Tag: Websites
Top 8 Content Management Tools
In today’s business world, there is a driving need to build a strong online presence for your company. While there are many factors that go into this, one thing that business owners struggle with the most is content management. Finding the time to plan content campaigns, write content, schedule posts, track performance, adjust strategies, and more can be a challenge f...
July 23, 2021 READ MORE
How to Manage and Organize Content for Blog Campaigns
Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an expert in your field, which can draw more attention from potential customers or clients. Indeed, blogging has proven to be a very ef...
June 4, 2021 READ MORE
8 Reasons Why You Really Do Need a Business Blog
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel like you're a part of its inner circle. You k...
February 9, 2021 READ MORE
Copywriter Q&A: Diving into Company Blog Campaigns with Melanie Green
The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective blog campaign. TWFH: W...
January 1, 2021 READ MORE
Content Audits: Why Your Site Needs One and How it’s Done
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content on your website and analyzing it to better understand ...
December 29, 2020 READ MORE
Avoiding the Copyright Police: Ways to Find Free Images for Your Blog
Remember story time as a kid? While the story was great, you have to confess it was the pictures that drew you in, right? Looking at the pictures was the best part of the entire experience. The same applies to digital and printed communications. Visuals, including photography and infographics, play a significant role in helping people take action, become inspired, o...
October 30, 2020 READ MORE
WHAT IS A URL, AND WHY DOES IT MATTER?
Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with any regularity, it could be helpful to gain a better understanding of the term and its importance. Start With a Definition The term “...
August 18, 2020 READ MORE
Copywriter Q&A: Kathy Rinchiuso Keeps Website Projects On Track
Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients, web designers, copywriters are all speaking the same language. In this installment of Copywriter Q...
July 9, 2020 READ MORE