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15 Jan 2018

THE WRITERS FOR HIRE: A LOOK AT 2017

Two-thousand seventeen was an exciting year at The Writers For Hire, Inc. We celebrated some big milestones and witnessed our community come together in amazing ways, during a time of crisis.   OTC 2017 At the Offshore Technology Conference (OTC) in May, we had a great time chatting with O&G industry representatives from Houston and […]

19 Dec 2017

DON’T LET A CRISIS FREEZE YOUR BUSINESS-BLUE BELL’S 2015 RECALL IS A LESSON IN CRISIS MANAGEMENT

When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few […]

13 Nov 2017

ARE YOU WRITING FOR YOU OR WRITING FOR THEM?

A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or […]

08 Nov 2017

READING BETWEEN THE LINES: AVOIDING COMMUNICATION BREAKDOWNS IN THE CREATIVE PROCESS

If there’s one thing that drives a project forward while keeping everyone working toward the same goals, it’s good communication. At some point or another, all agencies encounter communication breakdowns. You think a project is moving along beautifully only for it to hit a sudden stall as you come up against an (occasionally angry) brick […]

17 Aug 2017

HOW TO CRAFT A WINNING PRESS RELEASE

What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]

03 Aug 2017

WHY CONTENT MARKETING FAILS IN INFORMATION TECHNOLOGY (AND HOW TO FIX IT)

As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such […]

12 May 2017

PR SUPPORT

We’re Ready to Jump In You’re diving into a new publicity project. You already have some amazing ideas in mind, and you and your staff are pumped. You’re also swamped. If you have a large-scale PR project that will demand more time and resources than your organization can spare, The Writers For Hire can jump […]

12 May 2017

SALES COLLATERAL

“I need a brochure for that conference next month.” “Can you do a PowerPoint presentation for me by Thursday?” “I did mention that I’m giving a speech in two weeks – you can write it for me, right?” Oh, salespeople and their demands. They never seem to give you enough advance notice. And how many […]

12 May 2017

LAUNCH/REBRANDING CAMPAIGNS

Your marketing agency just landed a branding campaign with a large, multi-national oil and gas company. They want a marketing plan – complete with potential taglines and ad copy – in just a few days. Your in-house marketing team is working on a product launch that includes everything from elevator pitches and taglines to social […]

12 May 2017

ADVERTISING & MARKETING COPY

Your staff writers are frazzled juggling multiple assignments. Overwork is dampening both creativity and spirits, and your content projects are drowning. You need some relief – a few talented writers who will integrate seamlessly and transparently into your group, help lighten the load, and keep your clients impressed and delighted with your original content. If […]

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