true if you’re looking for a writing agency.

It’s always nice to be told yes, but unfortunately, that word is hard to come by these days—even with contractors wanting your business.

However, at The Writers For Hire, we’re just the opposite. We thrive on challenging projects, and our people often have trouble saying no to difficult assignments. But that’s just who we are.

To illustrate this fact, here are 10 examples of the yes attitude in action. Read all of them to get inspiration and encourage your employees and vendors to think outside the box.

1. Valentine’s Day Poetry at the Mall

Imagine strolling up to a department store cosmetics counter at your local mall only to find a handsome, rugged guy with a beard and mustache offering to write poetry for you. 

Thankfully, Stacy was available to save the day. He showed up to the mall in his best Valentine’s Day garb and offered up some of the most romantic poetry he could think of spontaneously.

He first asked the customer about their relationship with their loved one. Then, he would craft a poem that was special to them. Take a look:

A painting starts with a single shade

As colors build, a world is made

I color you, you color me. In a painting no one else can see

With each day we add a stroke to the world we have awoke

And as our picture comes to light we’ll see our love grow bold and bright

Now, if that doesn’t make you want to cry, nothing will. The experience must have affected Stacy, as well; he got married two weeks later! 

Stacy is still with us and writes everything from poetry gift books to historical fiction and creative journalism.  

2. Medical Marijuana Farm Project

At The Writers For Hire, our main focus is on utilizing the unique experiences of our writers, editors, and project managers. Many of us have specialized knowledge in various disciplines; however, medical marijuana farming was not one of them.

While the ins and outs of medical marijuana farming was a bit out of our wheelhouse, we were up for the challenge and happy to learn something new. We made use of our client’s wonderful subject matter experts and completed the job on time and to our customer’s great satisfaction. 

3. Native American Oral History Book

Most of the history of Native American tribes is a result of oral traditions passed down through the generations.

Ultimately, our team was enriched by having a chance to experience such a unique culture.

4. Educational Computer Game

The product came with a code the child could use to enter an online virtual world. 

Once in, they were invited to complete online educational activities. Our job was to write the content for the online quizzes. 

We completed the task by pouring over several textbooks on various subjects, including math, history, and literature. When we finished, we had over 2,000 questions and answers. We also wrote much of their in-game messaging to enhance the user experience.

5. Unique Genealogy and Family Tree Projects

Jennifer Rizzo is our genealogy expert at The Writers For Hire. She has taken on several projects for clients needing everything from family history research to lengthy ancestral autobiographies and memoir books.

The client was so impressed, they sent her off to Germany to research the mother’s side of the family, as well.

What started as a simple family tree morphed into a striking visual poster including all pertinent historical timelines for each side of the family. It is truly like nothing else you could find online.

6. Gifts for Your Favorite Writer

“Caution, Writer at Work. Interrupt at Your Own Risk.”

Indeed, writers don’t want to be disturbed when they’re hard at work. But thankfully, most of us don’t have a license to carry firearms.

7. WWI Fictional Narrative

Another project Stacy and Jennifer teamed up on for us was a historical fiction book based on the relative of a client we worked for in the past.

8. Unique Recruitment Campaigns

We collected information using various methods, including verbal feedback and written surveys. When we finished collecting the data, we wrote a detailed report, and our client chose the winning campaign. 

9. Writing for Robots

For this project, we had to write a request for proposal (RFP) response for a company that made chatbots.

Thankfully, The Writers For Hire had a teamwork paradigm from its start. We combined the experience of writers, editors, and project managers to conduct the necessary research and deliver the response on time.

We sent the proposal without a hitch, and the chatbot company thrives today. Although it presented a technical challenge, we delivered the project promptly and with the requested information.

Who knows, maybe The Writers For Hire will be called on to write for a colony of robots living on Mars someday.

10. The 50-Year-Old Crime Story

Somewhere, someone is accused of something they didn’t do. Who’s going to tell the world about what happened from their perspective?

You may want us to tell your story.

We won’t shy away from challenging projects at The Writers For Hire. Unlike most writing agencies, we’re willing to go where our research takes us and do the work others wouldn’t dare attempt.

Writing a nonfiction book can be one of the most rewarding experiences in a person’s life. It offers a unique opportunity to share knowledge, expertise, and insights with a wide audience, leaving a lasting impact on readers.

Through the process of researching, organizing ideas, and crafting compelling narratives, authors gain a deeper understanding of their subject matter and themselves.

However, for aspiring and inexperienced authors, writing a nonfiction book can also be a significant challenge. It requires discipline, perseverance, and a commitment to honing one’s writing skills. Developing a clear and engaging writing style, conducting thorough research, and maintaining a coherent structure are all daunting tasks.

While the journey may be arduous, the sense of accomplishment and the positive influence on others make writing a nonfiction book an incredibly fulfilling endeavor worthy of the effort and dedication it demands.

In this article, we will take a closer look at the challenges up-and-coming authors face while focusing on how authors can overcome obstacles by enlisting a little help from professionals.

