The Ultimate Guide to Self-Editing

So you’ve just written your first draft. Congratulations! Getting words onto the page can be one of the most painful parts of the writing process.

Unfortunately, you’re not done yet.

As every seasoned writer knows, your first draft is just the first step. Rarely (if ever) does a piece move from the writer’s brain to the page in a single flawless leap.

So how does a writer go about editing their own work?

Keep reading for a step-by-step guide that will help you turn your so-so copy into powerful prose.

The Elements of Editing

When we use the term “editing,” we’re referring to the high-level reading and revising all writers must undertake to ensure their ideas are communicated clearly, succinctly, and with maximum impact.

In publishing terms, editing in this sense is a combination of developmental editing and copyediting.

When you edit your own work, you’re looking for big-picture changes—rearranging paragraphs, rewriting sentences, adding or deleting information—that will help reshape the content into a better version of itself.

This includes casting a critical eye toward the following:

  • Structure: Is the piece organized in a logical way that allows readers to easily follow the thread of your ideas?
  • Content: Have you provided the reader with all the information they need to understand the intended message? Have you defined unfamiliar terms and concepts, provided background when necessary, deleted extraneous information, and checked for redundancy?
  • Consistency: Are the facts and details you provided consistent throughout the document? Have you unwittingly introduced any contradictory information?
  • Sentence construction: Are your sentences worded clearly and without clumsiness? Are there places where readers misinterpret your meaning? Do your sentences vary in length and use the active voice?

The Elements of Proofreading

In contrast to the deep dive of developmental editing and copyediting, proofreading is a more straightforward undertaking that involves looking for surface-level errors.

In a publishing house, proofreaders are typically the last set of eyes to look over a text before it goes into production.

Their job is to catch all the little things that developmental editors and copyeditors may have overlooked while evaluating for big-picture changes.

Proofreading involves reviewing for the following:

  • Spelling and grammatical errors, such as misspelled words, subject-verb disagreement, misplaced modifiers, etc.
  • Correct use of punctuation, including periods, colons, dashes, and apostrophes
  • Formatting and typesetting mistakes, such as consistent use of bolding, italics, and bullets
  • Stylistic inconsistencies, particularly as they pertain to the chosen style guide (Chicago Manual of Style, Associated Press Stylebook, etc.)

A Step-by-Step Guide to Editing Your Own Writing

Now that you’re familiar with the two levels of editing, let’s talk about how to go about it.

All writers have their own way of approaching the editing process. The longer you write, the more likely you are to land on a method that works best for you.

Until then, below is a step-by-step guide to help you get from first draft to final draft as painlessly as possible.

1. Take a Break  

Editing your own writing requires fresh eyes.

Never try to start editing immediately after completing your first draft. At minimum, give yourself 24 hours between completing a draft and starting the editing process to give your brain time to rest and reset.

Even better, wait several days before diving in.

2. Know Your Audience

What type of person do you intend to reach through your writing? Is your work designed to entertain or to educate?

Are you an expert explaining a topic for the layperson, or are you writing for other professionals in your field?

Keeping your audience in mind throughout the editing process will help you assess the structure and flow of your piece, as well as ascertain whether certain information is necessary or superfluous.

The tone of your writing—casual, formal, or somewhere in between—should also be decided based on your intended audience.

3. Plan for Multiple Rounds of Editing

Trying to find all the mistakes in your writing in a single sitting is a recipe for disaster—not to mention exhaustion.

Instead, plan to do multiple rounds of editing. Each one should focus on a specific purpose.

How many rounds are necessary? This will vary depending on the length and complexity of your writing, as well as external factors like deadlines.

Nevertheless, try to plan for at least three rounds.

The first round of editing should focus on big-picture elements, like the structure, tone, and flow of the piece as a whole.

Next, read your writing sentence-by-sentence, editing for elements like syntax, word choice, clarity, and redundancy.

For the third and final round of editing, proofread your almost-final draft to catch any surface-level errors like misspellings or formatting mistakes.

4. Zoom Out for a Big-Picture Edit

On your first round of editing, avoid reading too carefully. Instead, do a “big picture” edit to assess the structure and flow of your piece.

This is the time to decide if paragraphs need to be moved around or deleted, if additional context or background information is needed, or if certain information is superfluous or redundant.

Ask yourself: Is the writing arranged in a way that’s both clear and compelling? Would certain sections benefit from being divided up or rearranged?

Is any information missing? Is all the included information serving a purpose?

Take notes as you read, then make revisions as needed.

5. Zoom In for a Closer Look

After you’ve done your big-picture edit, it’s time for a deep dive. On this second round of editing, you will examine your writing sentence-by-sentence.

Here are some common mistakes to look out for:

Check for passive voice: Passive voice construction means that the subject is the receiver of the action. Rewriting these sentences in the active voice—i.e., making the subject the performer of the action—will almost always result in a stronger, more direct statement.

  • NO: Our services are offered by dedicated professionals.
  • YES: Dedicated professionals are on-hand to deliver our services.

Avoid generalities: Good writing is in the specifics. Whenever you spot a generality, try to replace it with specific information.

  • NO: Our products save you time.
  • YES: Using this patented system, customers report saving almost two hours a day.

Crush your clichés: Clichés are a waste of space, plain and simple. Whenever you spot one, replace it with a specific example or delete it altogether.

  • NO: At our company, we think outside the box.
  • YES: The Better Business Bureau ranked our company among the best for small business innovation.

Use positive language: Rewrite negative statements using words like “can’t,” “never,” “not,” “hardly,” “barely,” and “none” so that they use positive language instead.

  • NO: We would not be successful without our dedicated customers.
  • YES: Our dedicated customers have made our success possible.

Keep it simple: Don’t go out of your way to use obscure words and phrases when more common choices will suffice. While the thesaurus is your friend, you don’t want to alienate your readers by using words they’re unlikely to understand.

  • NO: We offer a variety of delectable accoutrements to complement our small-batch ice cream.
  • YES: We offer an assortment of delicious toppings for our small-batch ice cream.

Use modifiers sparingly: Adverbs and adjectives can often be eliminated by opting instead for vivid verbs and strong nouns.

  • NO: This difficult problem was in need of a solution.
  • YES: This challenge was in need of a solution.
  • NO: He looked intensely at the flyer.
  • YES: He scrutinized the flyer.

There are also certain overused and/or superfluous phrases to be on the lookout for. In most cases, sentences containing the phrases below can be rephrased to be more concrete and concise:

  • That’s why…
  • Our goal is to…
  • Our mission is to…
  • We believe…
  • Our vision is..
  • We pride ourselves on…
  • The fact that….
  • In order to…
  • There is…/There are…
  • It is necessary/important/crucial that…

Here are a few examples of the above sentences that can be re-phrased:

  • NO: Our mission is to cut costs.
  • YES: We cut your costs.
  • NO: Our team lost revenues owing to the fact that we were understaffed.
  • YES: Our team lost revenues because we were understaffed.
  • NO: There are roses on the patio.
  • YES: Roses grow on the patio.

One final tip: In his book On Writing: A Memoir of the Craft, Stephen King declared that a writer should aim to reduce the word count of their first draft by at least 10 percent during the editing process.

While 10 percent is not a hard and fast rule, don’t be afraid to be ruthless.

Here are a few things to look out for when it comes time to slash and burn:

Redundancies: If your ideas are communicated clearly, you only need to explain them once. Scour your text for places where you may have restated the same idea or concept multiple times. Choose the best one and delete the rest.

Digressions: Every piece of information included in your work should serve a purpose. Check your writing for areas where you may have descended into tangents or included information that’s unnecessary or irrelevant.

