Tag: Blogs

7 Ways To Generate Leads Through Content Creation

Posted on by The Writers For Hire, Inc.

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis

Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into spurring sales. The question on most professionals’ minds is, “How to boost sales?”

The real question should be: “How do we generate more leads?”

In this article, we will explore lead generation in depth. Moreover, this article will present seven ways to generate leads through content creation. Business professionals can ultimately expect to increase lead generation through effective content creation. So, please read on.

What is lead generation?

At its core, a sale depends on a lead. A lead is an individual interested in purchasing a product or service.

This initial interest may stem from mere curiosity. As the individual gets to know a product or service more closely, they begin to formulate a perception.

In turn, this perception leads to a decision: to purchase or not to purchase.

When an individual shows a clear interest in acquiring a product or service, they become a lead.

A lead is an interested party that may potentially follow through on a purchase.

When the purchase occurs, business professionals call this action a “conversion.”

Converting interested parties into leads is the first step in generating a sale. A lead that shows significant interest becomes a qualified lead.

Lastly, a qualified lead who purchases becomes a customer. Given this progression, businesses measure their success by their conversion rates.

In short, conversion rates pertain to the ratio of leads that become customers. But what is a good conversion rate? Is it 90%? 75%? 50%?

The average conversion rate is roughly 2.35% for most e-commerce sites. This figure is surprisingly low given the number of visitors that most websites get daily. Also, please note that the most successful brands have conversion rates hovering above 10%.

What do these figures mean?

These data reveal the importance of bolstering lead generation. Driving sales is ultimately a numbers game. The more leads a brand generates, the more sales it makes. Consider this situation:

A brand has a healthy conversion rate of 6%. Based on this figure, 6 of every 100 leads makes a purchase. If the brand spurs its lead generation to 1,000, it will generate 60 sales.

Indeed, generating leads is the cornerstone of selling more. So, brands and business executives must strive to find new and innovative ways of generating leads. Here are seven ways businesses can improve lead generation through content creation.

7 Ways To Boost Lead Generation Through Content Creation

1. Social Media Presence

Social media is “the” place to be. With approximately 58.4% of the world’s population on social media, brands cannot afford to forego a presence on social media platforms. In raw numbers, brands can access about 4.6 billion users worldwide.

However, building a presence on social media is not about “If you build it, they will come.” Building an effective following on social media boils down to meaningful content creation. If the content is relevant and engaging, the following grows.

What type of content works well for social media?

In general, video content is the most popular content type. For instance, HubSpot reports that YouTube is the world’s second-largest search engine. This fact underscores visual content’s predominance.

Nevertheless, there are other ways in which content makes its way into social media. According to HubSpot’s report, 82% of marketing professionals surveyed indicate they repurpose content for social media.

This figure is truly revealing.

Taking content from various sources and transforming it into a social media-friendly format has become increasingly effective. As a result, taking useful information from books, magazines, articles, and blogs can lead to helpful tidbits on Twitter posts, YouTube shorts, or TikTok stories.

Most important, the main purpose is to be as creative as possible.

2. Updated Content

A common misconception is that content marketing always produces brand-new content. However, that is not necessarily the case.

An effective content creation strategy is to update existing content.

Updating content includes blogs, e-books, articles, and video content.

After all, consumers consistently look for the latest information available to them.

Here is a list of ideas to update existing content:

  • Worksheets
  • Webinars
  • Podcasts
  • Mini e-books
  • Printable posters
  • Tutorials
  • Swipe files
  • Cheat sheets
  • Slide presentations
  • Transcripts

These content creation tactics allow current content to be updated and repurposed, especially for social media. As a result, brands can continue being relevant without needing to reinvent the wheel.

3. Blogging

Blogs are a tried-and-true form of content creation. However, it is easy to overlook blogs’ relevance and importance, particularly when compared to social media’s increasing influence on society.

So, are blogs still relevant? Consider these figures:

Indeed, blogging is a content creation and lead generation tactic that business professionals cannot overlook. Here are three key tips for successful blogs:

  • 1. Review popular blogs and podcasts in a specific market niche.
  • 2. Generate a list of ideas based on popular blogs and podcasts.
  • 3. Create an outline for a new blog or update an existing one.

This exercise aims to give brands a fresh perspective on what currently works. The idea is not to mimic popular blogs. Instead, this exercise intends to help blogs find their own identity based on their target audience’s specific characteristics.

4. Webinars or Video Presentations

It is evident that video content is a highly popular form of content. So, does that mean that every brand must go out and create videos en masse? Not necessarily. Fortunately, harnessing the power of video content is much simpler than one might assume.

Savvy marketing professionals use webinars to boost brand awareness while delivering valuable content. The secret to webinars lies in giving customers actionable advice to address their pain points directly. This advice serves to build a subscriber list which can then yield leads.

Producing webinars is relatively simple, thanks to platforms such as Zoom. Zoom enables virtually anyone to reach a significant audience base. But here is the secret: Be careful not to pitch anything openly. Please take the time to address pain points and how they can be solved. Presenting a brand as part of the solution allows brand awareness without shamelessly plugging a product or service.

5. Quizzes and Surveys

Why not try something fun?

Most people love participating in quizzes and surveys. However, most folks must believe they’ll get something out of it.

For instance, offering free discount codes, coupons, gifts, or exclusive deals is a great way to entice consumers. In exchange, consumers answer a few questions and give you their email addresses.

This strategy is a great way to build a subscriber base without openly pushing products on consumers.

Quizzes and surveys should also yield some valuable information. For instance, the quiz or survey results may unlock an e-book that provides useful and actionable advice. Also, consumers may get exclusive access to a video presentation that delivers insights into solving their pain points.

Please bear in mind that quizzes can also help brands understand more about their customers. Consequently, brands can continuously tailor their content to suit their customers’ needs and wants.

6. Search Engine Optimization

Search engine optimization (SEO) is a must regardless of the content type. In essence, SEO utilizes keywords to place content atop search rankings. For example, when a person searches for a “beach umbrella,” websites, blog posts, or social media content using these keywords appear in the results. The goal is to place one’s content atop search results.

This lead generation strategy works wonders when content is original, meaningful, and relevant. Here are five great tips to boost SEO rankings in content:

  • 1. Use long-tail keywords such as “the best beach umbrellas in New York.”
  • 2. Ensure meta descriptions include relevant keywords. Here is a quick example: “Learn more about the best beach umbrellas in New York.”
  • 3. Avoid keyword stuffing. In other words, use keywords naturally and logically so they flow within the text.
  • 4. Search relevant keywords on search engines such as Google. Look at the content atop search results to get a good sense of what content search engines value based on those keywords.
  • 5. Ensure that titles and headers contain relevant keywords as often as possible.