The Most Common Challenges Writers Face

• Initial Conceptualization. Many authors struggle with formulating a clear and compelling book idea. They may need assistance brainstorming, refining, and selecting a topic that aligns with their expertise and an audience’s interests. Working with a writing coach or discussing ideas with peers can provide valuable insights.
• Outline and Structure. Creating a well-structured outline is crucial for organizing thoughts and ideas. Authors may require guidance in outlining the book’s chapters, sections, and subheadings. Developing a logical flow of information, ensuring smooth transitions, and maintaining consistency throughout the book are essential elements that a professional editor or writing mentor can help with.
• Research Assistance. Nonfiction books often require extensive research to provide accurate information and support arguments. Authors may face challenges in locating relevant sources, fact-checking, and organizing research materials. Assistance from a research assistant or librarian can be beneficial in navigating the vast amount of information available.
• Time Management. Authors often struggle with time management and maintaining a consistent writing schedule. Overcoming procrastination and setting realistic goals are common challenges. Developing a writing routine, setting deadlines, and using productivity tools or techniques like the Pomodoro Technique can help authors stay focused and progress.
• Accountability and Support. Writing a book can be solitary, and authors may feel isolated or lack motivation. Joining writing groups, participating in writing challenges, or finding an accountability partner can provide support and encouragement. Engaging with a writing community can also offer opportunities for feedback and collaboration.
• Writing Craft and Style. Authors may encounter difficulties crafting engaging prose, using appropriate language, and maintaining a consistent tone throughout the book. Hiring a professional editor or working with a writing coach can aid in refining the writing style, improving sentence structure, and ensuring clarity and coherence.
• Overcoming Writer’s Block. Writer’s block is a common challenge that can hinder progress. Authors may require strategies to overcome this hurdle, such as freewriting, mind mapping, changing the writing environment, or seeking inspiration from other sources. Experimenting with different techniques can help reignite creativity and overcome mental blocks.
• Editing and Proofreading. Once the initial draft is completed, authors need assistance editing and proofreading their work. A professional editor can review the manuscript for clarity, consistency, grammar, and spelling errors. Feedback on the overall structure, pacing, and effectiveness of the book’s content is crucial to produce a polished final product.
• Publishing and Marketing Guidance. Authors may require guidance on publishing, including self-publishing options, finding a literary agent, or submitting to traditional publishers. Additionally, understanding book marketing strategies, developing an author platform, and creating a promotional plan are essential aspects that authors should consider with the help of marketing professionals or mentors.
• Emotional Support. Writing a book can be emotionally challenging, and authors may experience self-doubt, imposter syndrome, or setbacks. Having a support system, whether it be friends, family, or fellow writers, can provide the emotional support necessary to navigate these difficulties and persevere.

While these obstacles can be frustrating and even demoralizing, the good news is that help is available. The first step is to identify what type of help is needed to see a writing project through.

How To Determine What Kind of Help Is Needed

Conduct a self-assessment.

Start by conducting a self-assessment of your strengths and weaknesses as a writer. Reflect on previous writing experiences, the genre and scope of the current project, and any recurring challenges or pain points encountered in the past.

Identify pain points.

Pinpoint the specific pain points that hinder your progress or create frustration during the writing process. These pain points may include difficulty developing ideas, organizing thoughts, maintaining motivation, managing time, editing, or seeking feedback. Be honest and open about the areas that need improvement.

Seek constructive feedback.

Share your work with a trusted writing circle, beta readers, or critique partners. Encourage them to provide constructive feedback and identify areas that need improvement. Their insights can shed light on blind spots and help identify areas where external assistance may be valuable.

Consider a professional assessment.

Consider seeking a professional assessment from a writing coach, editor, mentor, or an experienced ghostwriter specializing in your genre. These people can comprehensively evaluate your manuscript, identify strengths and weaknesses, and offer guidance on areas that require improvement.

Research support options.

Explore the various support options, such as writing workshops, courses, mentorship programs, writing communities, and professional services. Research the qualifications, expertise, and track records of potential mentors or professionals to ensure they align with your specific needs.

Evaluate your project honestly.

Evaluate your personal capacity realistically. Determine whether the project’s scope, research requirements, or writing skills surpass your personal capabilities. Acknowledge that seeking help does not equate to weakness but rather is a proactive step toward producing the best possible work.

Get tailored assistance.

Once the specific pain points and support needs are identified, seek assistance tailored to those areas. This situation might involve hiring a writing coach or mentor to provide guidance, an editor to refine the manuscript, a research assistant to help with gathering information, or joining a writing group for support and feedback.

Embrace collaboration.

Embrace the benefits of collaboration and learning from others. Engage with fellow writers, attend writing conferences or workshops, and participate in online communities. Sharing experiences, receiving feedback, and engaging in discussions can foster growth and inspire fresh ideas.

Be open to continuous improvement.

Recognize that the writing process is iterative and ongoing. Be open to continuous improvement and ongoing learning. Seek feedback at each stage, be receptive to suggestions, and adapt accordingly.

By following this process, you can identify your pain points, evaluate your needs objectively, and seek appropriate support.

Admitting that going at it alone is not always the best approach allows writers to tap into valuable resources, enhance their writing skills, and increase their chances of completing their writing projects.