Needless transitions: Words like “indeed,” “however,” “nevertheless,” “likewise,” and “similarly” are often unnecessary and can interrupt the flow of your writing. Reading your work aloud can help guide you on when these transition words should be deleted.

4. The Final Step: Proofreading

Proofreading, like more high-level editing, is a skill that isn’t easily cultivated.

Just as with solving math equations or learning a foreign language, some people simply have a knack for noticing small errors that other eyes easily gloss over.

Nonetheless, there are certain best practices you can follow that will make you more likely to catch glaring, potentially embarrassing errors in your own writing.

For our list of proofreading tips, visit A Proofreader’s Checklist.

Everything You Need to Know About Writing Style Guides

Jonathan Culver, an author renowned for challenging the foundations of the English language, once stated, “The English language is a work in progress. Have fun with it.

Indeed, the English language is a magnificent living organism. And unlike other languages, there is no “right” way of using it. Quite the contrary, English can lend itself to specific purposes and transform itself to suit the needs of its users.

That being said, while there is no “correct” way of speaking or writing English, it is essential to adopt a standard style when producing content. After all, defining a particular writing style is crucial to maintaining a consistent level of quality in the content you’re producing.

In this article we will explore the various style guides content producers can use to adapt English according to their purposes.

How to Pick a Style Guide for your Writing

Image by Gerd Altmann from Pixabay

Often, writers and content producers ask themselves, “What is the best writing style?” The answer to that question largely depends on the type of content and target audience. As such, it is worth looking into both elements.

The type of content defines the writing style. Writers often mistake this process by allowing the writing style to define content. For example, academic papers must use a formal writing style. In this situation, a different type of writing style would cause the paper to lose credibility.

Additionally, the target audience defines the type of written discourse. A highly technical topic intended for a general audience must have a digestible writing style. Therefore, content producers must strive to make complex material user-friendly.

Once the target audience and type of content are clear, there are three additional factors to consider. These factors encompass the content creator’s specific characteristics. Therefore, these elements must reflect the intended writing style.

  • House style. When working with publishing houses, they may have specific style guides. Moreover, private corporations may have a particular style guide they follow. Therefore, these guidelines should determine the text’s writing style.
  • Medium. The medium of publication is highly important. For instance, academic journals may require a specific writing style. In contrast, mainstream media outlets may espouse a journalistic style. Also, fiction publishers may have specific conventions that writers must follow.
  • Niche. There are times when material corresponds to a particular niche. In such cases, a distinctive writing style would be necessary. This concept is especially true for fiction content. Nonfiction content may also need to follow specific guidelines based on the type of content. For instance, a how-to guide may need simple language, while a marketing manual might employ a more conversational tone.

In addition, writers and content producers should avoid the following key mistakes.

  • Attempting to sound “smart.” A common mistake lies in attempting to impress the audience. This strategy may backfire, particularly if the target audience is a general one. Attempting to sound smart implies using highly sophisticated language that clouds the text’s message. As a result, sounding smart may result in giving the wrong impression.
  • Making mistakes in style. Beyond spelling and grammar, style mistakes entail tone, style, and voice. For example, writing in the first-person singular (“I” statements) may seem too informal for a serious publication. In contrast, an impersonal, third-person narrative may seem distant to a general audience.
  • Neglecting a consistent style. Maintaining a consistent style provides uniformity to a text. It also reflects a high degree of professionalism. For instance, mixing the active and passive voices may give off the wrong impression. Consequently, writers should avoid the passive voice as much as possible.

Renowned novelist Stephen King once said, “Good writing is often about letting go of fear and affectation.” Certainly, adopting a writing style will help avoid the self-consciousness that comes with writing. Maintaining a coherent writing style is the ultimate confidence booster.

So, here are the top four writing style guides successful writers and organizations use to drive home their message, straight to their target audience.

Top Four Writing Style Guides

Associated Press Stylebook

The Associated Press (AP) Stylebook is a collection of writing guidelines intended primarily for news media. As such, it contains a clear journalistic tone.

Usage of the AP style is predominant in newspapers, online news media, and blogs. Additionally, content marketers tend to use the AP style when seeking a more natural tone.

The news media has adopted the AP style as the de-facto style. Its guidelines on grammar, spelling, and punctuation attempt to capture mainstream cultural references.

For instance, the AP Stylebook recommends the usage of gender-neutral pronouns. Moreover, this style utilizes American English conventions.

Many European publications also use the AP style when publishing content for American audiences.

The AP style is useful when producing content for general audiences. This style focuses mainly on economic writing. Consequently, long and elaborate sentences are deemed superfluous.

Ideally, writers using the AP style should be as clear and concise as possible. Over-embellishment is not advisable within the AP style. Furthermore, standard terms are preferable over complex and obscure words.

Content marketers, bloggers, and nonfiction writers all find the AP style appealing. In particular, it facilitates communicating information to a broad audience. Therefore, the AP style is not advisable for a niche publication or academic journals.

The AP Stylebook goes through frequent revisions, every other year at the end of May. Its most recent updates took place in 2020. The official guide goes by the name “The Associated Press Stylebook.” Plus, the AP Stylebook Online contains a solid overview of style and form. AP editors gather to review the Stylebook at the annual conference of ACES: The Society for Editing.

Chicago Manual of Style

The Chicago Manual of Style (CMOS) is a staple of English-language writing. From journalistic to academic writing, the CMOS is a standard in the world of literature. The CMOS first saw publication in 1906. And in 2006, it went online for the first time.

The CMOS contains a set of guidelines on appropriate writing. It focuses on nonfiction writing. As such, it is most common in commercial texts (manuals, guides, and whitepapers) and academic writing.

Colleges frequently ask their students to use CMOS style while writing their papers. In fact, in the academic realm, the CMOS is the predominant citation style. Additionally, it is not uncommon to see text with the AP writing style use CMOS citation styles.

Linguistically, the CMOS uses American English as its base and offers its recommendations for grammar, spelling, and punctuation.

The most distinctive aspect of the CMOS is its manuscript formatting guidelines. For instance, the CMOS recommends the use of the Times New Roman font, 12 pt. Also, the text should contain double line spacing with a left-justified alignment. Moreover, the page should contain one-inch margins all around.

Writers and content producers looking to publish formal, scientific, or academic works should employ the CMOS. Specifically, the humanities make extensive use of the CMOS guidelines. Nevertheless, long-form blog posts and non-journalistic articles commonly utilize the CMOS.

The CMOS’s last revision took place in 2017. It is available online as the Chicago Manual of Style Online and its companion Chicago Style Q&A. This manual is a handy quick-reference guide.

American Psychological Association

The American Psychological Association’s (APA) style guide has become a go-to writing reference guide in recent years.

The APA guidelines first emerged in 1929. Its initial authors came from psychology, anthropology, and business backgrounds.

The first edition of the full manual reached publication in 1952. Since 2009, the APA Style Blog constitutes an online reference guide.

The APA style guide is the standard for scientific writing.

On the whole, the APA manual’s purpose is to simplify academic writing. As such, its core lies in document formatting and citations. Citations vary considerably from the CMOS, as citations are in-text, instead of being listed as traditional footnotes.

Standard American English conventions are the basis for the APA style guide. Additionally, grammar, punctuation, and spelling follow generally accepted guidelines. For example, the APA format allows the passive voice, unlike the AP Style. However, writers should be wary of overusing it.

Overall, academia appears to prefer the APA style. More and more colleges, journals, and even high schools encourage writers to use the APA style.

It is worth noting, however, that the APA writing style is not as common in commercial, marketing, or informational materials. Moreover, the medical profession favors the Vancouver citation style which uses numbers within the text that refer to numbered entries in the reference list . Consequently, the APA style is more common in humanities, social sciences, and some natural sciences.

