The Write Blog

30March

Is Traditional Publishing Still Worth It?

Part I: Pros and Cons Before the Publication Date “Writing a novel is like driving at night in the fog,” E.L. Doctorow once said. “You can only see as far as your headlights, but you can make the whole trip that way.” But when you finish a book, those headlights may fade out. You face
  • books, infographic, Publishing, publishing a book, self-publishing, Writers Resources, writing
  • Posted by Kathy  Posted on 30 Mar  0 Comments
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23March

Interview: Writing With SEO In Mind

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.      
  • Posted by Kathy  Posted on 23 Mar  0 Comments
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08March

Writing with SMEs

As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of
  • Posted by Kathy  Posted on 08 Mar  0 Comments
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21February

Social Media and Today’s Hospitals

By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue,
  • marketing, online marketing, Social Media, social media marketing
  • Posted by Kathy  Posted on 21 Feb  0 Comments
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15February

Interview: Content That Drives Google Rankings

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright
  • Posted by Kathy  Posted on 15 Feb  0 Comments
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08February

Gordon Graham “That Whitepaper Guy”

The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be
  • Copywriting, marketing, Social Media, thought leadership, whitepapers
  • Posted by Kathy  Posted on 08 Feb  0 Comments
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01February

Interview: Secrets to Great Content Marketing

What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board
  • Posted by Kathy  Posted on 01 Feb  0 Comments
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21January

Better Hospital Communication Improves HCAHPS Scores

Since the establishment of the Affordable Care Act  in 2012, one question has been plaguing hospitals all over the country….“How can we improve our HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores?” With the Centers for Medicare & Medicaid Services’ (CMS) Hospital Value-Based Purchasing Program, which ties patient satisfaction scores to hospital reimbursements, hospitals are finding the
  • Posted by Kathy  Posted on 21 Jan  2 Comments
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06January

How to pitch an article

By Jenny Higgons Companies and individuals often wonder how to get press coverage in magazines, newspapers, and other media outlets. I’ve spent many years on both sides of that fence — as a freelance writer, and as a writer and editor at both national and regional magazines and a major daily newspaper. Here’s a primer. It
  • Public relations, writing tips
  • Posted by Wintress  Posted on 06 Jan  0 Comments
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26December

The Secret to Producing Successful Blog Posts

Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact
  • Posted by Kathy  Posted on 26 Dec  0 Comments
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