The Write Blog
WRITING SOLID PAY PER CLICK ADS
Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not […]
SOCIAL MEDIA MARKETING: THE TOP FOUR REASONS YOU SHOULD TRY IT
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social media marketing, and how does it work? For starters, social media marketing is a way […]
HOW TO GAIN CREDIBILITY ON THE WEB
Our economy is changing – we buy things now from people we never have met (and never will meet). Websites like eBay and Amazon use a customer rating system to add credibility to sellers, but independent websites don’t offer the same peace of mind to visitors. So, how can you inject some credibility into your […]
COOL STUFF FOR EVERY WRITER
There’s tons of cool stuff available for writers on the web these days – some of which you may not even know existed. Listed below are a few of my favorites to help you think, organize, create, manage, and most importantly, write. Photo by deglispiriti Buzzword: This is a free online word processor from Adobe. […]
DRAW MORE TRAFFIC TO YOUR WEBSITE
Question: How do I draw more traffic to my website? Answer: Write and publish articles online. Not only will pull more traffic to your website, but you gain credibility by establishing yourself as an expert in your field. For example, if you are trying to attract people to a website promoting your Kickboxing Academy, then […]
WEB WRITING: IT’S OK TO BE REDUNDANT
Websites need to be written to accommodate a wide audience of readers – the on-the-go information gobblers, the meticulous fact verifiers, the image-minded visual learners, and the web savvy personalities who love interactive tools. This is why demonstrating important information on the same page so that it accommodates many different learners is actually a good […]
NOT ENDING SENTENCES WITH PREPOSITIONS IS AN ANTIQUATED RULE OF WHICH WE WANT TO GET RID.
That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering […]
WRITING FOR WEB SCANNERS
It’s time to swallow your pride and face facts – visitors to your website aren’t going to put the same effort into reading you web content as you do writing it. If you’re lucky, a reader will scan your headlines, bolded items, and the first sentence or two of your paragraphs. You can’t expect visitors […]
CHANGE-UPS: NOT JUST FOR BASEBALL ANYMORE
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is a […]
BLOG 2.0
Continuing my theme from a previous post about professional blogs, I want to talk a little bit about using your blog as a networking tool. So you’ve started your blog – now what? Learning how to navigate through the blogosphere is essential to building a solid readership and increasing your web visibility. First, enroll in […]