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19 Oct 2017

THE ART OF TECHNICAL GHOSTWRITING

One of the most challenging aspects of technical writing is communicating effectively with a subject matter expert (or SME, commonly pronounced as one word “smee”). SMEs have the knowledge that the technical writer must extract and translate into useful publications, such as documents, videos, webinars, classroom courses, and marketing collateral. In some cases, the technical […]

04 Oct 2017

HOW TO PUT TOGETHER A WINNING INVESTOR PRESENTATION

One of the trickiest obstacles businesses face is crafting an effective presentation that will appeal to investors. Both new and established companies at some point face having to raise capital to operate and grow their business. The most popular way to introduce and solicit investment in a project is via the investor pitch presentation, which […]

29 Aug 2017

INTERVIEW: THE DIFFERENCE BETWEEN EDITING AND PROOFREADING

With traditional publishing on the decrease — self-published books represented 31 percent of  e-book sales on Amazon’s Kindle Store in 2014 — more authors than ever shoulder the responsibility of making sure their books contain clean, polished, and accurate copy. That means, ideally, that they’re hiring professionals to fine-tune their manuscripts once the writing is complete. The […]

17 Aug 2017

HOW TO CRAFT A WINNING PRESS RELEASE

What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]

03 Aug 2017

WHY CONTENT MARKETING FAILS IN INFORMATION TECHNOLOGY (AND HOW TO FIX IT)

As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such […]

20 Jul 2017

INTERVIEW: HOW TO HIRE A GHOSTWRITER

Despite the mystique surrounding ghostwriters, finding people who can write on your behalf is not as difficult as one might think. The real challenge is finding the right ghostwriter for you. During her latest radio interview on The Price of Business, The Writers For Hire Owner Wintress Odom shares insider tips for finding — and vetting […]

13 Jun 2017

INTERVIEW: COMMUNICATING WITH WRITING PROFESSIONALS

While communication is a vital part of any successful work project, communicating clearly becomes especially critical when you ask others to write on your behalf. Wintress Odom, Senior Editor of The Writers For Hire, has first-hand knowledge of what it takes to ensure successful client-writer communications. During her latest interview on Price of Business, Wintress […]

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