Research Tips and Strategies for a Nonfiction Book

Knowing how to get started with a nonfiction book may seem like a daunting task. In particular, tackling the research side of writing a nonfiction book can seem tough to handle.

The good news is that research for a nonfiction project is much easier than meets the eye. You just have to take the right approach and get yourself organized.

In this article, we will focus on actionable tips and strategies both seasoned and novice writers can put into practice when deciding how to do research for their nonfiction book.

Gathering Material

When thinking about how to do research for a book, the key is to gather material through a structured and consistent system.

Keeping an open mind and being willing to revise ideas as new information comes to light is a good attitude to keep throughout the research stage of an author’s writing schedule.

There are several ways to gather material for a nonfiction book, including:

  • Research. Start by conducting thorough research on the topic. This approach can include reading books, articles, and academic papers, and conducting interviews with experts in the field.
  • Personal experience. When authors have personal experience or expertise in the topic they want to write about, they can draw upon their own experiences and knowledge to build their writing.
  • Observation. Sometimes the best material for a nonfiction book comes from simply observing the surrounding world. Taking note of interesting trends, behaviors, and events related to the topic can yield valuable information and insights.
  • Online resources. Now, more than ever, the internet is a great source of information for finding relevant websites, forums, and social media groups. The internet can also help authors connect with other people who may share valuable information and insights.
  • Archives. If the topic is historical in nature, consider visiting archives, museums, and other institutions that house primary sources related to the subject matter.
  • Surveys or polls. Surveys or polls can be a great way to gather data and opinions about the topic. This approach can help authors understand the audience’s perspectives and tailor writing accordingly.

Best Nonfiction Book Research Sources

The best sources of information for a nonfiction book depend on the topic at hand. It is important to use a variety of sources when gathering information for a nonfiction book.

Additionally, a good rule of thumb is always to verify the accuracy of information. Great information sources for nonfiction books include:

  • Books. Books on the topic can provide valuable background information, historical context, and in-depth analysis. Both print and digital books can become the foundation for a full-length nonfiction project.
  • Academic journals. Academic journals are a great source of peer-reviewed research and scholarship. They can help authors understand the latest developments in their field and provide updated data and statistics.
  • Interviews. Interviews with experts, professionals, and people with personal experience can provide unique insights and perspectives. Experts help authors gather firsthand accounts and anecdotal evidence to support writing.
  • Government reports. Government reports can be valuable information sources on topics such as policy, law, and social issues. Authors can use government reports as official data to support claims and opinions.
  • Online databases. Online databases such as JSTOR, ProQuest, and Google Scholar can provide access to a wide range of scholarly articles, books, and other resources.
  • Primary sources. Primary sources such as diaries, letters, and other historical documents can provide firsthand accounts of events and people written in their own voices.
  • News articles. News articles can provide up-to-date information on current events. They can help authors understand how the topic is being covered in the media. Also, old newspaper articles can help fill in the gaps when researching a historical topic.

Using Citations

Citations should be included in a nonfiction book whenever authors use information or ideas that are not theirs.

Citations refer to information such as direct quotes, paraphrases, and summaries of information from other sources, such as books, articles, interviews, and websites.

Including citations serves several purposes.

First, it gives credit to the original source of information, which is important for ethical and legal reasons.

It also helps readers verify the information’s accuracy and find the original source if they want to learn more about a topic.

Above all, citing sources helps third parties fact-check the information offered.

There are different citation styles authors can use, such as APA, MLA, and Chicago.

The specific style used depends on the field and the requirements of the nonfiction book publishers or editors.

In general, citations should be included:

  • Anytime there is a direct quote of someone else’s words.
  • Anytime the author paraphrases or summarizes someone else’s ideas or information.
  • Anytime the author uses data, statistics, or other information that is not common knowledge.
  • Anytime there is a reference to another author’s work or ideas.

Citations can be included in the text of the book (in-text citations), a separate bibliography, or a reference list. Whatever style is used, it is important to be consistent and follow the guidelines of the chosen citation style.

Strategies for Organizing Research Materials

The key to organizing large research volumes is finding a system that works. It is important to remain consistent and take the time to review and update research materials regularly.

Staying organized allows authors to write a more comprehensive and compelling nonfiction book.

While organizing large volumes of research may seem like a daunting task, the good news is that several strategies can help authors to stay organized:

  • Develop a system. Create a system for organizing research materials, such as a spreadsheet or database. For instance, including information such as the author, title, publication date, and keywords for each source helps keep track of materials used throughout the book.
  • Use folders or binders. Create physical folders or binders to organize printed materials, such as articles or book chapters. Label each folder or binder with the topic or subtopic it relates to.
  • Take notes. Take detailed notes on each source reviewed, summarizing the key points and any relevant quotes. Use a consistent format for important notes, such as bullet points or a table, to easily compare and analyze them later. Voice notes can also help organize information on the go. However, transferring voice notes to paper is always a good idea.
  • Categorize research materials. Divide research materials into categories based on the book’s structure or themes. This approach helps keep related materials together and makes it easier to identify gaps in research.
  • Use software tools. There are many software tools available that can help authors organize research, such as Evernote, Zotero, or EndNote. These tools can help store, tag, and search through the research materials during the writing phase.
  • Prioritize research. Focus on the most important sources first, such as those most relevant to the book’s main themes or the most recent or authoritative.

Here are some additional tips and tools for organizing large volumes of research:

  • Mind maps. Mind maps can be a helpful visual tool for organizing ideas and concepts. Use software like MindMeister or draw one by hand to help identify connections between different sources and topics.
  • Color coding. Use color coding to distinguish between different topics or themes visually. This strategy can help authors quickly identify which sources are relevant to which book sections.
  • Outlines. Create an outline of the book to help spot how research fits together. Use this as a roadmap for organizing research materials.
  • Tags. Use tags to categorize research materials and make it easier to search for specific sources later. Tools like Zotero, Mendeley, and Evernote allow authors to tag sources.
  • OneNote. Use OneNote to organize research materials, take notes, and collaborate with others. OneNote allows authors to create notebooks and sections for different topics and tag and search notes.
  • Google Drive. Use Google Drive to store research materials and collaborate with others. Authors can create folders and subfolders for different topics. Also, authors can use Google Docs to write and edit the book. Google Docs works very well for collaborative efforts and real-time information sharing.
  • Excel spreadsheets. Use Excel spreadsheets to organize research materials and track progress. Authors can use columns to quickly organize data, and filters and sorts to find what they need.

Using Google to Find Information on Specific Dates and Events

Google can be a great resource when researching your nonfiction book.

Just remember to carefully evaluate the credibility and accuracy of any online information, especially regarding historical events and dates.

Here are some tips for using Google to find specific dates of events:

  • Use quotation marks. Use quotation marks around the event name when searching for a specific event. For example, authors looking for the date of the Boston Tea Party can type “Boston Tea Party” into the search box.
  • Include relevant keywords. To narrow down search results, include relevant keywords in the search query. For example, authors looking for the date of the Boston Tea Party could add keywords like “American Revolution” or “colonial history” to aid search engine algorithms in spotting relevant information sources.
  • Use Google’s advanced search. Go to Google’s advanced search page and enter the event name or keywords in the “all these words” box. Then, in the “date” section, select a specific range of dates or a specific year to help narrow down search results.
  • Use Google Books. Google Books can be a helpful resource for finding specific dates of events. Search for books related to the event. Use the search function within the book to find specific dates or references.
  • Check historical websites. Many historical websites, such as History.com or the National Archives, have information on specific events and their dates. Use Google to search for these websites and check their content.

Using Google to Find Information on People and Places

When googling names of people and places, it is important to keep in mind that search results can be overwhelming and sometimes inaccurate. Here are some tips to help find accurate and relevant information:

  • Use quotation marks. When searching for a specific name, use quotation marks around the name to ensure that the search engine returns results that include the exact phrase. For example, authors searching for information about “Albert Einstein” can put his name in quotation marks.
  • Add relevant keywords. To narrow down search results, add relevant keywords to the search query. For example, authors searching for information about “Albert Einstein” could add keywords like “relativity” or “physics.”
  • Use advanced search. Google’s advanced search allows authors to filter results based on various criteria, such as language, file type, and date range. This approach can help authors find more specific and relevant information.
  • Check multiple sources. Always check multiple sources when researching people and places to ensure that the information found is accurate and reliable. Look for information from reputable sources, such as academic or government websites, and cross-check it with multiple sources.
  • Be aware of biases. Keep in mind that search engines can sometimes reflect biases in the way information is presented. Be aware of these biases and try to look for information from a variety of sources to get a more balanced perspective.
  • Use maps and images. When searching for information about places, use Google Maps or Google Images to get a better sense of the location and surrounding area. This tactic can help authors understand the context of the place and find more relevant information.

When googling names of people and places, it is important to be patient and persistent, and to take the time to evaluate carefully the sources and information found.

Putting It All Together

Getting research right is a major step in ensuring successful nonfiction books. That is why having a structured and consistent system can make a significant difference throughout the research, writing, and editing process.

Authors can get started by focusing on what approach they would like to take. Specifically, finding an approach that meets individual styles and personalities can go a long way toward facilitating the entire book writing process.

There is one additional note to consider. Developing the right system can sometimes become a question of trial and error. Therefore, authors should not be afraid to try different approaches until they find one that works well.

Ultimately, it is best to discard what does not work and focus on what does.

The 10 Best Nonfiction Books for this Holiday Season

“A book is a gift you can open again and again.” — Garrison Keillor

The holiday season is right around the corner. That magical time filled with joy and excitement lights up the air.

It’s also the time to find thoughtful gifts for the most special people in our lives. What could be a better gift than a book? But it’s not just any book. We’re talking about the best ten best nonfiction books for this holiday season.

So, stay tuned because we’re going to dive into a wonderful reading selection!

10 Best Nonfiction Books for this Holiday Season

1. The Light We Carry: Overcoming in Uncertain Time by Michelle Obama (Crown Publishing)

Why not lead things off with a leadership book?

