Considering a Wiki

So you’re considering a Wikipedia article for your company. But how do you know if you’re eligible? The first question is whether your organization been covered in-depth in the media.  This media needs to be produced by a neutral, verifiable third party – not a press release, your own website,...
Read more

Thought Leadership

In today’s rapidly moving day and age, business arenas change and evolve all the time. And with all of those transformations and progressions come the want and need for the exchange of ideas, concepts and solutions. The oil and gas industry is no exception. That’s why many companies are incorporating,...
Read more

How to pitch an article

Companies and individuals often wonder how to get press coverage in magazines, newspapers, and other media outlets.  I’ve spent many years on both sides of that fence — as a freelance writer, and as a writer and/or editor at both national and regional magazines, and a major daily newspaper.  Here’s a...
Read more

Concise Writing Cheat Sheet

"Vigorous writing is concise."      -William Strunk Jr. The writing tips resource section covers an abundant amount of information on clear and concise writing, but this "cheat sheet" proves useful when you need an answer quickly. The following guidelines serve as a concise-writing overview. Print out our printer friendly version...
Read more

Preposition List

What is a Preposition? A preposition is a word or phrase typically placed before a noun and indicates the relation of that noun to a verb, adjective, or other noun. Richard Lanham’s "Paramedic Method" consists of six steps to create clear and concise copy. The first step is to find...
Read more