5 Signs You Need to Hire a Professional Writer
5 SIGNS YOU NEED TO HIRE A PROFESSIONAL WRITER
When was the last time you heard anyone say, “I need to hire a writer?” Well, believe it or not, it’s much more common than you think. Writers are an important element in the business world.
Think about it for a minute…
Writers provide an essential service in the business world. They keep the wheels turning day in and day out.
Writers produce manuals, handbooks, press releases, video scripts, podcasts, and many other content types. Indeed, writers keep the world turning. A world without writers would be an incredibly dull and desolate place.
We’d have to go all the way back to the dawn of civilization to find a world without writers.
Businesses of all shapes and sizes need writers at one point or another. But how do you know when you need to hire one?
In this article, we are going to talk about five signs you need to hire a writer. If you answer “yes” to any of these signs, the time has come for you to consider bringing a professional scribe into your team.
So, let’s just jump right into it!
Why should you hire a writer?
Let’s first address the elephant in the room. Why should you hire a writer in the first place? After all, everyone can write, can’t they?
While that may be true, effective writing is a skill like any other.
It is just like cooking. Just because you can make scrambled eggs does not mean you are a world-class chef.
However, businesses often tap inexperienced staff members to produce critical documentation. Documents such as product guides, employee handbooks, or official corporate communications require a professional scribe’s touch.
Early on, small businesses and startups can get away with producing documentation in-house. Nevertheless, expanding businesses quickly find producing high-quality documentation easier said than done.
Unfortunately, some businesses learn the value of a professional writer the hard way. Mistakes on contracts, embarrassing misspells, or inaccurate product information can lead to considerable issues.
So, why wait until you learn the hard way?
You can save yourself a ton of headaches by proactively hiring a writer.
Now, the million-dollar question is: When should you hire a professional writer?
Let’s look at five key signs that tell you the time has come to employ an experienced professional.
5 Signs You Need to Hire a Professional Writer
1. You are up to your neck in writing work.
Writing work can come at you from all angles. Writing tasks can come from social media posts, press releases, marketing copy, or customer communication. Add all of that up, and you might feel like you are losing your mind. Things get worse if you ask staff to help out, only to have them fall behind on their regular duties.
Talk about being in a pickle!
Guess what? A professional writer, or writing agency, can ride to the rescue. A veteran writer can help you tackle time-sucking tasks day in and day out. A professional writer has the skill set you need to get high-quality texts out the door in a fraction of the time.
An expert can easily get the work you need caught up without a hitch. Employing a pro allows you to focus on your business’s core functions. Ultimately, you make more money by focusing on what you do best.
2. Your business needs a new voice.
Rebranding is a common strategy businesses regularly employ. Rebranding allows you to revamp your business’s image, especially when you want to keep up with the times. While rebranding is an exciting strategy, it can also become labor-intensive.
What does rebranding involve?
Redesigning your brand’s image, colors, graphics, motifs, and most important, marketing copy, product information, company history, social media posts, and website design—all of these tasks, among others, require top-notch visuals.
But these tasks also require top-of-the-line texts!
You see, rebranding is about establishing a new voice.
It is about connecting with your customers on a deep level.
Achieving that goal is no picnic. But fear not. Finding your voice is right in a professional writer’s wheelhouse.
Expert scribes can work with you to help you find your brand’s voice. You can work in tandem to find the perfect brand identity that “clicks” with your customers. If you’re searching for that new edge, a professional writer can help you find it.
3. You need to put your brand on the map.
So much of everything we do these days happens online. Virtually every part of our lives is on the net. That means that if your brand is not online, it does not exist.
Wait a minute. What do we mean by “it does not exist?”
Think about the last time you searched for a restaurant, shop, or drugstore. How did you find the business you were looking for? Most likely, you did a Google search. Now, what happened after the Google search?
You focused on the top results, right?
It’s a no-brainer. No one looks past the first page of search results. Why would you? Practically everyone looks at the first page of search results. They try different search terms if they cannot find what they are looking for.
Okay, so what does that mean for your business?
You need to be atop search results. Otherwise, you are practically invisible.
That is where a professional writer can help get your business on the map. Specialized writers know the tricks to Search Engine Optimization (SEO). SEO is the top strategy businesses use to make their brands visible.
SEO practices allow users to find you when they search for something specific. If your brand sells shoes, you want customers in your area to find you right away. Beyond visibility, you want to stay consistently relevant.