Content creators easily overlook SEO. Nevertheless, SEO is a powerful tool that helps consumers notice content. Take the time to include relevant keywords carefully and as often as possible.

7. Frequent Website Updates

A critical part of SEO is updating websites. Search engines highly value websites that have frequent updates. Updating signals to search engines that sites are active. In contrast, neglecting to update websites shows search engines that users are not keen on keeping them current.

So, how can one update websites?

There are plenty of tactics one can use to update websites:

  • Frequently revising product descriptions
  • Adding or modifying blog content
  • Adding, updating, or eliminating product pages
  • Updating frequently asked questions
  • Adding or reviewing links to other sources
  • Consistently adding or reviewing social media links
  • Including customers’ comments and reviews

Boosting SEO is about maintaining as much activity as possible on the site. A good rule of thumb is to update the site at least once weekly. These updates do not have to be substantial. Even slight updates are enough to signal search engines that a site undergoes continuous maintenance.

How can hiring a writing agency boost lead generation?

Content creation is a highly effective means of boosting lead generation. However, one might ask, who can produce consistent, high-quality content?

First, incumbent staff members may be able to handle the task.

Nevertheless, asking current employees to write top-notch content in addition to their daily tasks may be a tall order.

Also, assembling an in-house writing team comes with its limitations.

In-house writing teams may lack the skills and experience to tackle a wide range of topics and content types.

So, what can brands do to create lead-generating content?

Hiring a writing agency can become the most cost-effective and time-saving solution brands can utilize to boost lead generation.

Here are three main benefits of hiring a writing agency to boost lead generation.

  1. 1. A professional writing agency can handle any type of content. A trusted writing agency generally employs a diverse team of professionals. These professionals come with backgrounds in various areas. As a result, any content type, from marketing copy to video scripts, falls within their scope. This flexibility ensures that brands get the content they need in a single source.
  2. 2. A trusted writing agency can produce tailored content. Professional writers can personalize generic content to suit a brand’s particular needs. Consequently, content becomes relevant and insightful to consumers’ specific needs and wants. This approach allows brands to become relatable and remain relevant to their target audience.
  3. 3. A writing agency produces consistent content. Professional writing agencies are a team. Therefore, the workload does not fall on a single set of shoulders. Instead, writing agencies spread work throughout the team, ensuring timely content production. This approach ensures brands save time and effort while consumers get consistent, high-quality content that alleviates pain points.

A Final Thought

A common misconception regarding a professional writing agency is cost. Specifically, some believe that hiring a writing agency is expensive. However, the cost of not hiring a writing agency is even higher.

Think about the cost of lost leads and sales.

Think about how much it costs staff members to produce content in addition to their daily tasks.

Think about how much it costs to assemble an in-house writing team.

The bottom line is that the return on investment from hiring a writing agency far outweighs any other alternative. Furthermore, hiring a professional writing agency is far more cost-effective than one might think. Hiring a trusted writing agency is like employing any other business partner.

Ultimately, a professional writing agency becomes an investment instead of an overhead expense.

Outsource Content to Make Your Company’s Voice Ring

Posted on by The Writers For Hire, Inc.

Keeping a company’s web content current, relevant, and thought-provoking to potential clients is a 24/7 job. The task is much simpler when you outsource it to a competent agency whose job is to create superb internet material for you.

Your web-based content is simply better, there is more of it, and it is up-to-the-minute. Outsourcing has advantages.

Still, important questions remain. Will an agency’s writers convey your company’s distinctive voice and style in all your content? How do aquality agency’s methods help it achieve that goal? And how can you help?

Hire a writing agency: content writers as partners

Before considering how to keep your branding consistent when using an agency, consider the size of the shift North American companies have made toward outsourcing content, and some of the rationale behind that shift.

According to a 2020 study conducted by Content Marketing Institute and MarketingProfs, “50% of all [study] respondents outsource at least some of their content marketing, with content creation topping the list of outsourced content marketing activities for all respondents (84%).”

In a January 2021 article for Forbes, Amine Rahal touched on the thinking behind the trend:

To compete with the big dogs, your website needs a sound marketing strategy that involves a near-constant supply of high-quality, error-free, relevant, and search-engine-optimized content. If you’re running a website yourself, good luck managing all of that while also juggling all the other responsibilities of being a webmaster and business owner. Even with an in-house team of content creators, you might find that you’re too budget-constrained to rival the output of your competitors. Or your existing team simply isn’t producing the results necessary to hit your search engine optimization (SEO) targets.  

In effect, you expand and improve your capacities when you outsource content creation to a team of capable writers. (And you do so without paying salaries, benefits, and tax contributions for content writers, as you do for your employees.)

Your SMEs are great at what they do. After all, they’re your experts. But they may not be expert writers or have time to write web content.

An adept agency’s content writers will interact respectfully with the SMEs you choose to get the information they need to ace your content.

Its writers are good at asking the most pertinent questions and making those interactions pleasant and efficient.

They can do lots of research when it is needed, and they consistently meet deadlines. Even very large projects are not a problem for a well-staffed writing agency. Its staff will consult with your key employees to prioritize the pieces of your project, then bring in as many writers and editors as needed to complete them on deadline.

Your outsourced writers and editors will work with enthusiasm, making collaboration enjoyable. As in other businesses—like yours—a nimble agency’s content writers love what they do because it is what they do best.

Outsource content of many types

A competent agency’s writers deliberately maintain the look and sound of your company’s brand throughout all your content. (Or even help you change it up if that is your goal.) The agency will consult with you and your staff to identify your brand’s voice and then reproduce it in each of your content categories.

Your company’s website

Building or rebuilding your website is an enormous project. A sizeable writing agency with a process in place can handle any size corporate website construction or revision.

When you hire a writing agency with a diversity of expertise within its staff, it will assign writers and editors who already know or will quickly learn about your industry and your place in it.

They don’t mind doing all the reading it takes to get to know your company and the terms and lingo used to describe its products or services.

Many are trained journalists. They know the art of the interview; how to ask defining questions about your business, branding, customers, and your goals for your site.

Working with your departmental leaders and SMEs, agency writing teams create to-the-point content for your website’s pages, retaining your unique voice and style.

They also coordinate with your web designer on the structure of your site, choice of images, and the placement of all your content, so your customers can find what they came for and enjoy the experience.

These decisions are as important to your branding as word choice.

Blogs

In no place is your brand’s voice more important than in your company’s blog posts. They are a personal conversation with your customer.