This nonfiction title tops our list due to Michelle’s insightful life lesson.

This volume is the follow-up to Michelle’s first book “Becoming.”

“The Light We Carry” is filled with practical principles Michelle has learned throughout her life, particularly her time as First Lady.

The most valuable lesson focuses on building better Interpersonal relationships.

This book is a surefire hit with people from all ages and walks of life.

2. Out of the Corner: A Memoir by Jennifer Grey (Ballantine Books)

Next on the list is a wonderful memoir.

Hollywood actress Jennifer Grey gets down to business in this volume discussing the demanding life of Hollywood celebrities.

Her refreshing take on celebrity takes readers through her youth and middle age.

Jennifer is candid about a number of topics, including reproductive rights, sex, and plastic surgery.

Her frank and honest tone allow readers to peer into her mind. It’s a must-read for those interested in a first-person perspective on life in the lights.

3. American Midnight: The Great War, a Violent Peace, and Democracy’s Forgotten Crisis by Adam Hochschild (Mariner Books)

“American Midnight” is a treat for history buffs.

This volume takes a deep dive into a forgotten corner of history: the dissidence at home during World War I.

This book exposes a side rarely seen in American democracy. The uprisings against America’s participation in World War I led to speech and civil rights suppression.

Hochschild sheds light on issues as relevant today as they were one hundred years ago.

4. Surrender: 40 Songs, One Story by Bono (Knopf)

Bono is a name synonymous with legendary music. But it’s also a name that rhymes with great prose.

In this title, Bono delivers an intriguing memoir organized as an essay collection.

Each essay represents a song that tells a story about his life and career.

Fans of U2 and Bono will find an interesting and down-to-earth account of Bono’s exploits as a humanitarian in Africa and a world-class musician.

5. The Extraordinary Life of an Ordinary Man by Paul Newman (Knopf)

In keeping with memoirs, Hollywood legend Paul Newman drops an extraordinary account of his life and career.

This book renders a man who struggled with his demons but managed to overcome them gracefully.

We hear Paul’s story as told through archival material (interviews, notes, and recordings) that allow readers to see Paul as he saw himself.

It’s a must-read for anyone interested in learning more about the dual existence of Hollywood celebrities.

6. Path Lit by Lightning: The Life of Jim Thorpe by David Maraniss (Simon & Schuster)

The next item on this list is a gripping biography. Veteran best-seller David Maraniss takes a deep dive into the life of an extraordinary athlete: Jim Thorpe.

This story is one that sports fans of all kinds will find fascinating and revealing. Thorpe’s life is one of sacrifice and triumph.

Sadly, Thorpe’s accomplishments were marred by the country’s treatment of Native Americans, whom Thorpe proudly represented.

This title will surely entice sports fans to learn everything about the man considered the nation’s best athlete.

7. High-Risk Homosexual: A Memoir by Edgar Gomez (Counterpoint Books)

What could be better than an honest account of a difficult but inspiring time in a person’s life?

In this title, Gomez brings a fresh and unfettered rendition of his coming out as a millennial queer.

His story is one of contrast. Gomez juxtaposes his Nicaraguan heritage of cockfights and machismo with the progressive and accepting culture of Florida.

Gomez brings a funny and sincere account of his coming-out experience.

This book is a wonderful choice for anyone seeking their own voice and identity.

8. A Place at the Nayarit: How a Mexican Restaurant Nourished a Community by Natalia Molina (UC Press)

“A Place at the Nayarit” is a heartwarming family history book.

It chronicles the story of a small Mexican restaurant in Los Angeles founded by Molina’s grandparents.

The story revolves around the Echo Park Mexican restaurant’s role in the local community. It was a meeting place for working-class folks, immigrants, artists, and pioneers.

This title delivers big on cultural context with rich details and vivid depictions worthy of a world-class historian. It’s a great read for anyone interested in culture and heritage.

9. South to America: A Journey Below the Mason-Dixon to Understand the Soul of a Nation by Imani Perry (Ecco Press)

“South to America” is a fascinating journey through Perry’s native land.

As a Princeton historian, the author takes readers through Alabama, which her ancestors called home.

This book brings an expansive view of the South as she shatters unfair stereotypes.

The story is based on archives, family history, and local accounts to deliver an unequivocal representation of the nation’s heart and soul.

It’s a must for history buffs.

10. Solito: A Memoir by Javier Zamora (Hogarth)

“Solito” is the type of book that will follow you for the rest of your life.

It chronicles the author’s journey as an unaccompanied minor from El Salvador to the United States.

The story centers on a nine-year-old boy’s harrowing tale leading him to Arizona.

This haunting account sheds light on the power and value that immigrants bring to this nation. Best of all, the author tells his story in his own voice.

This title is a story guaranteed to change your perspective on the nation’s immigration issues.

One Final Thought

Finding the perfect book for this holiday season may be a tall order. So, why not consider several titles? After all, ‘tis the season to curl up with a good book. This list gives you a perfect place to start!

5 Ways Writing a Nonfiction Book Can Help You Grow Your Business

“Your business and results are a reflection of you. Your business and results will grow in direct proportion to your own growth.”— James Arthur Ray

Growing your business is no easy task. It takes time and dedication to build a business from the ground up. Of course, thanks to your full commitment to your brand, you are up to the task.

But there are times when you might not be sure about the next step.

Believe it or not, writing a nonfiction book can be just the tool you need to help grow your business.

In this article, we will discuss five ways writing a nonfiction book can help you grow your business. Moreover, we will explore how you can spur organic growth to ensure your business’s longevity.

So, stay tuned because we have lots coming your way!

What is a nonfiction book?

In essence, a nonfiction book refers to a publication that does not deal in creative writing. By “creative” writing, we mean novels, short stories, or poetry.

We are talking about books based on real-life topics that provide information. This information relates to people, objects, and events depicted as accurately as possible.

Merriam-Webster offers this succinct definition: Nonfiction pertains to “writing or cinema that is about facts and real events.” Thus, we are talking about real situations, topics, or people. This definition, however, does not mean that nonfiction writing has to be boring. It can be quite creative and imaginative.

A nonfiction book can touch on any number of subjects.

But when it comes to growing your business, nonfiction material must always deliver value to your target audience.

In doing so, your audience will see the relevance of your material. Your material will, in turn, generate further growth.

Ultimately, the key to organic growth is to ensure your material consistently delivers value. Please remember that organic growth may be slow but highly sustainable. Sustainability is what ensures your brand’s longevity.

What are examples of nonfiction books?

There is a wide array of nonfiction books. Here is a list for your consideration:

  • Autobiographies
  • Blog compilations
  • Company history books
  • How-to guides
  • Memoirs
  • Product guides
  • Research reports
  • Technical specifications
  • Whitepapers

As you can see, there is no shortage of materials you can produce. So, the question is: What nonfiction materials will help you position your company and brand in your customers’ minds?

How to Choose the Right Nonfiction Content

Choosing the right nonfiction content depends on your target audience. For instance, a younger audience might prefer lighter and shorter materials. In contrast, an older target audience might choose more comprehensive and lengthier discussions.

Please keep this rule in mind: Your content must deliver value at all times. Therefore, choosing the right nonfiction content boils down to delivering as much value as possible.

Producing irrelevant content will not help position you, your brand, or your company in your customers’ minds.

So, what is valuable content?

Valuable content addresses your customers’ pain points. You provide relevant information your customers can use to satisfy their needs or deal with an issue.

Consider this example:

A shoe brand has been a successful force in the fashion industry for decades. Now, the brand wants to celebrate its success by telling its story. So, the brand produces a company history book to chronicle its rags-to-riches tale. This project delivers value as it helps customers understand the people and ideas behind one of their favorite brands.

Generally speaking, any type of nonfiction content can help position your brand. Nevertheless, here are five key elements to consider when choosing the right nonfiction content for your brand:

  • Always focus on your target audience’s demographics. Savvy brands take the time to ask their customers what content type they want. You can use surveys to gain useful insight into what content your customers want to see.
  • Look around to see what other successful brands are doing. This approach is not about copying another brand’s strategy. Instead, this tactic is about finding inspiration so you can build your strategy to suit your strengths.
  • Think about what you do not like. Reflect on the content that does not resonate with you. Consider why it does not work for you. Then, strive to use those reflections to avoid similar mistakes in your content.
  • Avoid “selling” your products as much as possible. Producing content for the sake of “selling” products is not going to cut it. You must focus on delivering content your customers appreciate. Of course, there is always room for plugging your products. However, it is crucial to avoid making nonfiction content all about why customers should buy your products. It is always best to focus on the benefits that customers get from your products. Try your best to build your argument with credible information and sources. That approach is what sells your brand!
  • Choose the format that works for your company. The right format depends largely on your brand’s image. For example, a sophisticated brand may choose glossy, hardcover print books as their main content form. A hip and edgy brand may choose e-books and audiobooks for their target audience. Please remember that your content format should always represent your brand’s image and spirit.

Ultimately, it is always useful to experiment. Take chances, and most important, ask for your customers’ feedback.

Your customers will tell you when they like something. They will also tell you when they do not.

You never know what content type can strike a chord with your customer base.

5 Ways Writing a Nonfiction Book Can Help You Grow Your Business

A nonfiction book can greatly boost your business’s growth by providing valuable information. So, let’s look at five key ways a nonfiction book can help you grow your business to the next level.

1. Positioning Yourself (Or Your Company) As a Thought Leader

Thought leadership is the gold standard in positioning yourself and your company in your respective market. Thought leadership involves showcasing your expertise so that others see you as the reference point in your field.

How can you establish yourself or your company as a thought leader?

A nonfiction book is a great place to start. Writing a book signals to the world that you know what you’re doing. You are not messing around pretending to know something. You know what you are talking about and are willing to share that knowledge with the world.

