The Write Blog
HOW RETAILERS ARE GRABBING THE REINS ON SOCIAL MEDIA MARKETING
Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on […]
NEW WAYS FOR WRITERS TO THINK ABOUT CREATIVITY … AND WHY YOU SHOULD GIVE YOURSELF A BREAK
It’s sometimes hard for clients and copywriters alike to remember the writing process: It’s one part hard work (sweat on the keyboard), one part art. And sometimes, the “art” part can be hard to pin down. You’re blocked, distracted. You’ve had a bad morning, you’re stressed out about something … but you still need to […]
COMPOSE VS. COMPRISE?
Here’s just one more example of two words that are often used interchangeably – and incorrectly. I can’t tell you how many times I’ve seen something like: Our IT department is comprised of five full-time experts The book is comprised of three sections Image via Wikipedia It’s a widespread assumption that “compose” and “comprise” basically […]
BRING VS. TAKE. YOU ONLY THINK YOU KNOW HOW TO USE THESE.
So, here’s the thing. You probably think you know how to use bring and take. I bring books here. I take books there. Right? Easy smeasy. You “take baby wipes with you” to the store, because you are at the house and you are going to go to the store. Now, if your wife is […]
WE ARE NOT HIRING AND WE DO NOT EMPLOY MISSY HERB – JOB APPLICATION SCAM REPORT.
There is someone who is “spoofing” our email address (or at least that’s what my website host tells me). They are pretending to be us, sending out emails saying that we’re hiring and then asking people to fill out a rather suspicious form. My host tells me that the emails are not coming from our […]
PERSONAL BRANDS: BE YOURSELF OR CREATE YOURSELF?
Marketing is about image – and in this world of social media marketing, personal branding is paramount. But how do you walk the line between being yourself and creating yourself? It’s a question that’s been plaguing marketers (check out this blog on businessgrow.com). And you know what? No one wants to buy into another slick […]
HOW TO REMEMBER TO COMPLIMENT OR COMPLEMENT
Ok, so I admit. I always have to look this one up. I finally figured out a way to remember it. When you complEment something, you are complEting it. As in, your bracelet complements your blouse. When you compliment someone, you’re just saying something nice about them. Now, if I can just figure out a […]
THE WRITE BLOG ROUNDUP
So, turns out there are more than one of us: The Write Blog — by Jeffrey Berman. Great info about the writing business and lots of great interviews with scriptwriters. Do you have a Write Blog? Tell us about it!
NEW WORDS FOR 2009: “FRENEMY,” “STAYCATION” AND “GREEN-COLLAR”
Okay, so if you’re like me (read: if you’re a big word geek), you kind of look forward to finding out which of this year’s “it” terms make the transition from blogs and pop culture to bona fide dictionary entries. Merriam-Webster just released their list of words that will be included in the updated 2009 […]
“THAT” VS. “WHICH”
Today, one of our most grammar-savvy clients emailed us with a question. She asked: If a sentence says, ‘A policy (that/which) protects the merchant against penalties… ’ should you use ‘that’ or ‘which’? And why? I wasn’t 100 percent sure I knew the right answer. I was pretty sure. Mostly sure. But not totally sure. […]