When To Seek Help From a Writing Coach or Professional Ghostwriter

• Help with Writing Text. A professional ghostwriter can provide valuable assistance if the author struggles with expressing ideas clearly, maintaining a consistent writing style, or crafting engaging prose. They have the expertise to transform complex concepts into readable content, ensuring the book resonates with the intended audience.
• Proofreading and Editing. Professional ghostwriters are skilled at proofreading and editing manuscripts, catching grammar, spelling, and punctuation errors, and improving sentence structure and overall readability. Their keen eye for detail and editorial expertise help to polish the manuscript and ensure it meets professional publishing standards.
• Idea Development. Ghostwriters are experienced in structuring nonfiction books logically and compellingly. They can assist authors in developing a clear and cohesive outline, organizing chapters and sections, and ensuring smooth transitions between ideas. This expertise helps authors create a well-structured book that engages readers from start to finish.
• Coaching and Guidance. Ghostwriters often serve as writing coaches, providing valuable guidance and support throughout the writing process. They can help authors overcome writer’s block, stay motivated, and maintain a consistent writing schedule. Their experience and encouragement can boost the author’s confidence and help them navigate challenges more effectively.
• Time Efficiency. Writing a nonfiction book is a time-consuming process, and many authors have competing priorities and limited time available. Collaborating with a ghostwriter can save significant time and effort. Ghostwriters are adept at conducting research, organizing information, and writing efficiently, allowing authors to focus on other aspects of their book project.
• Expertise and Industry Knowledge. Professional ghostwriters often have expertise in specific subject areas or genres. Their specialized knowledge can contribute to the accuracy and depth of the book’s content. They are also well-versed in the publishing industry, understanding market trends, reader expectations, and formatting requirements, which can enhance the book’s marketability.
• Objective Perspective. A ghostwriter brings an objective perspective to the project. They can identify areas for improvement, provide constructive feedback, and offer fresh ideas. Their impartiality allows them to view the manuscript through the lens of the target audience, ensuring that the content is engaging, relevant, and impactful.
• Seamless Writing Collaboration. Collaborating with a professional ghostwriter involves a close working relationship, which fosters a seamless writing process. Ghostwriters often conduct interviews or research sessions with the author to gather information, ensuring the author’s voice and vision are captured authentically. This collaboration allows the author’s ideas and expertise to shine while benefiting from the ghostwriter’s writing skills.

Working with a professional ghostwriter allows authors to tap into a range of benefits that enhance their nonfiction book projects. From improving writing quality, ensuring accuracy, and saving time to receiving guidance, support, and industry expertise, a ghostwriter’s involvement can help authors navigate the writing process more effectively and see their nonfiction books through to completion.

A Final Thought

Embarking on a nonfiction writing project is a significant endeavor that can impact an individual’s life profoundly. It represents an opportunity to share knowledge, experiences, and perspectives with the world, leaving a lasting legacy. However, the journey to completion can be challenging, and many aspiring authors face obstacles that impede progress and lead to unfinished projects.

That’s why seeking help from a professional ghostwriter or writing coach is wise. It’s an investment in the final product’s quality and personal fulfillment. Leaving a project incomplete can become a source of regret, as the vision and potential impact of the work remain unrealized.

Working with a professional ghostwriter or writing coach can provide the expertise and guidance needed to overcome obstacles and bring the project to fruition. These professionals bring a wealth of experience in writing, editing, and structuring nonfiction books, ensuring the content is compelling, well-organized, and engaging for readers. They also offer objective perspectives, valuable feedback, and support throughout the writing process.

By seeking assistance, authors can tap into the skills and knowledge of professionals who understand the intricacies of writing and publishing. Collaborating with a ghostwriter or writing coach increases the chances of producing a high-quality book that meets professional standards and resonates with the intended audience.

Completing a nonfiction writing project is a significant life achievement that offers numerous rewards. It establishes the author as an expert in their field, and opens doors to new opportunities for speaking engagements, media appearances, and personal growth. Moreover, the impact of a well-crafted nonfiction book can extend beyond the author’s lifetime, influencing and inspiring readers for years to come.

In the end, pursuing a nonfiction writing project is worthwhile, and seeking help from professionals ensures that the project reaches its full potential. It minimizes the risk of leaving a project unfinished. It allows authors to achieve a sense of fulfillment, knowing they have accomplished a significant milestone in their lives.

It used to be that only self-published authors had to promote their books. Unfortunately, that’s no longer the case. Even if you are savvy enough to land a publisher, you will still be expected to do your part to market your book aggressively.

While none of that seems like much fun, we will attempt to take the mystery out of getting those copies flying off the shelves.

In this guide to marketing your book, we take you through the process step-by-step. Along the way, you will receive tips and tricks many seasoned authors have used in the past to sell their books.

1. Pick your target.

Knowing your book’s target audience is crucial for selling your book. It helps tailor marketing strategies to their interests, needs, and preferences.

Creating a “Reader Persona”

A reader persona focuses your marketing message on the right people. It gives you an idea of how to target the type of reader interested in your book.

Start by defining your reader’s demographic characteristics, such as:

• Age
• Gender
• Occupation
• Income
• Interests

Then, add psychographic elements, such as values, attitudes, and lifestyles.

Once you have identified your target audience, you can create your reader persona based on the identifying attributes in this exercise. You can even give them a name!

Knowing your ideal reader will help you tailor your marketing message. Use this persona to develop a marketing plan to reach the right readers and maximize book sales.

