Thinking About Starting a Substack? If you’re a writer, you’ve almost certainly heard about Substack by now. Everyone from Rebecca Makkai and Jeanette Winterson to Dan Rather and Tina Brown, it seems, is on the platform. But what is Substack, exactly? How does it work? And how do you know if it’s right for you? In this post, we’ll cover the basics of Subst...
April 1, 2025 READ MORE
Did You Know You’re a Content Creator?
Unless you are a hermit or living under a rock, chances are you’ve created some form of social media content in your life. This, according to this blog post by Hubspot, means you can consider yourself a content creator. Does the title feel too professional for you? Don’t be intimidated. According to Hubspot's blog, anyone who puts content out into the world is essen...
September 26, 2024 READ MORE
Beyond the challenge of finding the time, managing a social campaign also requires content marketing skills, journalistic abilities, and writing smarts.
Fortunately, at The Writers for Hire, our teams possess these qualities in abundance, and we’re experts at creating and maintaining social campaigns that resonate with our clients’ audiences.
To hold reader attention, we usejournalistic techniques such as frontloading each post with the most dynamic copy and writing concisely. We also creatively engage with your audience through participatory content. Examples include contests or challenges, “ask the expert” campaigns, quizzes, polls, continuing series, tutorials, and more.
We ensure that each piece we write for your campaign contains shareworthy information to spur backlinks, upping the status of your posts with search engines. Andwe make a point of giving posts captions that communicate clearly, plus a sprinkling of your branded hashtags (which we can help create), and other industry-connected hashtags to attract viewers.
Custom-created infographics are another powerful element we can add to your posts. We can alsosuggest videos or use your submitted videos, to “graphically” make your point, combining images with valuable information. Pictures, as the saying goes, speak louder than words. But combining the two makes an impact that neither can do alone.
If you’d like blogs or emails to help promote your social campaign and expand your audience, we’re ready and qualified to produce them and maintain them.
And when your viewers show up and respond with comments or questions, we’re happy to have the positive, informative conversations with them that they expect, so you can spend your time doing what you do best.
B2B Social Media Tips by Industry. We Know You Want to Click That.
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren't alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on "dryer" B2B products can feel a bit hamstrung. Th...
February 23, 2024 READ MORE
Best Practices in Responding to Negative Social Media Feedback
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, s...
July 11, 2023 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE
8 Best Practices for Client Communication
“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and how to achieve it. In this article, we will take a close look at client communication. In particular...
August 4, 2022 READ MORE
How to Humanize Your Brand Through Social Media
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every major corporation and eve...
March 18, 2022 READ MORE
The 108 Most Persuasive Words In The English Language
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (...
November 12, 2019 READ MORE
How to Write Business Emails that Sound Friendly
In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But ho...
August 22, 2019 READ MORE