Please remember that the most influential thought leaders are those willing to share their knowledge, experience, insights, and expertise with the world. But there is one catch: Becoming a thought leader requires consistency. In addition to producing a nonfiction book, you may need further material such as a blog, newsletter, or research papers. By maintaining a consistent presence, you can bolster your book’s message so you can truly position yourself as an influential leader.

2. Chronicling Company History

Some companies have been in the market for a long time. However, customers know little about their story, origins, and founders. A company history book can become a wonderful way to chronicle your company’s history while generating buzz around your company and brand.

Think about it.

How much do you know about the story behind your favorite brands?

Chances are, you are relatively unfamiliar with your favorite brands’ stories. As a result, a company history book can help address your target audience with a clear message. Your company’s history must be about communicating your company’s core values. These core values are what has made your company successful. Highlighting the people who built your company tells customers there’s an ethos behind everything you do. Customers will be able to see the true driving force behind your company’s success— and it’s not ambition or greed.

CAPTURE YOUR STORY, TODAY

Preserve your legacy

3. Offering Valuable Industry Insights

Customers get very little access to industry insights and secrets. In fact, most people know very little about what happens behind the scenes. They only see products on the shelves or deliveries at their front door.

A nonfiction book can help lift the veil on your industry so that customers get exclusive access. For instance, writing a memoir or journal can give your target audience your unique perspective. Also, writing about a specific episode in your professional career or company history can deliver immense value to your target audience.

After all, would you like to read about the story behind the iPhone’s creation? Would reading about the invention of the internet sound appealing? Would you be interested in learning about Coca-Cola’s history?

Indeed, these stories would be very interesting to read if they come straight from the source. These insights are exclusively yours. The public would be hard-pressed to find this type of insider information elsewhere. As a result, you have a unique opportunity to take your target audience on a journey no one else can provide.

4. Raising Awareness on a Key Issue

There are cases where your company may be deeply concerned about a situation affecting your customers or industry. As a result, you intend to shed light on this situation by providing information and insights into causes and solutions.

Publishing a nonfiction book is a great way to raise awareness of an issue. In particular, research papers such as whitepapers offer a great deal of insight into what you want your target audience to know. For instance, climate change might significantly threaten your company’s future sustainability. Therefore, your book aims to raise awareness while discussing climate change’s impact on your company, customers, and industry.

5. Showing Your Commitment (Or Your Company’s) to a Cause

Companies often devote resources to worthy causes. After all, corporate social responsibility is one of the most important areas companies engage in outside of their core business functions. Consequently, your nonfiction book can focus specifically on a cause your company is committed to supporting while discussing your efforts.

Showing your company’s commitment to specific causes helps your target audience see more of your company’s ethos. Moreover, it communicates to customers that your company is after more than just profits. You aim to communicate how your company gives back to the local community. Also, adding a call to action can be a great way to pursue further involvement. Asking your customers and followers to support your company as part of a greater cause can deepen your company’s bond with your target audience.

How can hiring a ghostwriter help your company publish a nonfiction book?

Suppose your company is serious about publishing a nonfiction book—or any nonfiction material for that matter. In that case, you might want to consider hiring a ghostwriter to help.

So, why hire a ghostwriter?

A ghostwriter is a professional scribe who can assist your company in producing any content type it plans.

Moreover, a professional ghostwriter is an experienced professional who can deliver the right content in your company’s voice.

The aim is to portray your company’s core ethos so that your target audience can see the corporation behind the brand. It’s about removing the faceless enterprise persona from your brand by allowing your target audience to see the real people running the show. In doing so, your target audience can identify with your brand for what it truly is: a collection of people just like them.

The best part of hiring a ghostwriter is that doing so saves time and effort. There is no need to tap existing staff to produce a nonfiction book in addition to their usual tasks. Also, you do not have to put needless pressure on yourself to write a book. A professional ghostwriter can walk with you every step of the way. Ultimately, your chosen ghostwriter will take care of the heavy lifting, ensuring that your creative vision leaps out at readers.

One Final Thought

The decision to write a nonfiction book can be confusing. After all, you may not know how to get started. And you may not have the time or experience needed to bring your creative vision to fruition.

Hiring a ghostwriter can help you make your vision become a reality. So, take the time to reach out to professional ghostwriters. Take the time to research and interview potential candidates.

Finding the right ghostwriter for your project is worth investing effort in finding the right one.

In the end, bringing your vision to life is a combination of love and hard work. Hiring the right ghostwriter can make the entire journey much easier than you ever expected. Employing a trusted ghostwriter may be one of the best business decisions you’ll ever make!

Top 5 Strategies For Using Your Nonfiction Book As Part of an Effective Branding or Marketing Campaign

Many new authors find that once they have their book written and published, they rarely see a return on their investment simply by book sales alone.

While frustrating, it’s certainly not uncommon. In fact, hardcopy book sales have been on the decline since digital publishing was introduced and has grown in popularity. For authors publishing with traditional publishers, it’s getting harder to get noticed, and book advances are getting smaller.

If you are lucky enough to catch the attention of a trade publisher, you might get an average advance of $10,000 to $15,000, or you could get one as low as $1,000. With many nonfiction books only selling an average of 3,000 to 5,000 copies within a book’s lifetime, often you’ll never earn anything beyond that advance.

For self-published nonfiction books, the numbers can get worse as the author is doing all the writing, publishing, and marketing work with no advance at all.

So, why would anyone ever bother writing a book at all?

I can answer that question in one word: Leverage!

Why you need to use your book as part of an overall branding or marketing campaign

Don’t let the above numbers put you off. Writing and publishing a nonfiction book is still a worthwhile endeavor.

Many savvy business people know they aren’t writing a book to sell tons of copies and make it on the New York Time’s Best Sellers List, although that would certainly be an added perk. They are writing a book that gives them leverage — to build their brand, make more business sales, gain more gigs, or lure new clients and build on the clientele they already have.

They are writing a book for a purpose. If they sell copies of their books along the way, even better!

If you are also looking to build your personal or business brand, win new customers, gain exposure, or position you and/or your company as an expert in your field, the following are some key strategies to doing just that.

Top 5 strategies for leveraging your book in a branding or marketing campaign:

Strategy #1:   

Use copies of your book as a giveaway item (known as a premium) within your marketing campaign. Why?

People love free! They’re also impressed by people who have written a book. Using this strategy gets your audience engaged while getting your name and business out within your market.

Giving out a copy of your book is a great way to build trust and thank existing clients for their business or new client referrals, as well as a way to capture potential client information for new leads. You can also provide it as a prize for contests.

Strategy #2:  

If your book is in hardcopy form, turn a chapter or two into a free digital, downloadable sample and upload it to your website. Why?

This can be used as a premium that potential clients can have in exchange for their contact information and permission to be put on your email marketing list. Many people will give you their information just to receive your free offer. And it gives you a list of people you can contact in the future to sell your services or products to.

Plus, if you give them the option to purchase the book in full, you’ll be making money on the backend as well.

CAPTURE YOUR STORY, TODAY

Preserve your legacy

Strategy #3:   

Leverage your book by giving it away as a bonus to another customer purchase or as a package of products. Why?

Bonus is just another word for free, and like I said, people love free! When you use it as a bonus to other services or products you’re selling, it increases the perceived value of those services or products. Customers see your offer as a better bargain. Therefore, you make more lucrative sales!

Strategy #4:  

Send copies of your book to the media. Why?

Oftentimes when you send a free copy of your book to TV outlets, radio, and even newspapers, this gains the attention of the people who can get your name out to the masses.

Being highlighted in the media gives you further opportunity to be seen as an expert in your field and leverages your ability to build trust with your audience. You can also gain more speaking engagements (either paid or unpaid) with this publicity and it can give you something to build your other marketing or branding efforts around.

Strategy #5:  

Sell your book on the backend. Why?

If you do presentations at conferences or have other public speaking gigs, leverage your book to further cement your expertise to your audience. It helps you promote yourself and your services to those in attendance while potentially selling copies of your book at the same time.

Regardless of how you use your nonfiction book as leverage within your branding or marketing campaign, publishing your own book is a valuable asset to your overall success.

6 Reasons Why You Should Write a Prescriptive Nonfiction Book

The term “prescriptive nonfiction” may not mean much to you, but there’s no doubt that you have come across this genre of books more than once.

A prescriptive nonfiction book is a guide, written by an expert in a particular field, which provides people with the knowledge to solve their problems and challenges. It doesn’t matter if you are trying to lose weight, save money, or improve your relationships, this book will teach you the steps necessary to succeed.

One of the best things about a prescriptive nonfiction book is that it gives readers step-by-step instructions on accomplishing specific tasks. It provides detailed information on how to perform particular actions. This kind of book is prevalent because it helps readers triumph in different areas of their lives.

Types of Prescriptive Nonfiction Books

Nonfiction books are generally either descriptive or prescriptive. We’ll be focusing on the two types of prescriptive nonfiction books:

  • How-to books
  • Self-help books

How-to Books

How-to books typically focus on teaching readers how to complete a task. These books usually include step-by-step directions on how to perform a particular action.

As an expert in a field like plumbing, for example, you should be able to write a how-to book on fixing a plumbing problem. Your book could include the best types of plumbing materials needed for a particular plumbing system as well as the steps to follow to successfully fix the plumbing problem.

Self-help Books

Self-help books, on the other hand, focus on helping readers understand themselves better. They often contain exercises designed to help readers discover new insights into who they are and how they live their lives.

For example, a self-help book on losing weight may contain exercises such as journaling, meditation, and workout routines.

Who should consider writing a prescriptive nonfiction book?

Anyone who wants to share their knowledge with others can consider writing a prescriptive nonfiction book. Such a person might be:

A professional writer who has experience creating content for websites, blogs, magazines, newspapers, and books.

If you want to be seen as an expert in your field, then creating prescriptive nonfiction content is one of the best ways to do it.

When people turn to search engines for information about a particular topic, they’re typically looking for someone who can help them solve their problem—they’re looking for answers.

