There is a lot to be said of brevity. Shakespeare wrote somewhat ironically through the mouthpiece of the long-winded Polonius in Hamlet that “brevity is the soul of wit.” And William Strunk reminds us in Elements of Style that “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unn...
March 27, 2008 READ MORE
One of the most difficult parts of writing – even if you write all day, every day – is learning to ignore your internal editor when you’re working on a first draft. Even now, as I start writing, I can hear the nagging voice of doubt that makes it difficult to put words on paper. My particular voice of doubt looks a bit like my ninth-grade English teacher: She’s go...
March 26, 2008 READ MORE
When you work with words every day, it’s not always easy to keep your vocabulary fresh. I’m a word junkie. I’d like to think that I’m a formidable Scrabble opponent. I even have one of those dorky word-a-day calendars on my desk. But, like any other writer, I occasionally slip into a word choice wasteland where mediocrity rules and the most compelling adjectives I ...
March 25, 2008 READ MORE
Sometimes when trying to achieve a fun, casual tone in writing, especially important in many marketing and sales projects, it’s usually best to write the same way we talk, right? Wrong. Our speech is riddled with poor grammar and misused words because we don’t have the advantage of editing our words as we speak (but wouldn’t that make the world a much better place?)...
March 24, 2008 READ MORE
In the world of writing, writer’s block is an inevitable beast even the most valiant of writers must take on. After all, writing full time is not for the faint of heart. Luckily, there are a few tricks of the trade to keep the brain functioning and the creativity flowing even when the ugly beast is breathing fire in your face. 1. Turn the computer screen off. Sometimes,...
March 19, 2008 READ MORE
Any good writer will tell you to build your sentences on verbs. It's not nouns or adverbs or adjectives that make your prose shine. When it comes to great writing, the verb is the powerhouse. OK, so write with verbs. That sounds easy enough. But as with all things writing, wrapping your sentences around verbs can be more difficult than you think. To make it even more diff...
November 29, 2007 READ MORE
