The Write Blog

24September

Test Your Grammar Knowledge

Can you spot the 10 errors in the paragraph below?   Click here to view the answers!
  • Posted by Kathy  Posted on 24 Sep  0 Comments
  • Read More
09September

Interview: Answering Your Questions About Thought Leadership

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who
  • Posted by Kathy  Posted on 09 Sep  0 Comments
  • Read More
02September

RFP Response Roundtable: Procurement Experts Divulge Best Practice Tips

Have you landed the world’s largest customer? The U.S. government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. And the government isn’t only interested in contracting with big corporations. Most government agencies set aside a percentage of their acquisitions for small businesses, sometimes
  • Posted by Kathy  Posted on 02 Sep  0 Comments
  • Read More
26August

The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion
  • Posted by Kathy  Posted on 26 Aug  1 Comments
  • Read More
19August

Writing a Book for Your Business

Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically,
  • Posted by Kathy  Posted on 19 Aug  0 Comments
  • Read More
25July

Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
  • Read More
16June

Thought Leadership How-To

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts
  • Posted by Kathy  Posted on 16 Jun  0 Comments
  • Read More
21April

Social Selling Her Way to $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it
  • Posted by Kathy  Posted on 21 Apr  0 Comments
  • Read More
13April

Think It Through: Why You Need Thought Leadership Now

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are
  • Posted by Kathy  Posted on 13 Apr  0 Comments
  • Read More
25February

The Truth About Ghostwriting

Ronald Reagan once quipped about his autobiography, “I hear it’s a terrific book. One of these days I’m going to read it myself.” Rarely does a celebrity exhibit such candor in acknowledging their partnership with a ghostwriter. In fact, the entire practice of ghostwriting seems shaded in mystery. To deconstruct the myths and doubts surrounding
  • Posted by Kathy  Posted on 25 Feb  0 Comments
  • Read More