When you hire a writing agency with a depth of experience to create them, you hire a team of writers that understands this and will work with you to ensure your blog speaks with your company’s voice to your target client.

As Entrepreneur contributor Bhavik Sarkhedi recently wrote, “The essence of a blog is very important for a company as it is the narrative of the product and serves as a testament of the quality and reliability of the brand.”

Scannable, visually captivating blogs will grab your readers’ attention. 

Before writing them, agency content writers will interview your SMEs, cull the highlights of what they learn to formulate headlines and subheads, and consult with your SMEs on images and graphics.

Social media campaigns

Creating and unifying your firm’s messaging across Facebook, Twitter, LinkedIn, and elsewhere in the social media universe requires time and talent. Making and remaking meaningful connections with your customers on these platforms often is vital to staying relevant in your market.

Hire a writing agency that prioritizes understanding your company and its voice, so your posts look and sound authentic. One whose writers and editors know social media well and are practiced in writing for each platform. Your messages need to be finessed to fit their locations.

Of course, you don’t just want readers of your social media posts, you want responders! Outsource your social media content writing to an agency that knows the art of getting visitors to respond to your posts and share them (free advertising!)

Wikipedia

Wikipedia gets a lot of traffic, often catching readers on the first page of their search results. Do you want your companyto contribute to its online topical library?

Do you know Wikipedia’s rules and what types of topics the site will accept? Savvy content writers do.

When you outsource content writing for your Wikipedia articles, you coordinate with agency writers to select topics. You also enlist their help with research, if needed. They work hard to integrate your voice, and you approve the finished product after they make any changes you request.

E-Books

To share your thoughts via an e-book and make creating one a painless—even pleasant—process, you and your SMEs first share your thoughts with content writers who will help you (if necessary) home in on a topic. In this process, you settle on a book that will attract your customers’ attention—one that answers their pressing questions and provides the solutions they need.

A crackerjack agency’s writing teams have worked across a spectrum of industries, so they easily adapt to your company’s specialties. They understand—or understand how to find—the kinds of specifics your e-book needs to include.

If you already have a manuscript for your e-book, hire a writing agency’s expert editors to perfect its grammar, spelling, and flow before it makes a public appearance on your website.  They also understand the use of graphics and are skilled at helping you choose or create images that support the book’s text.

These professionals ensure your e-book cuts to the chase with your message—as digital content needs to do—with headlines and subheads that keep potential clients’ interest while keeping your voice and style.

Traffic-Building

That is, of course, what you want all of your web content to do—bring traffic—the customer/client-type, to your site. And grab your visitors’ interest when they get there.

When you outsource content writing for each element of your web content to a talented writing agency, you hire a team of skilled writers and editors who share your goals. The team works with you to identify, reach, inform and impress your target readers.

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Outsourcing content: your part in the partnership

There are some practical steps you can take as a business owner or executive to get your partnership with a writing agency off to a great start and ensure its success.

Provide an outline

Writersmarketing.com suggests that business clients start a piece of writing by providing their ghostwriters (unnamed content writers) with an outline that will help clarify what they want to say.

This is a real option, either when getting started with an agency or as a consistent way of working with your agency’s writing teams.

Provide a guide

One of the greatest ways you can help your hired writing agency is by providing your outsourced content writers with a style guide, either one that exists or (preferably) one that you make up to suit your brand’s preferences. Your marketing department can write up a style sheet or guide to be used for each type of content.

Alternatively, you or your marketers can simply instruct the writing agency verbally on your guidelines and ask for a written copy of your instructions to be sure all is clear.

Your guide can specify elements that make your content scannable—such as short paragraphs, frequent subheads, and bullets.

It can stipulate the use or non-use of certain punctuation; a formal or informal tone; and slang words to use or avoid.

It can indicate the types and numbers of images writers should use for each type of content.

It can require frequent links or a specific number of links per section of copy.

As your outsourced content writers “get the hang” of writing in your style, they probably won’t often need to refer to the guidelines but establishing them is a good place to start your collaborative relationship.

Establish a system of communication

When you choose a writing agency for your large or small content writing projects, be sure it is one that communicates effectively, frequently, and precisely.

Once hired, depending on the size of your project, a writing agency may offer options from phone calls to Skype or Zoom sessions to project management software such as Wrike. This type of software allows for projects to be shared at various stages and lets you make changes or request changes at each stage.

Using a skilled team of outsourced content writers with whom you communicate well, your online content will grow in both volume and effectiveness, to accomplish its marketing mission.

Should I Hire a Ghostwriter for My Company Blog?

Posted on by The Writers For Hire, Inc.

A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience.

Suppose you’re thinking about starting a company blog or have already started publishing content. In that case, you might be facing challenges in producing content.

So, what can you do about it?

In this article, we are going to explore how hiring a ghostwriter for your company blog can provide you with a great solution to the challenges you might be facing.

Defining a Company Blog

A company blog is a communication tool used to publish official information. A good blog should reflect what you want customers to know about your company, products, and services.

A blog is also a powerful marketing tool.

Companies use blogs to position their brands in consumers’ minds by delivering valuable content consistently.

Since this content is generally free, its purpose is to give brands visibility in customers’ minds.

Your company’s blog can become a highly effective communication and marketing tool when done right. Nevertheless, there are three key considerations when implementing an effective blog strategy.

  • Consistency. Consistency is crucial in establishing an effective blog strategy. It doesn’t matter if you publish weekly, monthly, or even quarterly. The key is to maintain a consistent tempo. In doing so, your followers will anticipate when the next post is due. Consequently, your company blog serves its purpose.
  • Relevance. Undoubtedly, your company blog must be relevant to your brand and target audience. A common mistake is to produce content about random or unrelated topics merely because these topics are popular at the moment. This approach will most likely confuse your followers and undermine your brand’s message.
  • Value. Your company blog needs to deliver as much value as possible. For instance, how-to guides are extremely valuable to customers and a great way for your company to advertise its products and services.

The Challenges of a Company Blog

Producing a company blog comes with its share of challenges. So, let’s take a closer look at the most significant ones.

Lack of Qualified Writers

Companies often find they don’t have anyone on their staff who can take on a load of producing content regularly. In this situation, it’s not that staff members cannot write effectively, it’s that they don’t have the experience needed to take on a company blog.

Lack of Time

Unless your company has a full-time staff writer on hand, you’ll most likely need to ask someone from your team to contribute to the company blog on top of their usual workload. Consequently, it may become complicated for staff members to contribute alongside their usual duties.

Lack of Consistency

When there is a lack of time and qualified writers, publishing content consistently may become extremely difficult. While content may be great, a lack of consistent publishing may cause followers to lose interest in the blog’s content.

