The Write Blog

25July

Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
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16June

Thought Leadership How-To

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts
  • Posted by Kathy  Posted on 16 Jun  0 Comments
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21April

Social Selling Her Way to $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it
  • Posted by Kathy  Posted on 21 Apr  0 Comments
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13April

Think It Through: Why You Need Thought Leadership Now

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are
  • Posted by Kathy  Posted on 13 Apr  0 Comments
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25February

The Truth About Ghostwriting

Ronald Reagan once quipped about his autobiography, “I hear it’s a terrific book. One of these days I’m going to read it myself.” Rarely does a celebrity exhibit such candor in acknowledging their partnership with a ghostwriter. In fact, the entire practice of ghostwriting seems shaded in mystery. To deconstruct the myths and doubts surrounding
  • Posted by Kathy  Posted on 25 Feb  0 Comments
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15January

Keys to Small Business Marketing

By Katherine Adams Each year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar
  • Advertising and Marketing, Business, marketing, small business, Social network, start-ups
  • Posted by Kathy  Posted on 15 Jan  0 Comments
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05January

6 Communication Tips for Recruiting Millennials to Oil and Gas

By Barb Adams In a recent editorial entitled Whither the Gold Watch?, a pipeline services company executive lamented the tendency of millennials — those 20- and 30-somethings expected to represent 75 percent of the global workforce by 2025  — to “job hop” rather than put in long, loyal careers with a single firm. But the capricious
  • energy, gas, millennials, oil, Recruiting, retention.communication
  • Posted by Kathy  Posted on 05 Jan  0 Comments
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09December

Getting Your Book on the Shelf

By Katherine Adams It’s the critical question all would-be authors keep asking: How do I get my book published? Dino Price has been the managing director of John M. Hardy Publishing in Houston for three years, but his background is in business development and marketing strategies. That combination of experiences makes him a very useful
  • Publishing, Writer, Writers Resources
  • Posted by Kathy  Posted on 09 Dec  0 Comments
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02November

Managing ‘Open Door’ Policies

By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide
  • Business, Communication
  • Posted by Kathy  Posted on 02 Nov  0 Comments
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27October

There’s a New “Master” in the House

Earlier this year, our owner Wintress Odom was awarded with Copyblogger’s Certified Content Marketer-Master level designation. This certification was awarded after completing advanced coursework on online content strategy, then submitting three pieces of content for the Copyblogger editorial team to review. The Certified Content Marketer designation is only given to people who demonstrate an ability
  • Posted by Kathy  Posted on 27 Oct  0 Comments
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