Writing to Your Audience

While understanding reader demographics can help market your book when finished, it is also possible to use reader personas to guide you in the writing process.

When you write with a specific audience in mind, you incorporate their interests into each chapter. You also use language and topics that are familiar to them.

So, for those reasons, it is always best to know your reader demographics before you write your book.

2. Set yourself up for marketing success.

Author Website

To create an effective author website, start with a content management system like WordPress, Squarespace, or Wix. These platforms offer simple customization for your website, and you can add features like blog editing, email, and social media links.

Your author website should include basic information about you and your book, such as:

• Detailed bio
• Book description
• Book excerpts
• Reader reviews
• Contact page

You should also include a professional profile picture and links to where readers can buy your book.

Author Central Page

Author Central is the most crucial tool for authors on Amazon and is the primary source of information about you as an author. It allows you to track book sales, add editorial reviews, customize book listings, and develop a following. 

To set up your Author Central Page, follow these steps:

1. Create your account. If you do not have a Kindle Direct Publishing (KDP) account, create one by clicking the “Join Now” button. If you have already published a book using the KDP system, you will use that account.
2. Enter your name. You can use your real name or another name you used to identify you as the author of your book. 
3. Complete your author bio. This section is about you, so turn on the charm. Also, you should note that you cannot link to your website or other external sources. Instead, use this section to give details about yourself, how you became a writer, and why you chose to write about specific topics.
4. Choose your author photo. This step is more crucial than many new authors realize, and there is a reason Amazon has such strict guidelines concerning profile pics. Yours needs to show a focused professional headshot that puts you in the most favorable light possible. So, leaving the photos of holiday celebrations on your phone is best. 
5. Set up a blog feed. The great thing about Author Central is that it allows you to link directly to your blog if you have one. To do so, find the RSS feed on WordPress or whatever platform you use. Next, copy the link, then go back to the Author Central Page. Click “Add Blog,” paste the blog link, then click “Add.” 

Goodreads Author Page

Goodreads is a website that provides readers with book recommendations and is the largest of its kind. Established in 2007, the company aims to help people discover and exchange books they enjoy.

When you create an author page on Goodreads, you connect with potential readers, track book reviews, and engage with your fans. In addition, Goodreads offers promotional tools such as giveaways and featured author programs that can help boost visibility.

Setting up your account is similar to what you did for Amazon. The only difference is that you must add your books manually, which is fairly straightforward. 

3. Set your book up for marketing success.

Creating the Book Cover

Unfortunately, readers will judge your book by its cover, so it is best to have one that stands out from the rest in your genre. In other words, it must be memorable.

DIY book covers are not a good idea. Even if you are a graphic designer, you will still lose all objectivity when creating your own.

Instead, it is best to hire a cover designer that you can work with to create the look that best represents your book. While it costs money to do this, it is well worth it to have a book cover that will compete in a crowded market. And as with most major business investments, you get what you pay for.

Writing the Book’s Description

The book description is crucial in book marketing, ranking second only to the title and cover. It is usually placed on the back cover and the top of the Amazon page, just below the price and above the book reviews. Your book description must be compelling to impact a reader’s purchase decision.

Here are some action steps to take:

1. Create a hook. A captivating opening line holds the reader’s attention. Start with an intriguing aspect of the book, such as a bold claim or compelling idea, to encourage your audience to read on.
2. Find your reader’s pain point. Speak to the struggles, frustrations, and challenges your book attempts to solve. The harder you hit these points, the easier it is to get your reader to accept the solution.
3. Offer your book as the solution. If you have done your job in Step 2, Step 3 will be easy. For this step, you must clearly list the benefits of owning the book and what it will do for the reader. 
4. Establish yourself as an expert. If you are a best-selling author, mention that first. Then list any other books you have authored or any awards you have received. Academic credentials are good, but it’s usually best to only list your highest education level.
5. Use a cliffhanger at the end. The last part of your book description should be so compelling that the reader can’t wait to open the first page. It gives the person just enough information to keep them wanting more.

4. Leverage your social media presence.

Social media is a powerful tool to reach a large audience.

• Facebook. Create a dedicated author page on Facebook. Include a list of books you’ve written with publication dates and a brief description of each. Use the page to offer discounts and promotions and to display targeted ads promoting your book.
• Twitter. Tweet about your book regularly and create a hashtag for it. Share quotes from your book, use polls to get public opinions on key topics, and share photos of you working behind the scenes.
• LinkedIn. Utilize your network to get the word out about your book release. Join discussions about your topic and develop relationships with key influencers. Also, remember to build a winning author profile while you’re at it.

5. Give parts of your book away.

Creating a blog is one of the best ways to promote your book online. Use various chapters or sections of your book to write each post.

Before publishing, give yourself a by-line for each article or post. For example:

“Bob Smith is the owner of Smith Automotive Group in Springfield, Ohio, and is the author of “How To Live The Luxury Life.”

In this example, Bob’s readers who desire to earn more from their businesses will want to buy his book. Those who are only curious may want to buy it as well. The key to using this technique is to focus on your target reader like you did for your book.

6. Collaborate with podcasters and bloggers.

Collaborating with podcasters, bloggers, and influencers is another great way to gain exposure and get people talking about your book.

It also helps you build an audience that is interested in what you are writing.