The APA guide does not undergo frequent revisions. A new guide reaches publication roughly every 10 years. The latest guide has been available since 2019.

Modern Language Association of America

The Modern Language Associate of America’s (MLA) writing guide has been a stalwart in the academic world for decades. While not the oldest, the MLS guide quickly caught on within academic circles.

The MLA’s first publication was released in 1951 as the “MLA Style Sheet.” Then, the MLA Handbook first saw publication in 1977 and has been available online since 2009.

Initially, the MLA Handbook intended to serve academic writers and college-level students. However, it now caters to writers of all areas since 2016.

The MLA style guide primarily focuses on citation and paper formatting. So, the bulk of its recommendations center on manuscript creation more than writing mechanics. As such, grammar, spelling, and punctuation all follow general American English conventions.

For example, the MLA style calls for 8 ½” by 11” paper, one-inch margins on all sides, and the first word of every paragraph with a half-inch indentation. Also, the font size should be 12 pt. There are no specific recommendations on the font type.

On the whole, easily legible fonts are preferable. The most common font types are Times New Roman and Arial. Additionally, academic papers should have double-spaced lines.

As for citations, the MLA style uses footnotes. Endnotes are also prudent, though this decision largely comes down to individual preferences. Publications such as journals and magazines may have specific guidance on citation location.

In general, the MLA style is predominant in the humanities within the language field. Some social sciences may use the MLA style over the APA. However, these decisions depend on individual schools and faculty members. On the whole, most schools prefer the MLA over APA.

The last MLA updates hit widespread publication in 2016. There are revised print editions every three to five years. In addition, there is an Online MLA guide available that provides key insights into formatting and citation.

Conclusion

Implementing and sticking with a specific writing style is a must for content production. Adopting a writing style helps portray professionalism, stemming from the consistency in written materials and promotional items.

Therefore, it is crucial to choose a writing style that falls in line with the target audience and publication medium. Most importantly, a writing style should reflect the spirit of the content presented.

Most brands opt for the AP writing style, particularly if they publish across various platforms. Nevertheless, the MLA or APA styles work well when publishing white papers or research materials.

As for writing conventions, the CMOS provides appropriate guidance on spelling, grammar, and punctuation, especially in conjunction with the MLA format.

Overall, style decisions boil down to ensuring that the right message reaches the right audience across the proper platforms.

The Six Types of Editing: Knowing Which Is the Right One

Legendary novelist Stephen King once said, “To write is human, to edit is divine.”

Indeed, nothing is perfect the first time. Writing is no exception. Effective writing requires a progressive approach. No matter how good writing is the first time, a good edit can take a text from good to great.

When readers lay their eyes on a finished piece, they see the result of writing, editing, proofreading, and fact-checking. These processes all play a significant role in producing great literary pieces. The trick is recognizing how editing could improve good writing.

In this article we will explore the six types of editing. We will also discuss how writers and editors can take advantage of these editing types to take great writing to the next level.

The Six Types of Editing

1. Developmental Editing

Developmental editing refers to an arduous process of producing major edits on a partially or fully completed manuscript. As such, this type of editing also receives the name of “substantive” or “line” editing.

Developmental editing entails “significant structuring or restructuring of a manuscript’s discourse.” Therefore, developmental editing significantly alters the text’s nature and composition. In some instances, these edits can shift storylines or transform the prose itself.

In Scott Norton’s comprehensive guide to developmental editing, editors “provide broad direction by helping the author to form a vision for the book, then coaching the author chapter by chapter to ensure that the vision is successfully executed.”

Consequently, editors may choose to work closely with a writer to guide them throughout the writing process. This coaching support does not suggest the editor will act like a schoolteacher. The author may lean on the editor in terms of “big picture” items such as themes, storylines, or character creation.

Additionally, developmental editors may choose to “get their hands dirty with the prose itself, suggesting rewrites at the chapter, section, paragraph, and sentence levels.” This approach is akin to the editor taking a red marker to highlight the changes needed. The extent of the changes depends on the editor’s willingness to drill down on the prose itself. Thus, major rewrites may stem from detailed developmental editing.

In fiction writing, developmental editing generally focuses on plotlines and character building. Editors may suggest specific changes to the story itself or request major rewrites to fix plot holes or inconsistencies.

In nonfiction writing, a developmental edit focuses on reviewing cohesion among concepts, themes, and topics. Also, editors may suggest rewrites to match tone, voice, or style (academic, casual, or general).

The outcome of a developmental edit is an annotated manuscript. It consists of notes made directly on the manuscript, either directly on a hard copy or an electronic one.

Also, an editor may produce an editorial report. This report contains general notes on the manuscripts with some specific examples. Editorial reports generally emerge from finished drafts, whereas annotated manuscripts best serve a chapter-by-chapter review.

2. Editorial Assessment

An editorial assessment is a great option for works in progress. Writers looking for feedback can turn to an editor to get a bird’s-eye view of a working manuscript. Thus, an editorial assessment intends to provide general guidelines on the main plot lines or thematic issues.

A solid editorial assessment can reveal early plot issues, character contradictions, thematic inconsistencies, or even factual inaccuracies.

Editor and writing conference founder Rebecca Faith Heyman describes an editorial assessment as a “tough-love letter from an editor to an author.”

This concept emerges from the premise that an editorial assessment is an unbiased critique of the manuscript. In consequence, this critique opens the door for some unpleasant feedback. Nevertheless, feedback is necessary to ensure the overall quality of the work.

The most significant advantage of an editorial assessment is timely feedback. Since the manuscript is still in progress, the writer can go about making changes without significantly altering the manuscript. Timely feedback allows writers to save time and effort moving forward.

Conversely, edits on a final manuscript would constitute a developmental edit. Naturally, major edits on a finished draft would be more time-consuming and laborious than on a work in progress. Hence, writers should always be open to the notion of an editorial assessment.

Editors produce a report in a letter format stating their recommendations following their assessment. This report generally contains broad points on the main aspects of the manuscript. While specific examples may serve to highlight an issue, an editorial assessment does not focus on details.

Therefore, this assessment does not constitute proofreading or fact-checking. These elements are part of the developmental assessment or specific proofreading and fact-checking procedures.

Writers should seek an editorial assessment if they feel unsure about their manuscript’s quality. As such, an editor can help the author transform their vision into a coherent piece. Writers could employ an editor themselves for a fee. Also, editors may work on a publisher’s behalf as part of a book development process.

Please bear in mind that editorial assessments should yield positive feedback. Therefore, writers should not take observations personally. Hence, an editorial assessment is an exercise in “tough love.”

3. Structural Editing

As its name suggests,  structural editing focuses on a literary piece’s construction.

For fiction books, structural editing often centers around plot construction, narrative, and story elements. For instance, a structural edit focuses on ensuring that the sequence of events in a story line up appropriately.

Also, story elements need to match according to the main plot events. As such, a solid structural assessment provides writers with specific feedback on the story’s overall construction.

For nonfiction books, the structural edit focuses on the book’s organization and formatting. Particularly, nonfiction books must focus on coherence throughout their development.

This coherence pertains to the main theme and congruency among chapters. Hence, a solid structural edit should point out inconsistencies in tone (casual, academic, or general) and narrative (first-person or third person).

There is often confusion between structural editing and proofreading. While structural editing may underscore grammatical and spelling issues, it is not its main objective. A profound structural edit may reveal linguistic issues such as overuse of the passive voice, inconsistent punctuation, or common spelling mistakes. However, this editing would only highlight examples of such issues.

A structural edit may also tackle a writer’s tone and narrative in a fiction piece. Generally speaking, editors focus on a consistent narrative style. Also, the editor may suggest changes to pacing and overall tone.