Lack of Vision

A common misconception is that a blog is just about publishing as much content as possible. This strategy is flawed because there needs to be a vision behind the content. Therefore, a lack of vision may lead to random content that fails to communicate your company’s message.

Lack of Value

A successful company blog delivers value by consistently providing readers with useful content. Producing unrelatable content may defeat the entire purpose of your blogging strategy. Ultimately, the core of all successful blogs is to provide readers with valuable insights that solve a specific pain point.

Hiring a Ghostwriter for a Company Blog

When companies are serious about producing a meaningful blog, they often turn to a trusted ghostwriter or team of ghostwriters.

A professional ghostwriter, or team of ghostwriters, can produce valuable and relevant content that communicates your company’s core values and unique value proposition.

Nevertheless, hiring a ghostwriter may seem somewhat daunting, especially if you’ve never worked with one before.

It is, therefore, a good idea to do your homework on hiring a ghostwriter before taking the plunge.

Five Things to Consider When Hiring a Ghostwriter For Your Company Blog

1. Is it a good idea to hire a ghostwriter for my company blog?

In short, yes. It’s a good idea to hire a ghostwriter for your company blog since a professional ghostwriter has the skill set to deal with the challenges we discussed earlier. Here’s what a professional ghostwriter brings to the table:

  • Writing Experience. Professional ghostwriters know what it takes to produce quality content. They understand the writing process and how to engage readers with compelling and relevant material.
  • Availability. Professional ghostwriters have the skills to handle the workload that comes with producing regular content. As a result, professional ghostwriters can maintain a steady output of high quality content. Please remember, though, that the best ghostwriters are generally very busy. So, don’t be surprised if you may have to negotiate the frequency with which they produce new content.
  • Vision. Your company can work together with a professional ghostwriter to develop a vision for your blog strategy. By working in tandem, you can develop an approach that consistently engages readers and delivers meaningful content.
  • High Quality Content. A professional ghostwriter can take your company’s unique value proposition and translate it into a compelling message. As a result, your company blog’s content will consistently provide readers with useful content.

2. How does a ghostwriter know what to write?

There are two answers to the question.

First, your ghostwriter will write whatever you tell them to write. If you have a clear vision of the company blog’s direction, you can provide your ghostwriter with a list of topics. From there, a professional ghostwriter can craft meaningful content.

Second, a professional ghostwriter will work with you to develop a list of topics for your blog. This approach is especially useful when you don’t have a clear vision for the blog. Therefore, your ghostwriter will work with you to come up with a plan to generate top-quality materials.

Above all, experienced ghostwriters intuitively know what works and what doesn’t. As a result, they will assist you in making crucial content decisions.

Your ghostwriter’s input will become a valuable resource while you will have the final say.

3. How does a ghostwriter get information?

Professional ghostwriters must be skilled researchers. Otherwise, it would be virtually impossible for them to produce high quality content.

Even when a ghostwriter is highly knowledgeable, they must conduct research in order to produce accurate and relevant information.

The biggest concern in this regard is how a ghostwriter handles your company’s information.

After all, your company has sensitive information that you may not want your ghostwriter to access.

To avoid any possible issues with information, it’s always good to sign a confidentiality and non-disclosure agreement (NDA) with your ghostwriter.

These agreements provide you with peace of mind knowing that your ghostwriter understands your information’s sensitive nature.

Here’s a key element to consider:

If a ghostwriter is hesitant or unwilling to sign any confidentiality paperwork, move on.

Reluctance to comply with NDAs is a major red flag. Moreover, don’t be surprised if a professional ghostwriter brings up the subject before you do. Please remember that experienced ghostwriters understand their clients’ concerns.

Last, it’s a good rule of thumb to determine the information your ghostwriter accesses. For instance, your ghostwriter may only access public information such as your website. By the same token, you may grant your ghostwriter access to specific company information.

Above all, it’s crucial to establish boundaries. In doing so, you can avoid inadvertently releasing confidential information.

4. Where do ghostwriters get information?

This question ties into the previous one.

Ghostwriters must be skilled researchers in order to produce high quality content. As a result, professional ghostwriters are familiar with public information, scholarly databases, government data, and other sources.

Nevertheless, you might be concerned about how your ghostwriter collects information related to your company.

For instance, your ghostwriter may interview employees and managers. Also, your ghostwriter may go through archival information on your company.

If you’re keen on supervising the information your ghostwriter is privy to, it’s best to set up a fixed contact point between your company and your ghostwriter.

Your contact point can be a manager, staff member, or even a senior executive. The contact point signs off on content outlines and supervises research. Moreover, they authorize material before it goes to publication. In this regard, your company retains control over the entire writing, editing, and publishing process.

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5. What are the pros and cons of hiring a ghostwriter for a company blog?

There are numerous pros and cons that come with hiring a ghostwriter. So, let’s take an in-depth look at both sides of the argument.

Pros:

  • Hiring a ghostwriter saves time and effort. Your company does not need to assign extra work to incumbent staff members. Your chosen ghostwriter will take care of the content you intend to produce.
  • Hiring a ghostwriter means your company has a dedicated staff writer on call. Yes, your company has a dedicated staff writer (or team of writers) without actually having them on the payroll.
  • Hiring a professional ghostwriter means you gain an experienced staff member. Instead of training a writer to do the job, you gain an experienced professional that can hit the ground running from the beginning.
  • Hiring a ghostwriter boosts your company’s marketing efforts. A successful company blog boosts your marketing strategy, eventually leading to more customers and improved sales.
  • Hiring a ghostwriter means you have one less thing to do. A professional ghostwriter is quite capable of working in the background with minimal supervision. This quality enables you to focus on the most important duties involved in running your business.

Cons:

  • Hiring a ghostwriter costs money. Indeed, your company needs to invest in a top-notch ghostwriter. Nevertheless, investing in a successful company blog strategy may become part of your marketing budget.
  • It may take some time to find the right ghostwriter. While you may find several ads for ghostwriters out there, not all have the skill set that matches your company’s needs. Therefore, it may take you some time and effort to find the right fit for your team.
  • There is an adjustment period. While an experienced ghostwriter will hit the ground running, there is always an adjustment period. During this period, you must work in tandem with your ghostwriter until they develop the tone you want for your company’s material.
  • You may have to compete for a ghostwriter’s time. In short, the best ghostwriters are always busy. So, you may need to compete with other clients for a ghostwriter’s time. If you find they can’t dedicate the time you need for your blog strategy, it might be best to move on.

On the whole, working with a professional ghostwriter is a worthwhile experience. Like any trusted business partner, your ghostwriter will become a valuable contributor to your company’s success. Thus, it’s crucial that you invest the time and effort needed to find the right fit.

