Close Corporate Communication Gaps and Avoid Duplicate Content: Here’s How
Your company’s hiring manager has a great human-interest story about a group of employees who donated vacation days to help out a sick co-worker. She shared the story in an email the people in her department -- but the story never found its way to the company’s social media director. Nobody outside of the HR office heard about it. An engineer from your company just pr...
July 25, 2018 READ MORE
HOW TO BUILD A SUCCESSFUL INTRANET
You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on---whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered ...
July 5, 2018 READ MORE
Content Migration Doesn’t Have to be a Nightmare: Best Practices for a Smoother Transition
For most people, the thought of migrating thousands of pages to a new website is overwhelming. Even if the project involves only a website redesign, it can feel like an impossible task. [tweet_this tweet_text="While content migration could never be labeled as “easy,” it is entirely doable if you start with a defined goal and think of it as a series of strategic steps...
May 22, 2018 READ MORE
By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide new ideas. In my wor...
November 2, 2015 READ MORE
Striking the Right Tone with Your Clients
When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re looking for. And, as a copywriter, it’s your job to help them find out. Unless, of co...
April 14, 2009 READ MORE
Email Marketing: Subject Lines that Snap!
What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s inboxes are bursting at the seams – ...
March 20, 2009 READ MORE