For example, the narrator may lack engagement with a climactic scene in the story. Additionally, a character’s voice might not match its persona. Consequently, an editor would point out this issue.

Also, structural editing in fiction may lead to storylines broken up into different chapters or splitting the story into different volumes. Moreover, this editing may recommend specific parts be cut out from the story. While the aim is not to interfere in the creative process, these edits establish a cohesive story throughout the book.

Editors generally write a report that lists the major issues that require attention. The report might include specific examples to highlight the edits required. However, the editor may not go into greater detail until the developmental editing phase. Therefore, the structural edit should provide the author with guidelines to ensure the book’s structure adheres to the story or theme’s overall vision.

4. Copyediting

Image by Anne Karakash from Pixabay

After completing developmental and structural edits (including an editorial assessment), the copyediting process is ready to begin. In general, copyediting reviews a finished manuscript for linguistic errors.

The copyediting process, also known as “line editing,” focuses on the areas of spelling, grammar, punctuation, capitalization, word choice, dialogs, narrative, and inconsistencies (character depictions, scenes, location). As such, copyediting is an arduous process that looks to address linguistic aspects in addition to story elements.

Copyediting is the next step following a developmental edit. Also, a thorough copyedit can stem from an editorial assessment.

Both developmental edits and editorial assessments address “big picture” issues. These assessments provide broad strokes on the working manuscript’s quality. Once finished, copyediting does a deep dive into the manuscript’s construction. Therefore, the copyediting process may reveal problems that may need a revision or even a rewrite.

The copyediting process does not constitute the final step before publication. Copyediting intends to refine a final manuscript so the author can put the finishing touches on it.

Moreover, copyediting is not “beta reading.” Beta readers are untrained audience members who provide feedback on the story prior to publication. Therefore, copyediting constitutes a quality assurance process meant to ensure a high-grade publication.

Also, please note there is a difference between line editing and copyediting. While line editing and copyediting are generally synonymous, copyediting encompasses a global review in which both linguistics and prose receive consideration. However, line editing hones in on text flow. As such, line editing involves improving the readability of text as opposed to focusing specifically on linguistic elements (grammar, spelling, or word choice).

The copyediting process may break down into two separate parts: line editing and proofreading. On the whole, proofreading is generally the final step in the quality assurance process. Therefore, line editing becomes an integral part of the review process. After all, a trained editor can provide valuable insight into the story’s overall flow and development. Consequently, line editing allows authors to capture anything that might fall through the cracks.

Lastly, copyediting does not provide any insight into creative issues. Recommendations on creative matters are the domain of developmental editing or editorial assessments. Therefore, the copyediting process should not yield any creative guidance.

If a copyeditor feels there are major creative matters to address, the copyediting review might become a developmental edit. Hence, copyediting should occur only after a developmental edit and editorial assessment have taken place.

5. Proofreading

Proofreading generally represents the final step prior to publication. At this stage, the manuscript is final. As such, the manuscript will not undergo any further developmental edits.

Since the story is complete, the manuscript must now undergo an exhaustive linguistic review. This review entails checking grammar, spelling, punctuation, voice, and any other linguistic items that comprise the book.

In fiction pieces, proofreaders check all linguistics components. In addition, proofreaders check to ensure consistent spelling in names of characters, places, and events. Moreover, proofreaders ensure that the prose is consistent with the convention of British or American English.

Proofreading tends to be a painstaking and time-consuming process. Therefore, proofreaders may work on a chapter-by-chapter basis. This approach reduces the overall time needed to check an entire novel.

Please bear in mind that authors should communicate any creative liberties in the text. For example, the uncommon spelling of names, fictional places, or slang should comprise notes submitted along with the manuscript. These notes receive the name of “style sheet.” A style sheet is quite common in fantasy novels.

For nonfiction works, proofreaders go over additional aspects such as graphs, illustrations, tables, font, and citations.

Authors should disclose their citation format. For instance, the author must indicate the use of MLA, APA, Harvard, or Vancouver citation styles. Therefore, proofreaders must be familiar with these citation styles. It is worth noting that a copyediting review may reveal citation errors. Thus, authors may enlist a proofreader’s services to review citations specifically.

Proofreading also addresses specific formatting issues. Formatting includes font type, font size, margins, spacing, page numbering, line counts, or paragraph alignment. Some publishers may have very specific requirements. Consequently, an experienced proofreader can help meet those specifications, thereby ensuring the final draft meets publication requirements.

Additionally, more than one proofreader may participate in this process. For example, one expert may check citations and formatting while another may focus solely on linguistic issues. In other instances, several proofreaders may go over stylistic and linguistic issues to double-check edits. This process is common when major rewrites occur in a working manuscript.

6. Fact-Checking Review

Image by Gerd Altmann from Pixabay

A fact-checking review may be required, particularly in nonfiction works. Fact-checking reviews focus exclusively on verifying the accuracy of information presented in the text.

While the author may be a renowned expert on the subject matter, fact-checkers dig deep into the claims presented in the text. This approach ensures 100 percent accuracy of the information provided in the book.

There are various reasons why fact-checking is immensely important. First, fact-checking ensures complete accuracy in the text. Thus, total accuracy builds the author’s credibility. Naturally, a recognized authority on a subject cannot afford criticism for inaccurate claims.

Second, a fact-checking review ensures the accuracy and reliability of sources. This process is particularly important in academic works.

When authors present their sources, fact-checks make sure these sources are precise and contain updated information. When authors fail to disclose sources, fact-checkers may do some digging to find support. If no support is available, then fact-checkers may recommend editing claims. In some instances, authors may have to remove claims altogether.

Third, fact-checking verifies figures and dates. In particular, a developmental editor may request a fact-checking review in the manuscript’s early stages. This recommendation may occur on a chapter-by-chapter basis to avoid any major rewrites at the latter stages of the book’s production.

Fiction works may also require a fact-checking review. Novels based on real historical events may need a fact-checking review to determine if any plotlines conflict with facts.

Of course, novels do not necessarily need to ensure accuracy. Nevertheless, a developmental edit might pick up story elements that make the plot implausible. For instance, stating that John Doe fell asleep in a hotel in Singapore, but then met a friend in a café in New York early the next morning would hardly be possible. Therefore, a fact-check edit would suggest that the author re-think his or her timeline.

Fact-checking, like proofreading, ensures that nothing slips through the cracks. Ultimately, these processes ensure high-quality materials.  

Conclusion

Editing is a crucial process in book production. Therefore, writers and publishers must be open to employing editors’ services throughout a book’s creation. Indeed, no manuscript is perfect right from the start. As such, writers need to be open to improvements.

The type of editing utilized depends on the stage of the book’s development. During its early stages, a developmental edit can help the author refine a book. In doing so, copyediting, proofreading, and fact-checking can take place uneventfully.

Ultimately, editing serves to ensure the writer’s vision comes to fruition by delivering high-quality content to readers. This process not only fosters credibility but also saves time and unnecessary effort. Timely edits can reduce the likelihood of major rewrites, thereby facilitating the overall publication process.

How Our Fears Have Changed Our Language

If you’ve read any of the Harry Potter books, then you know all about “he who shall not be named.”

However, it may surprise you to hear that the practice of not speaking the names of the things we fear—and instead calling them by something else—is actually something that’s been done since the beginning of time.

In fact, according to this great article from getpocket.com, many of the names for things in our everyday vocabulary are actually derived from the alternative names that scary things were given long ago.

Take the word “bear” for example. “Bear,” as we call it in English, comes from a Germanic word that literally means “the brown one.” It seems that the original name of the bear, h₂ŕ̥tḱos, was too scary for people to say, because of the threat that bears imposed on the northern areas where Proto-Indo-European was spoken. So, in an attempt to take power back from the scary h₂ŕ̥tḱos, people started calling them by descriptive words instead.

