The Hallmarks of Great Speeches
Our talented team of multi-skilled writers understands the complexities of the scientific principles, structure, language, and nuances that shape great speeches. There are vast differences in the skill sets required to write copy that will be read and copy that will be heard — skills our writers have mastered over the years.
The first step is working with you to understand your audience. This helps ensure we consistently use the appropriate language, tone, and vocabulary throughout your speech. Audience demographic information also tells us how formal, relaxed, or edgy we can be in our writing and what examples, analogies, jokes about current events, and stories are appropriate to incorporate.
Once we know your audience, our focus becomes capturing the essence, personality, and traits of the speaker. This step ensures that your speech is fluid and not artificial or robotic.
We understand the time constraints involved in delivering your speech. Whether you have 10 minutes or 60 to make your case or get your message across, every word counts. Our approach is to start your speech with a powerful opening that captivates your audience’s attention right off the bat. We avoid using filler words and redundancies, keeping your speech fresh, clear, and focused on the core messages you want to convey.
Our writers know that the structure of your speech will determine its success and impact. We ensure that every word, every sentence, and every paragraph flows logically. We vary sentence length to maintain a good cadence. And we use the active voice whenever we can.
Unless you are one of those lucky few with a photographic memory, it’s unlikely you will be able to memorize your entire speech and recite it verbatim. Tell us the format that works best for you — bullet point cue cards, a full script, or both — and that’s what we’ll deliver.