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28 May 2021

4 ESSENTIAL COMPONENTS OF EFFECTIVE BRANDING

In the world of marketing, creating a brand requires consistency and dedication. After all, consumers identify brands with specific characteristics such as colors, logos, and fonts. At first glance, such characteristics may seem random. However, marketing specialists know there are clear guidelines to determining a brand’s precise traits. Elements of Effective Branding Effective branding requires […]

11 May 2021

PRIVACY PROTECTION AND COPYRIGHT: THE LEGAL SIDE OF WRITING A BIOGRAPHY

Biographies are perennial bestsellers. Depending on the subject, biographies can turn an author into a household name almost overnight. However, a biography can also leave an author with serious legal issues if they don’t approach the project in the right way. Authors also need to be objective in separating fact from opinion as they are […]

20 Apr 2021

AUTOBIOGRAPHY 101: HOW TO WRITE A CAPTIVATING STORY OF AN AMAZING LIFE

These days, autobiographies seemingly overrun the book market. And it appears that anyone with a claim to fame wants to profit from their notoriety. However, writing an autobiography is not merely about regaling readers with disjointed anecdotes. An effective autobiography communicates a message that serves as an overarching theme throughout the work. As such, it […]

06 Apr 2021

COPYWRITER Q&A: BRENDA HAZZARD ON EDITING MEMOIRS AND FAMILY HISTORY BOOKS

TWFH Copywriter Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. With The Writers For Hire (TWFH,) Brenda’s editing and proofreading talents are put to use in a variety of projects, including memoir and family history books. In this installment of Copywriter Q&A, Brenda spoke […]

19 Mar 2021

WHY HIRING A GHOSTWRITER FOR YOUR NONFICTION CONTENT IS A GREAT INVESTMENT

Content Marketing is a potent tool for any brand. It provides the opportunity for a brand to position itself in consumers’ minds by offering relevant content that addresses and/or solves a problem that the consumer has. And brands that use content marketing often produce nonfiction content to raise awareness of a problem and solution. However, […]