The fear of physical threats is not the only thing that has changed language over time, though. Human beings also have a fear of words that are deemed as “taboo” or “bad.” And, as a result, many alternative words have been invented using similar sounds.

If you want to see an example of this practice, just visit your local playground. You’re sure to hear plenty of “frick,” “gosh darnit,” and “son of a biscuit” from parents, trying to keep their language clean in front of their kids.

While it has become a common practice, changing our language because of our fears may actually be counter intuitive. After all, as the great Albus Dumbledore once advised, “always use the proper name for things” because “fear of a name increases fear of the thing itself.”

Style and Tone in Writing: What They Mean and Why it Matters

As a writer, you hear the terms style and tone bandied about quite a bit, and frequently together.

But are they something you need to pay attention to? Or do they just happen when you write?

You know that all writing has some form of tone and style, but what do the terms really mean? Aren’t they essentially the same thing?

While both are ways to express yourself in your writing, style and tone are distinctly different from each other. And they each serve an essential purpose in your writing.

Here’s what you need to know about tone and style and why every writer needs to use them conscientiously. 

Style

Regardless of whether you are writing fiction or nonfiction, your writing style is the way in which you tell your story. It’s the nuts and bolts of language.

Do you like long, flowing sentences? Maybe you prefer short sentences with simple, easy-to-understand words. The writing tools you choose—such as the words, sentence structure, and grammar—create your style. 

Think about some of the authors or different genres you’ve read. Typically, each genre will have some style similarities, but each author will put his or her own touch on it. 

For instance, both Ernest Hemingway and Charles Dickens are authors of literary fiction, but compare these two lines:

“‘Hello,’ I said. When I saw her I was in love with her. Everything turned over inside of me.” – from A Farewell to Arms by Hemingway.

“The freshness of her beauty was indeed gone, but its indescribable majesty and its indescribable charm remained. Those attractions in it I had seen before; what I had never seen before was the saddened softened lift of the once proud eyes; what I had never felt before was the friendly touch of the once insensible hand.” – from Great Expectations by Dickens. 

Each passage is a description of the narrator seeing a woman with whom he is smitten.

Hemingway’s is three sentences while Dickens’ is only two, but as a whole, Dickens’ is much longer. He even uses two semicolons in the second sentence.

Hemingway uses action words while Dickens dives into descriptive phrases. The way in which each of these writers uses language to tell their story is their style. So, why does that matter?

On a basic level, you want to be certain that your writing style fits the genre you’re writing. There’s always room for flexibility, but a press release should not read like a romance novel or a history of the Civil War.

Readers have expectations, and veering too far off the established path can cause them to lose interest. Or, even worse, it could jeopardize your project.

Find the appropriate style for the genre you are writing, and make it your own.

Tone

In some ways, tone is less technical than style. It is the attitude the writer takes towards the subject or even the reader.

It can be formal or academic. It can also be friendly or even humorous. What is appropriate may vary with the type of writing being done. 

Here are two passages from essays on motherhood. They are both talking about essentially the same topic, but they come across very differently:

“In the weeks after my first son was born, I squandered hours of precious sleep leaning over his bassinet to check that he was still breathing. I researched potential dangers that seemed to grow into monstrous reality by the blue light of my smartphone.” from “How Motherhood Changes the Brain” by Chelsea Conaboy published by theweek.com.

“A couple of years ago my daughter began climbing into our bed in the morning. I liked it. I love a morning snuggle, the promise of the day whispered in scratchy voices and the weight of my kids’ bodies warm against my side.” from “Motherhood” by Amy Flory published on funnyisfamily.com.

While both authors are writing about motherhood, the tone in Conaboy’s passage is decidedly more ominous. It’s filled with worry. Flory’s piece, on the other hand, oozes affection and comfortable joy.

Their styles are not significantly different, but their tones set very different moods for the reader. 

So, why does your tone matter? Because it affects how your readers receive your message. The wrong tone can make any story or message fall flat— or worse!

Your tone sets the mood for your book.

Would you enjoy a romance novel written with an authoritative and distant tone? Or, how about a true-crime book written in a fun or even silly tone?

It is possible to be “tone deaf” in your writing. Just as in public speaking, you want to speak to your specific audience when you write.

Using Style and Tone in Your Writing

You’ve heard it before: It’s not just what you say but also how you say it. When you combine style and tone, what you have is your distinctive writing voice.

Here are a couple of tips for using style and tone in your writing:

  • Be intentional – Do some research, and figure out what styles and tones can work effectively for your genre. How do you want your work to come across to the reader? Choose your style and tone before you even begin. Remember, you want to find the appropriate style and tone and then make them your own.
  • Be consistent – Make sure your writing stays true to those choices or make a full change if needed, but don’t flip flop. This involves reading your work closely after you have finished, to ensure your style and tone stays consistent throughout. Inconsistencies in style and tone can leave the reader confused or annoyed.

Know What’s Hot 

The rules for style and tone can change with time.

There was a time when books about history were always written in a very formal, journalistic style, for example. Then, a couple of decades ago, the idea of creative non-fiction took hold. Even history books started to read more like novels.

It’s important to know what’s “hot” right now because that establishes the reader’s expectations.

That being said, you don’t want to be unduly influenced by it, either, and try to write in a style or tone that is not comfortable for you.

Put your finger on the current pulse, and then align your skills and your project with that.

Editors vs. Proofreaders: They Don’t Wear the Same Hat

The words you put out on behalf of your company are essential to your bottom line. They reflect your brand and your mission, and they attract potential customers or donors.

With so much at stake, it is imperative that you have multiple sets of eyes on your final copy before it goes out for all the world to see.

So, who should those eyes be?

Every piece of solid writing has three people behind it: the writer or author, the editor, and the proofreader. And they all play different roles in the production of outstanding content.

An editor is not a proofreader. And a proofreader is not an editor. 

Both an editor and a proofreader may use the mighty red pen, but they have different jobs.

“The two roles are different. Editors do developmental and line edits. Proofreaders make sure the copy is free of errors and adheres to house style,” said Sophia Stewart, an assistant editor at The Los Angeles Review of Books.

An Editor’s Hat  

Someone in the editor’s role looks for concrete ways to improve the quality of writing, particularly when it comes to language use and expression. 

As the author, you sometimes become too close to what you’ve written and need an outside, objective look at your work. A good editor will look for ways to sharpen your writing, make it more consistent, and amplify the overall readability. 

An editor may move sentences or paragraphs around, cut excess words, and make sure the tone is conveyed accurately. 

Put simply, an editor’s role is to ensure your writing has the maximum impact, and your audience is stirred to take action, feel an emotion, or whatever it is you want them to do.

An editor will look for the following:

Clarity: Does each sentence convey what you want it to say? Are there vague details or confusing descriptions that could confuse your reader?

Awkward sentences: An editor will go back through your copy to make sure your sentences are not clunky. 

Sentence length: It’s a good idea to make sure you strike a balance between long sentences and shorter sentences. This leaves some variety for your readers. Using too many short sentences can make your copy come across as choppy. 

Unnecessary words: Are there too many words burying what you’re trying to say? An editor will look for words that don’t enhance or add to your written piece’s meaning. 

Passive vs. active voice: In most cases, you will want to write in the active voice since doing so makes your writing more concise and efficient. An editor will go back through and make sure you’re using an active voice. 

Flow: An editor will look for the flow of ideas and concepts. If necessary, they will shift paragraphs and sentences around to make sure your point comes across clearly. 