If you can demonstrate that you know how to find answers by having some related articles published online, then people will see you as an expert in your field and will look to you first when they need help.

An expert in an area of study who wants to share their expertise with others.

If you’re an expert in an area, there are countless reasons why you might want to write a book.

From improving your professional image to building credibility among peers, writing is one of best ways to add depth to your expertise while also establishing yourself as an authority on a particular subject.

Because prescriptive nonfiction books deal with real-world solutions to problems, they are incredibly useful for generating new opportunities.

Someone who is passionate about a subject and wants to share their knowledge with others.

If you’re passionate about a subject and want to share your knowledge with others, writing a prescriptive nonfiction book can be a wonderful way to do it.

Being passionate about a subject means that you understand it in great detail. You become an expert because of your experiences, knowledge, and time spent on educating yourself about your topic.

6 Reasons Why You Should Write a Prescriptive Nonfiction Book

Writing a book isn’t easy, but it can be a great way to earn money and build a personal brand at the same time. While there are several reasons why you might want to write a prescriptive nonfiction book, we’ve put together some of the best:

1. Share knowledge with others.

If you have years of knowledge about a topic, then consider sharing it with others in your industry.

Writing and publishing a prescriptive nonfiction book can be very rewarding on both an emotional and monetary level. It should include key pieces of information that help people solve problems.

A prescriptive nonfiction book takes your specialized knowledge and puts it into an easy-to-understand format.

2. Teach others how to be successful.

If you have valuable, hard-won experience, share it with others. Whether you’re sharing an insider’s look at your industry or drawing on life lessons to help other people avoid common pitfalls, prescriptive nonfiction is a great way to put your expertise into words. If you want to know what topics will be popular in any given year, take a look at recent bestsellers.

3. Build a brand around your expertise.

By writing a prescriptive nonfiction book, you’re building your own personal brand and developing expertise in a field. Your name is on that cover, so you’ll have instant credibility among peers who see it in bookstores or who read it on their Kindles.

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4. Be known as an expert in your field.

If you’re knowledgeable in your field, people will come to you for advice. They’ll refer their friends and family to you, and they’ll be more likely to buy from or work with you because they see you as an expert. A prescriptive nonfiction book can help position you as an authority figure in your industry and your advice can help your audience, too.

Writing a prescriptive nonfiction book can be useful in establishing you as an expert and building relationships with potential clients. Writing books is one of those tasks that everyone knows is good for business, but very few act on it. By choosing to write a prescriptive nonfiction book, you are establishing yourself as an authority who has something of value to say. Clients will see you as someone they should partner with because they know your expertise in your subject matter, and they believe in your message.

5. Get hired to speak at events.

As you’re writing and marketing your book, be sure to include that you are available to speak at events (book signings, conferences, and other occasions). Take advantage of free speaking opportunities if they arise. If you can secure paid gigs, even better! These types of engagements will help get your name out there and can lead to other opportunities.

6. Earn money from selling your book.

If you get enough people to buy your published prescriptive nonfiction book, you can make some money doing so.

If you have expertise in a certain area and want to share your knowledge with others, writing a book is an excellent way to get paid for it—and potentially land speaking engagements as well.

8 TIPS FOR WORKING WITH YOUR GHOSTWRITER TO GET GREAT CONTENT

You have a terrific idea for a book, but maybe you don’t have the writing skills or the time to make it happen. Instead of letting that stop you, you’ve gone the extra mile and found a ghostwriter.

Now that you’ve signed the contract, how can you make the most of your investment? Learn how to collaborate with your ghostwriter and produce great content from the experienced professional ghostwriters of The Writers for Hire. These top eight tips will get you started on the road to success.

8 Tips for Working With Your Ghostwriter to Get Great Content

Tip #1: Understand that it’s a partnership.

“It’s a collaborative relationship. That’s super important. Some clients think that the ghostwriter’s going to magically write the book on their own, but that’s not really how it works. You have to work very closely with your ghostwriter to provide all the subject matter expertise. It’s a real process, and you as the author have to put a ton of work in yourself by providing the information and also reviewing the content.” – Wintress Odom, Owner

Although you’re hiring someone to do the actual word-slinging, your expertise fuels the book, and you still have some heavy lifting to do in order to make it a success.

Setting expectations is important. You’ll more than likely be on tap for hours of interviews as well as feedback on each round of drafts to make sure that you’re happy with the direction your ghostwriter is going.

It might be tempting to just give these drafts a glance and approve them. After all, if you’re not completely happy with them, you can catch it later. However, the longer you wait to address problems, the longer it will take for your ghostwriter to correct them.

Think about your book like a layered cake. The more layers you pile on top, the longer it will take to reconstruct.

Be a good partner and make your corrections when it’s a single layer cake if you can.

Tip #2: Read strategically.

“Read books. When you read a lot, you know what you want to sound like, and you know what you like and what you don’t like. This gives us some kind of starting point. Without that, it’s a lot easier to miss the mark the first time around. If you read a lot, and you have some idea of what you’re looking for in a writing style, it just gets us that much ahead.” – Stephanie Hashagen, Senior Editor

Your ghostwriter needs more than just content ideas from you. They need to know how you want your material to sound. How you want it to be organized.

Communicating that clearly is the key to a final product that sounds like you.

The easiest way to communicate your ideal voice is to read a lot of books, and not just in your field of study.

Find books and authors that you like and use them to describe how you want to sound to your ghostwriter.

For example, you might say, “I like the way Neil DeGrasse Tyson breaks down difficult concepts in simple English,” or “I like how each chapter of this Mary Roach book reads like a miniature story.”

This approach provides your ghostwriter with much more usable information than telling them that you prefer a casual style, for example. The word “casual” might mean something very different to you than it does to them.

Communicating style is often one of the most difficult parts of the process, and the more information and comparative titles you can provide, the better. It will mean fewer drafts in the long run.

But what if you don’t like to read?

You don’t need to finish every book, but at least get through a few chapters and find some things that you like—or don’t—and tell your ghostwriter about them.

What if you found your inspiration elsewhere?

Maybe you were watching The Godfather and came up with a twist on a mob story that hasn’t been done before, but that doesn’t mean that you get to skip this step. Movies (or television shows, etc.) aren’t books, and your ghostwriter still needs some guidance on the writing style you prefer.

Tip #3: Focus on your goals.

“My most successful clients are writing for reasons other than the fact that they want to publish a novel and make a lot of money. They know something and want to convey it. They have an audience in mind, and the audience is interested in what they want to say. They don’t expect that they’re going to go on Oprah and make a million dollars.” – Stephanie Hashagen, Senior Editor

In order to meet your needs and help you reach your goals, your ghostwriter needs a clear understanding of exactly what you want to achieve. This means that you need to understand what you want, too.

These goals should be attainable and realistic. For example, you might be starting a new business venture and want to use your book to establish your credibility in the field. You might develop a book to support your lecture series and allow attendees to further engage with the material you present. Or you might want to create a cherished family keepsake.

Understanding these goals can help you and your ghostwriter craft a project that meets your needs. If your overall vision doesn’t match with your ghostwriter’s, you won’t be happy with the end result.

What if you don’t know exactly what your goals are?

Sometimes, you might not know exactly what you’re looking for. We’ve all been there. It’s on the tip of our tongue, we might say, and we’ll know it when we’ll see it. If this is the case, sit down and discuss this with your ghostwriter before you initiate the project.

You’re investing time and money into this book, and you need to know that it’s well spent.

Ensure that this will happen by workshopping some actionable goals that will bring you benefits worth investing in.

Take your vague goals to your ghostwriter and discuss how your book might realistically help you reach them.

For example, if you’re looking to start a life coaching business, your book could profile people you’ve helped in the past and how working with you has improved their lives, or it could speak directly to your potential clients, giving them a taste of the kind of advice that you offer.

Or you could talk about how your own experience has made you passionate about life coaching, and how this makes you uniquely able to connect with your clients.

Each of these approaches says something different about you and your business. If you’re not entirely sure what message you want to send, talk about this with your ghostwriter. Explain that you want to support your business (or whatever your goal is), but you need help figuring out how best to do that. They can help you hone those vague goals into something helpful.

Tip #4: Keep the lines of communication open.

“I love it when clients are chatty because, in a lot of cases, they offer insights that help make their copy better. Chatty clients also give me a better feel for their communication style, so I can produce copy that sounds like them.” – Flori Meeks, Copywriter

To put it simply: talk to your ghostwriter. They want to hear from you. They want you to email them; they want to discuss your project on the phone or on Skype. They want to know what you think about it and how you envision it. They want to know how the pages they sent make you feel.

They want you to communicate throughout the project. It is their job to channel you—your ideas, your thoughts, your voice. In order to do that well, they need to hear your ideas, thoughts, and voice.

Over time, most of our ghostwriters said that they developed strong working relationships with their clients, especially for projects with a strong emotional component such as memoirs or family histories.

It’s important to tailor the style of communication to the type of project.

If you’re writing about a business topic, more formal communications might be fine.

However, if you’re writing something with personal significance, the ghostwriter/client relationship typically becomes much deeper in these circumstances.

Communication in more personal projects

“I know going in that this will be a long-term relationship. I know that we are going to get very close before it’s all over, and the client has to really trust me if we are ever going to get to where we need to go, where they feel comfortable sharing thoughts, feelings, and motivations. We aren’t going to get there the first day, so I settle in.” – Dana Robinson, Copywriter

Our ghostwriters did note that, while the basic process stays the same, the relationship between ghostwriter and client does change in more personal projects. To put it plainly, there aren’t often tears when discussing how to drill an oil rig, but memoir interview sessions are very different.

For family history and memoir projects, ghostwriters were more likely to say that their clients felt like family or that their connection felt deeper. Interview sessions were more emotionally draining for clients, and communication tended to be more frequent and in person. When approaching these projects, it is important to be prepared for a more emotional process.

Tip 5: Open doors when necessary.

