Tag: Websites
Interview: Content That Drives Google Rankings
There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright side, your site's content can have a huge effect...
February 15, 2017 READ MORE
Crafting Tourism Industry Content
By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal The tourism industry w...
September 24, 2015 READ MORE
Making Confirmation Emails Fun – No, Really!
I had to share this. So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky. Especially when compared to this sturdy, functional-not-fashionable confirmation email from another (Probl...
May 27, 2010 READ MORE
16 More Ways to Build Your Web Credibility
This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of website credibility, and the site is a great resource for any...
August 17, 2009 READ MORE
The Keyword Game: Basic SEO Tips
I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO of Search Mojo, and a bonafide guru when ...
July 18, 2009 READ MORE
Killer Tips for Streamlining Your Copy, Part 2
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, I thought I’d share two more of my favorite writing tips. E...
July 8, 2009 READ MORE
Make More Money by Self-Publishing Online
I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience: (more…)...
May 28, 2009 READ MORE
Should You or Your Business Be on Wikipedia? The Pros and Cons.
Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A Wikipedia entry on you or your business isn’t going to directly sell widgets or get you your next commissioned painti...
May 15, 2009 READ MORE