The Write Blog


Penny for Your Thoughts: How to Sell Thought Leadership to Your Team

You’ve seen the light; you know thought leadership is essential to get your business to the next level. How do you get everyone else onboard? Let’s look at some tools to help you measure thought leadership. Then we’ll talk about leveraging thought leadership, as well as how to promote thought leadership within your team. How
  • thought leadership
  • Posted by Kathy  Posted on 30 Nov  0 Comments
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What’s the first thing that comes to mind when you hear the word, “ghostwriting?” Celebrities? Former presidents? More people use this service than you might expect. And clients rely on ghostwriting for much more than book projects, too. During this interview, The Writers For Hire owner Wintress Odom explains the types of services ghostwriters provide,
  • Ghostwriter
  • Posted by Kathy  Posted on 09 Nov  0 Comments
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Celebrating 15 Years in Business

When Wintress Odom started writing 15 years ago, she never imagined that The Writers For Hire would become a full-fledged business with dozens of employees. Even five years after the article below was published in The Houston Chronicle, she still marvels at the growth and changes the business has been through. Join us as we
  • Posted by Kathy  Posted on 24 Oct  1 Comments
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Interview: Simplifying the RFP Response Process

Regardless of the size of your business, you will likely have to answer a Request for Proposal (RFP) at some point, in order to secure larger, more lucrative contracts. But with so many RFPs containing 100 pages or more, the proposal writing process can be overwhelming for many companies. In this interview, writing expert Wintress
  • Posted by Kathy  Posted on 14 Oct  0 Comments
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Test Your Grammar Knowledge

Can you spot the 10 errors in the paragraph below?   Click here to view the answers!
  • Posted by Kathy  Posted on 24 Sep  2 Comments
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Interview: Answering Your Questions About Thought Leadership

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who
  • Posted by Kathy  Posted on 09 Sep  2 Comments
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RFP Response Roundtable: Procurement Experts Divulge Best Practice Tips

Have you landed the world’s largest customer? The U.S. government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. And the government isn’t only interested in contracting with big corporations. Most government agencies set aside a percentage of their acquisitions for small businesses, sometimes
  • Posted by Kathy  Posted on 02 Sep  0 Comments
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The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion
  • Posted by Kathy  Posted on 26 Aug  2 Comments
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Writing a Book for Your Business

Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically,
  • Posted by Kathy  Posted on 19 Aug  0 Comments
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Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
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