“Access and, for lack of a better word, attention are important. Dream clients make time for calls and meetings, and they are really present during them. I usually send questions in advance of an interview, and I can tell when they’ve thought about their answers ahead of time. That little bit of extra prep saves both of us time in the long run. They also provide easy access to others in the organization whose input is important.” – Barbara Adams, Copywriter

Not only do you know things that your ghostwriter needs to know, but you may also have access to resources that your ghostwriter could benefit from.

While you might think that you’re helping your ghostwriter by interviewing people for them, it can turn into a bit of a telephone game. Your ghostwriter asks you a question, and then you ask your relative or colleague. Sometimes things get lost in the transmission. Follow up questions take ages.

Rather than complicating things in this manner, ask your ghostwriter how you can help. More often than not, they will likely ask you to put them in contact with your resource.

By facilitating the interview process, you can get the information directly to your ghostwriter and insure that your resource is comfortable at the same time.

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Tip #6: Be willing to learn.

“Clients who are not open to suggestions from the ghostwriting team can make a project difficult. A ghostwriter can offer guidance based on their expertise and steer a client away from poor decisions, but only if the client values the writer’s advice.” – Flori Meeks, Copywriter

Your ghostwriter’s job is to help you produce a great book. You hired them because they are skilled writers who know their craft and the business of writing. Take advantage of that expertise.

Sometimes, the process might not make sense to you. For example, your ghostwriter might send you a chapter and ask that you read it for voice and style and ignore any typos or grammatical errors. If you’re a stickler for grammar, this process might not sit well with you.

After all, if you publish a book full of comma errors, you won’t make the stellar impression you’re counting on.

However, if you ask, you’ll learn that your writing team follows a very specific process designed to protect your time—and theirs.

Often, they start with big picture items such as voice and organization so that you don’t waste time workshopping small details like commas and word choice only to scrap the entire piece and start over because the voice isn’t right.

Listening and learning about the process will help you navigate it—and feel better about it, too.

Although you’re not writing the book, you are truly becoming a writer, and it makes sense to learn as much about that process as you can. You have resources at your disposal who can teach you.

Take advantage of them as much as possible.

Tip #7: Give yourself enough time.

“If you say, ‘Here, review this chapter for content,’ and the client doesn’t read it, that’s a problem. Or they get back to you in ten minutes and say, ‘Yeah, it’s great,’ and didn’t really read it at all, that can cause problems down the road.” – Wintress Odom, Owner

We’re all adults here. We’re not suggesting that ghostwriters need to manage clients or that clients are ever difficult on purpose. We’re all busy, and we understand that all too well. When you’re swamped, you’re more likely to miss something. Plain and simple.

So as with other important work projects, if you’re struggling to keep your head above water, discuss this with your ghostwriter.

Adjust the writing and feedback schedule to give yourself a little breathing room and avoid creating situations where you’re likely to push something through instead of giving yourself the necessary time to consider it.

When you receive a request from your ghostwriter, double check that the instructions are clear. Sometimes, what’s obvious to them might not make sense to you because they’ve done this many times before and you’re new to the process, so ask for clarification if necessary.

It can save you and your entire team time and effort in the long run.

Tip #8: Provide quality feedback.

“Read and provide us with helpful feedback. Actually read when you say that you are, or tell us that you’re busy and don’t have time to read so we don’t keep on going and thinking that things are fine. It gets harder to fix if we keep going.” – Stephanie Hashagen, Senior Editor

Timely and honest feedback makes a difference on ghostwriting projects, because again, your ghostwriting team is building layers upon layers like a tiered cake. They think the bottom layers meet with your approval, because you said so.

As you can probably already see, honest feedback is essential to producing a project that will make you happy.

Perhaps you’re hesitant to tell your writer that you don’t like the pages because you don’t want to hurt their feelings. But this isn’t about your writer’s skill. This is about your style preferences, and that is the kind of thing your ghostwriter absolutely wants to hear from you.

Specific, high quality feedback only makes your ghostwriter’s job easier. They will tell you when something is helpful to them. When you find a feedback style that works for you both, give them more of that.

IN CONCLUSION

If you follow the above tips, you can make the most of your relationship with your ghostwriter.

Note that our ghostwriting pros didn’t bring up anything about your expertise, or how prepared you needed to be in order to initiate your project.

In fact, as Wintress Odom pointed out, prep work isn’t necessarily a prerequisite to being an ideal client. “Everything else can be worked through,” she said. “It’s nice if you’re prepared, but we can help you get organized. We can help you get prepared.”

At the end of the day, a successful ghostwriting relationship is about collaboration. Ensuring effective communication, opening doors, and providing useful feedback all are elements of a good partnership. Focus on developing these skills, and your project is sure to be a success!

8 Reasons for Writing a Nonfiction Book

Writing and publishing a nonfiction book can be one of the most rewarding endeavors you undertake in your lifetime.

Not only does it provide you with more credibility as an expert in your field, it also gives you ample opportunities to grow your business, create additional income streams, and share your knowledge with others who want to learn from your life experiences.

It’s estimated that in the United States alone, over 1 million people write and publish books every year. Don’t let those numbers scare you, though. If you have been thinking about writing a nonfiction book, now is a great time to do it!

While there are many great reasons for writing a nonfiction book, here are some of the best.

8 Reasons for Writing a Nonfiction Book

1. Increase your credibility.

Are you looking to give your career an edge, or are you hoping to build on your existing position of authority in a particular niche? If so, then writing a nonfiction book may be exactly what you need to do.

You’ll instantly give yourself credibility by putting all of your knowledge and expertise into one concisely written piece.

Not only that, but since readers tend to share books with others once they’ve enjoyed them, yours will likely be one of those recommended when people go searching for books in your niche. See? It’s a win-win situation!

2. Expand your knowledge.

If you work in your industry, it’s likely that you already know what’s out there and what isn’t.

But have you considered everything that can be written about your topic? More important, do you know what readers want to read about but haven’t yet found in print?

Your book can give those people answers if you expand your knowledge about topics in your niche.

Writing a nonfiction book means answering questions and solving problems for your target audience. And if someone has already written something on the topic, you have an opportunity to improve on their approach or come at things from a different angle.

3. Share an idea.

Writing a book is a big undertaking, and that’s why you want to make sure your idea is worth writing about.

Many people have ideas they want to share but think their message isn’t big enough or don’t think anyone would be interested in reading what they have to say.

The wonderful thing about nonfiction books is that your idea can become someone else’s passion and purpose, giving you a vehicle for communicating with others and potentially changing lives in return. So, if you have a new idea you believe is worth sharing, write it down and get it out there. You never know who will benefit from hearing it.

4. Connect with influencers and decision makers.

A non-fiction book gives you an opportunity to increase your reach exponentially and become more visible than ever before.

Using your book as an integral part of your marketing plan is essential because it will help you build relationships with influencers and decision makers in your industry. It can also lead to speaking engagements, consulting gigs, and other income-generating opportunities that otherwise wouldn’t exist or would be much harder to secure.

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5. Use it to market yourself.

Becoming a nonfiction author opens doors and can bring you exposure, especially when you’re writing on an interesting topic.

Whether your audience is made up of a small group or several hundred people, if you have intriguing knowledge to share, they’ll likely be interested in hearing more about it after reading your book.

A published book is also great for networking because it shows other professionals that you’re accomplished and experienced. So, whether your book becomes famous or not, simply writing one is sure to help advance your career and build your brand.

6. Inspire others.

There is something incredibly powerful about writing. We become creators and our message can touch many lives in ways we may not have imagined.

If, over the years, you’ve learned from experience, from research, or from thought leaders in your industry, you can share your valuable insights to boost someone’s confidence, encourage them, or challenge them to do better. You can use your book to inspire others in ways they never thought possible.

As more people read your book, you will be able to watch them grow as individuals, and some of them may even choose to follow in your footsteps and become authors themselves. That’s why it’s so important for leaders to write books, so they can inspire those who look up to them.

7. Gain access to new markets.

By writing a nonfiction book, you gain access to opportunities and markets that may not have been available to you before.

Your nonfiction book can be of particular value to professionals, so you can use it as part of your marketing material: Pitch it at networking events and leave copies in waiting rooms.

The media are always interested in authors they haven’t heard from before and books tend to sell better if there’s already an audience for them out there.

You can also approach organizations or associations in your niche and see if they would be interested in promoting or selling your book for you. Just about any industry will have some sort of organization or trade association looking out for its members’ interests. Hence, there’s no reason they can’t sell and promote your books, too.

8. Earn money.

Publishing a book can help you bring in extra income. Whether you’re looking to earn enough to make it your full-time job or are just hoping to supplement your current income with some additional funds, self-publishing might be for you. Making money from writing books isn’t easy, but it can provide more than just financial gains when done correctly.

Also, connecting with readers and providing them with valuable content will provide you with new opportunities for building relationships and landing new clients. These new relationships can lead to paid speaking gigs as well!

Wrapping Up

Have you been thinking about writing a nonfiction book? Then don’t hesitate to make it happen. There are many different reasons you should write and publish your nonfiction book, and exploring them should motivate you to get started now. In addition, if you’re an expert in your field, writing a nonfiction book can help you become even more successful and well-known in your industry.

However, writing a nonfiction book can be time-consuming and stressful, especially if you have many other things vying for your attention. And that’s where a professional ghostwriter will come in handy.

When you hire a ghostwriter, you can attend to other matters demanding your attention, and rest assured that your book will be well-written and delivered on time.

11 Common Editing and Typo Mistakes to Watch for in Your Own Book and How to Fix Them

Have you ever read a piece of writing, be it a book, article, or even a blog or social media post, that just leaves you shaking your head, wondering what the author was trying to say?

Don’t let this be you or your book!

From fragmented sentences and misspelled words, to lack of punctuation — good ideas getting lost in bad writing is an all-too-common occurrence nowadays.