One Last Consideration

By now, you might still be thinking, “Is it better to hire a ghostwriter or produce content in-house?”

The answer to that depends on the circumstances.

If you already have experienced writers on your staff, you may choose to produce content in-house.

Also, you may consider hiring a part-time or full-time writer.

Once they’re on your payroll, you control their time and attention.

However, if you plan to produce voluminous amounts of content, it may be best to hire a ghostwriting agency. Ghostwriting agencies can provide you with the brainpower and expertise you need to get the job done.

Repurposing Blog Content: 10 Creative Ways to Get the Most Out of Your Existing Blog Content

Posted on by The Writers For Hire, Inc.

Producing new content consistently can prove challenging. Tight schedules, personal issues, and unexpected situations can all make it complex to deliver content regularly.

But what if there was a way to maintain a steady stream of content without reinventing the wheel?

Enter repurposing blog content.

In this article we will discuss 10 creative ways content creators can repurpose blog material to continue engaging their audience.

What Is Repurposing Blog Content?

Content repurposing involves taking existing content and utilizing all or part of it to create new content, often in a different format or content delivery platform such as social or even legacy media.

Please note that content repurposing is not the same as content recycling.

With content recycling, content creators take existing content and reissue it in other media.

For instance, a content creator may take blog posts from a personal site and re-publish them on another platform such as Medium. In this example, there is not any new content creation.

It is merely re-locating existing material.

In content repurposing, existing material morphs into something new. For example, an excerpt from a blog post becomes a Tweet. Or, a content creator may adapt a full-length blog post into a YouTube video presentation.

Here is a breakdown of what is and what is not blog content repurposing.

There are many ways in which existing blog content can transition into other media and purposes. The main issue to keep in mind is that current blog content serves as a springboard to new opportunities, thereby keeping content fresh and interesting.

Advantages of Repurposing Blog Content

The biggest advantage of repurposing blogs is maintaining a steady stream of content. Indeed, using existing content can provide creators with a springboard for bigger and better ideas. However, there are five other key advantages content creators cannot overlook.

1. Smoothing Transition to Other Media

There is a point in which bloggers may choose to branch out into other media such as video, podcasts, or livestreaming.

However, they may be unsure about how to transition into new media without losing their original focus.

Repurposing blog content can provide a smooth transition into other media.

For instance, a blogger looking to start a podcast can reuse existing blog content to come up with ideas and information for podcast topics.

Utilizing existing blog content can provide a seamless transition from one media type to another, especially without losing the content’s main focus.

2. Bolstering an Author’s Reputation.

Being a regular blogger can lead to becoming a published author. This approach can help further establish an author’s reputation beyond the “blogosphere.” For instance, established blog content creators may seek to enter the mainstream publishing field. They may, however, need to find material to build a full-length book. Previous blog posts can become the springboard to a book idea. Additionally, repurposed content, particularly when it remains valuable over time, can help strengthen an author’s expertise.

3. Engaging the Audience

There are times when content stalls. When ideas dry up or time to plan new content becomes tight, this situation can happen.

When this occurs, repurposing blog content can help spruce up audience engagement.

Adding new ideas and updated information can turn a stale blog into something more current and appealing.

Please remember that merely reissuing old content may not have the same effect as reworking content to pique the audience’s interests.

Repurposing blog content can become a great way to maintain a consistent flow of engaging content. Therefore, blog content repurposing is a practice all content creators must consider, especially when finding new content ideas becomes challenging.

4. Saving Time and Effort

Posting regular blog content requires planning, writing, and editing. As a result, this process requires time and effort. By repurposing blog content, creators can save time and effort. Repurposed content has already been through the publishing process. It is, therefore, much easier to adapt material into different formats.

5. SEO Optimization

User trends change over time. Consequently, previous blog content may lose relevance due to changing trends.

Repurposing blog content can help improve search engine optimization (SEO) by revamping the material to include trending keywords.

This strategy allows blog content to continue generating visibility and attracting new users.

Creative Ideas for Blog Content Repurposing

There are various ways in which content creators can repurpose their existing blog content. Here are just 10 of the most creative ways we have found.

1. Repurposing Blog Posts into Video Content

Repurposing blog content into video content is a great way of giving older blog posts new life. However, it is worth noting that transforming blog posts into videos does not mean reading and recording previous posts.

Using previous blog content is about taking ideas, points, data, or insights and building fresh content around those ideas. For instance, a previous blog post focused on a specific government policy. Repurposing this content into a video would mean taking the insights from the post and contrasting the policy’s effect. This approach helps build on existing content while delivering new material to audiences.

2. Using Blog Content to Create a SlideShare Presentation

Transforming old blog posts into a SlideShare presentation can be a great way of reviving high-performing content.

In particular, popular blog content can make another successful go-around by morphing into a SlideShare.

This approach gives audiences the opportunity to digest the material in an entirely new way. Moreover, SlideShare enables users to share content, thereby generating additional visibility for the original blog content.

3. Transforming Data-heavy Blog Posts into Infographics

Data-intensive blog posts filled with figures, numbers, and dates can easily shift into an infographic. This approach makes it easy for audiences to appreciate visually the information contained in the blog post. Furthermore, infographics can easily become part of social media posts or part of video content. Infographics can also serve to summarize previous posts and segue into new blog content.

4. Publishing an eBook

Older blog posts that have done their rounds can become effective marketing tools in an eBook form.

However, it is important to avoid cramming blog posts into a bundle. This approach is more akin to an anthology.

While that strategy may generate some visibility, it is not content repurposing.

Blog content repurposing involves taking older blog posts and reworking them so they can transition into a coherent narrative that expands on the blog.

As such, the blog serves as the springboard that compels followers to read the full-length book.

5. Extracting Relevant Quotes

Blog content is often full of useful and relevant quotes. These quotes can then become the subject of Tweets, Facebook, or LinkedIn posts. Utilizing relevant quotes helps establish authors as thought leaders. Thus, the quotes compel readers to check out the original blog content. Please remember that good quotes are a great way of reviving blog content, especially when interest begins to wane. Quotes can further drive discussion on a topic, thereby allowing authors to establish their reputation as subject matter experts.

6. Building a Podcast Episode

Bloggers looking to venture into podcasting can use their existing blog content to build episodes. Blog content facilitates discussion and links original blog content into an entirely different medium. Furthermore, using blog content for podcast episodes allows content creators to expand on other topics and areas not explored in the original content.

7. Morphing Blog Content into Webinars

Educational and informative blog content can serve as a foundation to produce webinars.

