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22 Aug 2019

HOW TO WRITE BUSINESS EMAILS THAT SOUND FRIENDLY

In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But […]

27 Jun 2019

THE DOS AND DON’TS OF EMAIL GREETINGS

In this day and age, it is not unusual to communicate with a client almost entirely by email. Emails are a quick and easy way to relay messages, and keep track of important information. ­ Figuring out how to start an email (especially when you are sending it to someone you don’t know very well) […]

18 Feb 2019

COPYWRITER Q&A: GETTING SOCIAL WITH DANA ROBINSON

Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career — much like a social campaign or Instagram account — grew organically, starting with newsletter, blog, and social content for a single nonprofit client. Today, she manages blogs and social media campaigns for […]

17 Dec 2018

HOW EMAIL MARKETING CAN IMPROVE YOUR BUSINESS

In today’s business world, online competition is fierce! Between Facebook, Twitter, and Instagram, it seems nearly impossible to keep up. Yet, some businesses seem to be thriving in the world of social media. So, what’s their secret? According to this interesting article from Hostgator, if you’re going to have any chance of getting and keeping […]

05 Dec 2017

COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- TIPS FOR NAVIGATING THE ONLINE CUSTOMER EXPERIENCE

Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video […]

21 Feb 2017

SOCIAL MEDIA AND TODAY’S HOSPITALS

By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, […]

15 Feb 2017

INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]

26 Dec 2016

THE SECRET TO PRODUCING SUCCESSFUL BLOG POSTS

Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact […]

21 Apr 2016

SOCIAL SELLING HER WAY TO $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it […]

25 Sep 2015

SIX TIPS FOR REPURPOSING YOUR COPY

By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite […]

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