It’s important to use correct grammar and spelling when writing your book so you can clearly get your message across while making the flow of the writing unobtrusive and easy to understand. Otherwise, you risk losing your reader altogether. And, if you don’t lose the reader, you at least risk them questioning your knowledge and expertise on the topic you’re writing about.

Always proofread your book, or any other piece of writing, with an eye to these 11 common mistakes that detract from your book’s message and potentially diminish your credibility as an author or expert in your field.

Mistake 1: Word Usage

English is actually a pretty tough language! One reason is the number of words that have multiple meanings with different sounds and spellings. It is quite common to get these words mixed up and use the wrong word or spelling in your writing.

For instance, consider:

  • “Your” vs. “you’re” — One is possessive, and the other is a contraction of the words “you” and “are.”
  • “To” vs. “too” vs. “two” — The first is a preposition while the second can mean “excessive” or “also,” and the last one refers to a number.
  • “There” vs. “their” vs. “they’re” — The first is a location, the second is a possessive word, and the last one again is a contraction of the words “they” and “are.”
  • “Accept” vs. “Except” — Accept means to consent to accept, agree, or come to believe something is valid. “Except” means to exclude. Examples: She accepted his behavior because she loved him. She would believe what he said except it was common for him to lie.

As you can see by these examples, word usage is very important as it can completely change the meaning of what you’re trying to say. It can confuse your reader or, at the very least, distract them from the flow of your writing.

There are certainly too many words like this to give every example, so when in doubt about the correct word and usage, try these helpful references from Inc., English Oxford Living Dictionaries, or Oxford Royale Academy.

Mistake 2: Punctuation

The use of proper punctuation really can make or break the meaning of what you’re trying to say.

It helps readers know when to pause or stop and when a question is being asked, and keeps sentences from running altogether, which only creates confusion.

A couple of examples that went viral online not long ago shows the perfect reason correct punctuation is so important:

  • “Let’s eat, Grandpa!” vs. “Let’s eat Grandpa!”
  • “A woman, without her man, is nothing.” vs. “A woman: without her, man is nothing.”

As you can see, the usage of simple commas completely change the meaning of the sentence!

Here are a few other examples of incorrect and correct punctuation to watch out for:

  • “Are you going to eat that.” vs. “Are you going to eat that?”
  • “Its fun to dream about my upcoming vacation.” vs. “It’s fun to dream about my upcoming vacation.”
  • “I love cooking my pets and my family.” vs. “I love cooking, my pets, and my family.”
  • “My mom likes cake. My dad likes pie.” vs. “My mom likes cake; my dad likes pie.” While both technically correct, using a semicolon allows you to take two similar sentences and make them into one while still keeping the flow.

Mistake 3: Tense Usage

The tense usage refers to past, present, and future in writing as it relates to your verb or action.

  • Past tense is, “Sarah ate the apple.”
  • Present tense is, “Sarah eats the apple.”
  • Future tense is, “Sarah will eat the apple.”

You wouldn’t write, “Peter sat (past tense) at the table. He waits (present tense) for her to show up and join him.” It would be, “Peter sat at the table and waited for her to show up to join him.”

You also wouldn’t write, “Peter sits (present tense) at the table waiting (present tense) for her to show up and join him. But she never arrived (past tense).” You might write instead, “Peter sits at the table waiting for her to show up to join him. But she isn’t arriving.”

When you’re editing your book, look for and highlight any inconsistent tense usage. No matter which tense you choose to use, keep all your verbs constant with that tense.

Mistake 4: Point of View

Point of view includes first person (I, talking about oneself), second person (you, as talking directly to the reader), and third person (he/she/they).

Once you’ve picked the appropriate point of view and written your book, you want to be sure you’ve maintained that point of view throughout the writing.

Look at your pronoun usage and make sure you aren’t combining several points of view together. If you are writing in the third person, you won’t want to slip into the first person or vice versa.

  • “I moved to California when I was 4 years old. He was so young he didn’t remember much about that move.”
  • “David was impressed by the size of the tractor. He had never seen one that big before. I was truly in awe of it.”

Mistake 5: Passive Voice

Most of us have heard, most likely from our high school English teachers, that we need to “show and not tell” in writing. But what exactly does that mean? What is passive voice writing?

It all comes down to weak vs. strong verbs.

Writing comes alive when you use strong verbs instead of weak or lazy verbs that need an adverb (words ending in “ly”) to help describe it. Also, using few adjectives – if any – and cutting out “to be” forms of verbs will make your writing stronger and more engaging.

Also, try writing your sentence in a different order.

Most passive voice writing is based on the subject of your sentence having something done to it. To turn it into active voice, have your strong verbs coming from your subject instead.

Also, try writing your sentence in a different order. Most passive voice writing is based on the subject of your sentence having something done to it. To turn it into active voice, have your strong verbs coming from your subject instead.

Consider these examples:

  • “The treaty is being signed by the two leaders.” (passive)
  • “The two leaders are signing the treaty.” (active)
  • “The baby was delivered by the inexperienced doctor.” (passive voice with object, verb, subject sequence
  • “The inexperienced doctor delivered the baby.” (active voice with subject, verb, object sequence)

As you read through your book, highlight every adverb and adjective and then go back and replace them using stronger, move active, more compelling verbs. By doing this, you will find it takes care of removing the “to be” verb forms as well.

Mistake 6: Sentence Structure and Length

When editing, review how you structured your sentences. Keep an eye out not only for the correct punctuation but that you have all the correct parts to your sentence (specifically a subject/noun and an action/verb) to make it complete. Certainly, you can use fragmented sentences for emphasis or to make a point, but it needs to be done properly or you’ll just confuse your reader.

You’ll also want to edit your sentences for length and complexity. Make sure you have varied both shorter and longer sentences in your writing to create rhythm. Short of sentences can read choppy and too long of sentences can ramble on, both making it hard for your reader to follow your thought.

While there is no concrete rule to the actual number of words to have in your sentences, the length of them depends a lot on the type and style of your writing. For a more technical style, you’ll find sentences that are more complex and longer than say your online blog post or article. Online writing typically will use shorter sentences and smaller paragraphs. Nonfiction books will be different from those styles as well as from fiction.

In essence, what you’re going for is readability, rhythm, and flow.

Use this free online tool to check your own writing’s readability and get a report like this one:

Mistake 7: Repetition in Sentences and Paragraphs

How many of your sentences start with pronouns?

“He put his arm around her. She shrugged it off, feeling uncomfortable. He looked at her in irritation. She smiled and walked on ahead of him. He walked faster to catch up.”

When you start each sentence with a pronoun, one right after the other, your writing comes across as stilted and dull. And, you want your writing to sparkle!

As you edit your book, look for all your pronouns and see where you can vary your sentence structure to liven up your writing. There are many ways to start a sentence, whether with a pronoun (he/she/it), a proper noun (David/Kathy), or with a dependent clause (With the exception of pizza, Kathy never eats in bed.)

Switching up how you start your sentences will help readers better engage with your writing and make it even more interesting for you.

Mistake 8: Redundancy

While many readers may not catch redundancies in your writing, you can make your book and its message crisper and stronger to your audience by simply removing extra words that are redundant.  

What do I mean by redundant? Different than repetition in the previous mistake above, it is the use of excessive words that mean the same thing within your writing.

Look for wording like these examples:

  • “Her problem first began when he showed up at her door.” Better to write, “Her problem began when he showed up at her door.”
  • “It was the final outcome that caused her to collapse to her knees.” In this sentence, simply write “the outcome.”
  • “John asked her if they could collaborate together on the new project.” Collaborating is doing something together, so it would be better to write, “John asked her if they could collaborate on the new project.”
  • “The gunman was armed as he entered the bank.” If he was a gunman, then he was armed so there is no need to mention it.
  • “The ice was frozen to the middle of the pond.” Ice is always frozen so simply reword the sentence to take out the redundancy. It would be better to say something like, “The ice reached the middle of the pond.”

Certainly, there are many other redundancies that can be and are used that simply bog down otherwise good writing. Highlight these redundancies in your own writing and come back to tighten up your sentences to make them stronger.

Mistake 9: Singular Nouns/Plural Pronouns

Make sure you’re using the correct nouns and pronouns together. If you’re writing about a single subject you want to make sure you use a single pronoun with it.

This common mistake often occurs when a writer is trying to use a pronoun that isn’t gender-specific.

Instead of writing, “The client (singular) may get their (plural) ticket at the front entrance,” write “The client may pick up his or her ticket at the front entrance.” Or, if you’re writing about more than one client, you can word it as, “The clients (plural) may pick up their (plural) tickets at the front entrance.”

While it can be tedious to have to always write “his or her,” without a non-gender-specific pronoun in the English language you can write it as “his or her” for the singular pronoun or work to restructure your sentence so you eliminate the need to use a pronoun altogether, such as, “Clients may pick tickets up at the front entrance.”

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Mistake 10: Inconsistencies in Presentation

Inconsistencies in presentation refer to how you refer to a word, phrase, or idea and present it within your book consistently.

As an example, if you are writing a book about Type 1 diabetes, which also could be written as Type 1 Diabetes; Type I Diabetes, Type One Diabetes, or juvenile diabetes), you want to use the same terminology each time you refer to it. If there several ways you can reference the idea or topic, then pick the most commonly used one and present it consistently within your writing.  

Mistake 11: Typos

It isn’t unusual to have typos in your manuscript, which is why it is so important to proofread your book several times before completion. Whether your fingers are just on the wrong keys or you type too fast, it’s common to see dropped letters, missing or misplaced apostrophes, and switched letters that your spellchecker or grammar program won’t find on its own. Oftentimes your typo will be a real word that you didn’t even intend to use.  

Read through your book at the editing stage to find these mistakes. Look for things like:

  • dropped letters such as “an” vs. “and” or “the” vs. “they”
  • missing apostrophes such as “its” vs. “it’s”
  • incorrect word usage such as “than” vs. “then”
  • wrong verb tense such as “choose” vs. “chose”
  • incorrect hyphenation such as “happily employed” vs. “happily employed”

Check out Online Writing Jobs for a handy infographic about catching typos.

