Thought Leadership Content
HOW TO PLAN FOR CHANGE IN THE BUSINESS WORLD
Change is an inevitable and constant part of the business world. While it can sometimes feel daunting, companies must embrace change as a catalyst for growth and adaptation. Change presents opportunities for organizations to evolve, stay competitive, and thrive in dynamic markets. By harnessing the power of change, companies can drive meaningful transformations that lead […]
THE POWER OF GREAT CONTENT: WRITE YOUR WAY TO SUPERIOR BRAND AWARENESS
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With […]
6 ESSENTIAL ELEMENTS OF A KILLER MARKETING CAMPAIGN
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating […]
HOW GREAT CONTENT CAN IMPROVE CUSTOMER RETENTION
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact the customers you keep will make on your bottom line: 80% of your future profits […]
CALLING ALL THOUGHT LEADERS: WHY HIRE A GHOSTWRITING TEAM?
You’re an expert in your industry. So why should you enlist a team of professional writers, proofreaders, and editors to help with your written communications? The answers could transform the quality and quantity of your messaging—from blogs to speeches, whitepapers to books, and more. Thought Leadership Involves Thought Sharing You know that consistent thought sharing […]
WHAT MAKES A THOUGHT LEADER?
What do you do when you need a solution to managing your money? You jump on your computer and begin searching for innovative ideas. On the first page of your Google results, you will come across an article from Ramsey Solutions – founded by best-selling author Dave Ramsey. Dave Ramsey is a Thought Leader. Thought […]
THOUGHT LEADERSHIP: CREATING COMPELLING CONTENT TO POSITION A BRAND AND IMPROVE VISIBILITY
Leadership is one of the most sought-after traits in the business world. After all, leadership is what makes the difference between a good organization and a great one. Jim Collins, author of Good to Great, described the ultimate “level 5 leader” as someone humble but willing to do anything in the company’s best interest. However, […]
HOW TO UTILIZE CONTENT MARKETING AS A TOOL FOR BUSINESS SUCCESS
In today’s world, we see businesses come and go. And although external forces, such as the pandemic, may be out of our control, there are things that business owners can do to improve their chances of being successful. One of those things is creating and implementing an effective content marketing strategy. Not only can a […]
THOUGHT LEADERSHIP: HOW THE BIG PLAYERS DO IT
Amid the sea of content out there nowadays, thought leadership constitutes an immensely powerful communication tool between brands and followers. Effective thought leadership goes beyond merely regurgitating common knowledge. True thought leadership is about investing the necessary time to actively engage followers. Brands that effectively use thought leadership position themselves as authorities in their specific […]
HOW THOUGHT LEADERSHIP CONTENT CAN PRESERVE A LEGACY, ADVANCE A MISSION, AND ELEVATE A BRAND
Thought leadership content is educational and inspirational. It’s about a story, a mission, a goal. Interface, Inc., a global commercial flooring company with an integrated collection of carpet tiles and resilient flooring, has all three. The story is about its founder, Ray Anderson, and its mission and goals are a part of his story. Note: […]
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