Dear Mr. Higgonbottom,Should I be optimizing my blog for search engines? What is the best way to do that? Dear Busy Blogger, Let’s start with a basic definition of blog SEO (search engine optimization). SEO is the practice of writing blog content in a way that improves its search engine rankings. Essentially, this means your post appears higher in search res...
April 24, 2025 READ MORE
How to Choose the Right Blog Topics for Your Content Campaign
Dear Mr. Higgonbottom,When writing blogs for a content campaign, how do you determine the topics to cover? Dear Content Creator, Developing blog topics can be one of the most creative parts of the process. Start by thinking about your prospect or customer. Who are they? What issue or problem do they want to resolve with your product or service? Why would they ...
April 4, 2025 READ MORE
Beyond the Blog: Creative Ways to Repurpose Your Content
Dear Mr. Higgonbottom,I’ve been blogging for a while and want to get more mileage out of my content. What are some effective ways to repurpose my blog posts into different formats so I can reach a wider audience and increase engagement? Dear Looking to Repurpose, Repurposing your blog posts into different content types is a powerful strategy for building you...
February 18, 2025 READ MORE
Jasper AI: How It Can Improve Your Content Creation Process
With today’s fast-paced digital world, every minute counts, and AI tools are changing the way we create content. From copywriting to so-called ‘semi-automated’ long-form content, Jasper AI promises to make your life faster, easier, and more productive. But does it deliver? Let’s find out. What Does Jasper AI Do? At its essence, Jasper is an AI writing assista...
October 25, 2024 READ MORE
At The Writers For Hire, we’re ready to put our decades of experience in marketing, journalism, content marketing, and social media to work for you. We’ll partner with your staff to create or enhance your digital content, so it’s just what your audiences are looking for—interesting, informative, helpful content for customers and stakeholders, and supportive systems content for employees.
Planning or replanning your website’s content is one of the most important things you’ll do for your business. It takes a strategic approach to ensure the content on your site meets your business goals, is fine-tuned to your audience, and is consistent and cohesive throughout.
We’ve built a substantial record of (re)organizing websites with hundreds, even thousands, of pages, so we understand the complex endeavor we’re undertaking. Our teams assist with content gap analysis, competitive analysis, SEO and analytics, user assessment and testing, KPI planning, web navigation, functionality, and of course, content planning.
We’ll also draft and manage your content governance rules, including who’s responsible for creating, reviewing, and approving content, how you’ll maintain Web Content Accessibility Guidelines (WCAG), and when periodic SME reviews are mandated.
No matter how large or small, simple or complex you envision your website to be, The Writers For Hire’s talented teams are ready to turn your ideas into digital reality. Even when sites are massive or complicated, our team approach means we’re equal to the challenge.
Each of our teams is made up of at least one writer, an editor, and a project manager. For large websites, we can scale up to teams of 10 writers or more. Together, our teams ensure your project stays on track—meaning both on-schedule and on-brand.
We’ll understand your goals, your market, what makes you unique, how you fare compared to your competition, and who you want to reach. Then we’ll use those insights to consistently and convincingly tell your story, projecting your company voice and style on every page.
Content campaigns encompass onsite and offsite content, as well as owned, earned, and paid media. The Writers For Hire will take care of writing and disseminating your message across multiple channels, including your own website and blog, book distribution sites, social sites, blogging sites, directories, review sites, news channels, search engines, and much, much more.
We’ve written hundreds of blog posts for clients across a full range of industries and business types, from multinationals to privately-owned companies. Our writing teams work tactfully with your SMEs, and never shy away from doing additional research. The result? Every post is always thorough and thoroughly up to date.
Since most readers are busy, we make your posts easy to scan. Audiences get the point quickly and are drawn into the details. Useful links help your readers take the next step, connecting with your website and other online content.
“Writing is easy,” journalist Gene Fowler said. “All you do is stare at a blank sheet of paper until drops of blood form on your forehead.”
Substitute “blank screen” and that sentiment is still true: writing an eBook can be a lengthy, tiring trek with no end in sight. Unless, of course, you’re working with The Writers For Hire. Whatever stage your project is in, from concept through research, writing, or editing, we’re ready to step in and help you complete it. We’ll help you create the kind of informative content that teaches, inspires, and motivates audiences to act.