Wrapping it Up

These 11 common editing and typo mistakes really can make or break your book. It is important to read over your writing with an eye to the rules of good writing and know that correcting these mistakes will make your book’s message clearer, stronger, and more authoritative.

As harsh as it may sound, your readers will judge your writing and you — your creditability and your expertise — based on how you write as much as by what you write. The importance of editing your book to correct such mistakes can’t be stressed enough, especially if you are using your book to grow your brand, build a business, or set yourself up as an expert in your field.

Don’t let sloppy writing, rushed editing, and easy-to-fix typos deflect from your message to your audience. If you’re unsure of how to properly edit your book for these things, hiring a professional editor is a good option to make your book as professional as possible.

The Fascinating History of Ghostwriting

For nearly 5,000 years, there have been two kinds of humans:

1) People with expendable income who have something to say

2) People who write better than the first category

Hence, a ghostwriting service is born. From ancient Egypt to the modern U.S., literate cultures have relied on ghostwriters to convey politics, business, science, entertainment, and more. As author Jennie Erdal remarked, “It might almost qualify as the oldest profession if prostitution had not laid prior claim.”

If you write something with no expectation that your name will appear on it, then we consider it ghostwriting.

Thus defined, even skimming the history of ghostwriting is a daunting task. Nearly 5,000 years of fragmented records, an evolving concept of authorship, hundreds of languages, and the fuzzy lines between collaborator, editor, and primary author all make for a rich but tangled history.

To make some sense of this long and hidden history, we’ve broken ghostwriting down into types: Household Names, Series Brand, Director’s Brand, Political Statement, and Memoirs of Public Figures.

Household Names

When an extremely popular writer dies, that doesn’t stop readers from craving more of their work. Rather than lose their golden goose’s revenue, the publisher or estate simply finds a replacement writer.

We associate this technique with modern novels, but it’s older than dirt — or, at least, older than 400 BCE.

Back then, a playwright named Euphorion produced several award-winning plays, claiming that they’d all been written by his famous but deceased father, Aeschylus.

Some historians suspect that Euphorion actually wrote the plays himself but used his father’s name to impress judges and audiences.

At least Euphorion never denied that his father was actually dead. At the height of the American craze for dime novels, writer Edward Wheeler created a wildly successful character called Deadwood Dick. Audiences gobbled up his books . . . even after the writing quality suddenly and mysteriously degraded.

There’s strong evidence that Wheeler actually died in 1885, but publishers Beadle & Adams successfully hid this even from his fellow writers.

Given Deadwood Dick’s selling power, they had every reason to pretend that Wheeler was still writing. They simply hired ghostwriters—at least one of whom assumed that Wheeler had had a breakdown but was still alive—and released 97 Deadwood Dick novels over the next 11 years.

This deception may seem silly and unnecessary (not to mention unethical), but it’s worth noting that the entire industry of mass-produced, cheap fiction was still both incredibly young and competitive.

Publishers were learning, through trial and error, what combination of author’s name, house reputation, and genre sold well.

It’s easy for us to point out that characters like James Bond, Hercules Poirot, and Jason Bourne continue to sell under new authors’ names—but in 1885, less than 30 years after they’d released the first dime novel, Beadle & Adams did not have such well-known precedents to fall back on.

All they knew was that Deadwood Dick + Edward Wheeler sold, and they weren’t eager to change the formula. (Not that we’re pretending Beadle & Adams were saints.)

In some ways, the era of the dime novel was the perfect environment for this method of ghostwriting.

Printing and transportation had just become cheap and reliable enough to sell novels to the enormous working-class population, but communication wasn’t quite good enough for little details like an author’s untimely death to spread easily.

Of course, public knowledge of an author’s death didn’t stop the V.C. Andrews estate.

Andrew Neiderman has been ghostwriting for the deceased author for 29 years. Even though Neiderman has actually produced considerably more books than she, Andrews remains listed as the sole author on the publisher’s and some sellers’ websites.

Neiderman’s website, however, unabashedly calls him the “most successful ghost writer in American literary history.” Perhaps he has a point: His books benefit from the lingering power of the V.C. Andrews’ name, but it’s an open secret that Neiderman created them.

Series Brand

Anyone who’s enjoyed “Nancy Drew,” “The Hardy Boys,” or “Warrior Cats” owes hours of pleasure to this unique brand of ghostwriting.

In the early 1900’s, writer and publisher Edward Stratemeyer pioneered the production of long-running, ghostwritten children’s series.

He and his daughters sketched out the character of Nancy Drew, outlined some basic plots, and hired teams of ghostwriters to write under the shared pseudonym Carolyn Keene.

As Stratemeyer hoped, readers came to like and trust the pseudonym long after ghostwriters left the series and were replaced.

His syndicate used the same strategy to create and launch other popular series, including “The Hardy Boys” and “Tom Swift.

Similarly, the YA (young adult) series “Warrior Cats” is co-created by a team of authors and editors under the shared pseudonym Erin Hunter.

Unlike the Stratemeyer syndicate, which attempted (with mixed success) to keep their methods secret for decades, the Warrior Cats website spells out the pseudonym’s origin and each member’s contributions.

Despite our ability to Google the truth, the pseudonyms’ powers persist. As Stratemeyer grasped, readers prefer the idea of one beloved, long-lived author to a calculated syndicate—Carolyn Keene remains a story within a story.

When told that a reader was surprised to hear Carolyn Keene never existed, long-time Nancy Drew ghostwriter Mildred Benson retorted, “That’s like saying there’s no Santa Claus.”

Director’s Brand

Some people transition from full-time creator to full-time celebrity/businessperson.

Writing their own work initially launches them into fame or fortune, but maintaining that spotlight becomes its own full-time job and they eventually outsource the actual writing.

This ironic type of ghostwriting causes justifiable confusion, especially because the named author’s portfolio can contain such a mixed bag.

Your shelf of James Patterson books probably contains a few volumes he wrote fairly unassisted, a few he almost completely outsourced, and a few that openly name his co-author.

This ironic path to ghostwriting has a long and often hilarious history.

The Chinese emperor Gaozong so wanted a reputation for prolific writing that he hired ghostwriters to expand his portfolio. He openly admitted this by saying, “From now on, even if I have new works, some might be created by officials.”

Alexandre Dumas was refreshingly flamboyant about his writer-celebrity-creative director lifestyle. While he initially wrote plays and stories unassisted, he later hired multiple ghostwriters and invested more time on publicity tours and self-branding stunts. Stories sold well, thanks to the Dumas name–but how much did he direct, and how much did he actually write?

To this day, there’s considerable debate over how much credit belongs to his collaborator Auguste Maquet, who sued, and lost, for co-author recognition.

James Patterson, who’s published over 200 novels in 45 years (a rate of four novels per year), is probably the most famous contemporary example of this creative director approach. He openly admits that he delivers an outline to one of his many collaborators, who then writes the actual first draft.

Despite such refreshing openness, Patterson’s publication history still raises some questions. The first nine Maximum Ride books are listed solely under his name, with Gabrielle Charbonnet (also known under the pen name Cate Tiernan) merely mentioned in the acknowledgements. Her blog and various booksellers don’t claim co-authorship, but it later came out that Charbonnet had drafted several of those Maximum Ride books. To further confuse matters, the series’ most recent addition, “Hawk,” does list Charbonnet as co-author.

Her blog explicitly states that “not every prolific writer collaborates, the way Jim does . . . Jim is one of the few people who gives his cowriters credit, which is very gutsy and generous.”

It’s possible that in the early stages of his business model, Patterson was playing it safe by taking the conventional approach of not openly acknowledging his ghostwriters.

As time went on and his name grew, he felt freer to take the risk of sharing credit more openly–a risk that plenty of celebrity authors never take.

Political Statement

It’s not surprising that political leaders have used ghostwriters for centuries—with rebellion and reelection on the line, they’re well motivated to use professional writers when possible.

Of course, the farther back we go, the fuzzier the definition of ‘ghostwriting’ becomes.

For large periods of history, rulers weren’t particularly literate. Even if they could read, they often lacked the mechanical skill of writing by hand and dictated to their court scribe, who then drafted the actual proclamations and decrees.

For example, ancient Egyptians used several different kinds of writing. A pharaoh who was fully literate in one script might still require a professional scribe to write his proclamations in the other two or more scripts, some of which were highly ceremonial and probably required some creative rewording.

Plenty of European monarchs were in a similar boat, including Charlemagne. While historians disagree on whether he learned to read, he almost definitely didn’t write well enough to handle official business.

Does this dictation count as ghostwriting?

We would argue that in some cases it certainly does, as the scribe was probably conveying the spirit of the king’s message, but in more formal, flowery language.

Another dubious case is bill writing. At least some of the Founding Fathers drafted legislation themselves, but currently a combination of lawyers, congressional aides, and special interest groups create the actual language. Does this constitute a shift into ghostwriting?

On one hand, congresspeople take responsibility for those bills. On the other, congresspeople don’t officially claim that they’re the ones actually writing bills—the full text simply appears on places like Congress’ website without any authors named.

A more clear-cut category is speechwriting.

Even though American politicians used ghostwriters for their correspondence and speeches from the beginning–Alexander Hamilton contributed heavily to Washington’s farewell address, the general public didn’t know about or accept the practice until the 1930’s.

As media appearances became more frequent and burdensome, ghostwritten speeches gradually crept from an embarrassing necessity to accepted practice.

It’s easy to Google any recent president’s speechwriters, and no one holds it against them. In fact, as Gil Troy points out in Politico, “The American public has a mixed reaction to off-the-cuff remarks and instead expects polished, professionally crafted speeches as the default setting.”

Memoirs of Public Figures

Somewhere down the line, publishing one’s own memoirs pivoted from an act of arrogance to a rite of passage for every former president, YouTuber, Hollywood actor, and obscure cabinet member.

