The Write Blog

COPYWRITER Q&A: GETTING SOCIAL WITH DANA ROBINSON

Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career — much like a social campaign or Instagram account — grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns […]

ACCOMMODATING ALL FIVE TYPES OF WEB VISITORS

There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types […]

MICROCOPY: SMALL WORDS WITH A BIG IMPACT

When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. […]

HOW TO FIND THE RIGHT TONE AND VOICE IN WRITING

COPYWRITER Q&A: RFP SURVIVAL, SUCCESS, AND LESSONS LEARNED WITH SHELLY SPENCER

TWFH team member Shelly Spencer has more than two decades of experience in RFP writing and has worked with up-and-coming organizations and non-profits with budgets of $30 million per year. One thing she’s learned? Although RFPs can vary greatly in terms of subject matter, industry, length, and format, the process of preparing a response is […]

EVERYTHING YOU WANTED TO KNOW ABOUT GENERATING A TECHNOBABBLE-FREE PRESS RELEASE BUT WERE AFRAID TO ASK

Imagine yourself in the following situation: You’re the chief engineer of an up-and-coming technology company, and you’ve just led the launch of a ground-breaking systems control software package. You’re excited. You know your new product can meet a wider range of needs for industrial operators than competing solutions. You’ve published a detailed press release, and […]

SANS FORGETICA: A FONT TO HELP READERS REMEMBER

As a general rule, we writers tend to favor fonts that are practical and easy to read. While Baskerville Old Face and Lucinda Calligraphy are fun, it is highly unlikely that you will ever see them printed in a book. But what if we are doing it all wrong? What if the “easy” fonts such as […]

PUBLISHER INTERVIEW: WHAT TO EXPECT WHEN PUBLISHING YOUR BOOK

The fairytale version of finishing a book goes something like this:  You dramatically pull a final book page from the typewriter carriage, stack it on top of a huge pile of papers, stuff it into a bulky package, rush ship it to your favorite publisher, and immediately get a call praising your book and offering […]

HOW TO EASILY CRAFT AN RFP SOLICITATION TO ATTRACT THE BEST VENDORS TO YOUR BUSINESS

Oftentimes, getting the right vendors to work with your company is a critical part of your business success. But how do you attract high-quality vendors to provide you with the services and supplies you need? An RFP solicitation can be key in attracting the right suppliers to help your company achieve its goals. And whether […]

THE GREAT OXFORD COMMA DEBATE

It is one of the greatest debates in the English-speaking world… To Oxford comma, or not to Oxford comma. While it is technically a grammatical option in American English, there are many people who feel very passionate about the Oxford (or serial) comma. In fact, this silly little comma has been the topic of debate […]