These systems have so much potential to unify your company and amplify what its employees can achieve. Every day is better when communication is robust, company news and events are shared easily and often, achievements are touted, and onboarding and training systems work smoothly.
The Writers For Hire’s teams have the skills and expertise to create valuable, functional content that makes your intranet and in-house messaging systems hum. We’re also inquisitive — we’re always looking for news to share and stories to tell.
Writing for social media campaigns isn’t a skill you’re born with. Composing original, interesting posts that hit a target audience where it lives and invite participation is a skill that comes with knowledge and practice. So is the ability to repeat the process every week, while tailoring copy for a variety of platforms.
Our social media writing teams have developed their broad knowledge base by working within a range of industries. They’ve developed their expertise through years of practice in marketing, journalism, content marketing, and social media.
When you enlist us to create your social media content, we’ll get to know your company and integrate the unique traits of your brand into each post, through customer endorsements, case studies, and more — while always keeping your goals in mind.
Writing and editing content for this digital encyclopedia isn’t as easy as it sounds. Wikipedia has strict publication guidelines and standards, including requiring reliable, independent coverage of your business (or yourself), and editors are quick to take down information that doesn’t pass muster.
There are several ways we can help you get published on this busy forum, including:
We keep up with Wikipedia’s frequently-changing rules, so we can write and modify your content to comply with them.
Would you like to get some brand-building exposure from raving fans, popular influencers, industry publications, and respected news outlets? Of course you would. Earned media can give you that.
This form of publicity is “earned” when your audience is persuaded to comment on, publish, and share your brand and online content.
“So, what will persuade an audience to do those things?” you may ask. Good question! At The Writers For Hire, we’ll work with you to employ the techniques and create the content that will inspire responses and sharing, so your brand is built exponentially and inexpensively.
That grab the attention of audiences and search engines
Blogging is a fantastic tool for building your online presence and showing that your company cares about helping its target audience. When your blog is well-written and gives readers the information they want, it inspires their confidence and motivates them to click on links to your website and sales pages. That’s blogging at its best.
But the web is stuffed with blogs, and many are unremarkable — poorly thought-out, poorly-written, unedited, and lacking original contributions on a topic. They’re unlike the quality blogs that appear near the top of search results and are so interesting that people are pulled into them. Blogs like that are actually read and appreciated, greatly increasing the likelihood their readers will act upon them.
This level of experience has given us a firm grasp on the qualities that get blogs noticed and make them effective:
SEO now means much more than keywords. Search engines look for original posts that offer valuable content to readers. They take notice of the quality of your digital content and rank it accordingly. To earn the best rankings, impeccable quality is the bullseye we aim for with every post.
To build posts full of read-worthy news and information from industry insiders, we tactfully interview your SMEs, respecting their knowledge and their schedules. In addition, we do any further research needed to round out your blog and ensure it covers its subject thoroughly.
When we write your blogs, we keep the personality of your company and its specific audience top of mind, so your blog posts are done in a style, voice, and vocabulary that’s consistently right for your readers. We use emotion-evoking language, thought-provoking questions, and descriptive word images.
Or even. Intriguing. Brief. Sentences.
Our goal is to get your audiences to read further, learn more, and respond.
We make sure the blog’s content lives up to the tacit agreements its title, subtitle, and intro made with your readers — by packing it with the facts and advice they’re looking for. We even throw in an unexpected bit of material to give a more complete answer to their query.
To end each blog, we ensure it gets a motivational closing. The kind that makes your target readers think, “I can do this!” or “That’s exactly what I needed to know!”
How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
May 3, 2024 READ MORE
Top Reasons Why an Editorial Calendar Is Crucial for an Effective Content Campaign
Effective planning can mean the difference between achieving goals and missing the mark. And when it comes to content campaigns, planning is everything. In this article, we will explore the use of an editorial calendar as part of an effective content campaign. Specifically, we will discuss five reasons why an editorial calendar is crucial for a successful content campai...
November 1, 2022 READ MORE
7 Ways To Generate Leads Through Content Creation
"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into spurri...
September 30, 2022 READ MORE
6 Essential Elements of a Killer Marketing Campaign
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating awesome ...
September 20, 2022 READ MORE
