Tag: Government
Doctors: Take These Words to Heart
By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began to ache. The dull pain in her chest was making it hard to breathe and she was sweati...
September 25, 2015 READ MORE
Stop Brandjacking: Help with Online Brand & Identity Management
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have plans to ever use it. Here’s the point: Until you claim yo...
November 22, 2010 READ MORE
Wanted: Paladin. Telepathist. Saint. Writing Skills a Plus.
Do you know the No. 1 reason good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers have customer service skills. But, in the end, they’re only human. And the truth is, to be a great copywriter, you must be superhuman. The good news is: Anyone can become superhuman. But it does take a lot of work, a ...
May 15, 2009 READ MORE
How to Enhance Your Website’s Credibility
In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into paying customers. Here are a few pretty easy t...
April 2, 2009 READ MORE
I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of them born between 1980 and 2000; t...
February 18, 2009 READ MORE
Lots of copywriters love fluff. They gravitate toward it instinctively because it sounds good. Check out this sentence: “At Acme Pet Supplies, we offer superior customer service to match our outstanding products.” You might be thinking, “Oooh – that sounds so good! Everyone wants to see that a company has ‘superior customer service.’ Anyone who reads that Ac...
April 2, 2008 READ MORE