Often, blog content is relatively limited in the scope of information it can provide. A webinar, or series of webinars, allows content creators to provide more in-depth materials.

Please note that blog content can act as a hook into a webinar, thereby becoming a marketing tool.


For instance, the blog content is free, but access to the webinar series is part of a subscription service. Webinars can also become part of a sales and marketing campaign. In this regard, repurposed blog content fulfills a key marketing role.

8. Building Courses, Workshops, and Classes

Blog content can lead online or in-person courses, workshops, or classes like webinars. For instance, a series of blog posts can expand into an online or in-person course that offers a hands-on and in-depth approach. For instance, a financial literacy blog may offer general guidelines on budgeting. However, the full course offers coaching on how to effectively budget and save money.

9. Producing Marketing Materials

Previous blog content may have useful information about a product or service. This information can then become the source for marketing materials such as instruction manuals, product guides, tutorials, or brochures. This strategy allows content creators to repurpose blog posts by condensing them into precise bits of marketing copy. In doing so, content creators can save time and money on research and sourcing ideas.

10. Designing Marketing Campaigns

Blog content can also serve as a tool in designing marketing campaigns. For instance, a company blog can become the main focus of a new marketing campaign.

As such, existing blog content morphs into marketing copy, product brochures, video content, tutorials, and sales presentations.

While the blog itself does not become the center of marketing campaigns, its content becomes the source material for the other elements in the campaign.

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Final Considerations

Not all blog content is useful for repurposing.

Repurposing content for the sake of it may be counterproductive. Thus, the formats blog content can transition into should be considered carefully.

Assuming that all blog content can effectively transition into video is misleading. Repurposing blog content depends on the strategy in mind. From there, content creators can curate the blog content that is useful for their specific purposes.

Ultimately, the best approach is to ensure that repurposed blog content remains useful and relevant as it transitions into new formats.

That said, repurposing blog content can provide content creators with valuable information sources. After all, tried and true material will likely continue to generate interest among existing and new audiences.

However, content creators must ensure they have a clear strategy in place. Otherwise, repurposing blog content may ultimately be counterproductive.

In general, content creators must keep the following points in mind:

  • What is the main objective of repurposing blog content?
  • Does the repurposed blog content continue to offer value?
  • Does repurposing blog content contribute to an overarching strategy?
  • Is repurposed blog content the most effective strategy?
  • Would it be more useful to create brand-new content?

The last question is the true Litmus test. In the end, would it be more useful to create brand-new content? If so, content creators must decide if repurposing blog content contributes to their overall goals.

Please bear in mind that repurposing blog content is like remixing a hit song. The right beat can give an old hit new life. In contrast, choosing the wrong beat can destroy a song’s appeal.

Similarly, repurposing blog content is about finding an appropriate format.

Assuming that all blog content is suitable for a single format may take away from its potential. Therefore, content creators must keep an open mind.

Previous blog content can open the door to several different content formats. From video to full-length books, repurposed blog content can become the gateway to bigger and better opportunities.

5 Key Things to Know about Starting a New Company Blog

Posted on by The Writers For Hire, Inc.

“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow

To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle of a barren landscape. Blogs provide information, entertainment, solace, and encouragement. A good blog connects with readers. A great blog inspires them.

In the corporate world, blogs are a highly useful tool that engages consumers with companies and firmly establishes brands in people’s minds. A great company blog provides value while enabling corporations to connect with their customers on a deep level.

For companies that do not currently have a blog, the time has come to start one. The question is: How can a company start a new blog?

Stay tuned as we discuss the key elements needed for a new company blog to hit the ground running.

5 Key Things to Know about Starting a New Company Blog

1. Choosing Where to Host the Blog

Deciding where to host a blog is arguably the biggest factor to consider. According to digital marketing consultancy Hubspot, there are three main elements to consider when choosing a company blog host.

  • Fast loading times. Users ought to access content as fast as possible. Thus, a hosting service must have robust capabilities to ensure fast loading times. This feature is extremely important when blogs generate significant user traffic.
  • Reliable security measures. A blog host needs to have appropriate security measures to ensure the blog and users’ safety. Please note that safety refers to user safety, as well. The last thing a company needs is to have a data breach on its blog.
  • Uptime. A reliable blog host must ensure 99% uptime. This guarantee ensures that the company blog is available 24/7. Particularly, uptime is crucial when blogs cater to international audiences in different time zones.

Based on these criteria, companies looking to start a new blog have two options: launch their blog on a third-party blogging service or host it on their main site.

Both options have their merits, so it is worth exploring them in detail.

Choosing a third-party blogging service such as WordPress, Blogger, Medium, or Weebly provides a hassle-free option to publish content.

These sites offer a mix of free and paid subscription plans.

Small businesses or companies on a shoestring budget should consider using a free or basic subscription third-party blogging service.

These sites offer many of the capabilities needed to produce professional-looking blog posts.

Moreover, these blogging sites do not generally require coding or web development experience.

On the other hand, hosting a blog on a company site is preferable for large businesses and established corporations.

Often, large corporations have professionally crafted sites.

It is, therefore, possible to take an existing website and outfit it with blogging capabilities. Sites built on a WordPress platform typically come with blogging capabilities built in.

In some instances, companies may choose to revamp their website altogether. This renewal process can include the development of a new company blog.

Companies looking to implement a new blog may consider giving their websites a facelift while they are at it.

2. Understanding the Target Audience

Company blogs largely depend on the brand and its target customers. As such, understanding the company’s core customers facilitates identifying the blog’s target audience.

For instance, a company specializing in youthful brands would do well to focus its blog on topics relevant to a younger audience.

In contrast, a brand centered on an older demographic would benefit from presenting topics relevant to older individuals.

As digital marketing expert Neil Patel points out, “Your target audience is who you target with your marketing efforts.”

Indeed, a company blog is a marketing tool. When used effectively, it helps reach the intended audience. In turn, the target audience becomes the target customer.

In the end, the company wins by reaching the individuals that consume its products and services.

Patel recommends crafting a specific persona that adequately depicts the target audience. To achieve this, the following criteria ought to make up the persona:

  • Age
  • Educational background
  • Gender
  • Social status
  • Purchasing powers
  • Consumption habits
  • Location

For instance, a company targeting a younger demographic might craft a persona such as: men, aged 25 to 35 living in a busy metropolitan area, earning an average salary of $60,000 to $75,000, physically active, looking to maintain a healthy lifestyle and interested in consuming dietary supplements.

From this persona, it is possible to identify that a company blog plans to focus on fashion, health, supplements, and lifestyle. Consequently, blog posts should revolve around young men attempting to look their best through a healthy and active lifestyle.

