The Write Blog

22 Jun 2017

THE ABCS OF RFPS

New to proposal writing? It helps to learn the language. If you’re new to the world of proposals, it’s all too easy to get lost in a sea of acronyms, industry jargon, formatting rules, and submission guidelines. What’s the difference between an RFI and an RFP? How do you respond to an RFQ? What is […]

13 Jun 2017

INTERVIEW: COMMUNICATING WITH WRITING PROFESSIONALS

While communication is a vital part of any successful work project, communicating clearly becomes especially critical when you ask others to write on your behalf. Wintress Odom, Senior Editor of The Writers For Hire, has first-hand knowledge of what it takes to ensure successful client-writer communications. During her latest interview on Price of Business, Wintress […]

08 Jun 2017

IS CONTENT MARKETING A CURE-ALL FOR THE HOSPITAL INDUSTRY?

What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all of this, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook […]

04 Apr 2017

INTERVIEW: WHY MOST WEB COPY FAILS

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]

30 Mar 2017

IS TRADITIONAL PUBLISHING STILL WORTH IT?

Part I: Pros and Cons Before the Publication Date “Writing a novel is like driving at night in the fog,” E.L. Doctorow once said. “You can only see as far as your headlights, but you can make the whole trip that way.” But when you finish a book, those headlights may fade out. You face […]

23 Mar 2017

INTERVIEW: WRITING WITH SEO IN MIND

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.       […]

08 Mar 2017

WRITING WITH SMES

As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of […]

21 Feb 2017

SOCIAL MEDIA AND TODAY’S HOSPITALS

By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, […]

15 Feb 2017

INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]

08 Feb 2017

GORDON GRAHAM “THAT WHITEPAPER GUY”

The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]

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