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Copywriter Q&A: Getting Social With Dana Robinson
Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career -- much like a social campaign or Instagram account -- grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns for a variety of businesses. ...
February 18, 2019 READ MORE
Twitter has apparently been down since about 04:53:18 US Eastern Time, and it's amazing how riled people can get about a FREE service being down. Some people are calling their service providers to make sure that Twitter hasn't been inadvertently blocked! Hey, I love Twitter, but I'm not ready to deal with an hour on tech support with my Internet provider, until I'm sure i...
October 18, 2009 READ MORE
Twitter: To Follow, or Not to Follow?
As I was writing my last blog about Twitter etiquette, a question came up: What is the etiquette on following people? Should you follow everyone who follows you, or not? I went on a quest to find out what the best practice regarding Followers vs. Following on Twitter. The answers, it seems, are largely unclear, but there are a lot of theories out there. The Naysayers �...
September 18, 2009 READ MORE
So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
Twitter for Small Businesses: Is it Worth it?
Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to users aged 24 and up. Chances ...
August 20, 2009 READ MORE