Mr. Higgonbottom’s Thoughts on Storytelling in Business Plans
Dear Mr. Higgonbottom: My boss keeps asking me to “add storytelling” to our business proposals. What does that even mean in a corporate setting? — Baffled by Buzzwords in Boise Dear Baffled, What? You don’t think spinning fairy tales or adding dramatic cliffhangers sounds feasible in your business proposals? You’re not alone! In a corporate setting,...
December 15, 2025 READ MORE