A Proofreader’s Hat 

A proofreader, on the other hand, will check for surface-level mistakes. They take a quality piece of writing and make it shine, looking specifically for the following:

  • Spelling errors
  • Correct use of commas, colons, and semicolons
  • Style mistakes (Associated Press, Chicago, or your in-house style)  
  • Appropriate use of quotation marks and apostrophes
  • Double spaces or any other wonky formatting

Right-brained vs. Left-brained  

Editors and proofreaders possess different talents and skillsets.

Based on the research done in the 1960s by psychobiologist and Nobel Prize winner Roger W. Sperry, you might conclude that they each use different sides of their brains to complete their respective tasks.

According to Sperry’s research, people who are more creative and artistic tend to be right-brained, while the more verbal, analytical, and orderly are left-brained. 

Since editors consider a written piece’s emotional appeal, editors may be more right-brained, according to Sperry’s findings.  

And because proofreaders base their jobs on technical accuracy and stick to strict rules and guidelines, proofreaders, according to Sperry’s research, would tend to be more left-brained. 

It is often said that editing is an art, and proofreading is a science. Both require proficiency and command of the English language, but just in different ways.

“The two tasks require completely different skill sets,” said Amanda Eisele, a teacher in Bryan-College Station, Texas. “One is for content and organization while the other is for grammar. Not everyone is a grammar expert.”

There is a time for everything, including proofing and editing. 

Did you ever stop to think about how many steps a book goes through before it’s produced for your enjoyment? Multiple!

First, the author comes up with the idea, drafts the book, and then they finesse it until they are completely satisfied with it. This is known as the revision stage, and it can go through multiple rounds.

The author or ghostwriter will go through the manuscript to make sure ideas are entirely developed, re-order paragraphs, add material, etc. 

While you do have the option to self-edit, it can be challenging to be objective. It’s best to hire a professional book editor who will offer an outside perspective, provide suggestions for improving clarity and readability, and organize the content so it flows.

Editing plays an important role but should be done so that it does not lose the original writer’s authenticity.

According to owlocation, a blog by self-publishing expert, advocate, and former trade newspaper editor Heidi Thorne, “Editing should be done to make the writing better, not to turn it into something it’s not.”

Then, after the editing stage is complete, it’s time for the proofreader to work their magic.

Proofreading is one of the last steps in the writing process and is done before the book is published. It’s a final sweep of the content and helps solidify the credibility of the author.

Proofreading requires an innate level of detail and precision and plays a critical role in producing the final product.

While your editor could technically also perform proofreading duties, it is best practice to have someone who’s not familiar with the book serve as your proofreader. That way, your book gets the final read-through and polishing it deserves.

If you’re concerned about how much it will cost to hire a professional book editor and/or proofreader, companies like The Writers For Hire provide a talented group of editors and proofreaders at reasonable rates.

Do you need an editor, proofreader, or both?

How do you determine if you need the skills of an editor or a proofreader or both? In general, if you want to improve your written English effectively, you need an editor. If you want your document checked for syntax, spelling, or grammar mistakes, enlist a proofreader.

Here are some more examples:

Professional Editing and Proofreading Services 

Several editing and proofreading tools, such as Grammarly and Microsoft Word Editor, are available via the Internet to help with very basic editing and proofreading.

Grammarly is an artificial intelligence-based writing tool that checks for common grammar, spelling, and punctuation mistakes.

You can access the tool by going to the Grammarly.com site or as a Microsoft extension, meaning it integrates with your Office applications (Outlook, Word, and PowerPoint) and your favorite browsers, making it a great tool to check your social media posts for errors. 

You can download the free version, and it will provide you with the basic support, or you can upgrade and pay $11 to $12 monthly for the premium package. The premium package checks for punctuation, context, sentence structure (passive vs. active voice), and suggests alternate words.

Grammarly will also check for potentially clunky sentences and suggest alternatives for making your writing more concise. It will also review your tone and check for missing words and formatting mistakes, like extra spaces.

While it’s certainly helpful, it’s not 100% foolproof. Some of its suggestions don’t make sense, so you will want to double-check your work once you’ve run it through Grammarly.  

Microsoft Word provides a built-in editor as well. It’s useful for catching spelling and some grammar mistakes and is an extension for Chrome and some other browsers.

It’s cheaper than Grammarly but is not nearly as robust.

Microsoft Word can be a helpful tool for very basic documents, but it’s not a good idea to rely on it 100%.  

When it comes down to it, a digital program cannot or should not replace a human being for these functions.

Editing and proofreading require special skills and training, so it’s smart to call on experts for these critical jobs. After all, you don’t want to pour hours into writing a book, brochure, newsletter, annual report, blog post, or website copy only to fail to convey your message or to present material riddled with careless mistakes.  

For more resources on editing and proofreading, here is some suggested reading:

Proofreading Always Counts 

The Ps and Qs of Proofreading

Think You’re Done Editing? Take a Step Back

Rewriting: What to do when you have to rephrase someone else’s words

Fantastic Words That Are Begging for a Comeback

Have you ever heard a word, and found yourself thinking, “Wow! Now, THAT is a great word!”?

We’re not talking ordinary, everyday words here. We’re talking about words with meanings that perfectly describe certain situations or people.

Take the word “groke,” for example. You know that guy (or girl) who stares at you when you are eating, just hoping that you will share? That’s a groke!

How about people who suffer from “dysania” (extreme difficulty getting out of bed in the morning) and like to sleep in much later than necessary? Those are “slugabeds.”

I am positive that everyone knows at least one “grumbletonian” who is concerned about the “snollygosters” reducing us to a “kakistocracy.” (Translation: Person who is unhappy with their government and is concerned about the unprincipled people reducing us to a society governed by its least suitable or competent citizens.)

And, of course, we are all familiar with the “ultracrepidarians,” or, in other words, people who give opinions on subjects they know nothing about.

With words as amazing as these, (as well as the others we found in this fun blog from sadanduseless.com) one can’t help but wonder why they ever went extinct. I, for one, am all in favor of bringing these wonderful words back!

Who’s with me?!?

Buying a Cat in a Sack and Other Funny Idiom Translations

Languages are fascinating and funny things. And there are so many sayings and idioms that we use in our every day speaking that we rarely think twice about.

But if you ever try to translate idioms from one language to another, you realize just how strange some of the things we say really are.

Take the following idioms, for example:

  • “It’s a piece of cake”
  • “That’s the last straw”
  • “Beat around the bush”
  • “A perfect storm”
  • “Under the weather”

Most native English speakers are familiar with those sayings and know what they mean. However, when you translate them into Spanish or Italian, for example, the literal translations make no sense at all.

English isn’t the only language that uses funny idioms, though. This great blog from Ted.com explores some seriously funny literal idiom translations from languages around the world. From the German “Die Katze im Sack kaufen,” which translates to “Buy a cat in a sack,” to the Polish phrase, “Z choinki się urwałaś?” which translates to “Did you fall from a Christmas tree?”, these idioms from around the globe are sure to give you a good laugh.

And of course, there’s my personal favorite, the Kasakh phrase “Сенің арқаңда күн көріп жүрмін” which literally translates to “I see the sun on your back,” but is used to mean “Thank you for being you. I am alive because of your help.”

Do you have a favorite idiom (or two!) that probably doesn’t translate well? If so, we’d love to hear them in the comments below!

The Ultimate Guide to Self-Publishing Platforms

Two decades ago, self-published authors commanded about as much respect for their work as used car salesmen or politicians.

In other words, no one was taking them seriously.

But over time, stories began to emerge about authors like Mark Dawson, who has sold over 2 million copies of his books. Or Amanda Hocking, who back in 2012 reportedly made $2.5 million from sales of her books. Both authors are examples of the earliest success stories in the self-publishing world.

People started to take notice. And as the success stories continued to grow, self-published authors gradually gained a lot more respect for their work.

Today, choosing to self-publish can make a lot of sense for many authors.

