Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook.
But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since Myspace is still currently the big kahuna of social networks. Should businesses use this Myspace thing after all, or just forget it?
The answer is definitely yes, especially if you already have a social media marketing campaign underway and you have a little time to dedicate to updating your profiles. Companies who feel that they don’t have enough time for Myspace, or that there isn’t a need for a business profile on Myspace should consider the following:
1. Word of Mouth
Any business revolves around one thing: relations. Today, most companies operate using traditional modes of communication, mainly telephones and email. And Myspace can be used as just another mode of communication to link with current, past, and potential customers. With Myspace, you build your community by adding friends. And then their friends can link to your profile as well. Features like bulletins are used in the same way as email – only it blankets your entire “friend” base at once. For instance, you can post a bulletin about a current promotion and have it appear on your entire community’s homepage as soon as they log in. By providing content that is entertaining and useful, you can start connecting and building relationships with clients using new, internet-based communication tools.
2. Search Engine Optimization
Search engines pick up Myspace pages – what better way to multiply your internet presence by having an page, in addition to your website, where users can go and check out your business.
3. Pictures and Video
Engage your target audience by uploading pictures of yourself, your offices, your products, your logo, and even printable coupons or whatever you feel is relevant – it will give your audience a better understanding of who you are and what you can offer. There’s also an option for you to upload video to your page. Myspace videos can become viral, meaning that if one user likes it, they recommend it to their friends, and then their friends’ friends, and so on.
4. Company Overview
Your Myspace profile is an extension of your business. You can customize your profile to match your company’s colors, and give users a detailed overview of your company and your product offerings. Having your business on Myspace allows you to market your brand to over 100 million current users.
Ultimately, the decision is yours: Only you know your business’ specific needs and your specific client demographic. Myspace may or may not be the right fit. For more reading about Social Media Optimization and to determine if Myspace is right for your business, check out Associate Content’s article, Using Myspace to Promote a Company’s Visibility.Posted by Michelle Posted on 22 Jul