Astroturfing: The Icky Side of Social Media Marketing
It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your best friend recommendi...
September 11, 2009 READ MORE