The Write Blog
COPYWRITING 101: FEATURES VS. BENEFITS
A good copywriter can instantly identify the difference between a feature and a benefit. Unfortunately, it’s not uncommon for that difference to get a bit fuzzy in web copy. So, how do features differ from benefits. • Features physically describe what your product or service entails. It might mean a watertight seal, 24-hour service, or […]
BEYOND BLOGGING: MAKING YOUR COPY STAND OUT
So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and […]
MOST STUPIDEST GRAMMATICAL MISTAKES
Hopefully you’ve already met the New Year refreshed and invigorated – and you’re still on top of those resolutions. I suggest adding another resolution to the list: No more absolutely embarrassing, lowest of the low, flat-out dumb grammatical mistakes. Grammar certainly isn’t for everyone (non-essential relative clauses? Gross.). But some rules – especially the most […]
SUCCESSFUL PR TACTICS
PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating […]
WHY BUSINESSES SHOULD USE MYSPACE
Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since […]
HOW TO MEASURE THE RESULTS OF YOUR SMM CAMPAIGN.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet […]
ONLINE REPUTATION MANAGEMENT
Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits, which are […]
THE GREENWASHING EFFECT
Copyblogger’s “Four Ways to Target Online Buyers with the Right Words” has a great analysis/advice section for marketing to an eco-friendly, socially conscious audience (among other types of consumers). Green is the new black, and it seems a lot of businesses are trying to revamp their marketing efforts to promote a more “green” brand. But some […]
FOUR ONLINE MARKETING TIPS TO RIDE OUT RECESSION – AND THEY WON’T COST YOU ANYTHING
Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a […]
PRESS RELEASES FOR DUMMIES
If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your […]