Podcasters

1. Start by finding excerpts within your book. Read your text to find nuggets of information you can discuss on a podcast. According to Clark, your goal is to have 10 to 20 topics and then narrow them down.
2. Find podcasts that align with your book topic. Your chosen podcaster should be someone who has written a book within the past year. Also, they should be ahead of you regarding marketing. In other words, avoid beginners.
3. Pitch directly to the podcaster. Let them know you have written a book on a similar topic to their podcast. Then ask them if they would like to explore it further in detail. Use the excerpts from the book you selected in Step 1.

Bloggers

Guest blogging is another way to get people thinking about you and your book. You want to pitch it in the same way you did for podcasting.

Start by setting aside some topics that resonate with the blog’s readers. Then, ask the owner if you could write a few guest blogs for them.

While some bloggers will pay you for your efforts, most will not. So instead, negotiate a deal where you can post an image of your book with a link to your author page. Or, at a minimum, you should be able to mention your book along with your bio at the end of the article or post.

7. Offer discounts in exchange for Amazon reviews.

Getting reviews for your book on Amazon is like receiving pure gold. Without reviews, you could struggle to get readers to buy it. Why? Because today’s book buyers want to know if the information in your book is trustworthy, and the only way to do that is to see what others say about it.

Amazon’s algorithms will only take your book seriously if you already have reviews. And even if you’re convinced that it’s the best book ever, people will hesitate to buy it without having several reviews to read first.

The easiest way to start is by discounting your book to 20 people in exchange for written reviews. While 20 is an optimal number to start, you may only get a few participants at the outset. Still, this is better than nothing and will give you the confidence to ask for more reviews later.

8. Take advantage of discount promotions.

While it may seem counterintuitive to discount your book—after all, the reason for selling it is to make money—promotional offers net positive results.

9. Hire a book promotion service.

Even if you do all the right things to promote your book, you may not be successful right out of the gate. You may need some outside help to get started.

Also, choose a book promoter with creative marketing tools you often won’t have the connections to set up independently. For example:

• Media outreach
• Expos and trade shows
• Book signings
• Video promotions
• Author branding

10. Invest in paid advertising.

Spending money to advertise is typically reserved as a last resort for most beginning authors. Still, as with discount promotions, paid advertising can be worth it, but you must choose the right ones.

Final Thoughts on Marketing Your Book

While it may seem like a lot of work to market your book, it’s best to start with the simplest tasks first and work outward from there. Use this blueprint:

1. Choose your topic based on the readers you want to reach before typing the first word. Then, write to your target audience.
2. Create an author page. Many readers will only buy books from authors they like and trust.
3. Once you finish your book, create a compelling book description and cover.
4. Introduce your book on your author site.
5. Talk about your book on social media platforms like Twitter and Facebook.
6. Write about your book on your blog using key topics.
7. Offer your book at a discount in exchange for Amazon reviews.
8. Take advantage of discount promotions.
9. Become a guest blogger.
10. Get interviewed on a podcast.
11. Hire a book promotion company if you need help.
12. Invest in paid advertising only if you can afford it.

Every aspiring author’s dream is to have their works published. Having a reputable publisher accept a manuscript for publication provides authors with the ultimate validation.

However, the process of going from a finished manuscript to getting a full-length nonfiction book published is not an easy one. That is why understanding how nonfiction book publishers work is essential in making its publication a reality.

In this discussion, we will focus on how to find a publisher that resonates with an author’s specific goals. We will also consider the steps involved in transforming a book idea into a publishable nonfiction book.

Traditional Publishing vs. Self-Publishing

The term “traditional publishing” is frequently used in the nonfiction book publishing world. But what exactly does “traditional publishing” mean?

If a publisher is interested, the agent will negotiate a contract on behalf of the author, and the publisher will work with the author on editing, design, production, marketing, and promotion of the book.

Traditional nonfiction book publishing is a highly selective and competitive industry. Still, it can offer authors greater exposure, credibility, and the potential for greater sales and financial rewards. Nevertheless, the process can be long and filled with many rejections along the way. As a result, going the self-publishing route has become increasingly popular recently.

So, what does self-publishing involve?

Self-publishing a nonfiction book refers to the process of an author publishing their book independently, without the help of a traditional publishing company.

In self-publishing, the author is responsible for every aspect of the publishing process, including writing, editing, design, production, marketing, and promotion.

Self-publishing, such as Amazon’s Kindle Direct Publishing or Barnes & Noble’s Nook Press, can be done online. The author has complete creative control over their book and receives all profits from sales. Still, they are also responsible for all costs associated with self-publishing, such as editing, cover design, and printing.

Self-publishing can be a good option for authors who want to maintain control over their work and have a larger share of the profits. Nevertheless, it requires much hard work, time, and investment. Please bear in mind that the investment required is not a financial one only. Authors must also invest time and effort when choosing the self-publishing route for a nonfiction book.

When considering traditional publishing versus self-publishing, choosing the better option depends largely on the author’s goals, needs, and circumstances. That is why considering the following factors is crucial when making a choice.

Control

Self-publishing gives the author complete control over their book’s content, design, and marketing. In contrast, traditional publishing usually involves some level of compromise and collaboration with the publisher.