If you are interested in self-publishing, the first step is deciding on a platform for publishing and distributing your book.

The good news is, there are many options available to authors interested in taking on the reins of publishing their book. The bad news is, there are so many options available, it can be overwhelming and confusing to navigate all the choices that are out there.

You will need to consider what kind of support services you are willing to pay for, as well as your your budget, your format, and your plans for distribution.

Types of Self-Publishing Services

There are two broad categories of self-publishing companies: retailers and aggregators. Retailers will sell your book through their own online store. Amazon Kindle Direct Publishing (KDP) and Barnes and Noble Press are two of the biggest, and most well-known retailers. Authors receive payment directly from the retailer for any books sold.

An aggregator is a company that will distribute your book to several book retailers at the same time. This can give a book wider distribution, particularly to foreign markets.

Some self-publishing platforms  also offer a print-on-demand service, which allows authors to have physical copies of their books printed when requested. It also prevents authors from having to print large quantities of books and carry an inventory before being able to sell them.

Overview of Self-Publishing Platforms

Retailers:

Kindle Direct Publishing (KDP)

The behemoth in the self-publishing world is Amazon, who owns Kindle Direct Publishing (KDP). With 85 percent of the ebook market share, they are hard to ignore.

Amazon makes it very attractive to sign up with KDP. For one, if you just want to explore self-publishing, you can upload your book to KDP and have it available for sale on Amazon within 24 hours. Amazon will take a percentage of your royalties for every ebook sold. Depending on the sale price of the ebook, Amazon pays royalties of 35 or 70 percent.

Authors also have the option of participating in KDP Select, a program designed to help authors promote their books on Amazon. Authors agree to give Amazon exclusive distribution of their book for 90 days. You can also re-enroll in the program as many times as you like. In exchange, you are able to participate in book promotions within the KDP Select program.

One benefit of KDP Select is your ebook will be also made available in the Kindle Owners’ Lending Library. The program allows Amazon Prime members with a Kindle device to check out one ebook a month for free. If they read your book, you can earn royalties based on the number of pages read. These royalties are in addition to any earned from the sale of your book.

For authors who want to also sell physical copies of their books, KDP has a print-on-demand service through CreateSpace. Acquired by Amazon in 2005, CreateSpace used to be a separate print-on-demand company. In 2018, it was completely merged into Amazon KDP. Authors can choose to have their print books distributed to Amazon only, where they receive royalties of 60 percent, or they can opt for expanded distribution with royalties of 40 percent.

Barnes and Noble Press

Books published with Barnes and Noble (B&N) Press are sold only on the company’s online and physical bookstores. It is pretty straightforward to upload a book into their self-publishing platform, and it’s free. Once you’ve got your book into the system, it’ll be ready for sale within 72 hours. Royalty rates for ebooks range from 40 to 65 percent, depending on the price of the book.

There are no exclusivity requirements to publish with B&N Press. It is also possible to price your ebook for free, which is something many authors use as an effective promotional tool. B&N press also partners with several other services to help authors with editing, marketing, design, and websites.

Another service offered by B&N Press is a print-on-demand service. Readers can opt to purchase a physical copy of the book through the website. For print books, the royalty rate is 55 percent, minus the cost of printing. Getting your book into Barnes and Noble physical stores, however, requires sales of at least 1,000 copies in a year to be considered for placement.

Kobo

With its modest share of the U.S. ebook market, Kobo could be easy to overlook. But if you have any interest in sales outside of the U.S. (which you should have if you are trying to reach a large audience), then it’s worth considering Kobo. “We are a very global company,” says author engagement specialist Joni Di Placido. The Toronto-based company is particularly strong in Canada, where they account for 25 percent of ebook sales.

“We focus on a lot of markets outside of North America: Australia, New Zealand, the UK, and also non-English speaking markets,” says Di Placido. “We do really well in the Netherlands. Many Dutch readers like to read English-language books.”

Kobo Writing Life is their free self-publishing platform. It’s simple to use and once your file is ready, your ebook becomes available to readers in over 190 countries. They pay royalties of 70 percent on ebooks priced more than $2.99 in the U.S. or 45 percent for ebooks priced below that amount.

The company also offers authors a promotions tool built right into the dashboard of the program. Authors can apply for both free and price drop promotions. Kobo Writing Life also has partnerships with libraries, including Overdrive. This is a free app many libraries and schools use to provide digital content (ebooks and audiobooks) to their users. Authors can have their titles available in the OverDrive library marketplace and get paid 50 percent of the library price the author sets.

Apple iBooks

By using a direct marketing approach to Mac users, Apple iBooks has managed to become the second largest retailer of ebooks in the U.S. To publish directly on iBooks, you’ll need to use a Mac device. Otherwise you will need to go through an aggregator. Royalties are set at a flat 70 percent rate, regardless of the book price.

Authors can publish their ebooks using Apple Author, or you can even publish your ebook using Pages, the word processor that is included on Apple devices. Books are made available to 40 country-specific ebook stores. One unique feature is you can price your books differently in each country and in the local currency. There is no exclusive distribution contract, and authors can schedule free or discount book promotions at any time.

Apple iBooks is attractive for those who are skilled with design and want to create ebooks with lots of images or graphics. The platform offers several templates, such as for cookbooks, textbooks, and even children’s books. They have a drag and drop feature for adding charts and tables, and even audio and video files to an ebook.

Aggregators

For those interested in quick access to a range of markets, this is where an aggregator is very helpful. These platforms will allow you to publish your book, and they will push it to a range of retailers all at once, including Amazon, B&N Press, Kobo, and Apple. All of your sales can then be combined into one report, resulting in one royalty check each pay period, greatly simplifying the process of distribution. You pay a cut of your royalties to the aggregator for this service.

Key factors to consider when choosing an aggregator are price, distribution, and support.

Smashwords

The first to offer aggregator services, Smashwords has been in the business since 2008. They are one of the world’s largest distributors of self-published ebooks. When asked why an author might choose to use a distributor, Jim Azevado, Smashwords’ Marketing Director explains, “A distributor’s greatest value to self-published authors and independent publishers is massive times savings. With a distributor, you format your book once, choose where you want your book distributed and–viola!–you’re done.”

With Smashwords you get access to their wide distribution network that includes Apple iBooks, Barnes & Noble, Kobo, and many other smaller specialty  retailers. One notable exception is that Smashwords does not distribute to Amazon, unless you have earned over $2,000 on their platform.

To submit your book to Smashwords, you will first need to format it yourself. They provide authors with resources to help guide you through the process, including the free Smashwords Style Guide, which “has become sort of the bible for ebook formatting,” Azevado says.

Authors earn up to 80 percent of the retail price for ebooks sold on Smashwords, and up to 60 percent of the list price for ebooks sold at other retailers. They provide daily reports of your sales from the larger retailers.

One interesting feature is Smashwords Presales. Some authors like this feature because it enables them to offer books to their selected readers before the public release date of their book. The company also offers authors help with promotion through events exclusive to Smashwords. They also have a partnership with Findaway Voices to easily turn your book into an audiobook.

Draft2Digital

Estabished in 2012, Draft2Digital has emerged as another major aggregator for self-published authors. They do not have the largest distribution network, but they do distribute to Amazon. Their network also includes the larger retailers such as Apple iBooks, Barnes & Noble, and Kobo, as well as a partnership with Findaway Voices for audiobooks.

The company strives to distinguish itself as one that provides excellent support to its authors. “We want to give people a venue to self-publish with support, empowering authors to control their path forward,” explains customer services representative Alexis Grey.

One notable feature Draft2Digital offers is they will format your book for both ebook and print at no charge. Some authors prefer to work with Draft2Digital for this feature alone. The company takes 10 percent of the retail price of the book, no matter where it is sold.