Understanding the target audience is a critical step in ensuring a company blog’s success.

3. Using Search Engine Optimization (SEO)

Blogs are highly useful marketing tools. They allow existing customers to find valuable information on the topics related to the company and brand they consume.

However, blogs can also become effective tools in attracting new customers.

How so?

Using blogs allows newcomers to discover what the company and brand have to offer.

Consequently, new visitors can discover the unique value proposition the brand has to offer.

The challenge, though, is facilitating how newcomers come upon this value proposition.

An effective technique is using relevant keywords embedded in the blog’s text.

Relevant keywords refer to the words and terms users would utilize to search for information related to a specific topic.

For instance, an individual interested in learning more about life insurance would type “life insurance” into a search engine such as Google. Google then displays a list of the most relevant search results. These results largely depend on the text’s prevalence of the keyword(s).

Additionally, keywords may include the geographical location in which the business operates. A user searching for “life insurance” in “New York” would come across a number of companies offering this product. Therefore, insurance companies in New York would do well to include these relevant keywords in their blog posts.

The use of keywords in blog posts and other website content gets the term “search engine optimization” or SEO. SEO is a common tactic used to boost a site’s ranking in search results. As such, careful planning of blog content facilitates the implementation of SEO strategies.

There is one caveat: Content creators need to ensure blog posts are coherent and logical while optimizing content for SEO purposes. Overuse of keywords, or keyword stuffing, can make texts incoherent or useless to readers. Thus, ensuring worthwhile and relevant content while developing a solid SEO strategy goes a long way toward building a solid presence on the web.

SEO and content marketing specialist Duane Forrester had this to say about effective SEO practices: “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”

Forrester’s insight sheds light on how SEO is quickly becoming a common practice among online marketers. Therefore, companies must take advantage of this strategy. The best way to do so is through a valuable and insightful blog.

4. Producing Useful and Relevant Content

On the surface, producing content seems straightforward. Content creators sit down and write.

However, producing content is not quite so simple. Producing quality content requires a combination of skill and experience.

Unfortunately, for most companies, having qualified writers on their team may become quite a challenge.

On the whole, producing content is not merely about marketing copy. It is about producing content relevant to users’ needs.

For example, a food products company may start a cooking blog to showcase its products. Please note that rehashing recipes from old cookbooks will not deliver the value customers seek.

Therefore, producing quality content demands that companies and brands use their unique value proposition to display the value readers can discover. Also, content creators must ensure they avoid making an overt sales pitch. While there is nothing wrong with plugging products, making a sales pitch the sole purpose of a blog post may turn off readers altogether.

The key element to keep in mind is to provide actionable information readers can use to solve a pain point. After all, why would anyone take the time to read a blog post?

Of course, some blogs are popular due to their entertainment value. Nevertheless, business blogs generally strive to provide readers with valuable insights.

Consequently, helping readers solve pain points becomes a truly compelling reason to consume a company’s blog.

Marketing guru Seth Godin once remarked, “I made a decision to write for my readers, not to try to find more readers for my writing.” Indeed, understanding the reader greatly facilitates attracting more users and ultimately positioning a brand in readers’ minds.

5. Hiring a Professional Writer

There are times when companies lack qualified writers on their staff.

At times, companies task inexperienced staff members with producing content.

Other times, executives and entrepreneurs take on the challenge of producing blog posts. However, they soon find that inexperienced and busy executives cannot keep up with the demands of consistent blogging.

How can companies maintain a consistent blogging regimen?

Hiring a professional writer, often a ghostwriter, can help companies keep up with the rigors of regular blogging.

A professional writer has the experience, qualifications, and know-how needed to produce quality content. Additionally, professional writers generally have specialized backgrounds. Companies must, therefore, ensure their chosen writer has the appropriate background to deliver top-notch content.

What must companies consider when hiring a professional writer?

There are five key traits companies must consider when hiring a professional writer:

  • A professional and academic background that fits the content and target audience.
  • A “voice” that matches the blog’s theme and tone.
  • Writing experience in similar situations or topics.
  • Willingness to accept change and constructive criticism.
  • A professional attitude and disposition to sign the appropriate paperwork.

Please bear in mind that there are “inexpensive” writers out there. However, please note that a less expensive option does not always come with the guarantee and assurances companies need.

It is important for companies to check out a professional writer’s references and track record before committing to their services.

It is a good rule of thumb to review applications thoroughly. Then, interviewing prospective writers provides decision-makers with objective criteria they can use to make an informed decision. The five key traits listed above can help companies create an evaluation checklist.

Some companies opt to hire a writing agency. Writing agencies host several writers on staff.

This diversification of talent allows companies to expand their blog’s scope while ensuring they work with qualified writers. Consequently, hiring a writing agency can greatly enhance the blog’s overall marketing reach.

A common belief is that hiring a professional writer or writing agency is costly. However, this assumption quickly falls by the wayside when considering most companies’ marketing budgets.

Virtually any company can make room in their marketing budgets for consistent blogging.

Please remember that blogging regularly does not mean posting new content every minute. Companies may commit to blogging daily, weekly, or even monthly.

Ultimately, the frequency does not truly matter. What matters is ensuring that content consistently reaches readers.

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The Last Word

Most folks believe that predominantly visual marketing tactics tend to overshadow blogging.

However, this assumption is flawed since visually based content serves one purpose while text-based content serves another.

There is an important place for text-based content regardless of a company’s turn of business.

Everything from auto mechanics to fashion brands can find value in utilizing blogs to deliver content. The challenge, though, is to focus content on the target audience. Otherwise, well-written content will not have the intended impact.

Great blogs deliver value by solving a pain point. Solving pain points depends on the target audience.

Naturally, content must effectively address readers’ needs to produce the desired outcomes.

Additionally, having a qualified writer, whether in-house or externally, ensures that blog posts accomplish their mission.

Ultimately, brands position themselves while enabling companies to continue growing as they reach their target customers.

Starting a Company Blog from Scratch: 7 Ways to Generate Content Ideas Through Topic Research

Posted on by The Writers For Hire, Inc.

“Without strategy, content is just stuff, and the world has enough stuff.” — Arjun Basu

In today’s business world, content is king. One way for organizations to succeed is by delivering consistent value—and there is nothing more valuable than relevant and useful content. As such, organizations of all kinds endeavor to consistently provide high quality content.

One of the most effective ways to reach an audience is through a blog.

While blogs may seem somewhat old-school, they continue to be an effective way to engage with prospective clients and customers.

However, starting a company blog from scratch can be a daunting task when there is little clarity about what topics to cover.