Time

Self-publishing can often be faster than traditional publishing, as there is no need to find a literary agent or wait for a publishing contract. However, the author is responsible for all aspects of the publishing process, which can be time-consuming.

Costs

Self-publishing requires the author to invest in editing, cover design, book images, and marketing, whereas traditional publishing usually covers these costs. However, traditional publishing also involves lower royalty rates for the author.

Credibility

Traditional publishing can provide greater credibility and exposure for an author, as their book has been vetted and endorsed by a publishing company. Self-publishing can sometimes carry a stigma of being lower quality or less professional. However, this perception is changing as self-publishing becomes more mainstream and self-published books improve in quality.

Ultimately, the decision between self-publishing and traditional publishing depends on the author’s goals and priorities. If the author wants complete control over their book and is willing to invest time and money into the publishing process, choosing to self-publish may be a good option. If the author values the credibility and support of a traditional publishing company and is willing to compromise on some aspects of their book, traditional publishing may be a better fit.

How to Find a Publisher

Research publishers.

The first step in finding a publisher is researching publishers specializing in a specific genre or topic.

For example, authors looking to publish a book about their company’s history should find publishers that specialize in company history books or corporate histories.

While one might think a business publisher might be interested, the fact is that “business books” is a broad topic. Therefore, finding a publisher focused on corporate histories or company history books makes sense.

The following are helpful tips to consider when researching publishers:

• Before researching publishers, it is important to determine the book’s genre. Doing so will help identify publishers who specialize in that area of interest.
• Use online resources such as Google, social media, and online directories to find publishers who are a good fit for the book. Some websites like Publishers Marketplace, Writer’s Digest, and Poets & Writers offer databases of publishers, their submission guidelines, and details.
• Look at the best-selling books in the specific nonfiction genre and take note of the publishers. This tactic can help authors identify the top publishers in that specific nonfiction book genre.
• Attend writing conferences and workshops to network with literary agents, authors, and publishers. Attending events allows authors to learn about the industry and connect with potential publishers.
• Check the publishers’ websites to learn about their submission guidelines, the genres they specialize in, and recent releases. Submitting a manuscript directly to a nonfiction book publisher is a good way to start the publishing process.

Taking the time to research nonfiction book publishers can help authors find the right nonfiction book publisher.

Submit a manuscript to a publisher.

Authors looking to get their foot in the door can submit a finished manuscript to a traditional nonfiction book publisher. Many publishers have open calls for manuscripts as they search for new material for digital and online release.

However, reading the specific submission guidelines is important since following them closely increases an author’s chances of publishing their work. Additionally, authors must consider the specific topics and genres publishers look for. Authors must consider this condition for their manuscript’s topic carefully, and the content must match what publishers want.

Also, when submitting a book proposal, authors are encouraged to include a strong query letter summarizing the book and stating why it would be a good fit for the publisher. This letter should be professional, engaging, and succinct. The letter should match the writer’s particular tone and personality so publishers are enticed to check out the manuscript.

Work with a literary agent.

Working with a literary agent may be a great way to facilitate the process. A literary agent is a professional who represents authors and their written works to publishers and other media outlets in order to secure publishing contracts, licensing deals, and other agreements on behalf of their clients. Literary agents work closely with authors to help them refine their work, develop a professional platform, and navigate the publishing industry.

Agents have extensive knowledge of the publishing industry. They can help authors to negotiate contracts, protect their intellectual property, and advocate for their interests. Literary agents typically earn a commission on the works they represent, usually a percentage of the author’s earnings. Working with a literary agent can be a valuable way for authors to gain access to the publishing industry and increase their chances of getting published.

Please keep in mind that authors unwilling to share earnings with a literary agent may prefer to represent themselves throughout the search for a publisher. Nevertheless, up-and-coming authors may prefer to work with a literary agent to become acquainted with the inner workings of the nonfiction book publishing industry.

A good rule of thumb is to use literary agent databases like AgentQuery, QueryTracker, or Publishers Marketplace to find literary agents representing nonfiction authors in specific genres. Otherwise, old-fashioned word-of-mouth recommendations can be extremely helpful in finding the right literary agent.

Things to Consider When Looking for the Right Nonfiction Book Publisher

Choosing the right nonfiction book publisher is the single-most important decision that can greatly impact the success of a nonfiction book. The following factors play a key role in choosing the right nonfiction book publisher:

• Reputation. Research the publisher’s reputation in the industry. Look at their history of publishing successful nonfiction books in specific genres or topics.
• Distribution. Consider the publisher’s distribution network and ability to get nonfiction books into bookstores, libraries, and other outlets. A publisher with a strong distribution network can help publications reach a wider audience.
• Editorial support. Consider the publisher’s level of editorial support, including copyediting, proofreading, and cover design. The quality of these services can greatly impact a nonfiction book’s overall quality.
• Royalties and advances. Consider the publisher’s royalty rates and advance payments. Ensure that you understand the contract terms and that they are fair and reasonable.
• Marketing and promotion. Consider the publisher’s marketing and promotional efforts. A publisher invested in promoting a book can greatly increase its chances of success.
• Author relations. Consider the publisher’s relationship with their authors. Look for a publisher who values their authors and is committed to developing long-term relationships.
• Contract terms. Carefully review the terms of the publishing contract before signing. Make sure you understand the terms to avoid misunderstandings.