Best SEO tactics employ several actions. Your website, blog, marketing copy, social media posts, and product information all play a critical role in putting your brand on the map.
Does that sound like a lot to take on?
For sure! This is why your company should hire a professional scribe. A writer with the appropriate skill set can help put your brand on the map. Before you know it, you will have customers knocking down your door. Your website will have constant traffic. This approach ensures your brand produces the right type of growth: sustainable organic growth.
4. You need to put a face to your brand.
Companies have placed so much emphasis on automation these days. It seems everyone wants a machine to do this or a bot to do that. It is quite commonplace nowadays to hear companies use artificial intelligence (AI) to handle their communication. This trend has led to the increasing use of AI chatbots to handle customer service.
But do people really want to talk to a machine?
People are people. People want to know if a human is there behind the screen.
Nevertheless, no one has time to personally answer emails, social media comments, or direct messages.
Using AI comes in handy when customer communication volume shoots through the roof.
But it should not be that way.
Of course, using chatbots and AI can be relatively cost-effective. But remember that you get what you pay for. AI cannot replicate the human touch. It is the human touch that can set your brand apart from the competition. As a result, putting a face to your brand is a crucial task.
So, how can you put a face to your brand’s name?
Hiring a professional writer allows you to tailor customer communication. Now, this does not mean personally answering every customer query. But it does mean tailoring your messages, so they strike a chord with your target customers.
Consider your social media communication. Does it sound like a human being put careful thought into each post? Does it seem like real people are trying to connect with other humans? Conversely, do your social media posts or marketing copy seem like an automaton produced them?
Sure, you can crank out hundreds of replies using AI. But that approach defeats the purpose of showcasing your brand’s value proposition. Like finding a voice, an experienced writer can help connect your customers with your brand. The right words can humanize your brand in an age of faceless bots and expressionless machines.
5. You simply want to hire a professional writer.
Let’s face it. There are times when you know you need to delegate tasks. Suppose you are currently tackling the bulk of your company’s writing. In that case, you may intuitively feel that it is time to hire a professional writer.
There could be any number of reasons behind your reasoning:
- You do not have the time.
- You do not have the energy.
- You are stuck in a rut.
- You are out of fresh ideas.
- Writing is not your thing.
- Writing has become a chore.
- You do it because no one else can do it or is willing to do it.
Do you see where we’re going with this?
Founders, entrepreneurs, and top-level business executives find that delegating tasks is critical to self-care. The burden of their responsibility gets to the point where anything they can take off their plates can make a huge difference.
If there is a voice in your head telling you to hire a writer, you should listen to it.
Stop trying to force yourself to focus on a task you do not want to handle anymore. Now, this does not mean you are lazy or incapable. It just means that you are a human. As a human, you have limitations. Please remember that it takes a highly mature person to admit they need some help.
Why not let a professional writer help you shoulder the burden?
You already have enough on your plate. Carrying a large load is part and parcel of your success. So, let others around you give you the boost you need. Hiring a professional writer can be just the answer you have been looking for!
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One Final Thought
There are several objections people use to downplay the need for a professional writer. Here are some of the most common ones:
- Professional writers are too expensive.
- Hiring a writer is a needless business cost.
- Anyone can write.
- No one knows my business better than I do.
Well, you get the drift.
Sadly, these objections come from folks who have not learned their lessons the hard way. But they eventually change their tune.
There is no need for you to learn your lessons the hard way. Sure, hiring a professional writer may seem like an added business expense. But then again, you could say the same thing about going to the dentist. Why pay for your dentist’s work when you can do your own dental work?
Ask anyone who has tried to do their own dental work if they plan to try again.
Likewise, employing an experienced scribe is an investment. It is an investment in time and effort. The time and effort you save in producing high-quality written work is time and effort you can dedicate to what you do best.
Please take a moment to contemplate that thought truly.
Your core business is what makes you the best. You are the best at what you do. You have the skill set, experience, and know-how needed to be the best in your respective field.
The same goes for a professional writer.
An experienced, knowledgeable, and seasoned writer has the skill set to be the best at what they do.
So, it makes sense to have the best work with the best, right?
Think about it this way: Hiring a professional writer on your team is like having an all-star player join a team of all-star players. You cannot stop an all-star team.
Employing a professional scribe can be the beginning of your personal dream team!
If you’ve been on the fence about hiring a writer or writing agency, the time has come for you to drop your hesitations and give them a try. The only thing you will regret is not having made the decision sooner.
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