Draft2Digital also offers authors access to Universal Book Links (UBLs). Having your book widely available is great for potential book sales. But when an author wishes to promote their book (on their website or through an email, for example), they need to provide the link to the retailers. Many choose to simply include a link to Amazon and maybe one or two other retailers. But with a UBL, authors can just offer one link. This will take customers to a page showing all the retailers where their book is for sale. Instead of having to manage a separate link for each retailer, UBLs consolidates them all into one place. 

PublishDrive

Entering the aggregator market in 2015, PublishDrive is fairly new to the scene. But that hasn’t stopped them from quickly establishing themselves as an option worth considering. They have relationships with over 4,500 publishers and 400 stores worldwide. They distribute to the major retailers: Apple Books, Amazon, Barnes & Noble, Kobo, and Google Books.

Their expertise in international distribution is one of their notable features. They have a few stores in Eastern Europe and have headquarters in Hungary. If you are interested in reaching some niche foreign markets, PublishDrive is equipped to help you.

PublishDrive also differs from other aggregators by offering a subscription pricing plan, something no other company does. Authors can pay a flat $100 monthly fee, after which they keep 100 percent of their royalites for any books sold (minus the retailer’s portion). Authors also have the option to pay 10 percent of their revenues if they prefer not to pay a subscription.

The company also provides marketing support to its authors. Authors paying the subscription fee are given some Amazon Advertising credits (basically allowing you to place ads for your product on Amazon) so they can give this approach a try. PublishDrive also allows authors to set price promotions and provide review copies.

Print on Demand Aggregators

The final category of self-publishing platforms are those services that specialize in providing a print-on-demand (POD) option. For any self-published author just starting out, having the ability to print books as they are sold saves on both money and hassle. A few of the more well-established companies are discussed here.

Bookbaby

Founded in 2011, Bookbaby has a wide distribution network, including the large retailers Amazon, Apple iBooks, Barnes & Noble, and Kobo, in over 170 countries.

For those who like the idea of a platform that offers support with all aspects of the self-publishing process, Bookbaby offers comprehensive packages. These include the steps needed to get your book ready for publication, such as editing and design services. They also have distribution packages for both ebooks and print books, and offer a print-on-demand service. Bookbaby can also help you with marketing.

They offer a number of different packages as well as individual services. Their most comprehensive package, which costs $1,699, includes cover design, formatting, 25 print books, distribution, a Facebook ad campaign, and a listing in the BookBaby store, Bookshop.

They also don’t take a portion of your ebook sales. Instead, Bookbaby charges a one-time fee of $299 per title. Authors then receive 100 percent of their sales after the retailer’s commission. For sales made through Bookshop, authors earn 85 percent royalties.

IngramSpark

IngramSpark’s roots date back to 1996 when Ingram created Lightning Source, which services mid-to-large size publishers. IngramSpark was created for self-published authors in 2013. Similar to the other platforms, IngramSpark will distribute your ebook to the larger online retailers such as Amazon, Apple iBooks, Barnes & Noble, and Kobo.

The reason IngramSpark deserves serious consideration is because it is a part of the Ingram group. Authors have access to Ingram, which is the world’s largest distributor of print and ebooks. They are connected to 39,000 bookstores, libraries, and online retailers in more than 150 countries.

Their print-on-demand feature is one of the most valuable features available to self-publishers today. “There is a lot of flexibility in our system,” explains IngramSpark founder and director Robin Cutler. “The pay-as-you-go model allows authors to make their book available to Ingram in a way where they don’t have to carry any up-front costs.”

For those interested in the best quality print books, IngramSpark offers a premium level of printing. Also, if you are interested in getting your book sold in brick-and-mortar stores, when you use IngramSpark, your book will also be included in Ingram’s wholesaler database. “It will look just like any other book in the system,” Cutler says.

The company also provides a key feature, their book returns option. “Most booksellers will require returnability to stock a book on their shelves,” says Cutler. Authors aren’t required to accept returns, but no returnability is one of the main reasons a bookstore will refuse to carry a self-published book.

IngramSpark charges a 53 percent commission for sales to bookstores and 30 percent to online retailers, minus book production costs. There is also a $49 set-up and $12 annual fee. 

A Word of Caution

While the self-publishing world has many excellent and reputable companies offering services to help you, there are some scammers out there. It is very important that you research any company carefully before signing up with a service.

Many experienced authors advise against using what are known as “vanity presses.” These are companies whose business model is to make money not from book sales, but from the authors directly. They tend to push their products on their customers, make claims they can’t deliver on, and generally end up costing authors a sizable sum while providing little support.

If you are not sure about the legitimacy of a publisher, ask around. “Try not to fall victim to short-term scams that promise thousands of readers in a matter of weeks or months,” advises Smashwords’ Marketing Director Azevedo. Author forums are a good place to check, or simply Googling a company can reveal those with questionable practices.

Choosing a Self-Publishing Platform

Deciding which platform to use to self-publish your book will again depend on your goals and constraints. If you simply would like to have a completed book to satisfy your own creative needs and are not viewing it as a commercial endeavor, you should probably go with the easiest option. That would likely mean using a retailer such as Amazon KDP or Barnes & Noble Press, which are free to use, and allow you to quickly create your book.

If you have a vision of selling a significant number of books, or need the ability to widely distribute your book, then you should consider going with an aggregator.

Keep in mind that you can also choose to use more than one service. Many self-published authors will use Amazon KDP because they have the lion’s share of the ebook market. But they will also sign up with an aggregator to have access to a wider distribution network. If you are interested in having print copies, then look for platforms that offer print-on-demand. And if you hope to see your book sold in brick-and-mortar stores, you should explore using IngramSpark.

Think You’re Done Editing? Take a Step Back.

A writer’s work is never done.

When you’re writing, you can get so wrapped up in the proofreading and editing process that you miss a HUGE oversight or error in your copy. This goes for all writing — whether it’s a marketing letter, a web page, or a novel.

So, when you think you’re done writing and editing and proofreading everything, you’ve got one more milestone to go: Take a step back and examine your work from the 50,000-foot level.

Now isn’t the time to get bogged down by periods and commas: You need to look at the big picture. Check your work for consistency and make sure you address some of these issues:

  • Does the organization need any work? Your copy should flow logically from Point A to Point B. Make sure you’re not missing any steps and that you have strong links connecting each and every paragraph.
  • Have you effectively addressed your reader? You need to make it clear that your reader knows that you have exactly what he wants. This means that all of the features of your product or service need to have a clearly outlined benefit to the reader.
  • Do your differentiators stand out? Be vigilant about making your company’s vital information clear and easy to understand. All of your paragraphs should lead off with a differentiator, and the first paragraph especially should explain and summarize to the reader why they can’t live without your product or service.
  • Are there any logical errors? It can be easy to skip over vital information about something that you know very well — after all, you’re an expert on your company. Double check all of your explanations for clarity, making sure to spell out simply and concisely every aspect of your company (even if you think it’s silly, it could answer a reader’s question).

So, how can you ensure that your copy passes the 50,000-foot level test? A few strategies to try:

  • Give yourself some distance. Step away from the computer for a few hours and let your mind relax. Come back to your copy in the morning with a fresh set of eyes.
  • Let someone else read it. Don’t give it to your mom or your closest co-worker: Try to pick someone who can give you an honest opinion and preferably someone who doesn’t know anything about your product, service, company, or idea. Listen to any questions they may have or sources of any confusion — this is valuable information to a writer!
  • Print it out. Everything looks different on paper than it does on a screen. Printing a hard copy of your work may bring to light something you missed earlier — no joke.

Know of any other strategies that can help in the final editing process? Leave a comment. We’re all ears.