Above all, understanding the financial and contractual considerations are critical in working with the right publisher. Accepting unfair terms for the sake of getting published is a decision authors commonly regret.

What happens when a nonfiction book gets published?

Once a book gets accepted for publication, authors can expect some or all of the following steps to take place:

• Editing. The manuscript goes through several rounds of editing, including developmental editing, copyediting, and proofreading. This book review process may also include peer review to ensure quality. Also, a book editor may suggest additional changes before passing the manuscript off to a book proofreader for a final revision.
• Design. The book’s cover, interior layout, and typography are designed and finalized. Traditional publishers use original book images as opposed to the public domain images used by self-published covers.
• Printing. The book is printed, either through offset printing or digital printing, depending on the publisher’s needs. One of the key events during the printing process is assigning an ISBN. An ISBN (International Standard Book Number) is a unique identifier assigned to books and other publications. It is a 13-digit number used to identify and track books for inventory and sales purposes. For many authors, an ISBN is a milestone, meaning their book has been officially published.
• Distribution. The book is distributed to retailers, wholesalers, and other outlets through a distribution network.
• Marketing. The publisher markets the book through various channels, including book reviews, author interviews, social media, and advertising.
• Sales. The book is sold through various outlets, including bookstores, online retailers, and direct-to-consumer sales.
• Royalties. The author receives royalties based on book sales, typically calculated as a percentage of the cover price.
• Reviews. The book is reviewed by critics and readers, which can impact its success and visibility.
• Author events. The author may participate in book signings, readings, and other events to promote the book and connect with readers.

Please remember that an author’s post-publication role is to promote their book whenever possible. Doing so allows the book to gain popularity while increasing sales.

A Final Thought

Your book is complete! You’ve researched, outlined, interviewed sources, written, and fully self-edited your manuscript. What a feat!

Now you’re ready to publish it!

Well, not so fast…

While it might seem like the next logical step, there is still one critical phase before the publishing process that shouldn’t be overlooked; a phase that is invaluable to your book and its success.

This phase is the peer-review process.

Why are Peer Reviews so Important?

How Many Reviews and From Which Peers?

The number of peer reviews to get really depends on how much feedback you want and need to make your book the best it can be. The important thing is to be sure you are getting feedback from a variety of peers who are not afraid to give you honest and in-depth feedback.

When choosing peers to review your book, always remember that you are an expert in your book’s subject. They may not be. If your book is a study of whale migration, intended to be read by marine biologists, let your reviewers know that. On the other hand, if your book is intended to be understood by the average reader, they should also be made aware so that they can point out areas that may not be easily understood by people who are not in the field of marine biology.

Keep in mind that if your target audience is other professionals in your field, it may be best to seek out reviews from your colleagues. Someone who is not familiar with your field of work probably will not be able to give you the proper insight and feedback for your book.

Getting Honest Peer Feedback

• Any time you trip over a sentence, highlight in yellow.
• Any time you find that you are getting bored, highlight in blue.
• Any time you are really enjoying a certain part, highlight in green.
• Any time something is not clear, highlight in orange.

Using this highlighting system will not only help your reviewers give input, but it also will help you identify parts of your book that need additional work.

We also recommend that you give your reviewers a solid list of questions to answer.  Keep the questions clear, concise, and written in a way that will lead the reviewer to give you the feedback you need to improve your book.

This process is not about getting yes/no answers or your mother telling you how wonderful she thought your book was and what an amazing writer you are. This is about getting in-depth, insightful, and useful information on how your book currently works and what your reviewers feel you can do to improve it.

Limit the number of questions you ask so your peers are more likely to agree to do the review and will have the time to give constructive input. Also, encourage your reviewers to not only answer the questions, but to also provide an explanation for their answers with concrete examples, if possible.

By providing these questions to your reviewers you will encourage them to put more thought into their answers, which will leave you with more honest (and helpful) feedback.

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8 Suggested Questions for Peer Reviews:

To get you started, here are 8 suggested questions that will give you great insight into areas you were on target with your book and ways you can improve it:

Question 1: Who would most enjoy reading this book?

Why this feedback is important?

You’re an expert in your topic, right? In most cases, if you’re writing a book, you know more about the subject than the average person. So, this might lead you to write your book from an angle that isn’t necessarily the best for your desired audience. An example of this would be if your target audience is completely new to the book’s subject, and you wrote your book from a technical angle more suited for other experts. Approaching your topic with this angle would cause you to lose the readers you hoped to reach.   

Knowing (and writing for) your desired audience is important for the success of your book.

Question 2: Do you feel the information is organized and presented in the best possible way to make it flow and easy to understand?

Why this feedback is important?

We all have different ways of processing information. What may seem logical to one person might seem out of place or illogical to others. Also, much like the first question, if you are an expert in your book’s topic, you might present the information in a way that an expert understands but wouldn’t make much sense to someone who is new to the subject. This feedback helps you identify information that needs to be reworked or reorganized for better understanding.

Question 3: Is the information clear to you, as the reader, or do you feel anything was missing or should have been covered? Was the topic thoroughly explained?

Why this feedback is important?

