The Write Blog
HOW CAN I WRITE A BOOK ABOUT MY LIFE?
A life story is something to be remembered. Writing a book is not only a great way to share such a story; it may also help and inspire those who read it. However, many who set out to put their life story to the page are caught off guard by just how much time, energy, […]
5 WAYS HIRING A GHOSTWRITER HELPS YOUR COMPANY
“The main things I hear from people when I work with them as a ghostwriter [are] ‘I’m capable of writing this, but I don’t have the time to do it’ or ‘I can do it, but I would find it very stressful.’ Other people have many skills, but writing may not be something that comes […]
5 REASONS WHY YOU SHOULD HAVE TECHNICAL WRITERS ON YOUR TEAM
The first thing most people think of when hearing the term “technical writing” is engineering or science. However, you can apply technical writing to any business, regardless of its level of complexity. For example, many retail establishments use technical writers to craft their operations manuals. In addition, small, medium, and large companies utilize white papers, […]
UNBELIEVABLY STRANGE HISTORICAL FACTS
As writers, we are inherently curious beings. And given that our portfolio includes various family history and genealogy projects, it’s only natural that we’d find history to be especially fascinating and compelling. In one of our recent ventures down the rabbit hole of interesting historical facts, we came across this article from Ranker.com, with historical […]
AFFECT OR EFFECT: 5 TRICKS TO NEVER USE THE WRONG ONE AGAIN
“Grammar is to a writer what anatomy is to a sculptor or the scales to a musician. You may loathe it. It may bore you. But nothing will replace it, and once you’ve mastered it, it will support you like a rock.” — B.J. Chute The English language has its nuances. Well, some of those […]
REBRANDING: 3 WAYS A WRITING AGENCY CAN HELP
Every business needs an upgrade once in a while. Whether you’re integrating a new philosophy or undergoing organizational changes, rebranding is necessary to make sure the improvements within your business match the message you want to portray. With so much research, planning, and strategy involved, it may seem like a daunting process. If your company […]
7 WAYS TO GENERATE LEADS THROUGH CONTENT CREATION
“The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into […]
CHOOSING THE RIGHT FORMAT WHEN WRITING YOUR FAMILY HISTORY
You’ve dreamed of writing a family history book for years. In fact, you’ve even started wading through old documents, photos, and records. But after countless hours of research, you’re stuck. What do you do with all of the materials you’ve gathered? What’s the best way to present your family’s history? What kind of a story […]
WHAT IS WEBSITE READABILITY AND HOW DO I IMPROVE IT?
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not always obvious when designing a web page. Because of this, many people may ignore them. […]
6 ESSENTIAL ELEMENTS OF A KILLER MARKETING CAMPAIGN
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating […]