The Write Blog

17 Aug 2017

HOW TO CRAFT A WINNING PRESS RELEASE

What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]

03 Aug 2017

WHY CONTENT MARKETING FAILS IN IT (AND WHAT YOU CAN DO TO FIX IT)

As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such […]

26 Jul 2017

CELEBRATING 10 YEARS WITH OUR SENIOR EDITOR STEPHANIE HASHAGEN

Since joining The Writers For Hire (TWFH) 10 years ago, Senior Editor Stephanie Hashagen has learned something important about herself. She can write about almost anything. Some of the weird and wonderful topics Stephanie has tackled during the last decade include the health benefits of beets, machines used to clean oil and gas pipelines, how […]

20 Jul 2017

INTERVIEW: HOW TO HIRE A GHOSTWRITER

Despite the mystique surrounding ghostwriters, finding people who can write on your behalf is not as difficult as one might think. The real challenge is finding the right ghostwriter for you. During her latest radio interview on The Price of Business, The Writers For Hire Owner Wintress Odom shares insider tips for finding — and vetting […]

29 Jun 2017

CONTENT MARKETING: CULTIVATING AN AUTHENTIC VOICE

Colorado business owner William Fuller knew that if he wanted to attract more customers to Summit County Mountain Retreats (SCMR), he’d have think beyond traditional advertising. In a place known for breathtaking scenery, year-round sunshine, and near-limitless outdoor activities, vacation rental companies like Fuller’s aren’t exactly in short supply. A sales email simply wouldn’t cut […]

22 Jun 2017

THE ABCS OF RFPS

New to proposal writing? It helps to learn the language. If you’re new to the world of proposals, it’s all too easy to get lost in a sea of acronyms, industry jargon, formatting rules, and submission guidelines. What’s the difference between an RFI and an RFP? How do you respond to an RFQ? What is […]

13 Jun 2017

INTERVIEW: COMMUNICATING WITH WRITING PROFESSIONALS

While communication is a vital part of any successful work project, communicating clearly becomes especially critical when you ask others to write on your behalf. Wintress Odom, Senior Editor of The Writers For Hire, has first-hand knowledge of what it takes to ensure successful client-writer communications. During her latest interview on Price of Business, Wintress […]

08 Jun 2017

IS CONTENT MARKETING A CURE-ALL FOR THE HOSPITAL INDUSTRY?

What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all of this, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook […]

04 Apr 2017

INTERVIEW: WHY MOST WEB COPY FAILS

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]

30 Mar 2017

IS TRADITIONAL PUBLISHING STILL WORTH IT?

Part I: Pros and Cons Before the Publication Date “Writing a novel is like driving at night in the fog,” E.L. Doctorow once said. “You can only see as far as your headlights, but you can make the whole trip that way.” But when you finish a book, those headlights may fade out. You face […]

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