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Tag: Public Outreach
The only problem?
You don’t have enough staff to write everything required to bring your campaign to life and effect real change.
This is where we come in. We have the knowledge, resources, and bandwidth to take on large, complex policy and public outreach campaign projects, and we can deliver any volume of copy at almost any deadline. Whether you urgently need to develop a reputation management campaign, draft correspondence to Congress, educate the public about your platform, or handle an immediate crisis communication situation, we can quickly step in and create all your relevant content.
Our Process
We work in close collaboration with our clients from start to finish, becoming a seamless extension of your PR or communications department.
- Developing your outreach plan. We can help you develop and draft your outreach plan — including the steps, resources, timeframes, desired outcomes, and success metrics — and ensure you have a detailed record of activities and accomplishments as your campaign progresses.
- Defining your target audience. Knowing who you’re trying to reach is central to crafting effective, relatable messaging. We look at demographics, interests, values, and concerns to help us tailor communications that resonate with your audience.
- Developing key messages. With your campaign goals in mind, we create content that is simple, concise, easy to understand, and, when needed, delivers an emotional punch. Your audience will quickly grasp the benefits of your cause or platform and how it will make a difference in their lives (or the lives of their constituents).
- Testing your messages. We measure effectiveness by testing messages on a small group representing your target audience. Their feedback is the basis for redirection and fine-tuning before your campaign launches.
- Ensuring consistency across communications channels. We tailor your messages according to the channels you’ll use while ensuring consistency throughout the campaign.
When you work with The Writers For Hire, you get a team of dedicated writers who know that no two outreach campaigns are alike and should be as unique as the audiences they were created for.
We can help you achieve your goals by providing:
- Press releases
- Social media content
- Door-to-door leaflets
- Earned Media
- Brochures
- Infographic content
- Fact sheets
- Reports
- Whitepapers
- Content for webinars and podcasts
- Op-Eds
- Articles
- Ghostwritten books
- Any other bespoke content
Would you like to know more about how we can work together? Give us a call. Together we’ll forge the kind of outreach campaigns that drive real and meaningful change.
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