When you’re the expert, or you work closely within a certain field of work or study, it’s easy to forget that others may not know the topic as well as you do – or at all. This can have you, the writer, missing critical information or steps in a process because it is secondhand to you. It isn’t easy to see that you may be glossing over or complicating the information you’re presenting to your reader. A person outside of this process will easily see this and bring it to your attention.

Question 4: Was there anything within the book that was repetitive or needs to be cut either due to over-explanation, being out of place, or being unnecessary? 

Why this feedback is important?

Outlining your book before you start writing helps you organize what you want to say and cuts down on repetitive information. But it’s not uncommon to still be repetitive when actually writing your book even after using an outline. And it isn’t always easy for you, the writer, to see it. A reviewer, with their fresh eyes and distance from the project, can more easily find information that is out of place, unnecessary, or repetitive, helping you fix those problem areas.  

Question 5: Did the book live up to your expectations? Did you get the information/knowledge/expertise expected when you finished it?

Why this feedback is important?

Much like when you go to a new movie after seeing the marketing trailers, you watch it with a certain expectation about what you’ll be seeing. If the trailers were funny, you expect the whole movie to be funny. You expect to laugh and have a good time. You don’t go expecting the movie to be a horror film or a drama with a sad ending.

This is the same for your book. Your target audience will purchase your book based on the topic and what they are hoping to get out of reading it. You don’t want to disappoint your readers! Having your reviewers provide this feedback helps you see how you are meeting the expectations of your audience.

Question 6: Overall, what was your impression of the book/message and did it hold your interest?

Why this feedback is important?

No one wants to read a boring book – especially after investing money and time into it!  Even worse is having a book you can’t even finish because it didn’t hold your interest. A book is useless if it won’t be read. You want to make yours as interesting as possible to your reader and if it isn’t, your reviewers will let you know!

Question 7: If you were to write the back of this book, and describe the takeaways, what would you write?

Why this feedback is important?

You want to make sure that the message of your book is clear, and that the reader is understanding what you wrote in the way that it was meant to be interpreted. This is also a good way to see how your reviewers would describe your book—which can be helpful when it comes time for marketing.

Question 8: If you were writing this book, what would you do differently?

Why this feedback is important?

This simply gives you some perspective and insights on things you might not have thought of or considered regarding your topic and gives you ideas on how you can incorporate them into your book.

Ultimately, you can decide what type of questions, and how many, to ask your peer reviewers based on the feedback you seek and what type of book you wrote. You may want to ask different questions based on the different people you ask for reviews. After all, you might not seek the same type of feedback from your sister or best friend than you would a colleague in your field or an expert on your topic.

How to Ask for Peer Reviews

However, when approaching colleagues, coworkers, or experts, it’s best to have a more formal approach. Write a letter or professional email to those people you don’t know or don’t know well, explain what you need, and ask if they would be willing to assist you. Provide a list of specific questions to them so they know exactly what the review will entail.

Always be polite whether or not they agree to provide a review.

Assure all the potential people you ask, especially those you are close to like family and friends, that you want honesty, not praise, and you will take the completed reviews openly and without judgment, so no hard feelings are created.

Be Courteous and Thankful

While it should go without saying, it’s important to always remember to thank your peer reviewers for their time and effort in giving their thoughtful feedback.

Being asked for such a commitment is not something most people take lightly, especially if they are family, close friends, or colleagues. It’s never easy giving honest feedback that could potentially hurt someone’s feelings or make them angry, especially when it is someone you care about!

What are some thoughtful ways to say thank you?

A simple thank you note, letter, or email may be enough, especially if those who assisted you provided short reviews or less in-depth feedback. For those who gave longer reviews, answered the questions thoroughly, or went above and beyond with considerate feedback, a gift card to their favorite coffeehouse or treating them to lunch are great ways to show your gratitude.

Evaluating the Feedback You Receive

Once you get responses back from your reviewers, don’t expect praise as if you wrote the best book in the world. Instead, expect constructive suggestions and opinions meant to help you publish the best book you can.

With the help of the feedback you received, reread your book and see how and where the suggestions, changes, and information the reviewers provided could be used to improve your manuscript. Only take what feels right to you from each review and then incorporate it into your book.

While praise feels great and can be a wonderful motivator, remember that peer reviews are not about getting praise and glowing comments from your reviewers. It’s about getting honest feedback – good and not so good – so you can improve your book and make it top-notch before moving forward with the publishing process.

How to implement feedback to make your book better (And handle feedback you are not going to implement)

The first step in implementing feedback is to remember that you can’t please everyone, nor are you obligated to use every shred of feedback you receive.

In fact, doing so may well do more harm than good for your nonfiction book.

The feedback you receive is valuable, but you’re the one who fully understands how the parts of your book are supposed to fit together.

Take the patterns you noticed in your feedback compile them together into one place. Use this document to help you make a plan for revisions, going through and addressing the criticisms one by one.

This process will be easier or harder depending on the nature of your feedback. Problems on a big picture might require sweeping revisions to multiple sections of the book, while those pertaining to individual sections will usually be much easier.

The best strategy to get through the work is to remain diligent and focused on your objective: a polished final draft.

Summing it up

With all of the above tips in mind, you’ll be well on your way to producing a great book you can be proud of.

Ultimately, writing is a team effort, and the value that peer feedback can bring a fledgling manuscript is a perfect example of that. Don’t be afraid to reach out to those in your network for support.