Thought Leadership Content

23 Feb 2021

MUST-HAVE COMPONENTS OF AN EFFECTIVE WHITE PAPER

“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document’s cover. The terms “white paper” and “whitepaper” are interchangeable. Whitepapers are typically longer and more in-depth than a blog, […]

19 Feb 2021

WHAT ARE WHITEPAPERS?

A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are authoritative, persuasive, and often highly detailed. They can be highly technical or use plain language, […]

02 Feb 2021

HOW TO POSITION YOURSELF AS AN INDUSTRY EXPERT THROUGH CONTENT MARKETING

We are all good at something. Some of us are naturally good cooks, excellent writers, or born leaders. As we progress in our careers, we develop proficiency in subjects germane to our jobs. Sometimes, that proficiency and specialization becomes the core competency of our career. That proficiency and specialization can move markets, get interviews, get […]

30 Jan 2021

WHAT IS CONTENT MARKETING?

Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs. Brands use content marketing to generate leads and improve profitability by converting more leads into sales. While traditional marketing focuses on […]

19 Feb 2020

MASTERING ROI: 11 TIPS FOR MEASURING CONTENT MARKETING AND THOUGHT LEADERSHIP

You’ve invested in content marketing and thought leadership campaigns in hopes that they will help to grow your business. But, how do you know if they are truly worth the money you put in? Too often, it can seem difficult to figure out if you should keep funding a particular type of marketing strategy or […]

09 Apr 2019

THE GHOSTWRITER’S GUIDE TO WORKING WITH SMES

Imagine walking into a small conference room where a dozen engineers, all experts in technology design for the heavy equipment business, are seated at two rows of tables, looking like the world’s most disgruntled jury. Their company is launching a thought leadership program and these women and men are tasked with coming up with the […]

30 Nov 2016

PENNY FOR YOUR THOUGHTS: HOW TO SELL THOUGHT LEADERSHIP TO YOUR TEAM

You’ve seen the light; you know thought leadership is essential to get your business to the next level. How do you get everyone else onboard? Let’s look at some tools to help you measure thought leadership. Then we’ll talk about leveraging thought leadership, as well as how to promote thought leadership within your team. How […]

16 Jun 2016

THOUGHT LEADERSHIP HOW-TO

Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought Leadership Campaign If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts […]