The Write Blog

26August

The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion
  • Posted by Kathy  Posted on 26 Aug  0 Comments
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19August

Writing a Book for Your Business

Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically,
  • Posted by Kathy  Posted on 19 Aug  0 Comments
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25July

Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
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16June

Thought Leadership How-To

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts
  • Posted by Kathy  Posted on 16 Jun  0 Comments
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21April

Social Selling Her Way to $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it
  • Posted by Kathy  Posted on 21 Apr  0 Comments
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13April

Think It Through: Why You Need Thought Leadership Now

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are
  • Posted by Kathy  Posted on 13 Apr  0 Comments
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25February

The Truth About Ghostwriting

Ronald Reagan once quipped about his autobiography, “I hear it’s a terrific book. One of these days I’m going to read it myself.” Rarely does a celebrity exhibit such candor in acknowledging their partnership with a ghostwriter. In fact, the entire practice of ghostwriting seems shaded in mystery. To deconstruct the myths and doubts surrounding
  • Posted by Kathy  Posted on 25 Feb  0 Comments
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15January

Keys to Small Business Marketing

By Katherine Adams Each year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar
  • Advertising and Marketing, Business, marketing, small business, Social network, start-ups
  • Posted by Kathy  Posted on 15 Jan  0 Comments
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05January

6 Communication Tips for Recruiting Millennials to Oil and Gas

By Barb Adams In a recent editorial entitled Whither the Gold Watch?, a pipeline services company executive lamented the tendency of millennials — those 20- and 30-somethings expected to represent 75 percent of the global workforce by 2025  — to “job hop” rather than put in long, loyal careers with a single firm. But the capricious
  • energy, gas, millennials, oil, Recruiting, retention.communication
  • Posted by Kathy  Posted on 05 Jan  0 Comments
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09December

Getting Your Book on the Shelf

By Katherine Adams It’s the critical question all would-be authors keep asking: How do I get my book published? Dino Price has been the managing director of John M. Hardy Publishing in Houston for three years, but his background is in business development and marketing strategies. That combination of experiences makes him a very useful
  • Publishing, Writer, Writers Resources
  • Posted by Kathy  Posted on 09 Dec  0 Comments
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