Memoir sales rose 400% from 2004 to 2008 alone, and that was before social media influencers really joined the party.

It’s hard to picture now, but early U.S. presidents rarely released memoirs, much less commissioned ghostwriters.

According to historian Greg Fehrman, Ulysses S. Grant’s extremely successful memoirs first broke the ice, but Harry Truman’s opened the floodgates.

It helped that Grant’s memoirs were both well written (they’re still popular reading today) and well positioned for success.

Historians debate over how much Mark Twain contributed to the writing and editing process, but they agree he helped drive the marketing campaign.

Twain also likely recognized that the time was ripe for such a venture–by 1885, the country craved answers about the Civil War and wanted to hear from Grant personally.

Cheap printing and good transportation enabled sales, too–for the first time in Western history, the general population could afford and access memoirs.

Setting a trend that continues today, Harry Truman hired a ghostwriter for his memoirs right around the time presidential libraries were becoming common.

Nowadays, exactly how each president works with his ghostwriter varies–some reportedly do the first draft themselves, while others never pick up a pen. Ronald Reagan even joked, “I hear [my memoir’s] a terrific book. One of these days I’m going to read it myself.”

The public appetite for memoirs has only grown since.

Politicians, like governors and cabinet members, regularly publish books to boost their credentials, make money, or simply tell their story.

The sheer number of celebrities has also exploded in the wake of YouTube, social media, and other online venues–and more celebrities means more celebrity books.

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Here to Stay, Here to Evolve

Ghostwriting flourished even on papyrus, and technology has only encouraged it since.

The internet often sheds light on ghostwriters’ roles–both through accidental leaks and writers speaking up–but it creates demand for ghostwriters more often than it outs them.

Ebooks, social media accounts, web pages, and even emails constantly require anonymous wordsmiths.

Whoever inscribed the first ghostwritten words on stone and clay couldn’t have imagined the complicated, thriving industry it is today. (In an ironic twist, Hillary Clinton’s ghostwriter, frustrated at being denied co-authorship, came out with her own tell-all.)

We like to think, though, that that first ghost-scriber would be glad to see so many anonymous writers thriving and the myriad of readers who have been entertained, informed, and satisfied by the results.

Is an E-book Just a PDF?

“EBooks have many advantages – publishers don’t have to make guesses about how many books to print, books need never go ‘out of print,’ and hard-to-find books can be easily available.” — Kate Grenville

To the common observer, an eBook is merely an ordinary book in an electronic format. This misconception stems from regular print books becoming widely available by electronic means.

Undoubtedly, making books available electronically has greatly helped distribute literature to the masses. In a manner of speaking, electronic media has had a similar effect to what the printing press had centuries ago.

Nevertheless, it is important to note that an eBook is not just a PDF.

In this article, we will explore five reasons why an eBook is much more than an electronic version of a print book.

What is an eBook?

The Encyclopedia Britannica offers a wonderful definition of the term “eBook:”

“eBook, in full electronic book, digital file containing a body of text and images suitable for distributing electronically and displaying on-screen in a manner similar to a printed book. EBooks can be created by converting a printer’s source files to formats optimized for easy downloading and on-screen reading, or they can be drawn from a database or a set of text files that were not created solely for print.”

There are several items to unpack in this definition. Therefore, it is necessary to further expand on its point to fully grasp why eBooks are publications “that were not created solely for print.”

Five reasons why an eBook is much more than just a PDF

1. An eBook optimizes screen display.

In the beginning, eBooks were nothing more than scanned copies of print books. These image scans often posed readability issues.

More often than not, reading a scanned copy of a print book was harder than reading the print book itself.

Nevertheless, initial scans allowed the general public to access out-of-print or hard-to-find volumes.

Nowadays, eBooks optimize screen displays.

For instance, Amazon requires eBooks to follow specific guidelines to ensure perfect readability on its Kindle devices. As a result, producing an eBook demands that publishers build files compatible with eReaders, phones, and tablets.

This optimization facilitates a smooth reading experience.

Beyond a smooth reading experience, eBooks enable readers to enjoy a similar sensory experience, thanks to sound effects mimicking page-turning and visual effects such as dark mode. These features aim to make reading on an electronic device a much more pleasant experience.

2. An eBook utilizes multimedia.

Print books converted into electronic files (such as PDFs) merely recreate the print book experience on a digital device. However, eBooks strive to take full advantage of an electronic device’s multimedia capabilities. For instance, eBooks may include links to sources, websites, or video content.

The biggest advantage of multimedia capabilities is enhanced marketing opportunities. EBooks such as how-to guides or product manuals contain links to e-commerce sites or online shops where customers can purchase items. Additionally, eBooks can incorporate advertising, thus converting an eBook into a marketing tool.

In addition to marketing, educational publications like textbooks offer a plethora of additional resources students can use to further their learning. In a sense, eBooks are a springboard that allows readers to expand their horizons well beyond the words on the printed page.

3. An eBook exploits portability.

EBooks allow readers to carry an entire library in their pocket. As a result, the days of carrying stacks of books are long behind.

EBooks exploit portability, thus making it easy for readers to acquire as many volumes as they wish.

Furthermore, eBooks allow authors and publishers to remove page limits from their volumes.

How so? There are limitations to how many pages a volume can include with print books.

Voluminous publications become heavy and cumbersome to carry. For instance, encyclopedias require 20 to 30 tomes to cover a wide range of subjects.

This limitation is no longer the case with eBooks.

Reference materials can be as voluminous as needed.

Extensive publications can become a breeze to read with a good indexing system. A great example is the Holy Bible. Modern indexing systems facilitate looking up biblical passages by keywords. As such, readers need only input a relevant keyword to access the passage of their choice.

4. An eBook makes distribution easy.

EBooks make distribution much easier than traditional print publications. After all, users can easily download electronic files in seconds from anywhere in the world. In contrast, print publications require a logistical framework to ensure their distribution.

One could also argue that electronic versions of print books can leverage the same distribution advantages. However, there is one key difference: Print books require human intervention to make them electronically available.

For instance, older print books, which only exist in print format, must either be typed or scanned. As a result, converting print books to a digital format is a labor-intensive endeavor, since current artificial intelligence tools still cannot scan and convert images to text with 100% accuracy.

Google’s massive digital scanning project is a great example of an attempt at converting print books to digital format.

In 2002, Google’s founders set out to scan every book on the planet. In its effort, Google enlisted the help of thousands of volunteers, as it is virtually impossible to fully automate the scanning process.

Within roughly 10 years, the project Google managed to scanned about 25 million books. That is, until a court battle from publishers and authors halted Google’s efforts and ended the project, leaving a huge database of books that nobody is allowed to read.

EBooks solve the need to scan print books from the start. Publishers conceive eBooks for electronic distribution. While eBooks may also go into print, it is much easier to print an eBook than to convert a print book into an eBook.

5. An eBook removes entry barriers.

Publishing a traditional print book generally requires authors to go through the rigors of the publishing business.

For instance, aspiring authors must find book agents willing to give them an opportunity. Then, manuscripts must go through editing before a publisher takes a chance on publishing them.

In the meantime, authors can wait years before they get their chance to see their works go into public distribution.

Self-publishing a traditional print book is a costly endeavor. In addition to writing, editing, and printing, distribution and marketing require a considerable financial investment. Moreover, marketing a book, electronic or print, requires a substantial effort.

EBooks remove entry barriers by facilitating the publication and distribution process. In the past, self-published authors needed tens of thousands of dollars to bring their books to publication. Nowadays, self-published authors can get their materials out to the public for a few hundred dollars.

While self-publishing has hardly made traditional publishers redundant, readers have greatly benefitted from increased publications. Readers can reap the bounty of new authors, titles, and subjects making their way into the mainstream.

How can a ghostwriter help produce an eBook?

Producing an eBook is no easy task. It requires research, writing, editing, and design. In many instances, authors aspire to publish their ideas but struggle to make their projects come to fruition. This point is where a ghostwriter can facilitate the entire process.

Here are three key ways in which hiring a ghostwriter to write an eBook can make any book project a reality.

Ghostwriters are great at research.

Hiring a ghostwriter goes beyond writing. Professional ghostwriters are generally great at research.

They know the ins and outs of their field. They also know reliable information sources that give publications credibility.

A well-researched eBook, regardless of length, is highly valuable. Authors can, therefore, save time and effort by hiring a professional ghostwriter to conduct meticulous research.

Ghostwriters are great at writing.

It may seem obvious to think that ghostwriters are great at writing. However, great writing goes far beyond articulating prose.

Professional ghostwriters know how to tailor information so that it matches the target audience’s expectations.

Consequently, hiring a professional ghostwriter ensures that the final publication succeeds at compelling readers to consume its content.

Ghostwriters are great at communicating.

Authors have specific purposes when producing an eBook. These purposes may be to inform, entertain, or raise awareness.

Professional ghostwriters have a knack for communicating the author’s intended message. For example, a professional ghostwriter can articulate a narrative that turns a marketing eBook into a valuable source of product information. As a result, customers not only gain exposure to the product but also acquire a valuable reference resource.

On the whole, hiring a ghostwriter takes the guesswork out of producing a high-quality eBook.

Authors and publishers can rely on a professional ghostwriter to produce top-notch material that fulfills its intended purpose.

This key characteristic ensures that authors and publishers have time, effort, and money when producing an eBook. After all, a subpar eBook may prove costlier. So, why take chances when a ghostwriter can help remove uncertainties?

One Final Thought

EBooks have never intended to replace traditional print books.

They serve as a tool to get information out to the public. Thus, eBooks require careful attention to ensure they fulfill their purpose.

Authors and publishers must, therefore, safeguard their publications’ standards. In the highly competitive publishing world, there is little room for chance.

Authors and publishers can minimize their risk and uncertainty by hiring a ghostwriter.

Professional ghostwriters know what it takes to produce a great narrative while establishing credibility. Now, more than ever, hiring a ghostwriter can help make a book project a reality.

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