Oops! Our Story is Still in Draft Mode!
Like any good piece of content, great websites need a bit of editing. Stay tuned for the final version—coming soon!
Like any good piece of content, great websites need a bit of editing. Stay tuned for the final version—coming soon!
Like any good piece of content, great websites need a bit of editing. Stay tuned for the final version—coming soon!
Style Guide 101: How Creating a Solid Style Guide Can Highlight Your Brand
“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Building a successful company requires getting a number of things right. Delivering a quality product, maintaining consistent value, and providing outstanding service are pivotal in creating a great business. However, highlighting a company’s brand can take any busine...
May 16, 2022 READ MORE
How to Put Your Best Foot Forward with Your Style Guide
You may not think fonts, colors, and tone of voice are essential in telling your company or organization's story, but they are. These items all reflect your brand and serve as important components to distinguish your company and establish customer loyalty. And there’s nothing better than a style guide to help ensure consistent communications. Style guides are a re...
October 2, 2020 READ MORE
AP: Goodbye “Web site;” Hello “Website”
Good news for all word nerds: The Associated Press has finally made the switch from the old-fashioned "Web site" to the simpler, more natural-looking "website." Yay! To me, "Web site" has always seemed a little stuffy and English teacher-ish. Good for AP to know when it’s time to change things up. According to the AP’s Web site – er, website – the change will be i...
April 29, 2010 READ MORE
Eight Proofreading Mistakes that Count!
How’s this for a proofreading horror story: Because of a teeny little typo, people calling for a free cab service on New Year’s Eve ended up connecting with an “adult” chat line instead. Oops. That’s the kind of mistake that most likely ends in a lost client and a very, very unhappy boss. Proofreading is about more than making sure you’ve caught spelling and p...
January 26, 2010 READ MORE
Today, one of our most grammar-savvy clients emailed us with a question. She asked: If a sentence says, ‘A policy (that/which) protects the merchant against penalties... ’ should you use 'that' or 'which'? And why? I wasn’t 100 percent sure I knew the right answer. I was pretty sure. Mostly sure. But not totally sure. And, truthfully, I couldn’t have explained my...
November 19, 2009 READ MORE