In this case, topic research can be a useful tool to help organizations generate content ideas. In essence, topic research boils down to analyzing trends in data relevant to an organization’s specific field of expertise.

In this article, we focus on 7 ways organizations can generate ideas to engage their audience and build more brand visibility.

7 Ways to Generate Content Ideas Through Topic Research

1. The Target Audience

A simple, yet effective way of determining what readers want is to ask them directly.

This approach is straightforward and allows a company blog to address topics specifically relevant to its target audience.

Organizations can talk to their audiences in various ways:

  • Surveys. Surveys are still the most effective means to get accurate information about an audience. A carefully crafted survey can provide valuable insight into users’ interests. Moreover, customized surveys can identify specific topics users want to learn about or products they would like to see.
  • Social media. Nowadays, social media is a highly useful means of talking with users. In particular, users’ comments on social media posts often reveal their thoughts and opinions on relevant blog topics. Since social media is prevalent in most users’ lives, monitoring social media can be a treasure trove of new content ideas.
  • Interviews. Conducting one-on-one interviews can provide wonderful insight into what content users want to read. More often than not, users will be quite honest and upfront about what content they are interested in reading.
  • Focus groups. Using focus groups gives organizations insight into what like-minded individuals want to get out of the content they consume.
  • Newsletters. In general, newsletters are a one-way communication between an organization and its users. However, newsletters can also become a means of getting feedback. Some organizations leave the door open for users and subscribers to contact them to offer comments and ask questions. From this feedback, organizations can determine what type of content, frequency, and format their users prefer.

2. Analytics

Analytics provide highly useful information about the visitors to websites, and the data can be quite robust. For instance, analytics provide information on age, gender, location, and even search history.

Thus, analytics from previous blog posts can also serve as a way of measuring trends. For example, tracking which posts got the most and least visits is a simple but effective way of gauging customer interest.

Additionally, analytics stemming from purchases, downloads, and time spent on a site and links can all offer valuable insight into the behaviors, preferences, and patterns of visitors.

Using these analytics as a base for topic research can yield interesting ideas. For example, company blog topics centered on best-selling products are great for generating new ideas.

Often, user comments on a company blog can shed light on topics followers want to learn about. New ideas can emerge from these comments.

3. Industry Topics

In general, there are topics that are relevant to every industry. These topics revolve around questions, problems, or information users most want to see, and reflect what users are searching online.

For instance, a health and wellness blog could focus on nutrition and exercise.

However, nutrition and exercise are significantly broad topics. As a result, the list of potential topics can become quite extensive.

Thus, content creators should narrow their focus to what is truly relevant to their website. In this regard, a health and wellness blog may choose to focus solely on vegan nutrition.

This decision must stem from a keen understanding of its core audience. Brands, organizations, and content creators can gain this understanding from the analytics they can gather through the various tools at their disposal.

Additionally, content creators must be careful to stay on topic. In other words, attempting to expand into other topics unrelated to their core message may cause followers to become confused.

Maintaining a focused view should be the main priority.

4. Keyword Research

When users search for information on a topic, some keywords or phrases are typically used more frequently.

Keywords play a crucial role in assessing user interaction with content. Thus, keyword research is a vital tool for anyone looking to start or expand a company blog.

Keyword research consists of uncovering the specific keywords most commonly used when users search a given topic.

There are research tools available that track keywords based on different metrics. These metrics measure analytics such as the most common keywords in the last hour, day, week, month, or year.

Additionally, content creators can search for certain keywords to gauge their popularity. Search engines such as Google offer free analytics on keyword usage.

Nevertheless, more robust and content-specific analytics typically come with premium subscription services.

5. Competitor Research

This technique involves some benchmarking. Generally speaking, benchmarking consists of studying what other successful content creators have done.

The result of this practice is to distill ideas that can then become part of one’s content.

Content creators can begin by searching for new ideas on their competitors’ websites. Also, content creators can look at other company blogs on similar topics.

The aim is not to copy someone else’s posts.

Instead, the objective is to identify what content is bringing in traffic to competitors’ websites.

From there, content creators can create their own original posts on the same or related topics.

Furthermore, competitor research enables content creators to see what type of language, formats, and layouts are “in” at the moment.

This research can be used to create new content that incorporates what appears to be getting the best results.

6. Frequently Asked Questions (FAQs)

When conducting research using search engines, frequently asked questions (FAQs) usually appear in the search results.

FAQs often contain popular keywords used in search queries.

These FAQs can easily become a source of inspiration for fresh content ideas.

For example, a FAQ like “What is the best insurance company?” can yield many content ideas.

Additionally, competitor analysis can examine FAQs to ascertain what information users are seeking.

Company websites often have sections dedicated to answering FAQs. A review of these FAQs could lead to new content ideas for a company blog.

7. Hiring a Ghostwriter or Ghostwriting Agency

A company blog requires a regular stream of content to remain fresh. Sporadic content creation is a sure-fire way of losing user interest.

A good rule of thumb is to post new material in accordance with a regular schedule. For instance, daily content requires content creators to post content consistently, sometimes multiple times a day.

However, some organizations may not have the staff to post with such great frequently.

In such cases, employing the services of a professional ghostwriter or ghostwriting agency can be a good strategy.

Experienced ghostwriters can aid in producing brand-new content at specific intervals. They can be tasked with delivering the new content as often as a company needs.

Some professional ghostwriters are also adept at generating new content ideas. These professionals have experience in keyword research and competitor analysis or can draw from their professional experience to propose topics.

Consequently, employing a professional ghostwriter to generate new content ideas can be a useful approach.

In general, experienced ghostwriters propose a list of topics for the organization to consider. Then, the organization can choose which content ideas best fit their objectives. This decision can rely on analytics, practical experience, or even anecdotal information.

Once the organization chooses a batch of topics, the ghostwriters can work on producing the content.

Please note that ghostwriters with experience in Search Engine Optimization (SEO) can greatly enhance the material’s searchability. SEO strategies focus on embedding relevant keywords into the content so that users can find it more easily.

Conclusion

Starting or expanding a new company blog does not have to be a monumental task. The strategies outlined in this article show that uncovering new content ideas is a matter of focused work utilizing the right tools. These tools can provide organizations with the insight needed to generate fresh content ideas.

Nevertheless, generating content ideas is only one part of the equation. The other part requires that posts have the appropriate content, specifically aimed at attracting the right users.

Hiring a professional ghostwriter or ghostwriting agency can make a meaningful difference.

Ultimately, an organization can take the research tools contained in this article and pair them with competent ghostwriters to create a wonderful company blog. The outcome will enhance the company’s ability to generate brand visibility and achieve its objectives.

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