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28July

Considering a Wiki

So you’re considering a Wikipedia article for your company. But how do you know if you’re eligible? The first question is whether your organization been covered in-depth in the media.  This media needs to be produced by a neutral, verifiable third party – not a press release, your own website, or social media that you
  • Posted by admin  Posted on 28 Jul  0 Comments
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10June

Thought Leadership

In today’s rapidly moving day and age, business arenas change and evolve all the time. And with all of those transformations and progressions come the want and need for the exchange of ideas, concepts and solutions. The oil and gas industry is no exception. That’s why many companies are incorporating, thought Leadership into their business
  • Posted by admin  Posted on 10 Jun  0 Comments
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31March

How to pitch an article

Companies and individuals often wonder how to get press coverage in magazines, newspapers, and other media outlets.  I’ve spent many years on both sides of that fence — as a freelance writer, and as a writer and/or editor at both national and regional magazines, and a major daily newspaper.  Here’s a primer. It all starts with
  • Posted by Wintress  Posted on 31 Mar  0 Comments
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10September

Concise Writing Cheat Sheet

"Vigorous writing is concise."      -William Strunk Jr. The writing tips resource section covers an abundant amount of information on clear and concise writing, but this "cheat sheet" proves useful when you need an answer quickly. The following guidelines serve as a concise-writing overview. Print out our printer friendly version to keep on your desk
  • Posted by Wintress  Posted on 10 Sep  0 Comments
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10September

Preposition List

What is a Preposition? A preposition is a word or phrase typically placed before a noun and indicates the relation of that noun to a verb, adjective, or other noun. Richard Lanham’s "Paramedic Method" consists of six steps to create clear and concise copy. The first step is to find and eradicate unnecessary prepositions. But,
  • Posted by Wintress  Posted on 10 Sep  0 Comments
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22March

The Secret to Producing Successful Blog Posts

Thank you to Michelle Rebecca for this guest post.     Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have
  • Posted by admin  Posted on 22 Mar  0 Comments
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01March

Sales Emails: They’re Not About Selling (Really!)

Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking
  • Posted by Wintress  Posted on 01 Mar  0 Comments
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11February

Download our Free Wikipedia eBook: Is Your Company Ready for Wikipedia?

Hot off the (virtual) presses! If you enjoyed our six-part miniseries on Wikipedia, you’ll definitely want to check out our Wiki eBook. Is Your Company Ready for Wikipediacontains everything you ever wanted to know about Wiki for business.This 36-page free eBook includes expanded versions of all six original posts — plus loads of new info
  • Posted by Wintress  Posted on 11 Feb  0 Comments
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09January

How to Make Your Small Business Blog Work For You

Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a
  • Posted by Wintress  Posted on 09 Jan  0 Comments
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09January

Converting your Facebook Pages into Sales

Anyone can take a Facebook page and pay for likes with ads. You can run a coupon and drive a few sales, or make a few interesting posts asking for feedback and get responses. The trick is figuring out how to actually use your Facebook page to drive sales without having to do any work,
  • Posted by admin  Posted on 09 Jan  0 Comments
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