The Write Blog


Keys to Small Business Marketing

By Katherine Adams Each year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar
  • Advertising and Marketing, Business, marketing, small business, Social network, start-ups
  • Posted by Kathy  Posted on 15 Jan  0 Comments
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6 Tips for Recruiting Millennials

By Barb Adams In a recent editorial entitled, Whither the Gold Watch?, a pipeline services company executive lamented the tendency of millennials — those 20- and 30-somethings expected to represent 75 percent of the global workforce by 2025  — to “job hop” rather than put in long, loyal careers with a single firm. But the
  • energy, gas, millennials, oil, Recruiting, retention.communication
  • Posted by Kathy  Posted on 05 Jan  0 Comments
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Getting Your Book on the Shelf

By Katherine Adams It’s the critical question all would-be authors keep asking: How do I get my book published? Dino Price has been the managing director of John M. Hardy Publishing in Houston for three years, but his background is in business development and marketing strategies. That combination of experiences makes him a very useful
  • Publishing, Writer, Writers Resources
  • Posted by Kathy  Posted on 09 Dec  0 Comments
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Managing ‘Open Door’ Policies

By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide
  • Business, Communication
  • Posted by Kathy  Posted on 02 Nov  0 Comments
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There’s a New “Master” in the House

Earlier this year, our owner Wintress Odom was awarded with Copyblogger’s Certified Content Marketer-Master level designation. This certification was awarded after completing advanced coursework on online content strategy, then submitting three pieces of content for the Copyblogger editorial team to review. The Certified Content Marketer designation is only given to people who demonstrate an ability
  • Posted by Kathy  Posted on 27 Oct  0 Comments
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Doctors: Take These Words to Heart

By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began
  • Cardiac, Communication, Health, Healthcare, marketing, Marketing and Advertising, Nurses, online marketing, Physicians, Social Media, women, writing tips
  • Posted by Kathy  Posted on 25 Sep  0 Comments
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Six Tips for Repurposing Your Copy

By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite
  • Blog, Business, copywriter tips, Copywriting, marketing, Social Media, Writer, writing tips
  • Posted by Kathy  Posted on 25 Sep  0 Comments
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Crafting Tourism Industry Content

By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal
  • blogging, Travel, web copywriting, Weblogs, writing tips
  • Posted by Kathy  Posted on 24 Sep  0 Comments
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Ghostwriter, Publisher Insights

By Katherine Adams It’s not easy to build a reputation in the field of ghostwriting. After all, when a ghostwriter authors books, articles, reports, and the like, the work is officially credited to another person. Still, Wintress Odom, owner of The Writers For Hire, manages to lead one of the most sought-after teams of ghostwriters
  • books, Ghostwriting, Publishing, self-publishing
  • Posted by Kathy  Posted on 10 Sep  0 Comments
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Thought Leadership

In today’s rapidly moving day and age, business arenas change and evolve all the time. And with all of those transformations and progressions come the want and need for the exchange of ideas, concepts and solutions. The oil and gas industry is no exception. That’s why many companies are incorporating, thought Leadership into their business
  • Posted by admin  Posted on 28 Aug  0 Comments
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